湾里分为王府井WellTown、汀云小镇、诺岚酒店三大板块，总建筑面积约50万平方米，覆盖家庭、年 轻群体、精致旅人等多样化全方位客群。北京环汇置业有限公司总经理郭杨介绍，开业以来，湾里接待 游客400多万人次，其中河北、天津游客占比30%左右。未来，湾里将迎接京津冀旅客和全球度假游 客，成为展示北京城市副中心发展成果的重要窗口。 京日报客户端 2月5日，记者随"瓣瓣同心京津冀"集中采访活动来到通州区采访。 "妈妈，我找到马了。"在湾里当代艺术中心，一个孩子指着一幅八骏图对妈妈说。采访当天，艺术中心 的开馆大展《最是一年春好处——游于园林行于山水》正在展出。展览汇聚了齐白石、徐悲鸿、黄永玉 在湾里·王府井WellTown一层的"漕运市集"，非遗匠人正在指导游客亲手制作泥塑。一个小女孩手拿工 具，一板一眼，不一会儿就捏出了一个小马的造型。"马"的身子为红色，马背上还驮着一个黄色的"金 元宝"。非遗匠人介绍，这个泥塑代表着"马上有钱"的祝福。 等32位近现代艺术大师的真迹，总计49件珍贵艺术品。为迎合新春氛围，这里特意安排了 找"马"和"春"的相关元素，展览中徐悲鸿创作的《马》迎来许多观众拍照打卡。 来源：北 ...

如今 随着一个个高品质、有格调的 商业新项目拔地而起 家门口的"诗与远方" 正变为现实~ 曾经，每逢节假日 不少通州居民前往中心城区消费 从环球影城旁的微度假新地标到千年运河畔的亲水活力街区，从轨道交通枢纽上的"公共生活客厅"到三 大文化设施中间的美食驿站，文商旅体展多元业态在这里深度融合，副中心正全方位提升商业能级，澎 湃的消费新动能已然激活。 湾里 微度假综合体成最热打卡新地标 2025年年底，湾里正式开业。拥有"空中大堂"的诺岚酒店、华北地区最大奥特莱斯王府井WellTown、 小而美的汀云小镇——这座与环球影城一街之隔的商业娱乐综合体，迅速成为京城最热打卡新地标。 从王府井WellTown三层户外连廊处走出，经过一座彩虹桥来到湾里汀云小镇，半开放式的商街犹如一 个大型户外乐园，"这里离市区不算太远，却有种抽离了日常工作生活的松弛感。"毛女士说。 周日上午，家住双桥附近的毛女士一家第一次来到湾里。走进王府井WellTown，太空人爬行动物博物 馆的玻璃展柜里，各类萌宠正与人们互动。曼联梦剧场内，周边产品引得球迷驻足流连。镭战大联盟室 内真人CS的场地里，孩子们的尖叫声此起彼伏。 商街拐角处是中国国家地理 ...

Core Viewpoint - The Bayli project, a cultural, tourism, and commercial complex in Beijing's sub-center, has officially opened, integrating intangible cultural heritage, trendy performances, and commercial consumption, becoming a new landmark in the area [3][4]. Group 1: Project Overview - The Bayli project consists of three main components: Wangfujing WellTown, Tingyun Town, and NuoLan Hotel, with Tingyun Town focusing on a relaxed cultural atmosphere and featuring over 50 brand stores, 40% of which are first stores [5]. - Over 80% of the stores in Tingyun Town are now open, and the future "Tingyun Travel" will include 13 themed courtyards, enhancing the immersive cultural experience [5]. Group 2: Visitor Experience - During the New Year period, the Bayli project attracted 675,000 visitors over three days, showcasing its appeal as a multi-functional space [5]. - The project features various activities, including interactive workshops, street performances, and art exhibitions, catering to diverse consumer needs and creating a vibrant atmosphere [4][5]. Group 3: Cultural Integration - The integration of cultural experiences with commercial activities allows visitors to engage in traditional cultural practices, such as making fish lanterns, while enjoying modern entertainment [4][5]. - The project transforms shopping areas into open-air theaters, emphasizing the deep integration of culture, tourism, and commerce, providing a unique leisure experience for visitors [5].

Group 1 - The Bayli project, located in the cultural tourism area of the urban sub-center, officially opened, featuring a total construction area of approximately 500,000 square meters, comprising Wangfujing Well-Town, Tingyun Town, and NuoLan Hotel [2] - The project aims to create a new urban lifestyle landmark by integrating various brands and resources from ShouLai Group, including flagship stores and innovative business formats, focusing on immersive and interactive commercial experiences [2] - On the opening day, various promotional activities were launched by the brands under ShouLai Group, including discounts and special offers for consumers [2][3] Group 2 - Wangfujing Well-Town, a key area within the Bayli project, is described as a "non-standard outlet," featuring a mix of outlet brands and approximately 40% of the space dedicated to dining and entertainment, creating a diverse consumption destination [3] - The project has introduced multiple promotional strategies, including electronic vouchers and special dining packages at NuoLan Hotel, enhancing customer engagement and experience [3] - The Bayli project has seen significant foot traffic, with over 400,000 visitors and sales exceeding 30 million yuan within the first three days of trial operation [6] Group 3 - The Bayli project has partnered with local cultural tourism bureaus to launch themed activities, such as the intangible cultural heritage fish lantern parade, enhancing its cultural offerings [4] - The Bayli Contemporary Art Center, the first of its kind to coexist with commercial spaces, has opened with a free public exhibition, further enriching the cultural landscape of the project [4] Group 4 - The project has implemented efficient transportation solutions, including seamless connections to subway lines and the addition of temporary parking facilities, ensuring accessibility for visitors [6] - A total of over 10,000 parking spaces are available, with features like member parking discounts and online payment options to facilitate vehicle flow [6]

Core Insights - The Bay Area project, a large cultural and tourism complex in Beijing's sub-center, is set to officially open on December 26, featuring three main components: Wangfujing Well Town, Tingyun Town, and the Nuo Lan Hotel [1] Group 1: Project Overview - The Bay Area project is located adjacent to Beijing Universal Studios and aims to integrate cultural, commercial, and tourism experiences [1] - Wangfujing Well Town is the first large-scale commercial complex in China to combine diverse experiences, focusing on cultural arts, sports, global cuisine, and family entertainment, with over 450 brands [1] Group 2: Opening Events and Promotions - The opening will feature the Anhui provincial intangible cultural heritage "Fish Lantern Parade" and various shopping discounts [1][4] - Special promotions include a "1000 yuan return 100 yuan electronic voucher" and lottery draws from December 26, 2025, to January 4, 2026, along with online discounts through a mini-program [4] Group 3: Art and Cultural Integration - The Bay Area Contemporary Art Center will host its inaugural exhibition featuring modern art treasures from the首旅集团 collection, with plans for ongoing cultural events [4] - Tingyun Town will offer a relaxed atmosphere with over 50 brands, 40% of which are first stores, and will host activities like the "Fish Lantern Parade" and a volcanic light show [4][6] Group 4: Hotel Features - The Nuo Lan Hotel, part of the首旅酒店 group, features 329 rooms, including family-themed options, and offers a "Crystal Box" social space with panoramic views of the Universal Resort [6] - The hotel includes a highlight infinity pool with views of Universal Studios and a multifunctional public space for events and art exhibitions [6]

Core Insights - The new commercial complex "Wai Li" is set to officially open on the 26th, located adjacent to Beijing Universal Studios, marking it as a significant addition to the city's commercial landscape [1] - Wai Li features the largest outlet in North China, Wangfujing WellTown, which emphasizes the introduction of city and regional flagship stores, enhancing the shopping experience [1] - The complex integrates shopping, culture, art, and nature, providing a unique experiential destination for visitors [1] Summary by Categories Shopping Experience - Wai Li includes a variety of flagship stores and unique shops, aiming to attract both local and regional customers [1] - The presence of the largest outlet in North China is expected to draw significant foot traffic and enhance retail opportunities [1] Attractions and Features - A standout feature is the 30-meter high "sky waterfall," which offers a stunning visual experience with water curtain light and shadow art [1] - The open-air resort area, Tingyun Town, is designed for leisure with various specialty shops, dining options, and photo opportunities [1] Hospitality - The complex also houses the high-end Nuo Lan Hotel, which provides scenic views of the magical castle from various areas including the lobby, restaurant, and poolside [1]

Core Insights - The Beijing commercial market is experiencing a wave of openings by the end of 2025, with new projects aimed at enhancing consumer offerings and responding to market demand [1][5][6] Group 1: New Openings and Market Strategy - The Zhongguancun Daluocheng East District has officially opened, featuring over 60 first stores, including brands like COACH and gaga [5][10] - New projects in Tongzhou District, such as Lianhua Hui and Wanli, are set to open by the end of the year, targeting the peak consumption season [1][5] - The opening of these new commercial projects is strategically timed to capture the holiday shopping surge during New Year's and Spring Festival [6][10] Group 2: Differentiation and Market Positioning - The new projects exhibit distinct positioning, with Zhongguancun Daluocheng focusing on high-end consumption, while Wanli aims to leverage its proximity to Universal Studios for tourism-related spending [10][11] - Lianhua Hui is transforming into a "neighborhood lifestyle space," retaining its supermarket while expanding dining and entertainment options [11][12] - The differentiation among these projects reflects a mature trend in Beijing's commercial market, emphasizing targeted offerings for specific consumer segments [11][12] Group 3: Long-term Sustainability and Consumer Engagement - The success of new commercial projects hinges on creating engaging events and unique attractions to maintain consumer interest [14][15] - Operators are encouraged to adapt tenant mixes based on market feedback and performance, ensuring a dynamic shopping environment [14][15] - The integration of online and offline shopping experiences is becoming increasingly important, with a focus on personalized consumer engagement and data-driven marketing strategies [15]

Core Insights - The Bayli International Commercial and Entertainment Complex has commenced trial operations on December 19 and will officially open on December 26, attracting significant attention from citizens and tourists [1] - The complex features three main business segments, including the Nuo Lan Hotel, which has already opened, and two other areas, Wangfujing WellTown and Tingyun Town, which have welcomed their first customers [1] - Wangfujing WellTown is the first large-scale commercial entity in the country that integrates diverse experiences, focusing on cultural arts, sports, global cuisine, and family entertainment, with over 450 brands [1] - Tingyun Town is designed as an open street block, resembling a micro-vacation area, featuring unique merchants, many of which are city and district first stores [3] Business Model and Design - The Nuo Lan Hotel draws design inspiration from the Hanging Gardens of Babylon, offering 329 unique rooms, including pet-friendly and family-themed options, with panoramic views of the surrounding area [3] - The hotel includes a full-service restaurant on the 8th floor, a rooftop bar, and a starry pool on the 10th floor, providing guests with scenic views of the nearby attractions [3] Connectivity and Future Plans - The project emphasizes "station-city integration," seamlessly connecting with the subway lines, allowing visitors to access the underground commercial area directly from the Huazhuang subway station [5] - Future plans include the S6 line connecting major airports, enhancing accessibility for tourists from Tianjin and Hebei, and promoting a shift from "transit tourism" to "in-depth tourism" experiences in the urban sub-center [5]

Core Insights - The Bayli International Commercial and Entertainment Complex project has commenced trial operations on December 19 and will officially open on December 26, attracting significant attention from citizens and tourists [1] Group 1: Project Overview - The Bayli project features three main business formats, including the Nuo Lan Hotel, which has already opened, and two other sections: Bayli Wangfujing WellTown and Tingyun Town, which have welcomed their first customers [3] - Bayli Wangfujing WellTown is the first large-scale commercial entity in the country that integrates diverse experiences, focusing on cultural arts, sports, global cuisine, and family entertainment, with over 450 brands introduced [3] Group 2: Design and Features - Tingyun Town is designed as an open street block, resembling a green, micro-vacation area, with several unique merchants, many of which are city and district first stores [5] - The Nuo Lan Hotel is inspired by the Hanging Gardens of Babylon, featuring 329 unique guest rooms, including pet-friendly and family-themed options, and offers panoramic views of the surrounding area [5] Group 3: Transportation and Accessibility - The project emphasizes "station-city integration," seamlessly connecting with the subway lines, allowing visitors to access underground commercial areas directly from the Huazhuang subway station [7] - Future plans include the S6 line connecting major airports, enhancing accessibility for tourists from Tianjin and Hebei, thereby promoting a shift from "transit tourism" to "in-depth tourism" consumption in the sub-center [7]

Core Insights - The Wangfujing WellTown project has exceeded 90% in leasing progress, aiming to introduce over 500 well-known domestic and international brands, with more than 60% of these brands entering Tongzhou for the first time, positioning it as the largest outlet complex in North China [1][4] Economic Development - The "Bayli" project, a major international commercial and entertainment complex, has completed construction and is in trial operation, set to officially open to the public by the end of this year, with a total investment exceeding 10 billion [2] - The region's GDP is projected to grow by over 6% annually during the 14th Five-Year Plan period, with a 10.9% growth in the first three quarters of this year, ranking second in the city [2] - Since the construction of the urban sub-center began in 2016, fixed asset investment has surpassed 960 billion, maintaining over 100 billion annually for five consecutive years [2] Industrial Growth - The industrial output value in the Tongzhou area has an average annual growth rate of 23.7% during the 14th Five-Year Plan, moving from 9th to 5th in the city, with its share increasing from 2.8% to over 6% [3] - The automotive manufacturing sector ranks 3rd in the city, while urban and pharmaceutical industries rank 3rd and 4th respectively [3] Consumer Trends - Tourism consumption in the area is expected to reach 19.7 billion in 2024, a year-on-year increase of 19.6%, and has grown 3.7 times compared to the end of the 13th Five-Year Plan [4] - The Bayli project is seen as a key driver for the "spillover effect" from Universal Studios, enhancing the region's daytime entertainment and nighttime consumption offerings [5] Project Features - The Bayli project encompasses approximately 500,000 square meters, integrating Wangfujing WellTown, NuoLan Hotel, and TingYun Town, with seamless connections to subway lines [4] - The project features a high proportion of experiential retail, with 50% of its offerings, including a 35-meter indoor waterfall and the largest naked-eye 3D screen in North China [4] Future Outlook - The opening of the Bayli project is expected to usher in a new phase of commercial prosperity and cultural vitality in the urban sub-center along the Grand Canal [6]