Group 1: Event Overview - The 27th Beijing Pinggu International Peach Blossom Festival will take place from April 10 to May 5, featuring six major themed scenes and 15 series of activities [1] - Activities include romantic matchmaking events, pet interactions, fitness walks, cultural markets, esports challenges, new energy vehicle exhibitions, and intangible cultural heritage food [1] Group 2: Tourism and Economic Initiatives - Pinggu District will issue 100,000 "cultural tourism vouchers" to benefit visitors, offering discounts on tickets and consumption at various attractions [1] - A dedicated tourism line from Beijing Liqiao to Pinggu has been established to connect popular scenic spots [1] Group 3: Pet-Friendly Initiatives - Pinggu is developing a "pet-friendly" environment, including the establishment of Beijing's first pet economy industrial park and pet-friendly scenic areas [2] - The "Peach and Pet" themed event will take place on April 19-20, featuring pet interaction zones and veterinary services [2] Group 4: Low-Altitude Economy Development - Pinggu is leveraging its airspace advantages to develop low-altitude tourism experiences, including flights over scenic areas [3] - The district has a favorable airspace condition with 1,000 square kilometers available for low-altitude activities, unlike the restricted areas within Beijing's Sixth Ring Road [3] Group 5: Broader Economic Strategies - Beijing's cultural and tourism bureau is promoting a "spring economy" by integrating flower viewing with food tasting and shopping experiences [4] - The city aims to innovate tourism models by combining concerts, sports events, and film-related travel experiences to enhance the overall tourism landscape [4]

以花为媒释放春日经济消费新活力 武汉东湖樱园"开门迎客"、云南曲靖罗平县百万亩油菜花相继绽放……随着全国气温的逐步回升，赏花踏青拉开 了新一年的春游大幕，多地迎来出行旺季。业内人士表示，春日经济的不断升温，有望加速释放文旅市场消费潜 能。 3月以来，各地梅花、海棠、樱花等陆续迎来花期，"追花"已然激活春日旅游市场，也催开了火热的"赏花经济"。 携程平台数据显示，近期"赏花游"关键词搜索量环比翻倍上涨，最近一周"赏花踏青"标签的景区门票预订量环比 增长35%。去哪儿数据显示，截至3月18日，平台3月至4月的"赏花"相关搜索量同比增长五成。据春秋旅游的数 据，截至3月12日，2025年春季预订人次同比增长近20%，其中国内游预订人次比去年同期增长近10%。 "花经济"始于花，又不局限于花。当前，游客对于春季出游的需求已不再局限于观赏和拍照，而是追求更为丰富 多彩的休闲体验。对此，各地以花为媒，深挖"花经济"的内涵与外延，在赏花游的基础上还加入田园采摘、特色 农业、民宿度假、亲子互动、研学康养等多种元素，创造更多春日消费新场景，持续提升由花而生的附加值。 文/罗振轩 云南罗平县推出"花海+"多元文旅项目，今年春天已 ...