出游 位居清明假期热门目的地榜首 4月6日，北京市文化和旅游局（以下简称"北京市文旅局"）公布清明假期旅游数据，清明假期，全市接 待游客总量959.3万人次，同比增长6.2%；实现旅游总花费115亿元，同比增长9.5%。从全国范围来看， 根据多家在线旅游平台发布的数据，北京位居清明假期热门目的地榜首。尽管本地游和周边游成为清明 假期的主旋律，但依然有不少游客选择跨省游。多家平台数据还显示，国内热门城市机票预订量同比增 长10%，热门城市酒店预订量增幅达到两位数。 作为入春以来的首个小长假，清明假期期间，赏花踏青以及登山、采茶等户外活动格外受到游客的青 睐。 根据北京市文旅局公布的数据，清明假期三天，全市接待游客总量959.3万人次，同比增长6.2%；实现 旅游总花费115亿元，同比增长9.5%；人均花费1198.7元，同比增长3%。 聚焦北京的文旅场所，数据显示，清明假期，全市重点监测的626家文旅场所累计游客接待总量1338.5 万人次，同比增长9.4%；累计营业总收入约4.22亿元，同比增长7.2%。除传统的踏青、赏花以外，部 分"旅行+新体验"正快速崛起。飞猪数据显示，清明假期采茶游热度同比增长近20% ...

图：2025年清明假期前两日，上海市青浦区蟠龙天地迎客流高峰，日均客流4万人次左右；图源：受访者 户外草地上开出一顶顶帐篷、登山路途中涌现一波波游客、漫漫花海边传来一阵阵快门提示声……2025年清明假期，叠加祭祖、登高、赏花、踏青、跨境 出行等多重需求，国内旅游市场活力四射，为春日经济增添了一抹亮色。 清明假期让"春日经济"持续走热。日前，多家线上OTA（在线旅游）平台及电商平台公布今年清明假期消费"成绩单"。数据显示，今年清明小长假期间， 赏花游订单量环比增长45%，众多山岳类景区热度急剧攀升，进而带动"村游"订单量显著上扬。 而在短视频内容平台的广泛传播下，今年假期"春日经济"进一步带动餐饮、服饰等各类周边消费。 祭祖、户外游成假期热门选择 据在线旅游平台携程4月6日发布的2025年清明假期出游总结报告，假期期间，该平台上，游客的目的地选择呈现出祭祖文化与现代度假方式"双向奔赴"的 特点，例如，北京、上海、杭州、广州、成都、深圳、南京、重庆、武汉和西安位列假期前十大热门城市。 与此同时，这些城市也释放出回乡祭祖人潮。据介绍，这种双向流动在粤港澳大湾区表现得尤为突出。携程发布的上述报告显示，清明假期期间，中 ...

Group 1 - The Daxing District's Panggezhuang Town launched the "Ten Thousand Acres Pear Blossom" event to promote spring economy through tourism and cultural activities, coinciding with the peak blooming period of the pear trees [1] - The pear orchard is the largest in North China, featuring over 30,000 ancient pear trees, with the oldest tree being 420 years old, and the blooming period is expected to last for two weeks [1] - The event includes 53 specialty stalls and various market activities, creating an immersive consumer experience during the Qingming Festival holiday [1] Group 2 - Local cultural performances, such as traditional folk shows, are part of the event, with over 60 cultural teams and 3,000 cultural talents in the town, planning more than 120 cultural activities in 2024 [2] - The activities aim to enhance the interactive and experiential aspects of the flower viewing season through various engagement formats [2] Group 3 - The establishment of the Jinbahuang Agricultural Trade Co., Ltd. aims to create a brand for local agricultural products, extending the industrial chain of Jinbahuang pears [3] - New products such as dried pears and pear syrup have been developed, with the pear syrup being particularly popular among visitors [3] - The company focuses on order-based production, allowing consumers to purchase products through multiple channels [3]

Group 1: Event Overview - The 27th Beijing Pinggu International Peach Blossom Festival will take place from April 10 to May 5, featuring six major themed scenes and 15 series of activities [1] - Activities include romantic matchmaking events, pet interactions, fitness walks, cultural markets, esports challenges, new energy vehicle exhibitions, and intangible cultural heritage food [1] Group 2: Tourism and Economic Initiatives - Pinggu District will issue 100,000 "cultural tourism vouchers" to benefit visitors, offering discounts on tickets and consumption at various attractions [1] - A dedicated tourism line from Beijing Liqiao to Pinggu has been established to connect popular scenic spots [1] Group 3: Pet-Friendly Initiatives - Pinggu is developing a "pet-friendly" environment, including the establishment of Beijing's first pet economy industrial park and pet-friendly scenic areas [2] - The "Peach and Pet" themed event will take place on April 19-20, featuring pet interaction zones and veterinary services [2] Group 4: Low-Altitude Economy Development - Pinggu is leveraging its airspace advantages to develop low-altitude tourism experiences, including flights over scenic areas [3] - The district has a favorable airspace condition with 1,000 square kilometers available for low-altitude activities, unlike the restricted areas within Beijing's Sixth Ring Road [3] Group 5: Broader Economic Strategies - Beijing's cultural and tourism bureau is promoting a "spring economy" by integrating flower viewing with food tasting and shopping experiences [4] - The city aims to innovate tourism models by combining concerts, sports events, and film-related travel experiences to enhance the overall tourism landscape [4]

新京报讯（记者曹晶瑞）4月2日，第二十七届北京平谷国际桃花节新闻发布会召开，北京市文化和旅游 局二级巡视员杨连霞表示，历经26届的精心打造，平谷桃花节已从最初的区域性赏花活动，发展成为集 生态观光、文化体验、休闲度假、产业融合于一体的国际性文旅活动。杨连霞还在现场重点推荐了北京 春日十大赏花胜景地。 另外，市文化和旅游局还联合高德地图发布"2025北京赏花全攻略地图"，市民游客搜索"北京赏花地 图"立即显示官方推荐的100处赏花点，推出"一键打车前往赏花目的地"并可领取打车优惠券。以上赏花 信息在"文旅北京"微信公众号上都可以查询。 杨连霞介绍，过去一年，北京文旅成果丰硕：推出了120条"漫步北京"精品线路，上新"北京礼物"88个 系列、435款商品，7家"北京礼物"主题店亮相；发布51个体育旅游精品项目，认定6家市级工业旅游示 范基地；打造17条红色旅游线路，全市红色景区增至115家。举办了北京国际音乐节、"欢乐春节"、新 年倒计时、北京文化（000802）论坛"文化赋能"平行论坛等品牌活动。7个项目入选全国智慧旅游沉浸 式体验新空间项目试点，8项成果获评国家级文旅科技创新示范，22家基地跻身国家文化产业示 ...

Core Insights - The spring economy is gaining momentum, driven by increased travel and consumption in the tourism sector as people engage in flower viewing and outdoor activities [1][3][4] Group 1: Spring Economy Trends - The "flower economy" is not limited to flower viewing but has expanded to include diverse leisure experiences such as agricultural activities, homestays, and family interactions, enhancing the value derived from flower-related tourism [3][4] - Data from travel platforms indicates a significant rise in interest for flower-related travel, with a 100% increase in search volume for "flower viewing tours" and a 35% increase in ticket bookings for related attractions [3][4] Group 2: Economic Impact - The spring economy is closely linked to macroeconomic performance, acting as a key driver for domestic demand and contributing to the overall economic growth by boosting sectors like tourism, dining, and accommodation [4][5] - China's large population and rapidly growing middle-income group provide a vast market for consumption, with a shift towards higher-quality and experience-based spending, indicating strong potential for further consumption growth [5][6] Group 3: Future Outlook - There is a focus on adapting to diverse consumer needs and creating new consumption scenarios to sustain the positive momentum of the spring economy throughout the year [6] - The government aims to stimulate domestic demand and enhance consumer experiences, which is crucial for the high-quality development of the economy [6]