Core Insights - The tourism market in Shandong experienced a significant recovery during the May Day holiday, with hotel bookings increasing by 12% and outbound travel orders rising by 28% compared to last year [1] - Inbound travel orders in Shandong surged by over 140%, highlighting the region's strong appeal as a cultural tourism destination for international visitors [1] - The demand for deep cultural experiences is strong, with tourists willing to pay a premium for high-quality cultural experiences, indicating a shift from "sightseeing" to "immersive" tourism products [2] Summary by Category Hotel and Travel Orders - Hotel bookings in Jinan increased by 13%, while outbound travel orders rose by 19% [1] - Qingdao saw a 25% increase in hotel orders and a 33% rise in outbound travel orders [2] - Rizhao experienced a 36% growth in hotel bookings [2] Popular Tourist Attractions - Major attractions in Shandong, such as Mount Tai, Qingdao Underwater World, and Baotu Spring, drew large crowds of both domestic and international tourists [1] - In Jinan, popular sites included Baotu Spring, Daming Lake, and the International Spring Water Tourism Resort [1] - In Qingdao, attractions like the Qingdao Beer Museum and Laoshan Scenic Area were favored by visitors [2] Market Trends - The tourism market displayed a "multi-point blooming" trend, with both consumption upgrades and rational demand coexisting [2] - Tourists are increasingly focused on cost-effectiveness, with average domestic flight prices dropping by 30-40% on certain days of the holiday [3]

Core Viewpoint - The article highlights the rise of immersive experiences in tourism, particularly in the East Lake scenic area, transforming visitors from mere spectators to active participants in cultural performances and activities [1][15]. Group 1: Immersive Experiences - The East Lake scenic area has introduced numerous immersive performances during the May Day holiday, allowing visitors to engage deeply with cultural narratives [1][15]. - Various attractions, such as Wuhan Happy Valley and the Wuhan Botanical Garden, are offering interactive activities that enhance visitor engagement and enjoyment [1][8]. Group 2: Visitor Engagement - A six-year-old visitor showcased the appeal of live performances by dancing along to traditional music, illustrating the captivating atmosphere created by these events [2]. - Visitors are actively participating in interactive scenarios, such as engaging with NPC actors in themed activities, which adds a layer of enjoyment to their experience [4][11]. Group 3: Cultural Integration - The integration of traditional and modern elements in performances, such as the "National Tide Culture Festival" at Wuhan Happy Valley, attracts a diverse audience and enhances the cultural experience [8][10]. - The promotion of local heritage through performances like the Chu opera and immersive storytelling using advanced technologies like VR and 3D is contributing to the cultural richness of the East Lake area [12][15]. Group 4: Economic Impact - The shift towards immersive tourism experiences is driving a transformation in the East Lake area's tourism model, moving from simple sightseeing to deeper cultural engagement, which is expected to boost local economic activity [15].

Group 1 - The core viewpoint of the news is that the city of Maerkang is launching a "3+3" cultural tourism initiative to enhance visitor experiences during the upcoming May Day holiday, focusing on intangible cultural heritage, red memories, and ecological wonders [1][2] - Maerkang is located in the southeastern edge of the Tibetan Plateau and is rich in cultural resources, including being a core area of the Jiarong culture and a significant site of the Long March [2] - The "3+3" initiative includes three premium tourism routes and three immersive experience projects, aimed at providing diverse and engaging activities for tourists [2] Group 2 - The three premium tourism routes consist of a cultural exploration theme tour, a nature healing theme tour, and a red memory theme tour, highlighting historical and natural attractions [2] - The three immersive experience projects include living in a Jiarong Tibetan village, participating in intangible cultural heritage workshops, and seasonal festival experiences throughout the year [2] - To address parking difficulties for tourists, Maerkang will construct four new parking lots, adding 2,117 parking spaces, and implement measures for convenient parking during peak holiday periods [3]