Core Insights - The Dragon Boat Festival is expected to be a "not expensive and not crowded" short holiday, with a focus on short-distance travel, cultural experiences, and seasonal cuisine driving the tourism market [1][2] Group 1: Travel Trends - The travel market during the Dragon Boat Festival is characterized by short-distance trips, primarily due to its timing between the "May Day" holiday and the summer vacation, as well as its proximity to the college entrance examination [1] - Popular travel destinations include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, Qingdao, Fuzhou, Yili, Changsha, and Chongqing [1] - High-speed rail travel within a 2-hour radius remains the main choice for travelers, with popular routes including Beijing-Qinhuangdao, Chengdu-Leshan, Hangzhou-Ningbo, and Shanghai-Jiaxing [1] Group 2: Pricing and Accommodation - Comfortable (3-star) hotel prices in multiple cities are below 300 yuan, with cities like Shantou, Kaifeng, Zibo, Luoyang, Changzhou, Xuzhou, and Liuzhou maintaining prices comparable to the off-season [1] - The increase in train ticket bookings and hotel reservations is notable, with over a 30% year-on-year growth in hotel bookings driven by seasonal food attractions [1] Group 3: Cultural and Culinary Experiences - The search volume for keywords related to the Dragon Boat Festival, such as "Dragon Boat" and "Zongzi," has increased by 220% compared to the previous month, while searches for "ancient towns" rose by 150% [2] - The expansion of high-speed rail networks has allowed more travelers to reach food origin locations, enhancing the cultural experience and increasing the appeal of related scenic spots [2] - Traditional Chinese festivals are evolving to meet deeper consumer expectations for cultural and tourism experiences [2]

Group 1 - The core viewpoint of the article highlights the characteristics of the Dragon Boat Festival travel market, which is dominated by short trips, an increase in folk experiences, and a focus on seasonal cuisine [1] Group 2 - According to data from Qunar, popular destinations for the Dragon Boat Festival holiday include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, Qingdao, Fuzhou, Yili, Changsha, and Chongqing [1] - Hotel price data indicates that the price of comfortable (3-star) hotels in several cities is below 300 yuan, with cities like Shantou, Kaifeng, Zibo, Luoyang, Changzhou, Xuzhou, and Liuzhou maintaining prices comparable to the off-season [1]

Group 1: Outdoor Camping and Short Trips - Outdoor camping has become a new consumption hotspot during the "May Day" holiday, particularly in Handan, Hebei, where visitors enjoy nature and local cuisine [2][4] - New camping bases have opened, offering diverse experiences such as "camping + flower viewing," "camping + fishing," and "camping + music," enhancing the appeal of short trips [4] Group 2: Museum Visits and Cultural Experiences - The Liu Zhou Industrial Museum attracted many visitors during the holiday, highlighting the city's industrial culture and history [4][6] - The museum introduced AI digital guides to enhance visitor engagement and understanding of Liu Zhou's industrial heritage [6] - In Hubei, museums and retro cultural districts have launched personalized projects, such as live performances, to provide unique cultural experiences [8][10] Group 3: Innovative Museum Formats - The "Museum +" approach has been adopted to create interactive experiences, breaking the barrier of traditional exhibits and enhancing visitor engagement [10] - The Copper Green Mountain Ancient Copper Mine Museum showcased a blend of historical artifacts and modern interactive elements, including themed cultural products [8][10] - In Wuhan, historical districts have been revitalized, offering immersive cultural experiences through performances and interactions with actors [12]