Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]

城市文旅竞赛。 作者 I 杨文静 报道 I 投资界PEdaily "这也许是全国年味最浓的地方了。" 2025年春节，一位福建好友第一次尝试带父母旅游过年，把地点选在了潮汕。这片广东沿海小城，凭借一段英歌舞意外爆火后，成为 了春节最火旅游地之一。 春节前三日，天南海北的游客挤爆潮汕——7 2.4 3万平方米的汕头小公园人头攒动、南澳岛被围得水泄不通；甚至潮汕附近酒店价格涨 幅堪比海南，一间1 55元的连锁酒店房间价格飙涨至6 88元。 从汕头到潮州，新一代网红城市诞生。继淄博烧烤、哈尔滨冰雪等火遍全国的旅游城市之后，潮汕地区凭借独特的春节氛围，承接了 一波流量。此时此刻，春节城市抢人大战打响。 今年春节，潮汕被挤爆了 春节假期开启，来自贵州的李艺和男友踏上前往潮汕的旅途。两人在春节期间自驾游览了汕头、南澳岛、普宁等潮汕打卡点，最后在 普宁看到一场英歌舞。 震撼，是不少游客描述潮汕春节活动时常用的词汇，"一场英歌舞、一场舞狮，让人看得热泪盈眶，这种唤醒群体记忆的东西很能抓 人。"李艺最初听说潮汕只是因为潮汕牛肉丸，但时至今日，这里早已通过另一种方式在全国爆火。 早起尝一尝潮汕特色美食、看一场气势恢宏的英歌舞者同 ...

作者 | 青柳 来源 | 冰川思享号 （ID：icereview） 以下文章来源于冰川思享号 ，作者青柳 冰川思享号 . 汇聚思想，分享锐见 回归平静。 网红城市，一个曾经非常红火的词汇，似乎已经失声了。 现在我们列举网红城市，似乎除了淄博、哈尔滨、天水之外，已经很难举出多少新晋成 员。而上一个比较有辨识度的网红城市天水，也已经是今年3月前后的事了。 再之后， 似乎也有个别城市来到了"网红城市"的门槛前面，但始终没有跨过去。 菏泽，因为"群魔乱舞"的火车站广场被密集围观了一阵，随着"管理到位"迅速哑火；开 封，因为招待夜骑的郑州大学生火了一阵，随着遍地单车、引发广泛吐槽后，又淡出了 视野。 曾经那个动辄掀起全网热度的网红城市，似乎已经消失了。经历了一阵阵热闹，又再次 回到了自己"X线城市"的分类，安分了起来。 01 首先人们应当明确，网红城市是怎么出现的？ 如今复盘，这些网红城市的出现有一定的偶然性。 比如，大学生的特种兵旅游发现了淄博，冰雪大世界的纷纷扰扰突然让哈尔滨被关注 到，一碗特别的麻辣烫带火了天水，网红郭有才让人们了解了菏泽，等等。 但显然，仅仅这种散状分布的热点，尚不足以凝聚一座城市的热度。之后一 ...