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《北京日报》点名苏超饭圈化,酸了?
首席商业评论· 2025-06-17 04:23
Core Viewpoint - The article emphasizes that the popularity of the "Su Super" league represents a significant victory for grassroots sports in China, highlighting its potential to engage the community and promote local culture rather than merely being a superficial entertainment phenomenon [2][6][30]. Group 1: Grassroots Sports and Community Engagement - "Su Super" has gained traction due to its low barrier to entry, with ticket prices at 10 yuan and free live broadcasts, allowing ordinary people to participate and enjoy the sport [7]. - The league fosters regional cultural resonance, with humorous references to local history and competition, which enhances community identity rather than leading to "fan circle" behavior [10][12]. - The league has also driven tourism, with significant increases in visitor numbers during events, such as a 45% rise in tourist numbers in Taizhou during the Dragon Boat Festival [12][31]. Group 2: Cultural Innovation and Humor - The use of memes and humor in the league serves as a creative expression of regional culture, promoting unity and reducing regional prejudices [21][25]. - The article argues that the playful banter among fans is a natural part of grassroots culture and should not be equated with the negative aspects of "fan circles" [19][28]. - The humorous interactions between cities, such as the "Huaiyang cuisine debate," help revive traditional culture and promote local products [25][27]. Group 3: Economic Impact and Sponsorship Growth - The league's popularity has led to a surge in sponsorship, with notable brands like JD.com and KFC joining as partners, indicating a strong marketing appeal [32]. - Economic benefits are evident, with projections suggesting that the league could generate over 300 million yuan in economic activity this season [31]. - Local governments are recognizing the league's potential to stimulate the economy and are actively supporting its development [27][36]. Group 4: Broader Implications for Football in China - The success of "Su Super" reflects a shift in public interest from the national team to grassroots football, highlighting a desire for community engagement and enjoyment [29][38]. - The article critiques the elitist perspective that dismisses grassroots initiatives, suggesting that true talent emerges from real competition rather than being dictated by elite circles [40][42]. - The essence of football is framed as a vehicle for social value, emphasizing education, cultural exchange, and community cohesion rather than just competitive outcomes [43][44].
“苏超”孵化草根球星进行时
Core Viewpoint - The "Su Chao" league has rapidly gained popularity, attracting significant attendance and participation from amateur players, showcasing the potential for grassroots football development in China [2][8][9]. Group 1: League Popularity and Attendance - The "Su Chao" league has achieved attendance levels comparable to professional leagues, with average attendance increasing from 7,745 in the first round to 15,025 in the third round, and a record-breaking attendance of over 20,000 for a specific match [8][9]. - The league features 13 teams and 516 qualified players, with a diverse age range from 16 to 40 years, highlighting the inclusivity of the competition [2][3]. Group 2: Player Development and Opportunities - Players like Hua Zhicheng have gained significant recognition, with social media followings doubling after standout performances, indicating the league's impact on player visibility and potential career advancement [3][4]. - Coaches and educators see the league as a valuable opportunity for young players to showcase their talents, potentially attracting attention from higher-level teams [4][9]. Group 3: Community Engagement and Cultural Impact - The league fosters community spirit, with local fans passionately supporting their teams, which contributes to a vibrant football culture [8][9]. - The grassroots nature of the "Su Chao" league is seen as a model for increasing youth participation in football, addressing the need for more accessible sports opportunities in China [9][10].
从“村超”到“苏超”,从“追球”到“追求”
Xin Hua Wang· 2025-06-06 23:08
Core Viewpoint - The rise of grassroots football events like "Village Super" and "Su Super" reflects a deep-rooted passion for the sport among local communities, emphasizing collective spirit and community pride over individual interests [2][6][8] Group 1: Event Overview - "Su Super" is a city football league in Jiangsu, involving teams from 13 districts, while "Village Super" primarily features teams from various villages in Guizhou [2] - Both events showcase a mix of professional and amateur players, including current and former athletes from diverse backgrounds, contributing to a vibrant and competitive atmosphere [2][6] Group 2: Community Engagement - The success of these events is attributed to their ability to resonate with local communities, transforming them into festivals that foster unity and collective pride [6][8] - The grassroots nature of these leagues encourages local participation and support, creating a strong connection between the events and the communities they represent [8] Group 3: Cultural Impact - The phrase "competition first, friendship fourteenth" highlights the intense competitive spirit among players, who are driven by a desire for glory and community recognition [4] - The events symbolize a rejection of negative elements in sports, promoting values of authenticity and joy in participation [8]
“苏超”出圈靠的不只是“爆梗”
Guang Zhou Ri Bao· 2025-06-04 19:50
Core Insights - The Jiangsu Province Urban Football League, referred to as "Su Super," has gained significant popularity, being labeled a phenomenon similar to the previous "Village Super" event, with high audience engagement and social media presence [1][2]. Group 1: Event Overview - "Su Super" is an amateur football competition featuring teams from thirteen cities in Jiangsu, with a total duration of seven months and matches primarily held on weekends to facilitate attendance [1]. - The league has successfully attracted an average audience exceeding 10,000 per match, leading to the establishment of a dedicated ranking section on professional football websites [1]. Group 2: Cultural and Social Impact - The league serves as a platform for regional cultural expression and competition, fostering a sense of community and rivalry among cities, which enhances viewer engagement through humorous and competitive narratives [2][3]. - The event has become a celebration of local culture, with cities leveraging the league for marketing initiatives, such as promoting local cuisine and heritage, thereby integrating sports with cultural tourism [3]. Group 3: Economic and Developmental Insights - The success of "Su Super" highlights the potential of grassroots sports, demonstrating that amateur events can possess unique charm and value, especially when organized with professional standards and innovative marketing strategies [4]. - The league's popularity has sparked discussions about local history, culture, and development, indicating a broader interest in regional identity and economic growth through sports [4]. - Effective event management, characterized by affordable ticket pricing and engaging experiences, has contributed to the league's success, showcasing the importance of community-oriented approaches in sports [4].
2025湖南群众体育赛事推介会举行,长沙精品群众体育赛事大出风头
Chang Sha Wan Bao· 2025-04-29 03:26
Group 1 - The "Vibrant Hunan, Dynamic Future" 2025 Hunan Province Mass Sports Event Promotion Conference was held in Changsha, showcasing various high-quality mass sports events and highlighting the commercial value and operational potential of these events [2] - A total of nearly 10 million yuan in cooperation intention agreements for 2025 mass sports events were signed at the conference [2] - Changsha hosted 1,109 sports events in 2024, including 9 national-level and 11 provincial-level events, directly involving 1.28 million participants and impacting nearly 8 million people, with sports consumption reaching 1.8 billion yuan [2] Group 2 - In 2025, Changsha will host several major sports events, including the Changsha Marathon and the Southern Regional Qualifiers for the 15th National Games, enhancing the city's reputation [3] - The "Rural Happy Run and Four Seasons Flower Sea Run" event is designed to empower rural revitalization through sports, attracting nearly 10 million online views and thousands of participants, promoting local agricultural products and improving rural conditions [3][4] - The 6th Community Sports Games in Hunan Province was officially launched at the conference, with 14 city and state sports administrative leaders participating [4]
截至2024年底全国共有体育场地超484万个
Group 1 - As of the end of 2024, there will be over 4.8417 million sports venues in the country, covering an area of 4.23 billion square meters, with an average of 3 square meters of sports venue area per person [1] - The National Sports Administration will support the construction of 6,719 small fitness centers, parks, and multi-functional sports venues in rural areas, as well as the renovation and updating of sports equipment in administrative villages [1] - More than 1,300 sports parks will be built and put into use during the 14th Five-Year Plan period [1] Group 2 - The first National Fitness Competition will be held in 2024, with over 6,000 events planned, including 263 provincial and inter-provincial events, and over 5000 county-level events, with direct participation exceeding 2 million [2] - The number of social sports instructors has reached approximately 3.71 million nationwide, with a ratio of about 2.63 instructors per 1,000 people [2] - A training program for female social sports instructors in rural areas will train over 65,000 women across more than 26,000 administrative villages in 2024 [2]