Core Insights - The article highlights a surge in consumer spending among graduates following the 2025 college entrance examination, indicating a new trend in youth consumption characterized by diverse spending on skill training, leisure, and cultural tourism [1] Group 1: Beauty and Personal Care - There has been a noticeable increase in the number of students visiting beauty salons for hair dyeing and styling after the exams, with some salons extending their hours to accommodate the demand [2] - The average budget for hair-related services is around 300 yuan, while spending on new clothing and shoes can reach approximately 2000 yuan [3] - Medical beauty procedures, such as teeth correction and double eyelid surgery, are becoming increasingly popular among graduates, with budgets ranging from 3000 to 10000 yuan [3] Group 2: Skill Acquisition - Many graduates are opting to learn new skills during their break, leading to a 30% increase in driving school enrollments post-exams [4] - Swimming facilities have also seen a 40% increase in customer volume, with special programs tailored for graduates [4] Group 3: Travel and Leisure - Travel has become a popular choice for relaxation among graduates, with travel agencies reporting early bookings and special discounts for students [5] - Data from travel platforms indicates a 22% year-on-year increase in hotel bookings for travelers aged 22-25, with long-distance travel ticket bookings up by 35% [5][6] - Popular travel destinations include major cities like Beijing, Shanghai, and Chengdu, reflecting a trend towards experiential travel among young consumers [6] Group 4: Economic and Cultural Implications - The "post-exam economy" is not only an economic phenomenon but also a cultural one, reflecting societal values around education and future aspirations [8] - There is a call for regulatory measures to ensure healthy market development and to prevent exploitative practices disguised as "post-exam economy" promotions [8]

Core Insights - The "post-exam economy" is emerging as a significant trend among high school graduates, characterized by a surge in consumption related to travel, electronic products, and personal development activities [1][8]. Travel Consumption - High school graduates are increasingly engaging in emotional consumption, with travel being a primary focus. For instance, a graduate from Hubei took a spontaneous trip to Chongqing right after the exams, benefiting from various discounts offered to graduates [2][3]. - Data from Ctrip indicates that travel product bookings surged by 88% from June 9 to June 11, with many graduates opting for immediate travel post-exams, viewing it as a rite of passage [3]. Electronic Products - There is a notable increase in "reward-based consumption," particularly in electronic products such as smartphones, computers, and tablets, as parents purchase these items as rewards for their children after exams. Sales of these products have peaked during this period [4]. - Promotions during the 618 shopping festival have further boosted sales, with some products seeing a sales increase of 40% to 50% [4]. Personal Development - Graduates are also focusing on personal development activities, such as obtaining driving licenses and engaging in fitness training. Many graduates are enrolling in driving schools and gyms to prepare for their next life stages [6]. - The demand for corrective procedures, such as vision and dental corrections, has also risen, with Meituan reporting a 108% increase in vision surgery orders and nearly 30% growth in dental procedures [7][8]. Market Trends - The consumption preferences of high school graduates are shifting towards personalized and experiential products, driving market upgrades and product iterations [5]. - The "post-exam economy" is not just a short-term consumption spike but a reflection of the evolving needs and preferences of young consumers, suggesting a need for businesses to adapt and enhance their offerings [8].

Group 1: Post-Exam Consumption Trends - The end of the high school entrance examination has triggered a wave of post-exam consumption, particularly in the electronics and service sectors, indicating significant consumer potential among students [1] - The sales of electronic products, especially smartphones, have surged by approximately 30% compared to regular sales, with various promotional activities and government subsidies enhancing this trend [2] - Online platforms like JD and Tmall are also actively participating in this consumption boom, offering substantial discounts and promotions specifically for students [2] Group 2: Dining and Entertainment Promotions - Restaurants and entertainment venues are offering exclusive discounts and special packages for graduates, making dining and entertainment a popular way for students to celebrate their achievements [3] - Graduates are utilizing their exam admission tickets as "VIP cards" to access various discounts, enhancing their celebratory experience [3] - The beauty industry is experiencing increased demand as graduates seek to enhance their appearance before starting university, contributing to the overall post-exam economic activity [3] Group 3: Driving Lessons and License Acquisition - Learning to drive has become a common priority for graduates, with driving schools experiencing a surge in enrollment as students take advantage of their free time [4] - Many driving schools are offering targeted promotions and flexible scheduling to accommodate the influx of new students, with a notable preference for automatic transmission lessons among graduates [4] - The proactive approach of parents in pre-registering their children for driving lessons indicates a strong market demand and potential for growth in the driving education sector [4]

Group 1 - The article highlights a surge in consumer spending on digital products among high school graduates in Zhejiang, as families take advantage of discounts and subsidies following the college entrance examination [1][3]. - In Zhejiang, students can benefit from discounts up to 3000 yuan on electronic products due to national subsidies and brand-specific promotions aimed at high school graduates [3]. - In Zhoushan's Putuo District, an additional 2 million yuan subsidy has been allocated for this year's graduates, with each student receiving a 500 yuan subsidy for purchasing 3C digital products [5]. Group 2 - Following the end of the college entrance examination, there is a notable increase in students enrolling in driving schools, referred to as a "learning to drive boom" [6]. - In Yunnan's Honghe, driving school registrations have increased by nearly 30% compared to normal periods, as students aim to obtain their driver's licenses during the summer [8]. - In Sanmenxia, Henan, driving schools are experiencing a significant rise in enrollment, with daily registrations increasing several times compared to usual [10].

Group 1 - The "post-examination economy" is gaining momentum as graduation travel demand continues to rise following the end of the national college entrance examination in 2025 and various middle school entrance examinations [1][2] - Data from Tongcheng Travel indicates a significant increase in flight bookings starting from the night of June 9, with over 50% of orders being a "1+1" combination of one graduate and one parent [1] - Qunar platform reports a 35% year-on-year increase in long-distance travel flight bookings since June for graduation trips [1] Group 2 - Tourist attractions are offering free or discounted entry for graduates, such as the special offer from Huaqing Palace in Shaanxi, which allows 2025 graduates to enter for free with their examination admission ticket and ID from June 9 to August 31 [1] - Companies in the tourism industry are preparing for the peak customer flow by organizing various themed activities and experiences tailored to seasonal and demographic needs [2] - Companies like Songcheng Performance Development Co., Ltd. and Wuhan Santian Cableway Group are optimizing their product and service offerings to meet market demands, including immersive experiences and cultural tourism routes [2][2]