Core Viewpoint - Beijing Automotive aims to revitalize its brand and expand its market presence by transitioning from traditional off-road vehicles to a broader audience through a "five transformations" strategy [2] Group 1: Market Position and Challenges - Beijing Automotive, established in 1958, has a rich history but faces challenges such as low brand awareness and market presence [2] - The hard-core off-road vehicle market has seen a slight increase in market share from 1.98% in 2020 to 2.91% in Q1 2025, but it remains a niche segment within the overall SUV market [2] Group 2: Strategic Transformations - The company is focusing on making off-road vehicles more accessible by introducing smarter and more fuel-efficient models, aiming to shift from a niche to a mass market [5] - Beijing Automotive is leveraging new energy technologies to redefine off-road vehicles, addressing concerns about fuel consumption and range anxiety with extended-range technology [5][6] - The BJ40 extended-range version and BJ60 Thunder models achieve a remarkable 1200 km range, catering to both off-road and urban commuting needs [5] Group 3: User-Centric Approach - The company is transitioning from a production-oriented to a user-oriented business model, emphasizing direct communication with customers to better understand their needs [6] - Engaging with users through social media and direct feedback is a key strategy for building trust and improving product offerings [6][7] Group 4: Brand Building and Long-Term Vision - Brand building is viewed as a long-term commitment, with a focus on delivering high-quality products and reliable services to gain user trust [7] - The importance of user-centered brand development is highlighted, with a belief that genuine user engagement leads to better brand loyalty [7][8] - The company acknowledges the challenges of building a strong brand in a competitive market, emphasizing the need for consistent quality and service over time [8]

Core Insights - The event marked the launch of the 2025 Jietu Mountain Sea T1 at a competitive price of 134,900 yuan, showcasing Jietu's commitment to the "Travel+" strategy and its leadership in the new category of off-road box vehicles in China [1][2][14] Sales Performance - Jietu's sales have seen significant growth, with sales jumping from 180,000 units in 2022 to 315,000 units in 2023, and projected to exceed 568,000 units in 2024, representing a domestic market growth rate of 93.6%, far surpassing the industry average [5] - The Jietu Traveler has achieved global cumulative sales of over 260,000 units, while the Jietu Free Traveler, launched in March 2025, sold 11,158 units in its first month, becoming the first Chinese box vehicle to exceed 10,000 monthly sales upon launch [5] Competitive Advantage - Jietu has established a unique travel ecosystem that integrates product and service offerings, focusing on four key dimensions: +Off-road, +Space, +Intelligence, and +Health [6] - The 2025 Jietu Mountain Sea T1 features an XWD fully automatic intelligent four-wheel drive system that can recognize road conditions and switch driving modes in 0.15 seconds, significantly lowering the barriers to off-road driving [6] Ecosystem Development - Jietu has built a global network covering over 1,100 travel products, the first official modification brand Jietu JMK, 176 camping sites across 121 cities, 332 partner rights, and 1,255 Jietu stations, creating a full-cycle service for users from car purchase to travel [8] Technological Innovations - The 2025 Jietu Mountain Sea T1 is a milestone in technology accessibility, featuring a 43.2 kWh battery with a pure electric range of 226 km, priced at 134,900 yuan, which is significantly lower than competitors [9][11] - The vehicle employs a rare P1+P3+P4 three-motor layout, ensuring stable four-wheel drive power even in low battery conditions, addressing common issues faced by traditional hybrid models [9][11] Global Ambitions - Jietu aims to position its box vehicles as symbols of global off-road culture, with over 1.7 million global users and a strong market presence in countries like Angola, Qatar, and Saudi Arabia [12] - The company's "Travel+" strategy is recognized for its forward-thinking approach, providing a new paradigm for the Chinese automotive industry [12]