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雷军:169元的纸巾盒是车规级的,在降成本
Guan Cha Zhe Wang· 2025-07-04 07:07
Core Viewpoint - The pricing of Xiaomi's car-mounted magnetic tissue box, set at 169 yuan, has sparked widespread discussion, with mixed opinions on its value compared to competitors [1][2]. Pricing Comparison - The topic of "Xiaomi YU7 magnetic tissue box priced at 169 yuan" trended on Weibo, with some users finding the price high while others considered it acceptable compared to higher-priced alternatives [2]. - Competitor products include NIO's Haptex tissue box at 199 yuan, ET9's second-row magnetic tissue box at 308 yuan, and Geely's exclusive car tissue box at 99 yuan, while XPeng's BASA magnetic tissue box was recently launched at 75 yuan [2][4]. Market Position - Most car-mounted tissue boxes on shopping platforms are priced between 40 to 300 yuan, placing Xiaomi's product in the mid-to-high price range [4]. Product Availability - The Xiaomi Life car-mounted magnetic tissue box has already shown as out of stock, indicating strong initial demand [4]. Design and Production Insights - Lei Jun, during a live broadcast, acknowledged the feedback regarding the high price and explained that the complex design and materials used contributed to the elevated cost. He mentioned that the product is "car-grade" and emphasized the need to reduce costs [7][10]. - The tissue box is designed specifically for car environments, featuring high and low-temperature resistant materials, and includes 14 internal magnets to withstand extreme conditions [12]. Product Features - The Xiaomi Life car-mounted magnetic tissue box has a dual-layer design, with hidden magnets and a high-quality PU leather exterior, providing both safety and a premium feel [12]. - It is recommended to be placed at specific magnetic points in the Xiaomi YU7 vehicle, but it can also be used in other magnetic environments like refrigerators and office furniture [12].
小米 YU7「车规级」纸巾盒被骂卖太贵,雷军回应
Sou Hu Cai Jing· 2025-07-03 16:10
Group 1 - The core product, Xiaomi YU7, was launched at a starting price of 253,500 yuan and achieved over 200,000 pre-orders within just 3 minutes of the launch event, setting a new industry record [1] - The Xiaomi YU7 is designed around the company's "smart home and vehicle" strategy, featuring multiple IoT hardware adaptation points and accessory storage spaces, including 16 magnetic suction points [1] - A car-mounted magnetic tissue box, priced at 169 yuan, has been made available on the Xiaomi Automotive App store [3] Group 2 - There has been public debate regarding the high price of the tissue box, prompting Xiaomi's CEO Lei Jun to address the issue during a live stream [8] - Lei Jun explained that the tissue box's design involved complex materials and manufacturing processes, which initially failed to pass automotive standards, leading to significantly increased costs [10] - The Xiaomi Life car-mounted magnetic tissue box is specifically designed for automotive environments, capable of withstanding temperatures from -30°C to 95°C without deformation or demagnetization [11][14] Group 3 - The tissue box features a dual-layer structure with non-exposed magnets, made from high-temperature PU leather and ultra-fine fiberglass, providing a premium feel [14] - The pricing of the tissue box is considered reasonable in the context of the Xiaomi YU7's price, suggesting that those who have already committed to purchasing the vehicle are unlikely to be deterred by the additional cost of the accessory [17]