Core Viewpoint - The controversy surrounding Xiaomi's YU7 car accessory, specifically the "car-grade" tissue box priced at 169 yuan, highlights a significant discrepancy between marketing claims and the actual specifications of its core components, which are consumer-grade rather than car-grade [1][5][10]. Group 1: Product and Pricing - Xiaomi's YU7 was launched alongside the Xiaomi Life car-mounted magnetic tissue box, which is priced at 169 yuan, leading to widespread discussion on social media [3][5]. - The tissue box is marketed as "car-grade," but the core chip used is a consumer-grade Qualcomm Snapdragon 8 Gen 3, which is also found in lower-priced smartphones [5][10]. - Despite the high price, some consumers argue that the tissue box's ability to withstand extreme temperatures (-30℃ to 95℃) justifies its cost, comparing it to other premium car accessories [7][9]. Group 2: Chip Specifications and Implications - The Snapdragon 8 Gen 3 chip, while powerful and cost-effective, lacks the safety certifications and reliability standards of car-grade chips like the Qualcomm SA8295P [10][14]. - The consumer-grade chip offers advantages such as lower costs, faster iteration speeds, better ecosystem compatibility, and stable supply chains [10][11]. - However, the safety and reliability concerns associated with using consumer-grade chips in automotive applications raise questions about Xiaomi's product design and pricing strategy [14][16]. Group 3: Market Perception and Brand Value - The debate over the pricing of the tissue box reflects broader issues of brand value and consumer perception, with some viewing it as a "smart tax" while others see it as a justified premium for brand loyalty [7][9]. - Xiaomi's ecosystem strategy, which includes a range of high-priced accessories, suggests that the company is banking on brand loyalty and emotional value to justify its pricing [9][16]. - The controversy serves as a test for Xiaomi to balance market trends and consumer safety in its product offerings [16].

Core Viewpoint - Xiaomi's new magnetic tissue box priced at 169 yuan has sparked discussions about its value, with some consumers questioning whether it is overpriced compared to traditional tissue boxes [1][3][5]. Pricing Discussion - The price of 169 yuan for a tissue box is considered high when compared to regular tissue boxes that cost only a few yuan [5]. - However, when viewed in the context of its compatibility with the Xiaomi YU7 car, the price may be justified [5][6]. Product Features - The tissue box is designed to withstand extreme temperatures, from -30℃ to 95℃, using high-temperature resistant PU leather and specialized magnets [6][7]. - It has passed automotive-grade certification for its plastic components and magnets, ensuring durability under harsh conditions [7][10]. Market Positioning - The pricing strategy reflects a broader trend in the automotive industry where companies are increasing profit margins through accessory sales rather than vehicle sales alone [20][22]. - Xiaomi's approach to pricing its accessories aligns with the growing market for automotive-related products, projected to reach 110 billion yuan by 2025 [20][22]. Consumer Perception - The debate over the tissue box's price highlights a disconnect between perceived practical value and brand premium, with some consumers viewing it as a "smart tax" while others appreciate its quality [10][16]. - The willingness of consumers to purchase high-priced accessories indicates a shift in consumer behavior towards valuing brand and quality over mere functionality [17][20].

Core Viewpoint - The pricing of Xiaomi's car-mounted magnetic tissue box, set at 169 yuan, has sparked widespread discussion, with mixed opinions on its value compared to competitors [1][2]. Pricing Comparison - The topic of "Xiaomi YU7 magnetic tissue box priced at 169 yuan" trended on Weibo, with some users finding the price high while others considered it acceptable compared to higher-priced alternatives [2]. - Competitor products include NIO's Haptex tissue box at 199 yuan, ET9's second-row magnetic tissue box at 308 yuan, and Geely's exclusive car tissue box at 99 yuan, while XPeng's BASA magnetic tissue box was recently launched at 75 yuan [2][4]. Market Position - Most car-mounted tissue boxes on shopping platforms are priced between 40 to 300 yuan, placing Xiaomi's product in the mid-to-high price range [4]. Product Availability - The Xiaomi Life car-mounted magnetic tissue box has already shown as out of stock, indicating strong initial demand [4]. Design and Production Insights - Lei Jun, during a live broadcast, acknowledged the feedback regarding the high price and explained that the complex design and materials used contributed to the elevated cost. He mentioned that the product is "car-grade" and emphasized the need to reduce costs [7][10]. - The tissue box is designed specifically for car environments, featuring high and low-temperature resistant materials, and includes 14 internal magnets to withstand extreme conditions [12]. Product Features - The Xiaomi Life car-mounted magnetic tissue box has a dual-layer design, with hidden magnets and a high-quality PU leather exterior, providing both safety and a premium feel [12]. - It is recommended to be placed at specific magnetic points in the Xiaomi YU7 vehicle, but it can also be used in other magnetic environments like refrigerators and office furniture [12].

Group 1 - The core product, Xiaomi YU7, was launched at a starting price of 253,500 yuan and achieved over 200,000 pre-orders within just 3 minutes of the launch event, setting a new industry record [1] - The Xiaomi YU7 is designed around the company's "smart home and vehicle" strategy, featuring multiple IoT hardware adaptation points and accessory storage spaces, including 16 magnetic suction points [1] - A car-mounted magnetic tissue box, priced at 169 yuan, has been made available on the Xiaomi Automotive App store [3] Group 2 - There has been public debate regarding the high price of the tissue box, prompting Xiaomi's CEO Lei Jun to address the issue during a live stream [8] - Lei Jun explained that the tissue box's design involved complex materials and manufacturing processes, which initially failed to pass automotive standards, leading to significantly increased costs [10] - The Xiaomi Life car-mounted magnetic tissue box is specifically designed for automotive environments, capable of withstanding temperatures from -30°C to 95°C without deformation or demagnetization [11][14] Group 3 - The tissue box features a dual-layer structure with non-exposed magnets, made from high-temperature PU leather and ultra-fine fiberglass, providing a premium feel [14] - The pricing of the tissue box is considered reasonable in the context of the Xiaomi YU7's price, suggesting that those who have already committed to purchasing the vehicle are unlikely to be deterred by the additional cost of the accessory [17]