Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].

Core Viewpoint - The article highlights the journey of a young sugar painting artist who has successfully integrated traditional art with modern technology and social media to promote and preserve this cultural heritage [1][4]. Group 1: Background and Personal Journey - The artist has been practicing sugar painting for 13 years and has created over 200,000 pieces [1]. - The initial inspiration came from childhood experiences at fairs, where the artist observed the intricate process of sugar painting by their father [1]. - A pivotal moment occurred at age 14 when the artist was motivated to improve their skills by a promise of receiving a mobile phone for mastering a heart design [1]. Group 2: Business Development and Innovation - In 2022, the artist opened a sugar painting branch and began live streaming their work, attracting significant online viewership with 5,000 live viewers and a total of 300,000 views for a single session [2]. - The artist has embraced short video content creation, leveraging platforms like Douyin to reach a younger audience and engage with them through interactive content [4]. Group 3: Cultural Impact and Future Directions - The artist aims to promote sugar painting in schools, providing hands-on experiences for children to foster interest in this traditional craft [4]. - The shift in societal attitudes towards traditional crafts is evident, with parents now encouraging their children to learn sugar painting, reflecting a change in the perception of cultural heritage [5].

Group 1 - Postal Savings Bank of China (PSBC) is actively providing financial support to small and medium-sized enterprises (SMEs) in the cultural and creative industry, particularly in the Xuan paper and Four Treasures of Study sectors [1][3] - The bank has implemented a monthly routine of visiting local businesses to understand their financial needs and offer tailored loan solutions, such as the 2 million yuan loan provided to Anhui Xuan Yan Cultural Co., Ltd. in 2022 [1][3] - As of early 2025, PSBC's Xuan City branch has issued over 50 million yuan in loans to related enterprises and individuals, addressing the unique funding challenges faced by the local cultural industry [6] Group 2 - The local government is encouraging financial institutions to increase credit support for the Xuan paper and Four Treasures of Study industries, which includes over 500 companies and nearly 50,000 employees in Xuan City [3][6] - The Cao family, known for their traditional Xuan paper-making techniques, has received multiple loans from PSBC to support their operations, including a 300,000 yuan loan for purchasing high-end raw materials and additional support after a flood [3][4] - In response to challenges such as mechanization and a shortage of young talent, the Cao family has utilized bank funding to create a 1,000-square-meter exhibition space to promote their heritage and attract public interest [4]

Core Viewpoint - The article highlights the significance of traditional craftsmanship in the production of fur snowboards in Altay, Xinjiang, showcasing the integration of cultural heritage with modern tourism and sports industries [1][2][5]. Group 1: Traditional Craftsmanship - The production of fur snowboards is a skill passed down through generations, with Slandbek Shahash being a fifth-generation craftsman [2]. - The technique involves using horse leg fur, which enhances speed when going downhill and provides grip when going uphill, demonstrating the ingenuity of local ancestors [2][5]. - Government support has been crucial in preserving this traditional craft, allowing Slandbek to establish a workshop and exhibition space in 2010 [2][5]. Group 2: Tourism and Market Demand - The Altay region has seen a 20% increase in visitor numbers during the 2024-2025 snow season, with around 15,000 daily visitors across four major ski resorts [3][4]. - The workshop has become a popular tourist attraction, with innovative products like mini snowboards being developed for visitors, leading to over 300 sales in a single season [4]. - The rise in interest in fur snowboards has turned them into sought-after souvenirs, contributing to the local economy and tourism growth [4][5]. Group 3: Sports and Education - The Altay region has a rich history in winter sports, with organized training and competitions dating back to the 1950s [5]. - Since 2020, skiing has been incorporated into the educational curriculum, with over 360 registered youth athletes in the region [5]. - Slandbek frequently teaches the craft to younger generations, ensuring the continuation and innovation of this traditional skill within the context of modern sports and tourism [5].

Core Viewpoint - The article highlights the significance of the Uyghur Muqam art as a vital part of Chinese minority culture and its successful preservation and promotion on international stages [1][2]. Group 1: Cultural Significance - The Uyghur Muqam art is a comprehensive art form that integrates singing, dancing, and music, consisting of various styles such as the Twelve Muqam, Dolan Muqam, Turpan Muqam, and Hami Muqam [1]. - The art form was at risk of being lost in the 1940s due to its complex structure and reliance on oral transmission [1]. Group 2: Preservation Efforts - To enhance the protection and transmission of Muqam art, Xinjiang has established research institutions and art troupes dedicated to this purpose [1]. - In 2005, "Chinese Xinjiang Uyghur Muqam Art" was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, marking a significant achievement in its preservation [1]. Group 3: International Recognition - Muqam art has gained popularity in various countries, including Thailand, South Korea, Malaysia, and Indonesia, serving as a cultural bridge that showcases traditional Chinese culture [2]. - The art form has inspired international media representatives, highlighting China's commitment to preserving and promoting its ethnic traditional arts [2].

Group 1 - The core viewpoint emphasizes the need for innovation in the preservation and transmission of intangible cultural heritage (ICH), highlighting that some traditional skills have become disconnected from modern life and require new practical applications [1] - There is a notable disparity in the transmission and protection of ICH projects, with some facing challenges such as a shrinking pool of inheritors and low marketization [1] - The essence of traditional skills lies in their artistic features and cultural spirit, which must adapt to contemporary conditions rather than remain stagnant [1] Group 2 - Creative innovation has led to the development of cultural and creative products based on ICH, which have gained market recognition and consumer appreciation [2] - An example of successful integration of traditional techniques with modern fashion is the "Cut Cloud Dress" from Qingyang, which retains traditional paper-cutting techniques while appealing to contemporary aesthetics [2] - The exploration in Qingyang demonstrates that through innovative preservation, traditional skills can be revitalized and made relevant to everyday life, enhancing cultural appeal and market vitality [2]