祁连山下年味浓，非遗展演贺新春。连日来，肃南县春节系列文化活动持续升温，"一鹿匠心·非遗贺 岁"非遗展演在县城精彩上演，裕固族服饰、民歌、传统技艺等非遗项目集中亮相，非遗代表性传承人 现场展演、互动体验，让各族群众在沉浸式文化盛宴中感受传统年味，共迎马年新春。 活动现场，处处洋溢着喜庆祥和的节日氛围，民族服饰展演率先登场，身着传统红缨帽、高领长袍的传 承人款款而行，刺绣纹样巧妙精美，银饰配饰熠熠生辉，将裕固族千年服饰文化的独特魅力展现得淋漓 尽致。观众们纷纷驻足拍照，用镜头定格这份来自草原的绚丽与典雅。 肃南："一鹿匠心"迎新春 非遗贺岁年味浓 "在家门口就能看到这么精彩的非遗展演，还能亲手体验传统技艺，这个年过得既有文化味又有幸福 感。"居民杨博带着孩子全程参与，脸上满是喜悦。此次非遗展演不仅让群众近距离感受传统文化魅 力，更通过"非遗+文旅+惠民"模式，激活消费市场，带动特色产品销售，让非遗在新时代焕发生机。 佘郎燕 非遗技艺体验区前人头攒动。裕固族刺绣、牦牛角雕刻、鹿产品加工等技艺传承人围坐案前，飞针走 线、精雕细琢，指尖流转间，一件件精巧的非遗作品跃然眼前。"这是我们裕固族的传统刺绣，一针一 线都有讲 ...

临近春节，西安临潼秦始皇帝陵博物院游人如织，百米之外"陶俑烧制技艺"非遗代表性传承人韩咪的传习所里， 也是热火朝天的创作景象。 非遗陶俑烧制技艺传习所 游客体验陶俑制作 游客体验陶俑制作 "我竟然也可以制作'兵马俑'！"来自迪拜的艾伯特是第一次走进这间传习所。"我之前并不知道兵马俑被誉为世界 第八大奇迹，来到这里学习才发现中国历史太有趣了。"他一边小心翼翼地揉捏陶泥，一边告诉记者。 韩咪拿起陶俑，边演示边介绍："兵马俑千人千面，全凭工匠对生活的细致观察刻画。"只见她熟练地揉捏、脱 模、雕刻，不一会儿，一尊初具雏形的"秦俑"便呈现在众人眼前。 艾伯特捧着自己制作的陶俑，仔细端详着上面的每一道纹路。尽管这尊"兵马俑"是仿制品，但对他而言却意义非 凡。"我会把这个带回迪拜，告诉朋友们它的故事，向朋友们介绍西安是一座充满魅力的城市。" 游客体验陶俑制作 揉泥声、欢笑声、拍照的快门声交织在一起，十几位金发碧眼的外国访客屏息凝神，见证着沉默的黄土被赋予秦 军的威严气韵。 传习所负责人韩咪在人群中穿梭忙碌，这位"80后"非遗传承人，已在陶俑制作领域深耕十余年。 韩咪从小在父亲韩平哲的陶俑作坊里长大。2007年，她从西安外国 ...

这正是安州区首届迎新春民俗巡游大"晒"活动的现场。当天，来自安州10个乡镇的300余名演职人员，以巡游展演与舞台竞演相结合的方式，将各乡镇沉 淀多年的优秀民俗文化"拉出来晒一晒"，不仅晒出了传统年俗的热闹与活力，更"晒"出了文旅融合促消费的蓬勃气象。 封面新闻记者 陈彦霏 摄影报道 2月11日，"万千气象看四川"主题采访活动来到四川绵阳。绵阳市安州区城区街道上锣鼓喧天，人声鼎沸。欢快的秧歌队伍扭着喜庆的步子，大头玩偶憨 态可掬地与路人互动。 上午9点半，巡游队伍从安州区文化广场出发。记者在现场看到，队伍绵延数百米，舞龙舞狮、秧歌、花车……许多沿街的市民早早守候，举起手机记录 下这难得的盛景。 巡游队伍（受访者供图） "安州各个乡镇其实都有非常好的过年民俗，扭秧歌、舞龙舞狮不少都有几十年的传统了。但以往比较分散，各自精彩。今年我们策划首届民俗巡游 大'晒'，就是想把全区优秀的民俗文化整合起来，统一展示，让群众能一站式、直观地感受到我们安州深厚的民俗文化底蕴，让年味更浓、更活。"安州 区文广旅局局长张琳琳说。 据了解，此次巡游不仅是一场展示，更是一场竞赛。当天下午，各支队伍将上午巡游的内容进行艺术化提炼，搬上舞台 ...

如何破局？田静认为，引导非遗手工艺品从"生产产品"向"生产符合市场需求的精品产品"转型尤为重 要。让非遗产品好用又好看，深度融入文旅消费场景，才能吸引消费者。 激活非遗的市场价值 在云南省红河哈尼族彝族自治州建水县的紫陶传习中心工坊，一把精致的紫陶壶、一只温润的紫陶杯， 如今成为许多游客青睐的伴手礼。"非遗器物的价值不应停留在观赏层面，还应回归实用的本质，成为 连接文化价值、市场需求与就业民生的桥梁。"全国政协委员、国家级非物质文化遗产代表性项目建水 紫陶烧制技艺云南省级代表性传承人田静说。 田静在履职中重点关注非遗在促进消费和稳就业领域的作用。过去一年，她赴多地考察传统技艺类非遗 项目，发现非遗产品在市场接受度不高的困境普遍存在。 "手艺价值要带来经济效益。"田静表示，部分非遗产品实用性不强，品质参差不齐，市场认知度低，难 以激发消费者主动购买的意愿。如此就会形成"越没市场，越没人做；越没人做，越没市场"的恶性循 环，影响非遗的活态传承。 以紫陶为例，当精品形成口碑，获得市场认可，稳定的订单就能带动从采泥、制坯、刻填、烧窑到销售 包装整个业态的就业。"凭手艺能安身立命，年轻人就会加入进来，从而转化为实实在在 ...

（来源：千龙网） 资料来源：西城区文物保护管理中心官方公众号 新京报制图/许英剑 "春风跃马 非遗暖韵——当非遗遇见非遗"2026年厂甸庙会小年预热活动，于2月8日至16日在北京琉璃厂东西街及火神庙、姚江胡同等核心区域举行。该系 列活动由北京市西城区文物保护管理中心、西城区文学艺术界联合会联合主办。 现场赠送书法家手书"福"字 据悉，2月8日-10日为集中活动期，包括33项非遗项目、24场手作体验、10场特色展演，旨在通过"定点呈现+流动展示"方式，提前营造马年新春氛围，也为 春节厂甸庙会正式启幕预热造势。预热期间，还将举行"伯乐来了—寻找厂甸马騳骉"线上和线下活动。 作为百年厂甸庙会的前奏序曲，本次预热活动聚焦"非遗活态传承"与"市民深度参与"两大核心。活动首日，中国书店门前小广场举办了启动仪式，现场向市 民代表赠送书法家手书"福"字，发布厂甸庙会主题曲，同时原创京剧《龙马献福》、舞蹈《万马奔腾》等节目也将集中呈现。 每日上演"宣南往士"主题巡游快闪 2月8日-16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀： 徐悲鸿 ...

转自：北京青年报客户端 2月8日，由北京市西城区文物保护管理中心、西城区文学艺术界联合会联合主办的"春风跃马 非遗暖韵——当非 遗遇见非遗"2026年厂甸庙会小年预热活动启动。据悉，活动将持续至16日，覆盖琉璃厂东西街及火神庙、姚江胡 同等核心区域。 2月8日-10日为集中活动期，33项非遗项目、24场手作体验、10场特色展演，旨在通过"定点呈现+流动展示"方 式，提前营造马年新春氛围，也为春节厂甸庙会正式启幕预热造势。预热期间，还将举行"伯乐来了—寻找厂甸马 騳骉"线上和线下活动。 2月8日-10日，火神庙将变身非遗体验主阵地，"非遗立方首店"将集中展示并首发内联升布鞋、瑞蚨祥丝绸等非遗 老字号文创新品；"马上有戏"专区每日上演皮影戏（北京皮影戏）、双簧、穆派戏法等非遗项目展演，"马上甜 蜜"专区首次联动北京坊巧克巧蔻-巧克力博物馆来到现场为大家送上甜蜜祝福，同时还供应徐福记、德芙等品牌 糖果，价格惠民；火神庙内还将开展飞花令、猜谜等互动游戏，市民凭"银票通"（通过对诗、问答获取）可兑换 文创礼品。姚江胡同则主打传统民俗互动，每天两场书法家写福送福（10:00-11:00、14:00-15:00），同步开放 ...

转自：扬子晚报 腊月渐尽，新春将至；千年街巷，浸透年味。2月8日，扬州古城中心仁丰里历史文化街区暖意融融、欢 声盈耳，第五届"年味仁丰里"新春民俗文化活动启幕。扬子晚报/紫牛新闻记者沉浸其中，亲身感受这 场以扬州年蒸、淮扬年菜为核心，串联非遗互动、书香悦读、民俗演艺、惠民消费等多元内容的文旅盛 会。 年气扑面 年味工坊摊位前，人气爆棚，想占据面对各摊位的"C位"，绝非易事。记者看到，玉雕、面塑、剪纸、 拓印、糖画等非遗摊位前围满人群，老师们手把手指导，彩面捏就骏马、红纸裁出吉祥、糖丝流转甜 蜜。"看起来好像很简单的手艺，亲手操作才发现，很不容易。可以说，每一件作品都是手艺人的坚 守。"带孩子参与研学的市民刘女士说，今年是孩子本命年，跟着大师捏制面塑小马，还能领取"仁丰通 宝"消费券逛吃街区，这样的文化年俗既有趣又实用，对孩子来说是份特别的新春纪念。 非遗展演 头木偶、中国舞《丽人行》、越剧选段《天上掉下个林妹妹》、古琴弹奏《流水》等节目轮番登 台，"茉莉花开"文艺直通车将精彩节目送到群众身边，让大伙在家门口感受传统文化魅力。 动手实践 热气腾腾的年蒸现场，国家非遗项目扬州富春茶点制作技艺传承人张福香，手把手指 ...

Core Viewpoint - The 13th Tianshan North and South New Year Intangible Cultural Heritage Customs Exhibition series has been launched in Xinjiang, featuring 282 activities aimed at promoting and experiencing intangible cultural heritage during the Spring Festival [1]. Group 1: Event Overview - The main venue for the exhibition is the Xinjiang Art Museum, where various online and offline activities will take place [1]. - The theme for this year's Spring Festival is "Intangible Heritage Celebrating the New Year: Tasting the Chinese New Year" [1]. Group 2: Activity Highlights - Activities include traditional celebrations such as the ancient city New Year, horse lantern festival displays, and intangible heritage markets [1]. - The exhibition aims to shift intangible heritage projects from "static display" to "active inheritance," allowing for participatory and experiential activities [1]. Group 3: Economic Impact - The integration of intangible heritage projects into tourism sites, cultural districts, ice and snow venues, commercial complexes, and rural markets is expected to invigorate the winter cultural tourism market [1].

Group 1 - The core theme of the event is "Fortune Chinese New Year," integrating the world heritage of Beijing's central axis with intangible cultural heritage from Dongcheng District, marking the eighth consecutive year of this initiative by the company [1][2] - The event features a special display of intangible cultural heritage items, including painted snuff bottles, clay figurines, and handmade crafts, enhancing the dining experience by merging traditional culture with modern dining [1] - The initiative aims to create a unique space that not only serves food but also promotes the living transmission of intangible cultural heritage, providing a new lifestyle context for cultural engagement [1][3] Group 2 - The event is designed to foster a deep connection between rich intangible cultural resources and the historical context of the central axis, using food as a bridge to enhance cultural vitality during the Spring Festival [3]

Core Viewpoint - The article highlights the launch of the "Fortune Chinese New Year" non-heritage theme event by Pizza Hut in Beijing's Nanluoguxiang, blending traditional Chinese culture with Western dining experiences to create a unique festive atmosphere for consumers [1][5]. Group 1: Event Overview - The event features immersive experiences with non-heritage cultural elements, allowing guests to engage with traditional crafts and enjoy a rich cultural atmosphere [3]. - Pizza Hut has been operating in the Chinese market for 36 years and has been celebrating the "Chinese New Year in Western Restaurants" for eight consecutive years, emphasizing the integration of cultural heritage with modern dining [5]. - The theme for this year, "One Bite to Win, Everything Will Win," incorporates blessings of good fortune into the dining experience, aiming to enhance the emotional value of family gatherings during the New Year [5][7]. Group 2: Consumer Engagement - The event caters to the evolving consumer trends, particularly among younger generations, who seek meaningful rituals and symbols to enhance their New Year celebrations [7]. - Pizza Hut is launching localized "Fortune Activities" across various cities, incorporating traditional non-heritage elements to create participatory cultural experiences [9]. - The brand aims to transform its restaurants into spaces that not only serve food but also convey confidence and blessings, enhancing the emotional connection with consumers [9]. Group 3: Cultural Significance - The event includes a salon where experts discuss the importance of innovation in traditional craft practices, highlighting the role of food in bridging cultural heritage and modern dining [11]. - A new platform, "Beijing Central Axis Legend Gathering Hall," was inaugurated to promote the integration of non-heritage experiences within the restaurant setting [13]. - The modern design of the restaurant complements traditional non-heritage artifacts, creating a unique environment for consumers to appreciate cultural heritage while dining [15]. Group 4: New Product Launch - Pizza Hut introduced four new Spring Festival pizzas, each symbolizing good fortune and designed to enhance the festive dining experience [19][21]. - The new products include flavors like "Golden Salted Egg Yolk Super Supreme Pizza" and "Italian Meat Sauce Super Supreme Pizza," which are crafted to resonate with traditional New Year blessings [19][21]. - The brand also offers customizable options for consumers to create their own "winning" combinations, enhancing the festive dining experience [21][23]. Group 5: Year-Round Engagement - Pizza Hut emphasizes that the "winning" sentiment extends beyond the Spring Festival, aiming to be a year-round companion for consumers [25]. - The brand believes that food serves not only as a sensory experience but also as an emotional anchor, encouraging consumers to embrace a positive outlook throughout the year [25].