Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei over the use of pre-prepared dishes has escalated, with both parties taking strong stances and engaging in a public evidence contest [1][2][4]. Group 1: Company Background - Xibei, founded in 1988 in Bayannur, Inner Mongolia, is set to have nearly 400 stores across 62 cities in China by 2025, employing approximately 17,000 people [4]. - In 2023, Xibei's overall revenue exceeded 6.2 billion yuan, marking a historical high for the company [4]. - The company plans to open its first overseas store in Los Angeles in 2025, marking the beginning of its global expansion [4]. Group 2: Incident Details - On September 10, Luo Yonghao publicly criticized Xibei on social media, claiming that most of the dishes were pre-prepared and expensive, urging for legislation to require restaurants to disclose the use of pre-prepared ingredients [4]. - In response to Luo's comments, Xibei's founder, Jia Guolong, announced intentions to sue Luo for his negative remarks [2]. - Luo countered by offering a 100,000 yuan reward for anyone who could provide evidence of Xibei's use of pre-prepared dishes, shifting the conflict from verbal exchanges to a contest of evidence [2].

Group 1 - The incident involving Luo Yonghao criticizing Xibei for using pre-made dishes has escalated significantly [1] - Xibei's founder, Jia Guolong, announced intentions to sue Luo Yonghao in response to the negative comments, indicating that these remarks have severely harmed Xibei's brand reputation and operations [2][4] - Luo Yonghao responded to the lawsuit announcement by offering a reward of 100,000 yuan for evidence proving Xibei's use of pre-made dishes, shifting the dispute from verbal confrontation to a battle over evidence [2][8] Group 2 - On September 10, Luo Yonghao expressed his dissatisfaction with Xibei on Weibo, claiming that most of the dishes were pre-made and criticizing their high prices [3] - In his social media response, Luo Yonghao remarked that if Xibei could make freshly prepared dishes taste like reheated food, it would be a sign of high technology [5]

Core Points - The founder of Xibei, Jia Guolong, provided details about a dining experience involving Luo Yonghao, highlighting that the group had a positive experience and accumulated membership points before Luo's negative comments on social media [1] - Luo Yonghao criticized Xibei on social media, claiming that most of the dishes were pre-made and expressed his dissatisfaction with the pricing [9] - In response to the controversy, Xibei announced the launch of a "Luo Yonghao Menu" across all locations, allowing customers to choose from dishes previously ordered by Luo, with a money-back guarantee if unsatisfied [1] Summary by Sections Company Overview - Xibei was founded in 1988 in Bayannur, Inner Mongolia, and is projected to have nearly 400 locations across 62 cities in China by 2025, employing approximately 17,000 staff [9] Incident Details - Luo Yonghao's dining group ordered 15 dishes, mostly finished, and provided positive feedback during the meal, which contrasts with his later social media comments [1] - Luo offered a reward of 100,000 yuan for evidence of Xibei using pre-made dishes [3] Company Response - Xibei clarified that the "Luo Yonghao Menu" is not a fixed set but a selection of dishes he has ordered, with commitments to customer satisfaction and transparency in food preparation [1]

Core Viewpoint - The founder and CEO of Xibei, Jia Guolong, plans to sue Luo Yonghao due to the latter's comments about Xibei serving pre-made dishes, which Jia claims have significantly harmed the company's reputation [1][3]. Group 1: Legal Dispute - Jia Guolong stated that Xibei does not serve any pre-made dishes and will publicly showcase the menu consumed by Luo Yonghao for transparency [1][3]. - Luo Yonghao criticized Xibei on social media, claiming that the dishes were mostly pre-made and overpriced, urging for legislation to require restaurants to disclose the use of pre-made ingredients [1][3]. Group 2: Industry Context - Xibei is currently facing operational challenges, with revenue declining as of May 2025 [9]. - The overall restaurant industry is experiencing a downturn, with notable declines in revenue for other major brands such as Haidilao (down 3.7%), Jiumaojiu (down 10.1%), and Xiaobuxiang (down 18.9%) in the first half of 2025 [9]. - The restaurant market is under pressure, with a significant number of closures reported, and only specific categories like Western cuisine and bakery showing growth [9].

Group 1: Company Overview - The founder and CEO of Xibei, Jia Guolong, announced plans to sue Luo Yonghao due to significant damage to the company's reputation caused by Luo's comments about Xibei's food quality [1][5] - Jia emphasized that Xibei does not serve any pre-prepared dishes and will allow customers to taste and supervise the menu starting from the next day [1][5] Group 2: Industry Context - Xibei is currently facing operational challenges, with revenue in a declining range as of May 2025 [6][7] - The overall restaurant industry is experiencing a downturn, with notable revenue declines reported by other major brands such as Haidilao (down 3.7% to 20.703 billion), Jiumaojiu (down 10.1% to 2.753 billion), and Xiaobuxiang (down 18.9% to 1.942 billion) in the first half of 2025 [7] - The restaurant market is under pressure, with a significant drop in dining revenue in major cities like Beijing (down 3.6% to 79.2 billion) and Shanghai (down 2.9% to 114.195 billion) during the first seven months of 2025 [9]

Group 1 - The core issue revolves around a legal dispute initiated by the founder and CEO of Xibei, Jia Guolong, against Luo Yonghao, following Luo's criticism of Xibei's menu, claiming it consists mainly of pre-prepared dishes [1][6] - Jia Guolong emphasized that Xibei does not serve any pre-prepared dishes and plans to publicly showcase the menu consumed by Luo Yonghao for transparency [1][6] - Luo Yonghao's comments have significantly impacted Xibei's reputation, prompting Jia to pursue legal action, although he will not personally respond to Luo's statements [1][6] Group 2 - Xibei is currently facing operational challenges, with revenue declining as part of a broader industry trend [7][8] - In the first half of 2025, several major restaurant brands, including Haidilao and Jiumaojiu, reported revenue declines of 3.7% to 207.03 billion and 10.1% to 27.53 billion respectively [8] - The overall restaurant market is under pressure, with a notable increase in the number of closures, while only specific categories like Western cuisine and bakery items are experiencing growth [9][10] Group 3 - The restaurant market in major cities is also declining, with Beijing's restaurant revenue dropping by 3.6% and Shanghai's by 2.9% in the first seven months of 2025 [10] - Nationally, the restaurant revenue for the same period showed a modest growth of 3.8%, indicating a challenging environment for many brands [10] - The negative impact of public criticism on brands is highlighted by past incidents, such as the downfall of Zhong Xue Gao due to adverse publicity, which has made Xibei cautious about potential risks [11][12]

Group 1 - The core point of the article highlights the challenges faced by the restaurant chain Green Tea, which experienced a disappointing stock market debut, with its share price dropping from the issue price of 7.19 HKD to 6.79 HKD, a decline of 5.56% on the first day of trading [2][3] - Green Tea's journey to IPO was fraught with difficulties, taking five attempts over four years due to various setbacks including regulatory issues and market conditions, before finally listing on May 16, 2025 [2][3] - The rapid expansion of Green Tea's outlets, from 236 in 2021 to 465 in 2024, masks underlying issues such as declining same-store sales and reduced customer spending, indicating a potential over-reliance on quantity over quality [2][3] Group 2 - The average sales per store dropped from 11.51 million in 2023 to 10.33 million in 2024, a decrease of 118,000 per store, while average customer spending fell from 60.5 RMB in 2021 to 56.2 RMB in 2024 [2][3] - The restaurant's reputation has suffered due to a shift towards pre-prepared dishes, leading to customer dissatisfaction and a perception that the quality of food has declined [5][6] - Green Tea's strategy to expand aggressively into lower-tier cities may face challenges due to high operational costs and increased competition, as well as a changing consumer landscape that favors value over perceived quality [5][6] Group 3 - The broader restaurant industry is experiencing a wave of closures, with 1.056 million restaurants shutting down in the first half of 2024, indicating a highly competitive and challenging market environment [7][8] - The capital market's interest in the restaurant sector is driven by investment funds seeking exits, leading to a rush of IPOs despite underlying performance issues, as seen with other companies like Nayuki and Helen's [7][8] - The article emphasizes that success in the restaurant industry requires more than just expansion; it necessitates a focus on product quality and customer retention to sustain long-term growth [8]