Core Viewpoint - The article discusses the emergence and rapid growth of Generative Engine Optimization (GEO) as a new marketing strategy in the advertising industry, driven by the increasing influence of AI in consumer decision-making and the need for brands to be recognized by AI systems [1][5][26]. Group 1: Market Demand and Growth - The GEO market in China is estimated to be around 2.1 billion yuan this year, which is only one-tenth of the SEO market, but it is projected to grow to 24.2 billion yuan by 2027, surpassing SEO by double [1]. - Many brands are now actively seeking GEO services, asking agencies how they can outperform other GEO service providers and how quickly they can see results [1][2]. Group 2: Current State of GEO - GEO is still in its developmental stage, likened to the early chaotic days of internet marketing, with some companies generating low-quality content in bulk and others making unmeasurable promises of effectiveness [2][14]. - The operational mechanics of GEO involve embedding brand information into AI responses, contrasting with traditional SEO which focused on improving webpage rankings [5][6]. Group 3: Service Providers and Offerings - The GEO service market is divided into two main types: one offers customized services based on analyzing a company's presence on AI platforms, while the other follows a traditional SEO model charging per keyword [6][7]. - Pricing for GEO services varies significantly, with some companies charging from several thousand to tens of thousands of yuan depending on the service package [17]. Group 4: Content Optimization Strategies - Effective GEO strategies include three main content optimization tactics: semantic depth, data support, and authoritative sources [10]. - GEO service providers also focus on correcting AI-generated inaccuracies, which is becoming an essential part of their offerings [12]. Group 5: Challenges and Risks - The current GEO landscape is characterized by a lack of clear rules and standards, leading to potential "black hat" practices where low-quality content is produced to manipulate AI responses [14][18]. - The effectiveness of GEO is difficult to measure, as traditional metrics used in SEO do not apply, and many service providers rely on vague performance guarantees [15][19]. Group 6: Future Outlook - There is optimism that as AI platforms evolve, clearer regulations and standards for GEO will emerge, similar to those seen in the SEO industry [27]. - The integration of advertising into AI responses is anticipated, which could lead to a more structured commercial environment for GEO, enhancing its value and effectiveness [26][27].

Group 1 - The article discusses the evolution of AI technology and its integration into various devices, transitioning from PCs and smartphones to future applications in AR/VR, smart cars, drones, and humanoid robots [1][2][4]. - It highlights the shift from traditional input methods, such as physical keyboards, to voice-based interactions, particularly among different age groups [5][6]. - The article raises questions about the relevance of enterprise management software in an era where input and output capabilities are diminishing with new technologies [6][7]. Group 2 - The transition from search engines to AI models for information retrieval is emphasized, with companies adapting their content to be more accessible to AI models through MCP (Model Compatibility Protocol) [8][10]. - The article notes the trend of companies globally opening APIs and integrating with public AI models, while in China, there is a focus on private deployments of domestic models like DeepSeek [15][16]. - It categorizes enterprise personnel into three layers: decision-making, management, and frontline execution, and discusses the use of AI in enhancing decision-making and execution processes [18][19]. Group 3 - The article explores the relationship between AGI (Artificial General Intelligence) and AIGC (AI Generated Content), suggesting that both capabilities are being developed simultaneously [20]. - It identifies AI-generated code as a critical intersection of AGI and AIGC capabilities, allowing AI to expand its functionalities [22]. - The challenges of traditional enterprise management software, particularly the inflexibility of hard-coded solutions, are discussed, along with a new approach using AI to generate and optimize code for specific tasks [23][24][26].

Core Viewpoint - The rise of AI is fundamentally changing the landscape of internet traffic, potentially rendering SEO obsolete by 2025 as users shift towards AI-driven search methods [1]. Group 1: Impact of AI on Search - Google's introduction of "AI Mode" at the I/O developer conference has led to a 30% decrease in user click-through rates within two weeks of its launch in the U.S. [3] - The traffic generated through AI Mode is not tracked in Search Console, leading to concerns among webmasters about the visibility of their traffic sources [3][5]. - Traditional SEO practices, which rely on link rankings to drive traffic, are becoming irrelevant in the context of AI search, which provides direct answers rather than link-based results [5][8]. Group 2: Shift in Webmaster Strategies - Webmasters are transitioning from fearing AI content scraping to embracing AI crawlers, adjusting their website structures to facilitate AI access [9][11]. - The preference for AI search tools like ChatGPT over traditional search engines is confirmed by industry executives, indicating a significant shift in user behavior [11]. - The distinction between being favored by AI or not is critical; if a website is not recognized by AI, it risks losing all traffic, contrasting with traditional search where lower-ranked sites could still attract users [13]. Group 3: Evolution of SEO Practices - Traditional SEO techniques such as keyword optimization and backlinking are losing effectiveness as AI prioritizes high-quality original content and a deep understanding of user intent [13].

Industry Overview - The search engine optimization (SEO) industry is undergoing significant changes due to algorithm upgrades and the rise of social media and short video platforms, leading to a decline in search engine traffic [1][3] - Despite these challenges, search engines remain a crucial channel for information retrieval, with monthly active users in the hundreds of millions, indicating that search demand is unlikely to be replaced in the short term [1] SEO Trends - SEO is increasingly recognized for its cost advantages over paid advertising, as it provides free traffic and is perceived as more trustworthy by users [3] - Current SEO practices emphasize content quality and user experience, raising the bar for practitioners in terms of technical skills, experience, and resources [3] Leading SEO Companies in Shanghai - **Manlang New Search Marketing**: A well-known local digital marketing firm specializing in multi-platform optimization, serving over 1,000 enterprises across various industries [4] - **Ogilvy Group**: A global advertising and marketing service provider with a strong presence in Shanghai, offering comprehensive brand communication and marketing solutions [6] - **McCann China**: Focuses on localized content innovation and efficient operations to meet the specific needs of the local market [7] - **Publicis Groupe**: Leverages global resources and expertise to provide a full range of digital marketing services, including SEO [9] - **Wenda Network**: A technology-driven digital marketing service provider with a team of over 300 members, most of whom have 5-10 years of industry experience [10] - **NetEase Kangsai**: A leading domestic digital marketing service provider that integrates various marketing strategies to serve thousands of enterprises [11] - **JWT**: A historic advertising company that emphasizes brand image enhancement through SEO [13] - **HuaYang Lianzhong**: A prominent digital marketing company in Shanghai, known for its strong data analysis capabilities [15] - **Sina Weibo**: Offers comprehensive SEO services with a focus on user experience and personalized optimization strategies [17] - **BlueFocus**: Focuses on brand management and integrated marketing communication services, enhancing brand visibility through SEO [19] Conclusion - Despite the challenges faced by the SEO industry, top companies in Shanghai are leveraging their technical advantages, innovative concepts, and professional services to maintain a significant presence in the market [20] - Businesses can benefit from selecting suitable SEO partners based on this ranking to gain a competitive edge in the digital marketing landscape [21]

Group 1 - The majority of individuals in the SEO industry enter it unintentionally, often coming from different backgrounds and career paths [2][4] - The initial career aspirations of many, including those in SEO, may not align with their eventual job roles, leading to unexpected career trajectories [4][6] - The transition from various jobs, such as sales and manual labor, to SEO highlights the diverse pathways individuals take to enter the industry [6][8] Group 2 - The importance of adaptability and learning new skills, such as typing and office software, is crucial for success in the evolving job market [5][6] - Networking and seizing opportunities, such as referrals from acquaintances, play a significant role in securing positions within the SEO field [6][8] - The concept of "content is king, backlinks are emperor" reflects the foundational principles of SEO that guide the industry's practices [8]

Core Viewpoint - The article discusses the importance of SEO (Search Engine Optimization) software in improving website rankings on Baidu, comparing it to the process of matchmaking, emphasizing the need for effective tools and strategies to achieve desired results [1][3]. Group 1: SEO Software Overview - Various SEO optimization software are available in the market, but many are ineffective and provide misleading data, similar to unreliable matchmaking services [3]. - A reliable SEO tool, such as Youcaiyun, focuses on practical analysis of keywords and website structure without unnecessary costs [5]. Group 2: Keyword Optimization - Keyword optimization is crucial and requires a balanced approach; overly ambitious or simplistic keywords can hinder performance [5]. - The article suggests that finding the right keywords is akin to choosing an appropriate online username, which should neither be too pretentious nor too basic [5]. Group 3: Content Update Strategy - Regular content updates are important, but excessive frequency can lead to penalties from Baidu, similar to how frequent advertisements can lead to being ignored on social media [5]. - Maintaining a moderate update schedule with valuable content is recommended for better SEO performance [5]. Group 4: Link Building - The quality of external links is more important than quantity; a few high-quality links are more beneficial than numerous low-quality ones [7]. - Effective link building is compared to receiving likes on social media, where the focus should be on meaningful interactions rather than sheer numbers [7]. Group 5: SEO as a Long-term Strategy - SEO is a gradual process that requires patience and the right tools; rushing the process can lead to negative outcomes [7].

Core Insights - The article discusses the deceptive nature of "quick ranking" techniques in digital marketing, particularly focusing on the use of "spider pools" as a black hat SEO strategy that can create an illusion of traffic and rankings but is fundamentally flawed and risky [1][6]. Group 1: Spider Pool Mechanism - Spider pools operate by "capturing" and "feeding" search engine crawlers through a network of low-quality sites, creating a false sense of link popularity [6]. - The strategy involves creating a vast matrix of sites, generating automated cross-links, and embedding target site links to attract crawlers, despite the low-quality nature of the links [6]. - Content on these sites is often low-value, consisting of scraped or poorly rewritten material, designed solely for crawler engagement [6]. Group 2: Illusions and Costs of Quick Ranking - Quick ranking can lead to rapid indexing of new sites and a temporary surge in keyword rankings, creating a false sense of success [6]. - The "weight" passed through these links is misleading, and search engines like Baidu have algorithms that can penalize such practices, leading to severe drops in rankings or removal from indexes [6]. - Sites penalized by search engines suffer long-term damage to their credibility, making recovery difficult and potentially affecting associated sites [6]. Group 3: Sustainable SEO Strategies - The article advocates for a shift towards sustainable SEO practices that focus on genuine content value, user experience, and building authentic relationships within the ecosystem [7][8]. - Emphasizing the importance of creating original content that addresses user needs and is rich in information is crucial for long-term ranking success [8]. - Building a healthy backlink ecosystem through unique value offerings and industry collaborations is essential for sustainable growth [8]. - Enhancing user experience through website optimization and active brand engagement on social media can indirectly boost search engine trust [8].

Core Insights - Traditional search is facing significant challenges in the AI era, with Elon Musk stating that "AI will replace search" [2] - The advertising and marketing logic is undergoing a major transformation, moving from SEO to a new paradigm driven by language models, termed Generative Engine Optimization (GEO) [3][5] Group 1: Shift from SEO to GEO - The focus has shifted from "ranking" to "being referenced by AI," meaning that content must be memorable to AI models rather than just optimized for search rankings [3][4] - In the GEO era, the importance of keywords diminishes, and content structure becomes crucial, favoring clear and easily interpretable formats [4] Group 2: Changes in Monetization and Metrics - The monetization model is changing; while Google profits from ad clicks, AI models like ChatGPT operate on a subscription basis, reducing the incentive to display third-party content unless it enhances response quality [5] - Key performance indicators have shifted from click-through rates to citation rates, redefining brand awareness as whether AI will proactively mention a brand [6] Group 3: New Opportunities in Marketing - Companies are adapting to GEO by developing tools to analyze how AI describes their brands, focusing on brand mention frequency rather than just product features [6][7] - New platforms are emerging to help brands fine-tune AI behavior, optimize output prompts, and monitor sentiment and citation frequency [8] Group 4: GEO as a Platform Opportunity - GEO represents a shift from a fragmented tool market in SEO to a centralized platform opportunity, allowing brands to control their presence in AI channels and adapt to model behavior changes [9] - The future of marketing will hinge on whether brands can be remembered by AI, positioning GEO as a critical tool in the competition for model recognition [10]

为啥郑州企业做SEO总像往河里撒钱？ 上周遇到个做建材的老哥，他拿着去年的SEO报表直拍大腿："花了8万外包费，关键词倒是上了几个， 可来的全是同行比价的！"这事儿听着荒唐，却是郑州中小企业的常态——90%的SEO外包公司还在用 十年前的老套路。 基础问题扫盲篇 ▌下拉框词到底是什么鬼？ 说白了就是百度搜索框下边那排推荐词。比如你搜"郑州网站建设"，可能会弹出"郑州网站建设公司排 名""郑州网站建设多少钱"这些词。 为啥这玩意儿值钱？ 举个栗子： 某郑州机械厂老板想找"数控机床维修"，结果AI工具挖出下拉词"郑州数控机床上门维修价格"，当月咨 询量暴涨80%！ 场景问题实战篇 ▌手动收集下拉框词有多反人类？ 去年实测过传统方法： 现在靠谱工具得看这三点： 结果： 点击率比普通词高37%（数据来自5118平台） 用户搜索意向更明确，转化率高2倍 能挖出用户自己都没想到的隐性需求 1. 用不同浏览器反复搜索核心词 2. 手动记录所有推荐词 3. 整理分类再布局到文章 ▌AI工具怎么玩出花？ 用神优AI的标题生成器试了下"郑州企业网站建设"： 效果对比 指标人工收集AI生成日处理量20组500+组有效词占比43%9 ...

Group 1: Importance of SEO - SEO remains essential for businesses by 2025 as search engines are the primary tool for consumers to find products and information [1] - A well-optimized website can lead to continuous business opportunities through higher search rankings [1] Group 2: Choosing an SEO Company - Caution is advised when selecting an SEO company due to the abundance of options, with varying levels of reliability [1] - Key factors to consider include the company's experience, past success, team expertise, and client reviews [1] - A good SEO company should provide tailored strategies and adapt to changes in search engine algorithms [1] Group 3: Recommended SEO Companies - **互橙文化**: Based in Shanghai, offers comprehensive SEO services including Baidu and Google SEO to enhance website rankings and attract organic traffic [1] - **Moz**: Located in London, known for advanced SEO tools and resources, aiding in keyword research and website performance monitoring [3] - **BrightEdge**: Serves major brands like Microsoft and IBM, focusing on enterprise-level SEO/SEM solutions with a robust platform for digital asset optimization [6] - **WebFX**: An American SEO company recognized for effective strategies and high customer satisfaction, providing a range of services from keyword optimization to social media management [9]