"红山文创IP是我们南京人的骄傲！小伙伴都笑称红山是南京版'迪士尼'。"冯佳说，"我亲眼看到红 山文创这5年多来的成长，无论是设计、创意还是制作，都越来越好，可以说是国内动物园中的'顶流'。 去年，我和朋友去法国旅游时，还特意带上了红山的动物玩偶，在外国友人跟前也秀一把我们的本土文 创IP。" "2020年，红山森林动物园试水文创产品时，还没有什么能拿得出手的产品，一个月的营业额只有 1万多元。"红山森林动物园经营资产管理部副部长孙涛说。后来他们通过动物园"云直播"、园长直播等 方式，得到全国越来越多网友关注。这几年，随着红山森林动物园成为全国网红，文创销售额也稳步提 升。 "网友都称赞我们是一家'有温度'的动物园。我们做文创的初心，也是希望讲好红山故事，让更多游 客了解我们。"孙涛说，5年多来他们不断探索，包括寻找合适的生产厂家、和知名设计师团队携手开发 更多品类的文创，文创产品销售额爆发式增长，全国各地甚至国外的"粉丝"都慕名而来。孙涛向记者展 示了微信里的"红山ZOO亲友团"，已经有36个群，"很多人每到节假日就坐着高铁来红山看动物、挑文 创，我们都成老熟人了。" "想把大猩猩'野菜天团'F4带回家吗？ ...

Group 1 - The integration of culture and tourism is crucial for meeting people's needs for a better life and empowering economic and social development [4] - The "14th Five-Year Plan" emphasizes the deep integration of culture and tourism, aiming to enhance cultural confidence and contribute to national rejuvenation [4] - The success of cultural tourism initiatives, such as the "Follow Wukong to Tour Shanxi" campaign, showcases the effective use of popular IPs to attract tourists [5][6] Group 2 - The Hanging Temple in Shanxi has seen a significant increase in visitors, with projections of over 2.3 million in 2024 and 3 million in 2025, leading to a tourism revenue of over 90 million yuan [5] - The rise in foreign tourists is attributed to visa-free policies, with many expressing interest in Chinese ancient architecture [6] - The integration of cultural products, such as the popular "flowing sand refrigerator magnet," has enhanced visitor engagement and sales [6] Group 3 - The Qin Shi Huang Terracotta Army Museum has become a top tourist destination, receiving over 10.97 million visitors in 2025, including over 680,000 foreign guests [8] - The museum's international service platform has facilitated ticket bookings for foreign visitors, significantly boosting related tourism services [8] - The introduction of innovative cultural products has made the museum a popular spot for visitors seeking unique souvenirs [8] Group 4 - The "Su Super" football league in Nanjing has revitalized local commerce, with street areas seeing daily visitor numbers exceed 15,000 during the event [9][10] - Restaurants have adapted to the event by creating themed dining experiences, leading to a significant increase in sales [10] - The integration of sports events with local culture and commerce has created a vibrant atmosphere, enhancing the overall visitor experience [10] Group 5 - The Xixia Tombs have been recognized as a UNESCO World Heritage site, leveraging technology to enhance visitor interaction and experience [11] - The museum has developed a range of cultural products and educational programs to engage younger audiences [11] - Future plans include creating themed tourism routes that connect various attractions, promoting regional economic development [12] Group 6 - The Shenzhen Huafa Ice and Snow World has become a popular destination for winter sports enthusiasts, featuring a large indoor ski area and various entertainment options [13][14] - The facility integrates multiple activities, including extreme sports and shopping, providing a comprehensive experience for visitors [14] - The venue has attracted a diverse customer base, with a significant percentage of visitors coming from Hong Kong and local areas [14]

Core Viewpoint - Shaanxi Tourism (603402.SH) officially listed on the Shanghai Stock Exchange on January 6, 2026, with an opening price of 131.15 yuan, representing a 63.04% increase from the issue price of 80.44 yuan, marking it as the first new listing in the A-share market for 2026 and the first cultural tourism company in five years [2][3]. Company Overview - Shaanxi Tourism primarily engages in tourism performances, cable cars, and dining services, leveraging high-quality tourism resources such as Huaqing Palace and Huashan Mountain, with a strong cultural heritage and stable business operations [2]. - The company is known for its popular performances like "The Long Hate Song" and "12.12 Xi'an Incident," which have a good reputation among consumers, and its cable car business is recognized as a leader in technical indicators and industry reputation [2]. Market Context - The Central Economic Work Conference in December 2025 emphasized the importance of domestic demand and the construction of a strong domestic market as a primary task for 2026, advocating for actions to boost consumption and unleash the potential of service consumption [2]. - In June 2025, six ministries, including the China Securities Regulatory Commission and the People's Bank of China, issued guidelines to support consumer-oriented companies in listing and financing, promoting high-quality development in the consumption sector [2][3]. IPO Details - Shaanxi Tourism's IPO was approved by the CSRC on November 19, 2025, and the issuance process began on December 18, 2025, with a total of 19.333334 million shares offered through a direct pricing method, marking it as the first company in the Shanghai market to adopt this method under the registration system [3]. - The issue price was set at 80.44 yuan per share, corresponding to a 2024 price-to-earnings ratio of 12.37 times, with total fundraising amounting to 1.555 billion yuan, aligning with the expected fundraising scale disclosed in the prospectus [4].

Group 1 - Shaanxi Tourism officially listed on the Shanghai Stock Exchange on January 6, 2026, marking it as the first new listing in A-shares for the year and the first cultural tourism company in nearly five years [1] - The opening price was 131.15 yuan, representing a 63.04% increase from the issuance price of 80.44 yuan [1] - The company focuses on tourism performances, cable cars, and dining, leveraging high-quality tourism resources such as Huaqing Palace and Mount Huashan, with a stable business operation [1] Group 2 - The IPO was approved by the China Securities Regulatory Commission (CSRC) on November 19, 2025, and the issuance began on December 18, 2025, using a direct pricing method without offline inquiries or allocations [1] - The final issuance price was 80.44 yuan per share, corresponding to a 2024 price-to-earnings ratio of 12.37 times, raising a total of 1.555 billion yuan, consistent with the expected fundraising scale disclosed in the prospectus [1] - The 20th National Congress emphasized the acceleration of cultural industry development and the deep integration of culture and tourism, which supports the growth of the tourism sector [1][2] Group 3 - The listing of Shaanxi Tourism reflects the capital market's support for consumer enterprises with stable profitability and mature business models, indicating a positive trend in the market's role in supporting the real economy and expanding consumption [2] - The Central Economic Work Conference in December 2025 prioritized domestic demand and proposed actions to boost consumption, aligning with the government's focus on enhancing service consumption potential [2] - The CSRC and other ministries issued guidelines to support consumer enterprises in listing and financing, promoting high-quality development in the consumption sector [2]

Core Insights - The domestic tourism market in China experienced a significant surge during the New Year holiday, with a fourfold increase in ticket bookings for domestic attractions compared to the previous year, indicating a strong recovery and consumer enthusiasm in the travel sector [1][14] - Harbin emerged as a top destination for tourists, particularly due to its unique ice and snow attractions, which contributed to a vibrant tourism atmosphere during the holiday [2][14] Group 1: Tourism Statistics - On New Year's Day, Harbin welcomed 1.405 million visitors, marking an 11.4% increase year-on-year, with 591,000 from outside the province, representing 42.1% of total visitors, and a growth of 18.2% [2] - The inbound tourism market also saw remarkable growth, with ticket bookings for inbound travel increasing by 110% and experiential product bookings rising over 30 times during the holiday [14] Group 2: Attractions and Events - Harbin Ice and Snow World was a major highlight, attracting over 100,000 visitors on December 31, 2025, with new attractions like a hot air balloon experience enhancing its appeal [6][8] - The "Like a Song Journey" New Year concert at Harbin Ice and Snow World significantly boosted local tourism, leading to an 82% increase in flight bookings and an 81% rise in hotel reservations [10][11] Group 3: Visitor Demographics and Trends - Young travelers, particularly those born in the 2000s and 1990s, accounted for 39% and 33% of the tourist demographic respectively, indicating a shift towards experiential and personalized travel [13] - The trend of "self-reward travel" is gaining traction, with a 125% increase in searches related to New Year travel experiences, reflecting a desire for meaningful holiday experiences among younger generations [13] Group 4: Service Enhancements - Harbin has improved its tourism services, including bilingual signage and international service islands at transportation hubs, enhancing the overall visitor experience [17] - The city’s efforts to provide a warm and welcoming atmosphere for tourists, including extended public transport hours and safety measures, have contributed to its reputation as a desirable travel destination [17]

Group 1 - The core viewpoint of the articles highlights the strong momentum in tourism and cultural consumption during the New Year holiday, driven by optimized supply and upgraded consumer experiences, contributing to high-quality economic development in Yunnan province [1][3]. - Major cities like Beijing, Tianjin, and Shanghai are experiencing high demand for flights to Yunnan, with Kunming emerging as a popular destination for inbound tourism [1]. - The "Dian Chao League" third round event is actively promoting the integration of sports and tourism, with local governments offering various cultural tourism products and discounts to convert event traffic into sustained tourism consumption [1]. Group 2 - A strategic cooperation agreement was signed among four regions in Yunnan to create a cultural tourism belt that integrates historical, rural, and ethnic cultural elements, aiming to enhance cultural heritage protection and regional brand building [2]. - The Yunnan Provincial Department of Culture and Tourism has launched initiatives to ensure safe and civilized travel for tourists during the New Year and Spring Festival, including discounts on fuel and various public services [2]. - The thriving cultural tourism market during the New Year holiday reflects the powerful synergy of cultural and tourism sectors, with ongoing product innovation and service optimization expected to sustain consumer interest and economic vitality [3].

转自：云南日报 拍照。本报记者 高吴双 黄兴能 摄 人三项赛举办。本报通讯员 张万高 摄 昆明台北街夜市人流如织。 本报记者 高吴双 黄兴能 摄 游客在弥勒太平湖山地石漠化公园打卡 "冬游云南·旅居巧家"首届"白鹤滩杯"铁 假日里，"滇超联赛"第三轮如火如荼。围绕体旅融合，相关州（市）推出一系列文旅产品和优惠政策， 努力将赛事流量转化为文旅"留量"与消费增量。玉溪市推出3日游旅游线路，串联抚仙湖的风光、酱油 鸡与大炖鳝鱼的美味、玉溪窑的底蕴以及足球赛事的激情。丽江市为运动员和随行工作人员推出精品演 艺、核心景区免费的优惠，为持球票球迷提供景区、演艺产品、线路产品、住宿、餐饮等折扣。 新年登高成为年轻群体追求跨年仪式感与践行"悦己"理念的新选择。2025年12月31日，昆明轿子山景区 组织跨年夜爬活动，吸引不少年轻游客结伴登高，在海拔4223米的山顶迎接新年第一缕阳光。 元旦前夕，建水县、澄江市、文山市、镇沅彝族哈尼族拉祜族自治县在建水古城签订滇南最美乡愁之旅 战略合作协议。四地刚好串成一条集历史古韵、田园风光和民族文化于一体的文化旅游带，将共同推进 文化遗产保护、旅游业态融合与区域品牌共建，持续完善基础设施与 ...

长沙晚报掌上长沙1月2日讯（全媒体记者 贺文兵）元旦假期进入第二天，今天，长沙石燕湖景区热闹非凡，中原 北狮赵城狮舞在20米高空上演震撼人心的狮王争霸，为游客献上了一场独具文化韵味的新年盛宴。 石燕湖景区负责人表示，今年元旦假期，希望通过"狮王争霸赛"与"童话雪乡体验"的巧妙搭配，为游客提供多层 次、沉浸式的文化休闲体验，这是景区推动文旅深度融合、打造特色旅游产品的一次重要尝试。 作为石燕湖景区元旦活动的核心亮点，赵城狮舞尽显北狮磅礴雄浑的气势与风采。素有"北狮之雄"美誉的赵城狮 舞团队，凭借一系列高难度技巧动作，将力量、勇气与精湛技艺完美融合，一次次腾跃和翻转，淋漓尽致地诠释 了北方狮艺的独特魅力。 据悉，这场高空狮王争霸表演持续至3日，分两场进行，分别于上午10:30和下午2:30准时开演，每场表演时长50 分钟，为游客带来充足的观赏体验。除了惊险刺激的非遗狮舞表演，石燕湖景区还同步推出"童话雪乡体验"项 目，一动一静的活动组合，打破节庆活动的单一模式。 ...

Group 1 - The "Reading City" subway special train in Lishui, Nanjing, officially launched on January 1, 2026, themed "A Thousand Miles Around the City, Three Thousand Years of Reading the City" [1] - The special train operates on Nanjing Metro Line 1, integrating historical culture, natural landscapes, and modern industries, showcasing 23 core landmarks in the area [1][8] - The train serves as a "mobile cultural museum," transforming the subway line into a panoramic display of Lishui's charm [1] Group 2 - The special train highlights significant cultural symbols, including the provincial-level cultural heritage site Yongshou Temple Tower and the historical village of Zhujia, as well as natural attractions like Shijiu Lake and Wuxiang Mountain National Forest Park [8] - It also focuses on modern development, introducing the new energy vehicle industry, which is projected to produce 124,000 units in 2024 and exceed 65 billion yuan in output value by 2025 [8] - The initiative aims to innovate urban cultural communication and promote deep integration of culture and tourism, allowing citizens and visitors to experience Lishui's historical depth and ecological beauty during their daily commutes [8]

来源：环球网文旅频道 【环球网文旅报道】京华多少登临意，且向清风绿处行！2026年1月1日元旦假期首日上午，由北京市文 化和旅游局联合市园林绿化、水务、农业农村、体育等部门以及昌平区人民政府主办的"漫步绿道 畅游 北京"北京旅游休闲绿道品牌发布暨绿道新年第一站活动在昌平区白浮泉公园绿道举办。通过品牌发 布、平台活动启动、绿道主题体验、文旅消费券抽取等，正式发布北京旅游休闲绿道品牌，并推出首批 52条绿道，开启首都文旅农林水体融合发展新篇章。市、区相关部门领导、平台企业代表、旅游达人、 运动爱好者、市民游客代表等200余人共同参与。 为丰富市民游客休闲生活，提升首都文旅休闲品质，北京市文化和旅游局携手园林绿化、水务、体育、 农业农村等部门及各区政府，精心打造并推出首批52条旅游休闲绿道，覆盖全市各区，布局合理、风景 优美、设施基本完善，无论是漫步赏景还是跑步骑行，或者亲子游玩、文化探秘，都是绝佳的通道和平 台。 Keep旅游休闲绿道打卡活动页 高德地图旅游休闲绿道专题页 携程旅游休闲绿道专题页 携程旅游休闲绿道主题馆 与体验升级，增强玩法趣味性和多样性，着力把旅游休闲绿道打造成市民游客探索大京郊的首选动线、 文 ...