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文旅深度融合,巴中怎么“融”? 品牌 业态 服务 三管齐下
Si Chuan Ri Bao· 2025-07-21 08:16
Core Insights - The article highlights the integration of culture and tourism in Bazhong, emphasizing the development of unique tourism brands and the promotion of local attractions to enhance economic growth [4][6][7] Group 1: Cultural and Tourism Development - The Yangqing Village has seen significant economic benefits from tourism, with a collective income of over 600,000 yuan and over 1 million visitors expected in 2024, generating approximately 8 million yuan in tourism revenue [4] - Bazhong has launched the "Four Caves Fortune City" tourism brand, aiming to attract 400,000 visitors and achieve a tourism revenue of 200 million yuan by the end of 2027 [6] - The city is focusing on the integration of "red tourism" with cultural experiences, having received over 400,000 visitors to the Red Army Martyrs Memorial Museum this year [7] Group 2: Diversification of Tourism Offerings - The immersive night performance "New Dream of Guangwu Mountain" has been upgraded to enhance visitor engagement, contributing to the growth of the night economy, which saw 12 million nighttime consumers and 4 billion yuan in spending in the first half of 2025 [9][10] - Bazhong is developing various tourism experiences, including sports and wellness tourism, leveraging its 37 national and provincial forest health bases [10] Group 3: Service Optimization - The "159米仓民宿" project aims to upgrade accommodation facilities, planning to renovate or build at least 900 new guesthouses across multiple locations [11] - Infrastructure improvements include the addition of charging stations along major tourist routes, enhancing the travel experience for visitors [11] - A new complaint handling mechanism has been introduced to improve customer service and satisfaction, allowing for quick resolution of disputes [12]
四川巴中市以文旅深度融合绘就老区振兴新图景
Zhong Guo Jing Ji Wang· 2025-07-17 14:06
Core Insights - The core theme of the conference is the deep integration of culture and tourism as a strategy for high-quality development in Bazhong [1][2] Group 1: Development Strategy - The conference highlighted the construction of the red tourism area in the Sichuan-Shaanxi revolutionary base as a key driver for development, emphasizing both internal collaboration and external cooperation [1] - The transition of the cultural tourism industry from "scale expansion" to "value reconstruction" is recognized, with a focus on scenario-driven development rather than resource dependency [1][2] - Six work lists were generated to clarify responsibilities and deadlines, ensuring the implementation of various tasks [1] Group 2: Resource Utilization - Bazhong possesses rich cultural and tourism resources, including one world geological park, one national 5A-level tourist attraction, and 21 national 4A-level tourist attractions [2] - The city aims to leverage its red culture and historical resources, such as the Micang Ancient Road and Nankang's Tang Dynasty sculptures, to create development advantages through the "culture + tourism" model [2] Group 3: Landmark Development - Four major cultural tourism landmarks are proposed: a world-class ecological health resort at Guangwushan-Nuoshu River, a nationally influential red gene inheritance landmark, a well-known traditional cultural experience landmark, and a leading digital science popularization landmark [2] - Strategies for promoting these landmarks include establishing a publicity matrix, innovating marketing methods, encouraging public participation, and effectively communicating Bazhong's stories [2] Group 4: Scene Innovation - The essence of cultural tourism consumption is identified as scenario consumption, with six major integrated scenarios to be developed, including red tourism, science popularization tourism, cultural heritage tourism, ecological health tourism, performance and event tourism, and rural tourism [3] - The focus will be on enhancing the quality of scene supply and making red stories more interactive and engaging [3] Group 5: Transportation Integration - Transportation is deemed crucial for tourism development, with plans to create a comprehensive "fast entry, slow travel" transportation network, improving high-speed rail, air, and road systems [3] - The initiative includes building quick access routes to tourist attractions and enhancing service levels at transportation hubs [3]
连续4年全线水流贯通 京杭大运河水清岸绿业态新
Ren Min Ri Bao· 2025-07-14 00:38
Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Management - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - The replenishment focuses on the northern sections of the Grand Canal, utilizing multiple water sources including the Yangtze River, Yellow River, and local rainwater, with a total of 7.88 billion cubic meters of water supplied, exceeding the planned amount by 142% [3][4]. - Advanced monitoring technologies, including drones and real-time water flow measurement, are employed to ensure effective water management and distribution along the canal [4][8]. Group 2: Ecological and Economic Impact - The restoration of water flow has led to improved water quality and increased water surface area in the northern sections of the Grand Canal, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024 [6][7]. - The revitalization of the canal has spurred new economic activities, such as rural tourism and outdoor sports, enhancing local livelihoods and promoting cultural heritage [6][7]. - The initiative aims to create a sustainable water management system that balances irrigation needs and ecological restoration, with a focus on long-term benefits for the surrounding communities [8][9].
凉山端出文旅大餐 这个夏天来凉山 感受火热的清凉
Si Chuan Ri Bao· 2025-07-14 00:15
Core Insights - Liangshan is promoting its tourism brand "Colorful Liangshan" through a series of summer activities and events aimed at attracting visitors [5][10] - The region is focusing on deep integration of culture and tourism, with new projects and experiences being developed to enhance visitor engagement [9][10] Tourism Development - Liangshan has launched five premium tourism routes for the summer season, including wellness retreats and cultural exploration [4][7] - The region is home to 80 A-level tourist attractions, including the "World Ancient Glacier Museum" and the "Oriental Daughter Country" [7] - Liangshan's climate is favorable for tourism, with an average summer temperature of 20 degrees Celsius and over 2,500 hours of sunshine annually [7] Cultural Events - Liangshan will host the Torch Festival from July 11 to August 18, and the first "Turn Mountain and Sea Festival" at Lugu Lake from September 14 to 16 [5] - The region is enhancing its cultural offerings with immersive experiences, such as the light and shadow night tour in Jianchang Ancient City [9] Infrastructure and Projects - New cultural and tourism projects are underway, including the renovation of Lingxiao Tower and the opening of a new hotel in Huairou [9] - The Liangshan Handicraft Living Museum has begun trial operations, showcasing local intangible cultural heritage [10] Consumer Engagement - Liangshan is distributing 50 million yuan in consumer vouchers to stimulate tourism spending across various sectors [10] - The region is developing new consumption scenarios, including cultural exhibitions and culinary experiences, to attract diverse visitor demographics [11]
连续4年全线水流贯通 京杭大运河 水清岸绿业态新(经济聚焦)
Ren Min Ri Bao· 2025-07-09 22:14
Core Viewpoint - The article discusses the successful implementation of water replenishment in the Grand Canal, highlighting the ecological and economic benefits resulting from the restoration of water flow and the development of new industries along the canal [1][5]. Group 1: Water Replenishment and Ecological Restoration - The Grand Canal has achieved continuous water flow for four consecutive years since 2022, with the replenishment task for 2025 starting in February and completed by July [1][2]. - A total of 7.88 billion cubic meters of water has been replenished to the northern sections of the Grand Canal, exceeding the planned amount by 142% [3]. - The replenishment has led to a significant recovery of underground water levels, with a total infiltration of 5.31 billion cubic meters from 2022 to 2024, positively impacting the surrounding ecology [6][8]. Group 2: Economic and Cultural Development - The restoration of the Grand Canal has spurred new economic activities, including rural tourism and outdoor recreation, as communities leverage the improved waterway for local development [6][7]. - Various regions are enhancing cultural experiences and eco-tourism, integrating the canal's ecological and cultural values to attract visitors [7][9]. - The initiative has also facilitated the creation of new industries, such as leisure agriculture and cultural education, promoting a deep integration of culture and tourism [7][9]. Group 3: Sustainable Water Management - The water replenishment strategy is designed to be sustainable, involving the replacement of underground water used for irrigation, thus reducing over-extraction and promoting a healthy water cycle [8][9]. - The management of water resources is coordinated across multiple provinces, ensuring a balanced supply and addressing regional water shortages effectively [3][8]. - Continuous efforts are being made to improve water quality and protect aquatic ecosystems, with strict regulations against unauthorized development along the canal [9].
迈向国际化 广元文旅打好三张牌
Si Chuan Ri Bao· 2025-07-02 06:43
Core Insights - The article highlights the rapid development of tourism in Guangyuan, focusing on the integration of cultural tourism and wellness, aiming to transform Guangyuan into an international tourist city [5][10]. Group 1: Tourism Development - The "Drunken Beautiful Guangyuan · Summer Beer Music Festival" launched on June 26, 2023, will run until August, aiming to enhance night-time consumption and attract tourists during the summer [5]. - Guangyuan aims to convert its cultural tourism resources into industrial advantages, with plans to build a major international cultural tourism destination and wellness resort [5][6]. - The city has invested over 7 billion yuan in the past two years to upgrade key scenic spots, including the Jianmen Pass, which saw a 18.47% increase in visitors during the May Day holiday [6]. Group 2: Cultural and Wellness Integration - The Chengjiashan resort is developing a comprehensive wellness tourism model, integrating various facilities such as a water world and themed accommodations [8]. - The "Cultural Tourism + Homestay Wellness" model is being implemented in Chengjiashan, with local homestays upgrading their services to meet national standards [8][9]. Group 3: Marketing and Brand Expansion - Guangyuan is actively promoting its tourism through events in major cities, enhancing its global marketing efforts, and optimizing multilingual services at tourist sites [10][11]. - The city has introduced marketing incentives, with over 300,000 yuan allocated for tourism marketing rewards in the first quarter of 2025 [10][12]. Group 4: Visitor Engagement and Events - The city has launched multiple cultural and sports events, such as the "Baba Basketball" competition, attracting over 1,800 teams and enhancing local engagement [9]. - The ancient Shu Road hiking tours and themed routes have been developed, with significant participation and spending, indicating a robust interest in cultural heritage tourism [9].
“穿越”场景看消费|“穿越”徽州古城看文旅消费新业态
Xin Hua She· 2025-06-27 08:51
Core Insights - The article highlights the cultural and historical significance of Huizhou Ancient City in Shexian, Anhui Province, emphasizing its well-preserved architecture and rich heritage [1][3][10] - It discusses the integration of cultural tourism with local history, showcasing immersive performances that enhance visitor engagement and transform traditional sightseeing into interactive experiences [5][8] Group 1: Cultural Heritage - Shexian is described as a place where "green waters and lush mountains" create a visually appealing environment, with a deep-rooted cultural essence dating back to the Qin Dynasty [1] - Huizhou Ancient City is noted as one of the best-preserved ancient cities in China, featuring ancient streets, alleys, and bridges that reflect the architectural beauty of Huizhou culture [3] Group 2: Tourism Development - Recent efforts have been made to deepen the cultural connotation of Huizhou Ancient City, promoting a blend of cultural and tourism experiences [5] - The immersive performance "Huizhou Fu Youxi" is highlighted as a key initiative, allowing audiences to experience the historical transformation of ancient Huizhou through interactive storytelling [5][7] Group 3: Modern Integration - New tourism formats such as travel photography shops, cultural creative stores, and intangible cultural heritage night markets are emerging, creating a unique contrast between history and modernity [8] - The article notes that Huizhou Ancient City serves not only as a showcase for Huizhou culture but also as a vital platform for the local cultural tourism industry, attracting visitors from across the country [10]
打破“名城不名”的尴尬,眉山擦亮“三张牌” 东坡故里如何突围
Si Chuan Ri Bao· 2025-06-26 07:07
Core Insights - The article highlights the challenges faced by Meishan in promoting its cultural tourism, despite having rich cultural heritage linked to Su Dongpo, a famous historical figure [4][5][6] - Meishan's tourism data shows a total of 34.3 million visitors and a revenue of 30.06 billion yuan in 2024, indicating growth but still lagging behind neighboring cities [5] - The local government is implementing strategies to enhance the cultural tourism experience and brand recognition, focusing on three key areas: culture, health, and events [7][8] Group 1: Current Challenges - Meishan is often overlooked by tourists who prefer nearby attractions like Leshan Giant Buddha and Sanxingdui Museum, leading to a perception of being a "pass-through" destination [5][6] - The lack of marketing and insufficient urban appeal contribute to Meishan's struggle to attract visitors, despite its historical significance [6] - Local tourism officials acknowledge that the city's brand awareness and product offerings need improvement to compete effectively [5][6] Group 2: Strategic Initiatives - Meishan is leveraging its cultural heritage by hosting events like the "Song Meets Dongpo" music drama and promoting the San Su Temple Museum, which recently achieved national recognition [7][8] - The city is focusing on developing a "weekend economy" by creating immersive experiences that combine cultural, health, and sporting events to attract visitors [7][8] - Recent events, such as the "Shu Mountain Mulan Challenge," have successfully increased visitor engagement and local economic activity, with a reported 40% growth in related services [7] Group 3: Future Development Plans - The local government aims to establish Meishan as a national historical and cultural city, a fashionable sports city, and an international ecological health tourism destination [7][8] - Plans include enhancing the overall visitor experience by diversifying tourism offerings and improving service quality across the board [9] - The initiative to create a "Pet-Friendly Meishan" aims to improve visitor services and infrastructure, ensuring a welcoming environment for tourists [9]
石家庄正定县盘活“冷热”资源 丰富文旅业态
Zhong Guo Jing Ji Wang· 2025-06-26 06:08
Group 1 - The newly opened indoor ski resort, Deep International Zhengding Hot Snow Miracle, is a significant addition to the cultural tourism industry in the Hebei region, featuring a 385-meter ski slope and a 3,600-square-meter snow park [1] - The Deep International Zhenyue Tiandi project, with a total investment of 3 billion yuan, is the first integrated logistics and commercial complex in China, covering 502 acres and aiming to become a weekend getaway destination for the Beijing-Tianjin-Hebei region [1] - The project includes a commercial mall of over 100,000 square meters and international hotels, creating a comprehensive living circle that combines skiing and leisure [1] Group 2 - Zhengding County is focusing on tourism development by integrating culture, sports, and the ice and snow industry, enhancing the local tourism experience through infrastructure improvements and the creation of unique cultural districts [2] - Recent initiatives include the restoration of ancient city features and the construction of amenities such as shuttle buses, drinking water stations, and expanded free parking, aimed at improving visitor experience [2] - The county plans to leverage its rich cultural resources to enhance tourism quality and promote high-quality development through deep integration of culture and tourism [2]
开在景区里的新闻发布会说了啥
Si Chuan Ri Bao· 2025-06-25 00:13
Core Insights - The article highlights the recent press conferences held in Mianyang and Meishan, focusing on the integration of culture and tourism, showcasing their innovative practices and strategies for development [2][3]. Group 1: Scene Upgrading - Both cities are shifting from resource-driven tourism to experience-driven tourism, with Mianyang introducing new night tours and family-friendly activities, while Meishan is developing new sports events and low-altitude tourism [4]. - Mianyang has allocated 4.6 million yuan to support the creation of 16 new tourism scenes and plans to launch various themed economic initiatives in the second half of the year [5]. Group 2: Product Innovation - The cities are focusing on "quasi-customized" services for different customer segments, with Meishan promoting sports events like marathons and paragliding, and Mianyang integrating cultural elements into sports IPs [6]. - Both cities are leveraging events to drive tourism consumption, emphasizing the importance of converting event traffic into tourism revenue [6]. Group 3: Route Quality Improvement - Mianyang has launched three premium tourism routes that connect over 30 attractions, enhancing the overall visitor experience [7]. - Meishan is capitalizing on its geographical advantages to create popular tourist spots and themed routes that promote rural tourism and cultural integration [7]. Group 4: Experience Focus - The article emphasizes the importance of experiential tourism, noting that integrating policy announcements with real-life experiences enhances visitor engagement and memory retention [8][9]. - The shift from "check-in tourism" to "immersive experiences" is crucial in the development of the cultural and tourism sectors [9].