中国汽车品牌的全球化征程愈发受到瞩目。 2025年1至4月，我国汽车产销量分别为1017.5万辆和1006万辆，同比分别增长12.9%和10.8%，前4个月 产销量首次突破千万辆。从"产品输出"到"产业输出"的质变轨迹，无疑是中国汽车出海崛起的有力佐 证。 但直面全球竞争，中国汽车行业并非没有隐忧。近日，长城汽车董事长魏建军在接受采访时指出："电 动车健康发展不能被资本过度裹挟，求是才能让行业得到健康发展。" 长城汽车董事长魏建军接受采访 在魏建军看来，拒绝恶性竞争，因为汽车是关于用户生命安全的产业。 "车企尊重资本，但造车不能过度资本化。"魏建军提到，他对新能源电动车的发展并不悲观，但是新能 源电动车的健康发展不能过度被资本裹挟。 在他看来，健康的商业模式需要赚到钱、有利润，有造血能力，能持续投入研发，才能得到发展。但现 在有些主机厂在追求市值、抬高股价方面下的功夫太大。 当下，汽车领域的"价格战"从开年便打响。据乘联会统计，2025年1月至2月，共有28款车型降价，其中 新能源车达20款。4月的最新数据虽显示直观的降价价格战稍显温和，但年款增配、调整车主权益等隐 形优惠措施层出不穷。 魏建军对此深有感触。 ...

Core Viewpoint - Zontai Automobile reported a significant decline in financial performance for 2024, with a sales revenue of 558 million yuan, down 23.96% year-on-year, and a net loss attributable to shareholders of 1 billion yuan, an increase in loss of 6.82% compared to the previous year [1][2] Financial Performance - Total assets at the end of 2024 were 3.606 billion yuan, a decrease of 41.64% from the end of 2023 [2][9] - Net assets attributable to shareholders were 234 million yuan, down 80.98% from the end of 2023 [2][9] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was -1.469 billion yuan, a year-on-year increase in loss of 49.28% [1][2] - The basic and diluted earnings per share were both -0.20 yuan, a decrease of 5.26% from the previous year [2] Sales and Production - The total vehicle sales for 2024 were only 14 units, a dramatic drop of 98.74% year-on-year, with no vehicles produced during the year [3][4] - The inventory at the end of 2024 was 336 units, slightly down from 350 units in the previous year [4] - The company’s revenue primarily came from automotive parts and door sales, with vehicle sales contributing minimally to total revenue [3] Management and Corporate Governance - Despite ongoing losses, the total annual compensation for the board of directors and senior management was 9.5491 million yuan, with the chairman and vice president receiving significant salaries [1][3] - Frequent changes in senior management have been noted, with several executives resigning for personal reasons, which may be linked to the company's poor performance [4][5] Industry Context - Zontai Automobile has faced continuous losses since 2019, with a significant decline in sales from over 300,000 units in 2016 and 2017 to just 14 units in 2024 [5][7] - The company has struggled to recover from a financial crisis that began in 2020, leading to a halt in production until 2022 [7][9] - The company plans to enhance its product development and production capabilities, particularly focusing on the T300 model for future growth [9]

2月5日，蛇年春节后一上班，来自车企的别样花卷端上来了。 这次，抢先降价的不是特斯拉，也不是比亚迪，而是广汽丰田。 虽然上面和顶层最新喊话"别卷了"，决心要"综合整治内卷式竞争，规范地方政府和企业行为"。 具体到商业，出于生存和活下来就各显神通了。 广汽丰田新"一口价" 2月5日上午，广汽丰田通过官方微信号发布"一口价"活动，针对锋兰达和威兰达全系降价，至高优惠4.4万元。 这是继上汽通用、上汽大众之后第三家推出一口价的合资公司。 不同的是，不是这两款车某一版型，而是全系列；不是线上电商价，而是线上线下一个价；不是特定区域，而是全国统一。 据2024年批发量，锋兰达是热销车型，202847辆，在中国SUV销售榜排名第七，合资SUV第一，燃油SUV前三。 威兰达虽然差点意思，但也有138036辆，在中国SUV销售榜排名第21名。 这两大SUV销售均出现下滑。 撰文 / 牛跟尚 设计 / 琚 佳 广汽丰田官宣的2024年销售数据为770147辆（广汽集团发布为738000辆，同比下滑22.32%），其中凯美瑞158038辆，汉兰达78884辆——同比增长7%， 赛那89450辆——同比增长17%。 打开看2024 ...