全省紧扣"踏秋赏枫 醉游辽宁"主题，系统部署系列特色文旅活动，聚焦文化体验、视听盛宴、秋 色畅游三大主题板块，通过提供特色鲜明、内涵丰富的文体旅产品与服务矩阵，全方位满足游客多元 化、品质化、个性化出行需求，在全省范围内成功营造欢乐祥和、热烈浓厚的节日氛围，有效激发文旅 消费市场活力。 今年国庆与中秋双节叠加，形成连续八天的超长假期。据综合统计，十一假期截至10月8日15时， 辽宁省累计接待游客按可比口径同比增长17.54%；实现旅游综合收入按可比口径同比增长18.20%。10 月5日至7日，全省共有23家博物馆积极响应公众文化需求，推行延时开放服务，有效释放文化场馆公共 价值，取得良好社会成效。全省9家一级博物馆累计接待观众同比增长34.62%。 ...

营造金秋浓厚节日氛围 公共文化场馆"节日不打烊" 国庆中秋假期，潍坊市奎文区文旅产品供给丰富, 文旅假日市场消费热情高涨。据初步统计，假期8天， 省级夜间文旅消费集聚区潍坊泰华城客流量突破160万人次，实现销售额8099万元，较去年同期分别增 长12%和30%；潍坊1532文化产业园接待游客达6万人次，实现综合营业收入150.2万元，较去年同期分 别增长22.45%和2.52 %；4A级景区金宝乐园共接待游客2.01万人次，实现综合营业收入约89.02万元。 搭建文旅消费新场景 联动提振消费活力 国家4A级旅游景区金宝乐园西域风情嘉年华活动，推出骆驼骑乘体验和西域特色表演等环节，同时聚 焦亲子游乐及民俗文化展演开设场院文化玉米乐园体验、卡通动物主题巡游等特色互动游玩项目，打造 文旅体验新场景；1532文化产业园推出了"十全十美"生活节和首届体育嘉年华，打造"体育+文化+旅 游"的节日盛宴。园区通过露营轰趴、探秘打卡、童趣亲子等多元活动，持续集聚人气，激发多元消费 活力；省级夜间文旅消费集聚区泰华城，水上非遗火壶表演与水上音乐节相遇，探索非遗技艺的场景化 与时尚化表达。 白浪河巨型明月、半糖主义甜品节、青年创业 ...

Core Insights - During the National Day holiday, the tourism market in Xiaoshan District experienced a peak in visitor numbers, receiving 4.483 million tourists, a year-on-year increase of 14.4%, with 46.7% of visitors coming from outside the province [1] - Key scenic spots and rural tourism projects welcomed 662,500 visitors, generating revenue of 34.9193 million yuan, with 292,400 visitors to 4A scenic spots [1] - Cultural and tourism activities were diverse, with significant participation in events such as the "Ji Gong" NPC interaction at the Oriental Culture Park, which saw a 556% increase in visitors [1] Tourism and Cultural Activities - The Xiaoshan District library was open during the holiday, attracting over 20,000 visitors and lending nearly 10,000 books, alongside hosting a National Day themed concert [1] - The Xiaoshan Museum and other local museums offered pottery workshops, drawing many families, while the non-heritage star space hosted a market event that attracted nearly 40,000 visitors [1] - Various cultural activities, including a national trend market and outdoor movies, were organized at scenic spots like Xianghu Lake, enhancing visitor engagement [1] Sports and Events - The Hangzhou Olympic Sports Center hosted two concerts, attracting 20,000 attendees and generating nearly 100 million yuan in comprehensive consumption [2] - Sports events such as karate competitions and amateur basketball tournaments were held, with major sports venues open for free, receiving over 30,000 visitors during the holiday [2] - Accommodation facilities in Xiaoshan received 354,000 overnight guests, a 15.4% increase year-on-year, with high-quality hotels reporting occupancy rates exceeding 90% [2] Collaborative Initiatives - From October 1 to the end of the year, Xiaoshan's tourism sector partnered with Didi Chuxing to launch the "Eleven Tour Xiaoshan" series, offering 10 million yuan in travel vouchers and creating a "mobile tourism window" to enhance visitor experience [2] - The "One Ticket Tour Xiaoshan" initiative was introduced, providing discounts on scenic spots, hotels, and dining services to attract more tourists [2]

文旅市场的火爆，展现了我国消费市场的巨大潜力。但在热闹背后，仍需破解过度依赖节假日、业态融 合不深、可持续发展能力不足等深层次问题。如何让"一时热闹"转化为持续发展的"长久动力"？多位行 业专家接受了记者采访，为文旅产业高质量发展提供了更多思路。 街巷深处的市集灯火闪动，文博场馆的文物展台前人潮涌动，乡村古道上民俗展演次第登场......这个国 庆中秋"双节"假期，文化旅游市场展现出的蓬勃活力，为我国的消费市场注入了汩汩暖流。 数据更为直观：经文化和旅游部数据中心测算，国庆中秋假日8天，全国国内出游8.88亿人次，较2024 年国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿元，较2024年国庆节假日7天增加1081.89 亿元。 文旅消费不仅是经济活动的"晴雨表"，更是促进产业融合、推动文化繁荣、改善社会民生的重要引 擎。"文旅消费能够促进产业融合创新，推动文化魅力与消费活力之间形成良性循环，同时可以提供大 量就业机会，有利于改善民生。"中国海洋大学管理学院旅游开发与规划教研室主任王新越在接受记者 采访时表示，文旅消费以广泛的拉动效应，为我国经济持续健康发展注入了强劲韧性。 为点燃假日文旅消 ...

Core Insights - The cultural tourism market in Qinghai Province during the National Day and Mid-Autumn Festival holidays exhibited characteristics of "cultural-tourism integration, market prosperity, increased consumption, and safe order" [1] Group 1: Visitor Statistics - The province received a total of 3.5774 million domestic tourists, representing a year-on-year increase of 13.92% [1] - The tourism expenditure reached 3.439 billion yuan, with a year-on-year growth of 14.47% [1]

Core Insights - The "concert economy" in Shenzhen has been thriving this year, with significant events like Wang Leehom's concert becoming a major attraction during the National Day holiday [3][8] - From January to August, Shenzhen hosted 85 large concerts with over 5,000 attendees, attracting more than 1.4 million spectators [3][8] Economic Impact - The concert economy generates substantial direct revenue and a multiplier effect on consumption, becoming a new norm in cultural tourism [4][8] - During the concert period from September 30 to October 4, key commercial areas around the venue saw a total foot traffic of 1.321 million, an increase of 85.27%, and revenue exceeding 108 million yuan, up 80.94% [6][8] - The hotel industry also benefited, with an average of 318 rooms sold per day and a peak single-day revenue of 1.85 million yuan during the first three days of the National Day holiday [6] Policy Support - Shenzhen's government has introduced policies to support the development of the concert economy, aiming to establish the city as an "international performing arts capital" [9] - Recent measures include streamlining approval processes for performances and promoting the integration of concerts with tourism [9]

Core Insights - The cultural and tourism market in China remained stable and orderly during the National Day and Mid-Autumn Festival holidays, with a variety of cultural and tourism products, services, and activities offered [1] Group 1: Travel Statistics - During the 8-day holiday period, there were 888 million domestic trips taken nationwide, an increase of 123 million trips compared to the 2024 National Day holiday [1] - The total domestic travel expenditure reached 809 billion yuan, which is an increase of 108.19 billion yuan compared to the 2024 National Day holiday [1]

Core Insights - Yantai City organized 200 cultural and tourism activities during the 8-day National Day and Mid-Autumn Festival holiday, focusing on six major themes to create a festive atmosphere for residents and tourists [1][2] Group 1: Thematic Activities - The holiday featured a series of innovative and rich cultural activities, with a strong emphasis on red-themed events, including a flash mob at the Yantai Museum and various local cultural performances [2][3] - Local districts launched unique tourism activities, such as the 2025 Laiyang Village Song Competition, which attracted over 1.4 million online viewers, and a large chrysanthemum exhibition at Tashan Scenic Area [2][3] Group 2: Visitor Experience Enhancements - Yantai focused on enhancing visitor experiences by introducing night tours at scenic spots, immersive cultural performances, and outdoor art exhibitions, catering to diverse tourist interests [3][4] - Cultural venues became popular destinations, with extended hours and high-quality exhibitions, including a showcase of local historical documents and various art displays [4] Group 3: Consumer Incentives - The city launched initiatives under the "惠游烟台" (Enjoy Yantai) theme to stimulate tourism consumption, including promotional events at local wineries and discounts at various attractions [5][6] - Digital engagement increased significantly, with VR tours and online performances seeing a threefold rise in clicks compared to regular days, enhancing the overall visitor experience [6]

Core Insights - The "ticket economy" driven by concerts and music festivals is emerging as a new trend for travel in China, with many tourists planning trips around these events [1][4][11] Group 1: Economic Impact of Concerts and Festivals - During the recent National Day and Mid-Autumn Festival holiday, cities like Chongqing and Tianjin saw significant increases in tourist spending, with Chongqing becoming the top spending city among new first-tier cities [3][11] - The Lijiang Galaxy Left Bank Music Festival in Luzhou attracted over 100,000 music fans, leading to a 123% year-on-year increase in railway passenger volume and generating billions in surrounding consumption [3][12] - The concerts and festivals not only boost local economies but also enhance the overall tourism experience, as seen in the substantial increases in visitor numbers and spending in various cities [10][12] Group 2: Tourist Behavior and Preferences - Many tourists are traveling specifically for concerts, as evidenced by the case of a family who extended their trip to include a concert in Tianjin, resulting in a total expenditure exceeding 5,500 yuan [11] - The popularity of large-scale concerts is evident, with events like the concerts by singer Xie Tingfeng in Chongqing drawing over 82,000 attendees, significantly impacting local tourism and hospitality sectors [9][11] - The influx of external tourists for concerts has led to increased spending in local attractions, with Chongqing's core scenic spots experiencing a surge in visitor numbers during the holiday [10] Group 3: Government Support and Future Prospects - Local governments are actively incentivizing large-scale performances, with Luzhou offering up to 3 million yuan in subsidies for hosting major events, indicating a commitment to fostering a vibrant cultural economy [13] - The successful execution of events like the Galaxy Left Bank Music Festival has prompted local authorities to plan for future events, suggesting a sustainable model for cultural tourism [13] - The concert economy is creating a positive feedback loop, enhancing festival experiences and driving further tourism and spending in the region [13]

文化和旅游部 10月9日公布 2025年国庆中秋假期 文化和旅游市场情况 经测算 假日8天 全国国内出游8.88亿人次 较2024年国庆节假日7天 增加1.23亿人次 假期中 国内出游总花费8090.06亿元 较2024年国庆节假日7天 增加1081.89亿元 人们升国旗、唱红歌 赏秋景，庆团圆 传统文化焕发活力 国潮非遗出新出彩 景区"宠客"蔚然成风 文旅消费热力十足 人文经济共生共荣 10月6日，cdf海口国际免税城的过山车主题福袋市集吸引众多消费者。"双节"期间，海南各地推出丰富多彩的促消费活动，激发假日消费市场活力。苏弼 坤摄（中经视觉） 10月1日，云南省昆明斗南花卉市场人头攒动。郑益摄（中经视觉） 10月3日，湖南省吉首市矮寨大桥景区上演"56个民族风情盛会"，演员与游客互动，现场十分热闹。 梁永鸿摄（中经视觉） 10月3日，在江苏省南通长江体育公园举办的2025南通文旅乐购嘉年华吸引了众多顾客。该活动汇集南通市精品文旅资源和100余家品牌商户，打造多元 素、多业态、多主题的文商旅体融合消费新场景。许丛军摄（中经视觉） 这个国庆中秋假期 你在哪里？ 10月5日，内蒙古自治区鄂尔多斯市伊金霍洛旗鄂尔 ...