文旅消费

Search documents
超长假期释放文旅消费新活力,宝藏小城迎文旅大流量
Zhong Guo Qing Nian Bao· 2025-10-08 15:45
数据显示,国庆假期酒店预订增幅Top10目的地分别为:新疆阿勒泰地区、内蒙古赤峰、云南保山、辽 宁朝阳、云南普洱、甘肃武威、内蒙古呼伦贝尔、四川泸州、山东德州、湖南怀化,其中大部分均是长 线游的典型目的地。以新疆阿勒泰地区为例,国庆假期文旅订单量同比增长35%,酒店预订同比增长约 45%。内蒙古赤峰、云南保山、四川泸州等目的地国庆假期文旅订单量均增长超50%。 中国青年报客户端北京10月8日电(中青报·中青网记者 张均斌)2025年国庆假期恰逢中秋,外出旅游与 返乡团圆交织,长线游与周边游需求齐涨,深度旅游成趋势。10月8日,美团旅行发布数据显示,长达8 天的假期,带动平台出行订单量同比增长超30%。 假期里,味蕾游、赛事游、躺平窝囊游、小团游等满足年轻人对情绪价值需求的新玩法,不断创新文旅 体验,激活假日消费。数据显示,国庆中秋假期,文旅消费Top10目的地城市分别为南京、成都、西 安、北京、重庆、武汉、长沙、洛阳、上海、广州。 据美团旅行数据,超级黄金周带动平台出行订单量较2024年国庆假期增长超30%。 远途旅行热度攀升,带动目的地交通、住宿、小团游等订单量显著增长。 此外,小团游订单量大幅增长,新疆、 ...
国庆假期南京接待游客2009.7万人次 美团数据显示,位列文旅消费Top10目的地城市首位
Yang Zi Wan Bao Wang· 2025-10-08 13:55
扬子晚报网10月8日讯(记者王夕悦)风雅金陵,不负每一次奔赴!10月8日晚,2025年南京市国庆中秋长假"成绩单"出炉。根据南京市文旅局发布数据,南 京智慧旅游大数据监测平台显示,并经综合测算,10月1—8日南京全市接待游客2009.7万人次,旅游总收入279.4亿元,同比(去年国庆假日7天)分别增长 30.2%和34.8%,日均分别增长13.9%和15.6%。其中,景区景点游客量954.7万人次,文博场馆游客量90.6万人次,乡村旅游监测点游客量171.6万人次。 假日期间,南京市共计举办演出、音乐会和赛事21场(五千人以上大型活动16场),接待观众36.3万人次。假期前七天,全市星级饭店和部分品牌酒店平均 出租率达79.8%,同比上升5.7个百分点,多日连续满房的酒店有香格里拉大酒店、凯宾斯基酒店、南京希尔顿酒店、古南都饭店、中心大酒店、国际会议 大酒店、黄浦大酒店、山水大酒店、天丰大酒店、中山大厦等。 假日期间,南京市开通"乐享田园"国庆乡村旅游直通车,直通车线路串联起22个乡村旅游点,六合、栖霞、高淳三个方向上座率超过80%。"乡村旅居+演 艺民俗活动"等形成的联动效应,推动乡村旅游与乡村民宿持续火爆 ...
美团旅行国庆中秋假期订单量同比增三成,宝藏小城迎文旅大流量
Bei Ke Cai Jing· 2025-10-08 10:19
Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has led to a significant increase in travel demand, with Meituan Travel reporting over 30% growth in travel orders compared to the 2024 National Day holiday [1][5] - New travel experiences catering to younger consumers, such as "taste tours" and "event tours," have emerged, enhancing holiday consumption [1][5] Travel Trends - Popular travel destinations during the holiday included Nanjing, Chengdu, Xi'an, and Beijing, with significant increases in hotel bookings in regions like Xinjiang and Inner Mongolia, where hotel reservations rose by approximately 45% [1][2] - The demand for small group tours surged, particularly in regions like Xinjiang and Inner Mongolia, with young travelers aged 20-30 making up over 50% of the travel orders [2][3] Emerging Destinations - There was a 51% increase in travel orders for county-level destinations near major cities, with some areas seeing over 100% growth in bookings compared to the previous year [3][4] - Food tourism played a crucial role, with cities like Shanghai and Beijing leading in "must-eat" lists, and searches for local recommendations increasing by 438% since September [3][4] Experience-Based Travel - The number of tourists seeking "deep experiences" grew by over 50% compared to 2024, with unique local activities becoming essential parts of travel itineraries [4][5] - Specific experiences, such as traditional bathing in Shenyang, saw a search volume increase of over 319% during the holiday [4] Market Outlook - The diverse demands and high-quality offerings in the travel market indicate strong vitality, with expectations for continued travel trends through October 12 [5]
近3000张门票免费预约!上海户外交响音乐会带火假日文旅消费
Sou Hu Cai Jing· 2025-10-08 09:41
上海市静安区文化和旅游局副局长 徐卫华:1日到4日,上海市静安区各个景区的游客数量同比增长20%以上,超300万人次。 转载请注明央视财经 编辑:潘煦 (央视财经《第一时间》)当夜色降临上海展览中心,上海歌剧院交响乐团、合唱团和中国上海国际艺术节节日乐团,在户外喷水池广场为观众献上普罗科 菲耶夫的《罗密欧与朱丽叶》芭蕾组曲选段和由德国作曲家卡尔·奥尔夫改编的中世纪诗篇力作《布兰诗歌》。给观众们带来了不一样的艺术体验。 自2023年起,中国上海国际艺术节连续三年在上海展览中心户外喷水池广场打造户外音乐会,吸引了众多海内外观众的热捧,已然成为一张上海城市文化名 片。 中国上海国际艺术节中心党总支书记 杨佳露:这个演出是全公益的,免费预约,今年近3000张门票一经开放就全部预约完毕。 同时,在周边的商圈,观众们还可以凭借音乐会的票根享受消费折扣和停车优惠,让艺术演出成为拉动当地文旅消费的新动力。 ...
调研假日文旅消费,多地“一把手”走上街头
Zhong Guo Xin Wen Wang· 2025-10-08 08:48
调研假日文旅消费,多地"一把手"走上街头 中新网北京10月8日电(记者 李京统)今年国庆、中秋"双节合体",8天长假也点燃了文旅消费热情。多地 文旅部门发布的数据显示,国庆中秋假期文旅消费实现大幅增长。 假日期间,多位省委书记走上街头,到景区街区、文创商店、美食市集与市民游客交流,了解旅游消费 情况。 多地省委书记调研假日文旅消费 假日期间,多地省委书记关注文旅消费,并结合实际情况,因地制宜挖掘文旅市场消费潜能。 10月1日,江苏省委书记信长星、省政府党组书记刘小涛检查调度国庆中秋假期全省文旅消费和安 全生产工作。图片来源:交汇点新闻客户端 10月5日,黑龙江省委书记许勤到位于哈尔滨的中华巴洛克历史文化街区,叮嘱商家"坚持诚信经营、热 情服务,为广大游客和市民创造更多的情绪价值"。 10月5日,黑龙江省委书记许勤到中华巴洛克历史文化街区,与游客交流。图片来源:黑龙江发布 微信公众号 如,不少省份注重消费环境的优化。 10月1日,湖北省委书记王忠林到刚刚开业的武汉滨江天街调研,他强调,"严厉打击宰客欺客、以次充 好、哄抬物价等违法行为,让广大消费者买得放心、用得舒心"。 10月1日,湖北省委书记王忠林在武汉市调 ...
“非遗+互动”、文博之夜……多元文化盛宴点亮假日 激活文旅消费引擎
Yang Shi Wang· 2025-10-08 08:25
央视网消息:国庆中秋假期,旅游热持续升温,非遗文化、历史景区、民俗活动激活旅游流量。不少景点还推出新的特色玩法、特色服 务,解锁消费新体验,文旅市场热度攀升不断。 湖南吉首:"非遗+互动"文旅新模式 多彩民俗"圈粉" 国庆中秋假期,湖南吉首的矮寨奇观旅游区人气火爆。355米高的矮寨大桥横跨德夯大峡谷,游客们既能体验蹦极、高空秋千等多个高空 极限项目,又能走进德夯苗寨,在苗歌、苗鼓的旋律中沉浸式感受苗族风情。 湖北通城:千年瑶族古村焕新归来 假期迎八方来客 湖北通城县内冲古瑶村地处湘鄂交界,是湖北唯一的特色瑶族村寨,完成升级改造后在这个假期正式开门迎客。除了瑶族拦门酒、"瑶旅 文牒"打卡等传统项目,景区还推出了大型户外实景剧《瑶望千年·云歌》,借助5D声场灯光与水幕火环特效,鲜活还原了瑶族先民"逐水而 居、遇山而垦"的迁徙历程。 浙江平阳:千年古驿焕新彩 多元文化盛宴点亮假日 浙江平阳县的坡南老街曾是浙闽古驿道关键节点,国庆中秋假期,这里推出"国庆中秋欢乐汇"活动,平阳木偶戏、单档布袋戏等非遗项目 展现了坡南的千年文化底蕴,为市民游客带来一场穿越时空的文化盛宴。 假期,江苏南京长江路限时开启步行街模式。夜幕降临 ...
美团旅行:宝藏小城迎文旅大流量,平台出行订单同比增长超30%
Bei Ke Cai Jing· 2025-10-08 07:52
Core Insights - The travel orders on Meituan during the eight-day Golden Week increased by over 30% compared to the 2024 National Day holiday [1] Group 1: Travel Trends - The top 10 destinations for cultural and tourism consumption during the National Day holiday were Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou [2] - There was a surge in long-distance travel, with the top 10 destinations for hotel bookings being Xinjiang Altay, Inner Mongolia Chifeng, Yunnan Baoshan, Liaoning Chaoyang, Yunnan Pu'er, Gansu Wuwei, Inner Mongolia Hulunbuir, Sichuan Luzhou, Shandong Dezhou, and Hunan Huaihua, indicating a trend towards long-haul travel [2] Group 2: Demographics and Preferences - Individuals aged 20-30 accounted for over 50% of flight and train ticket orders during the National Day holiday, highlighting the youth's dominance in travel spending [3] - The top 10 emerging scenic spots favored by the post-2000 generation included Shenzhen Huafa Ice and Snow Miracle, Suzhou Hahe Anyang Cheng Lake Park, Shangrao Gexian Village Resort, Changzhou Maoshan Oriental Salt Lake City, and others [3] - The booking volume for Jingdezhen's cultural tourism, driven by the "Chicken Chop Brother" trending on social media, increased by 15%, with young people aged 20-30 making up 50% of the bookings [3] Group 3: Experience and Market Dynamics - The number of tourists staying in the same city for 7-8 days for "in-depth experiences" grew by over 50% compared to the same period in 2024, with local experiences like Shenyang bathing and Dali tie-dyeing becoming popular [4] - The Meituan research institute indicated that the cultural tourism market showed strong vitality driven by diverse demands and high-quality new offerings, with a predicted increase in travel activity continuing until October 12 [4] - The volume of cultural tourism pre-orders during October 9-12 is expected to increase by nearly 60% year-on-year [4]
秋日里的中国斑斓如画 神州大地绘就“幸福图景”
Yang Shi Wang· 2025-10-08 06:47
Group 1 - The tourism industry in Lugu Lake has seen a significant increase in visitors, with a 42.93% year-on-year growth during the National Day and Mid-Autumn Festival holiday, receiving 47,500 tourists [5] - Lugu Lake, located at an altitude of 2,691 meters, is recognized as China's third-deepest freshwater lake and is known for its pristine water quality, maintaining a national Class I water standard [5] - The cultural tourism sector in Chaozhou, Guangdong, has been vibrant during the holiday, featuring over 100 cultural activities and showcasing intangible cultural heritage, attracting numerous visitors [10][8] Group 2 - The transformation of the former Zhengzhou Oil Chemical Plant into a trendy destination for young people has revitalized the area, attracting over 30,000 daily visitors during the holiday and creating over 6,000 jobs [11] - The scenic area of Qibugou in Hebei's Wuan City has experienced a threefold increase in daily visitor numbers during the National Day holiday, highlighting the region's appeal for autumn harvest activities [14] - The unique autumn scenery in Inner Mongolia's Huanggangliang, enhanced by the first snowfall, has drawn a large number of self-driving tourists, boosting local hospitality and dining industries [15]
美团旅行国庆假期消费Top城市:南京、成都、西安、北京、重庆入选
Xin Lang Ke Ji· 2025-10-08 03:08
责任编辑:郝欣煜 美团旅行数据显示,国庆中秋假期,文旅消费Top10目的地城市分别为南京、成都、西安、北京、重 庆、武汉、长沙、洛阳、上海、广州。 新浪科技讯 10月8日上午消息,美团旅行发布数据显示,长达八天的超级黄金周,带动平台出行订单量 较2024年国庆假期增长超30%。 ...
红色游火热、文化游成时尚……盘点国庆中秋假期文旅消费新亮点
Yang Shi Wang· 2025-10-08 02:15
央视网消息:国庆中秋8天长假,人们出行热情持续高涨。文旅市场呈现出哪些新特点?下面就来盘点一下。 红色游热度攀升 唱响爱国主旋律 这个假期,全国各地的红色旅游景区成为游客的热门选择。其中,福建古田会议会址国庆期间预计接待游客约9万人次。在陕 西,延安革命纪念馆国庆首日接待游客突破2.5万人次。 乡村游持续升温 尽显田园诗意 这个假期,"乡村游"受到越来越多的青睐,游客量和旅游收入持续增长。在江苏盱眙,一场集茶文化研学与农事体验于一体的乡 野之旅,让游客沉浸式感受乡村魅力。 文化游渐成时尚 沉浸感受传统文化魅力 这个假期,各地依托地域文化特色打造的"文化游",吸引市民游客沉浸式感受传统文化的魅力。山西晋城推出了"嫦娥奔月""凤凰 飞天"等空中表演,并根据明清古堡建筑的特色,推出实景剧,还现场发放手工月饼,将"静态观赏"升级为"沉浸式体验"。 海南三亚:家国同庆 红色景区唱响爱国主旋律 在海南三亚的红色娘子军景区,经典演出《红色娘子军》以其震撼的实景效果和动人的革命故事,深深感染着在场观众,而演出 结束后的合唱环节,则将每晚的气氛推向高潮。 文体旅深度融合 激发消费新活力 这个假期,体育赛事与文旅消费深度融合。在 ...