文 | 《BUG》栏目 张奥、刘丽丽、张俊 专题：专题|罗永浩直播曝光西贝后厨：鲈鱼保质期18个月，羊腿肉生产于2024年，网友称"西贝儿童餐 的年龄可 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 在刚刚过去的深夜，罗永浩和西贝员工可能都无法安心入睡。 今天凌晨3点21分，罗永浩依然在发微博质疑：如果不使用防腐剂，有机西蓝花的保质期能到24个月？ 还能做成适合给儿童食用的菜肴？……而西贝则召开了一场全员大会，会议题目为"1.8万名伙伴跟罗永 浩之战"…… 就在昨晚，罗永浩在持续1小时的直播中，反复回应了西贝预制菜事件。 他直言"西贝称没有预制菜是100%撒谎，因为国家还没有相关标准出台"。 罗永浩的直播间中背景板上挂着"不反对预制菜，推动预制菜透明化，维护消费者知情权"字样，他多次 表明态度：自己不反对预制菜，反对的是卖预制菜伪装成不是预制菜。 "有人说我直播间也卖预制菜，这是事实，我们知道卖的是预制菜，也说了是预制菜，这没有任何问 题。你买的时候也知道是预制菜，预制菜本身是合法的。" 他在直言，我是个褒贬不一的人，但这个事件的评论把我感动了，支持的人超过了90%。"今天受宠若 ...

Core Viewpoint - The controversy surrounding the pre-prepared dishes of the restaurant chain "Xibei" has gained significant attention, particularly following a live broadcast by Luo Yonghao, who criticized Xibei's marketing and public relations efforts while advocating for transparency in the pre-prepared food industry [1][4][6]. Group 1: Luo Yonghao's Live Broadcast - Luo Yonghao's live broadcast attracted over 100,000 viewers within the first 10 minutes and nearly 5 million views on Weibo by the end of the session [1]. - He criticized Xibei's public relations team for their lack of professionalism and highlighted the importance of consumer awareness regarding pre-prepared dishes [4]. - Luo emphasized that while he supports the concept of pre-prepared dishes, he opposes selling them at prices equivalent to freshly made meals [4][6]. Group 2: Xibei's Response - In response to Luo's accusations, Xibei issued an open letter claiming that his statements were untrue and provided detailed production processes for 13 dishes to clarify their preparation methods [8]. - Xibei announced plans to allow customers to tour their kitchens and production facilities to enhance transparency and consumer trust [8]. Group 3: Definition and Regulation of Pre-prepared Dishes - The definition of pre-prepared dishes has been clarified by regulatory authorities, stating that they must not contain preservatives and should be pre-processed for safe consumption [11][12]. - The distinction between pre-prepared dishes and pre-processing was emphasized, with the latter referring to the preparation of raw ingredients rather than finished products [12].

【导读】罗永浩：不反对预制菜，希望推动预制菜透明化、维护消费者知情权 9月12日晚八点半，网络大V罗永浩就近日"吐槽西贝预制菜且贵"引发的争议，在微博、抖音、B站等多个平台同步开启直播，再次作出回应。 在这场约1个小时的直播中，罗永浩多次强调，其不反对预制菜，希望通过这次事件推动预制菜透明化，维护消费者知情权。 "所谓根据国家标准，西贝100%没有预制菜，这个是彻头彻尾的撒谎，因为我们国家甚至还没有出台预制菜国标。这也是我们今天开直播的目的，希望能 够通过这件意外发生的事件，以它为契机，促进和推动预制菜产业的健康发展。"罗永浩说。 在直播中，罗永浩还点赞了老乡鸡。他认为，老乡鸡将菜品根据实际加工情况进行分类并注明（餐厅现做、半预制、复热预制），以颜色作为区分，保障 了消费者的知情权和选择权，值得餐饮同行学习。 此前，罗永浩对西贝的吐槽，引发西贝及其创始人贾国龙的强烈反应。在本次直播前，西贝和罗永浩已经来回"斗争"了数个回合。9月11日，西贝召开媒 体沟通会，贾国龙表示将起诉罗永浩。而罗永浩随后反击称，将发布10万元悬赏，公开征集西贝使用预制菜的"真凭实据"。 罗永浩直播谈"西贝预制菜" 9月12日晚八点半，罗 ...

Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes (pre-cooked meals) by the restaurant chain Xibei, sparked by influencer Luo Yonghao's criticism, emphasizing the need for transparency in the pre-prepared food industry and consumer rights protection [5][12]. Summary by Sections Luo Yonghao's Live Broadcast - Luo Yonghao conducted a live broadcast to address the backlash against his comments about Xibei's use of pre-prepared dishes, stating he does not oppose pre-prepared meals but advocates for transparency and consumer rights [5][7]. - He criticized Xibei's claim of not using pre-prepared dishes, arguing that there are currently no national standards for pre-prepared meals in China [5][6]. Xibei's Response - Xibei's founder, Jia Guolong, strongly denied Luo's allegations, asserting that their restaurants do not use pre-prepared dishes and announced plans to sue Luo [9][14]. - Xibei released a letter to customers detailing the preparation standards of the dishes Luo ordered, aiming to demonstrate their commitment to fresh cooking [9][14]. Consumer Reactions and Market Impact - The controversy has led to mixed consumer reactions, with some supporting Luo and others defending Xibei, highlighting a divide in public opinion [10][12]. - Reports indicated a significant drop in Xibei's delivery orders following the controversy, with orders in Beijing falling from over 200 to around 100 [9]. Industry Standards and Definitions - The lack of a national standard for pre-prepared dishes has resulted in differing interpretations between consumers and restaurant operators regarding what constitutes a pre-prepared meal [12][13]. - The recent notification from the National Market Supervision Administration outlines that pre-prepared dishes must be pre-packaged and free from preservatives, clarifying the definition and regulatory framework for the industry [13][14]. Transparency and Consumer Rights - Concerns about transparency, value for money, and consumer rights have emerged as significant issues, with consumers feeling misled if they pay for freshly cooked meals but receive pre-prepared dishes instead [14]. - Luo Yonghao emphasized that his goal is not to target Xibei but to use this incident to promote transparency in the pre-prepared food industry and protect consumer rights [14].

直播中他说自己宁愿吃预制菜也不愿意吃方便面，但他受不了预制菜假装现做。他还表示，将直播回应自己直播间卖预制菜。 9月12日晚8时30分左右，罗永浩在抖音、B站、微博等平台开启直播，对近日与餐饮品牌西贝的争议作出回应。相关话题冲上微博热搜。 直播刚开始，罗永浩在抖音平台表示此次直播要避嫌，要关闭打赏并暂时下架商品。 X 一 罗永浩的十字路口 不反对预制菜 推动预制菜透明化 维护消费者知情权 罗永浩在直播中称呼自己正在出差途中，不得已进行直播应对本次事件，表示"不反对预制菜，旨在推送预制菜透明化，维护消费者知情权。" 罗永浩还称，西贝称没有预制菜是100%撒谎，因为国家还没有相关标准出台。 （文章来源：21世纪经济报道） 罗永浩在直播中开始逐一剖析西贝使用的原材料。他以媒体拍到的一款西贝后厨使用的海鲈鱼为例，展示了其包装配料表。罗永浩念出，该产品配料中含 有三聚磷酸钠、六偏磷酸钠等多种复配水分保持剂，保质期长达18个月。 他据此提出核心质疑：虽然这条鱼到店时是生的，但经过添加剂的长期腌制保存，已非消费者所理解的"鲜鱼"。他表示，这解释了为何当初吃起来"感觉 就是一个预制菜"，并认为食用这种经过深度工业化处理的食材 ...

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes by the restaurant chain Xibei has escalated following remarks made by entrepreneur Luo Yonghao during a live stream, leading to significant public discourse and legal threats from Xibei's founder, Jia Guolong [1][7][10]. Group 1: Luo Yonghao's Live Stream - Luo Yonghao initiated a live stream to address the controversy, stating he would avoid any financial incentives and temporarily remove products from sale [2] - He criticized Xibei for allegedly using pre-prepared dishes, claiming that their assertion of not using such dishes was false, as there are no national standards yet established [2][3] - During the stream, he analyzed the ingredients used by Xibei, highlighting the presence of additives in a fish dish, which he argued contradicted consumer expectations of freshness [3] Group 2: Xibei's Response - Xibei has not publicly responded to Luo's live stream comments as of the report's publication, but they issued a letter to customers denying Luo's claims and detailing their food preparation processes [4] - The company announced plans to allow customers to tour their kitchens and other production facilities to enhance transparency [4] - Jia Guolong, Xibei's founder, stated that Luo's comments significantly harmed the company's reputation and indicated intentions to pursue legal action against him [10] Group 3: Market Context and Challenges - The restaurant industry is facing a downturn, with Xibei's revenue projected to decline by 3.7% to 207.03 billion yuan by mid-2025, reflecting a broader trend affecting multiple restaurant brands [25][26] - Consumer spending on dining has decreased, with significant drops reported in major cities like Beijing and Shanghai [26] - The perception of Xibei as an expensive dining option has been reinforced by Luo's comments, which may further complicate the brand's public image [12][14] Group 4: Management and Governance Issues - Jia Guolong's management style, centered around his authority, has been both a strength and a weakness for Xibei, leading to challenges in adapting to market pressures [29][30] - The company has faced criticism for its slow innovation and operational inefficiencies, which have been exacerbated by the current economic climate [22][30] - There is a need for Xibei to consider a more professional governance model to navigate the complexities of the restaurant industry effectively [30]

记者丨贺泓源 编辑丨朱益民 黎雨桐 9月12日晚8时30分左右，罗永浩在抖音、B站、微博等平台开启直播，对近日与餐饮品牌西贝的争议作出回应。相关话题冲上微博热搜。 直播刚开始，罗永浩在抖音平台表示此次直播要避嫌，要关闭打赏并暂时下架商品。 罗永浩在直播中称呼自己正在出差途中，不得已进行直播应对本次事件，表示 "不反对预制菜，旨在推送预制菜透明化，维护消费者之情权。" 罗永浩还称， 西贝称没有预制菜是100%撒谎，因为国家还没有相关标准出台。 直播中他说自己宁愿吃预制菜也不愿意吃方便面，但他受不了预制菜假装现做。他还表示，将直播回应自己直播间卖预制菜。 罗永浩在直播中开始逐一剖析西贝使用的原材料。他以媒体拍到的一款西贝后厨使用的海鲈鱼为例，展示了其包装配料表。罗永浩念出，该产 品配料中含有三聚磷酸钠、六偏磷酸钠等多种复配水分保持剂，保质期长达18个月。 他据此提出核心质疑：虽然这条鱼到店时是生的，但经过添加剂的长期腌制保存，已非消费者所理解的"鲜鱼"。他表示，这解释了为何当初吃 起来"感觉就是一个预制菜"，并认为食用这种经过深度工业化处理的食材，与大众去餐厅追求新鲜的初衷显然不符。 针对罗永浩直播中的言论， 截 ...

Group 1 - The core viewpoint of the article revolves around Luo Yonghao's criticism of the pre-prepared food industry, emphasizing the need for transparency in restaurant menus regarding the use of pre-prepared dishes [1] - Luo Yonghao announced a reward of 100,000 yuan for anyone who can expose restaurants that do not disclose the use of pre-prepared food, indicating a push for consumer awareness and legislative change [1] - The article highlights Luo's call for consumers to actively question restaurant staff about the nature of their food, suggesting that increased consumer scrutiny could lead to more transparent practices in the industry [1]

Group 1 - The core viewpoint of the article revolves around the public dispute between Luo Yonghao and Xibei regarding the transparency of pre-made dishes in the restaurant industry [1] - Luo Yonghao emphasizes that using pre-made dishes is legal for restaurant businesses, citing Laoxiangji as an industry benchmark for clear labeling of dishes as either freshly made or pre-made [1] Group 2 - The controversy has gained significant attention, particularly due to Luo Yonghao's public comments and his offer of a reward of 100,000 yuan for further discussion on the matter [1]

Core Viewpoint - Luo Yonghao has publicly criticized the lack of transparency in the pre-made food industry, specifically targeting the practices of Xibei, while promoting the example set by Laoxiangji in clearly labeling their food products [1] Group 1: Industry Practices - Luo Yonghao highlighted that Laoxiangji provides clear indications of whether dishes are freshly made or pre-made, setting a standard for transparency in the industry [1] - He emphasized that while pre-made food is not inherently negative, it is essential for businesses to disclose the nature of their food products to consumers [1] Group 2: Public Engagement - Luo Yonghao conducted a live stream on multiple platforms to address the ongoing debate regarding pre-made food, showcasing his commitment to engaging with the public on this issue [1] - During the live stream, he mentioned his intention to try Laoxiangji's offerings, indicating a personal interest in the quality and transparency of their food [1]