Core Insights - GAC Group and Huawei have officially announced the launch of a new high-end smart electric vehicle brand called "Qijing" [1] - This collaboration marks a new phase in the strategic partnership between GAC and Huawei, focusing on leveraging Huawei's strengths in advanced driving assistance, smart cockpit, user ecosystem, and brand marketing [1] - GAC will prioritize the Qijing project, allocating significant resources to ensure its long-term development [1] Summary by Categories Strategic Partnership - The partnership between GAC Group and Huawei is deepening, with a focus on mutual strengths in technology and manufacturing [1] - The collaboration aims to enhance the competitiveness of the Qijing brand through combined expertise [1] Product Development - All models under the Qijing brand will be equipped with Huawei's most advanced intelligent technologies [1] - GAC Group emphasizes the importance of the Qijing project, placing it at the highest priority within the company [1]

格隆汇9月19日｜近日，广汽集团与华为乾崑联合打造的全新高端智能新能源汽车品牌"启境"正式官 宣，引发多方关注。天眼查App显示，广汽集团与华为合作的华望汽车技术（广州）有限公司成立于 2025年3月，法定代表人为閤先庆，注册资本15亿人民币，经营范围包括汽车销售、汽车零部件及配件 制造、汽车零配件批发等，由广汽集团（601238）全资持股。知识产权信息显示，该公司已申请注册多 枚"启境"商标，国际分类为运输工具、教育娱乐等，当前商标状态为等待实质审查。此外，该公司还申 请注册了"新境""智境""至境""易境"等商标。 ...

"启境"品牌官宣 在启境汽车启航仪式上，徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来，鼓励双方团队共 同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆启境汽车，让出 行更安全、生活更美好。 冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重要合作伙伴，也是再造新 广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵强将，在双方的通力合作 下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启 境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座舱、用户 生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互补、紧密协 作，共同为启境品牌注入强大竞争力。 作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华 为各自优势，在高起点上扬帆启航。在汽车行业智能化的下半场，启境品牌将通过全新的产品和服务， 为消费者带来更具前瞻性的智能化出行体验。 原标题："启境" 品牌正式官宣，广汽集团携手华为乾崑共启 ...

责任编辑：王翔 今年7月，冯兴亚曾透露，他专程前往深圳拜访了华为的创始人任正非先生，针对当下汽车产业发展趋 势、营销创新、客户洞察、公司改革治理及合作项目推进等进行了深入学习和交流。未来，广汽与华为 将进一步深化全面战略合作，共同推动行业高质量发展。 据广汽集团官方微博，近日，在华为轮值董事长徐直军，广汽集团董事长、总经理冯兴亚的共同见证 下，"启境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品 牌。 据悉，根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座 舱、用户生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互 补、紧密协作，共同为启境品牌注入强大竞争力。 ...

9月19日，南方+获悉，在华为轮值董事长徐直军与广汽集团董事长、总经理冯兴亚的共同见证下，"启 境"品牌正式官宣。"启境"品牌由广汽集团与华为乾崑联合打造，定位为高端智能新能源汽车品牌。 ...

Core Insights - GAC Group and Huawei have upgraded their collaboration to jointly create a new high-end smart electric vehicle brand named "Qijing" [1] - The new brand will leverage the strengths of both companies in terms of intelligence, ecology, and brand synergy [1] - All vehicles under the Qijing brand will be equipped with Huawei's advanced intelligent technology, known as "Kunpeng" [1]

据广汽集团最新消息，继广汽集团董事长冯兴亚与华为CEO任正非见面后，双方合作全面升级。据悉， 双方将联合打造全新品牌——"启境"，产品定位为高端智能新能源汽车品牌，并将在近期正式发布。 （人民网） ...

Core Insights - GAC and Huawei have jointly created a new brand named "Qijing," which is positioned as a high-end intelligent electric vehicle brand [1] - The Qijing vehicles will be equipped with Huawei's advanced intelligent technology, specifically the Kunpeng technology [1] Company Overview - GAC is collaborating with Huawei to enter the high-end electric vehicle market [1] - The launch of the Qijing brand is anticipated to occur soon, indicating a strategic move to enhance their market presence [1] Industry Implications - The introduction of the Qijing brand reflects the growing trend of partnerships between traditional automotive manufacturers and technology companies to innovate in the electric vehicle sector [1] - The focus on high-end intelligent vehicles suggests a shift in consumer preferences towards more technologically advanced and premium electric vehicles [1]

Core Viewpoint - GAC Haobo's debut of the A800, a smart flagship sedan developed in collaboration with Huawei, marks a significant step in GAC Group's ambition to penetrate the high-end smart electric vehicle market, showcasing advanced technologies and a strategic partnership with Huawei [2][3][4]. Group 1: Product Features and Technology - The Haobo A800 features Huawei's latest intelligent driving system, HUAWEI ADS 4, which utilizes AI to enhance scenario data density by 1000 times, and the HarmonySpace 5 cockpit, transforming user interaction from passive to proactive [3][4]. - The A800 is a mid-large sedan with dimensions of 5130mm in length, 1966mm in width, and 1500mm in height, targeting competition with models like the Xiaojie S9 and NIO ET7 [4]. - The vehicle includes innovative design elements such as a three-sided flip headlight and a unique H-shaped front and side profile, enhancing its visual appeal [3]. Group 2: Strategic Positioning and Market Competition - GAC Group's strategy involves positioning Haobo to compete directly with other high-end brands while also navigating potential competition with the newly established Huawei-powered brand, Huawang [4][5]. - Huawang, launched in March 2023, aims to focus on high-end smart electric vehicles, with plans to release its first model by 2026, indicating a strategic shift in GAC's approach to the electric vehicle market [5][6]. Group 3: GAC Group's Support and Strategic Initiatives - GAC Group has committed to providing unlimited resources to Haobo, including top-tier human, material, and financial support, to establish it as a leading high-end brand in China [7][8]. - The company has initiated a three-year strategic transformation plan called "Panyu Action," aiming for its self-owned brands to account for 60% of total sales by 2027, with significant reforms already underway [7][8]. - Haobo has been prioritized within GAC's brand structure, receiving dedicated resources and support to enhance its market presence and customer engagement strategies [8][9].

Core Viewpoint - GAC Haobo's A800, a flagship smart sedan developed in collaboration with Huawei, showcases advanced technology and aims to compete in the high-end electric vehicle market, reflecting GAC Group's strategic shift towards high-end brands [2][3][4]. Product Features - The A800 features Huawei's latest intelligent driving system, HUAWEI ADS 4, and HarmonySpace 5, enhancing its smart capabilities and user interaction [3]. - The vehicle dimensions are 5130mm in length, 1966mm in width, and 1500mm in height, with a wheelbase of 3020mm, positioning it as a mid-to-large sedan [4]. - Unique design elements include a 6-meter light strip and a world-first three-sided flip headlight, contributing to its distinctive appearance [4]. Market Positioning - The A800 targets competition against models like the Xiaojie S9, Zhijie S7, and NIO ET7, while also potentially competing with the new Huawei-backed brand, Huawang [4][5]. - Huawang, established in March 2023, focuses on high-end smart electric vehicles and is set to launch its first model in 2026, indicating a strategic alignment with GAC and Huawei [4][5]. Strategic Support - GAC Group has committed to providing unlimited resources to support Haobo, aiming to establish it as a leading high-end brand in China [6][7]. - The company has implemented a three-year strategic transformation plan, "Panyu Action," to enhance its autonomous brand presence and achieve a target of 60% of total sales from self-owned brands by 2027 [6]. Organizational Changes - Haobo has been separated from GAC Aion and is now one of GAC Group's three main self-owned brands, receiving dedicated resources and support for its development [5][7]. - The company has adopted a transparent pricing strategy and expanded its dealership network significantly, enhancing customer engagement and satisfaction [8]. Future Outlook - GAC Group plans to prioritize the latest technological advancements in Haobo vehicles, ensuring that cutting-edge innovations are first introduced in this brand [8].