Core Insights - Apple CEO Tim Cook announced the official launch of the iPhone Air in China on October 22, which is the first smartphone in the country to utilize eSIM technology, eliminating the physical SIM card slot [1] - Major Chinese telecom operators, including China Unicom, China Mobile, and China Telecom, have received approval to commence eSIM services, marking a significant shift towards a "cardless era" in mobile technology [1][2] - The global eSIM market is projected to grow significantly, with an estimated 1 billion eSIM-enabled smartphones by the end of 2025 and 6.9 billion by 2030, representing 76% of total smartphone connections [2] Industry Developments - The eSIM technology integrates SIM card functions into the phone's internal chip, allowing for a more compact design and improved features such as water and dust resistance [2] - Domestic brands are quickly adapting to the eSIM trend, with OPPO announcing an eSIM version of its Find X9 series set to launch in November [1] - The eSIM industry involves a complex ecosystem, including chip design, platform management, operator services, device integration, and end-user applications, with expectations for collaborative growth and maturity [3] Company Activities - Several companies have been actively involved in the eSIM space, including Unisoc, which has launched multiple eSIM products compliant with GSMA standards [4] - Eastcompeace has developed an embedded operating system and eSIM management platform that has received GSMA security certification [5] - Megmeet has established a mature eSIM solution with large-scale production capabilities across 4G and 5G platforms [5] Market Performance - eSIM concept stocks have seen an average increase of 42.42% this year, significantly outperforming the Shanghai Composite Index [7] - Six stocks have recorded gains exceeding 50%, including Hengbao Co., Eastcompeace, and Chutianlong [7] - Despite the overall positive trend, some stocks have experienced significant pullbacks, with several dropping over 30% from their year-to-date highs [7]

Group 1: eSIM Technology and Market Development - eSIM technology is entering a new commercial phase in China, with major telecom operators like China Mobile, China Unicom, and China Telecom officially launching eSIM services for mobile phones [3][4] - The first eSIM phone in China, the iPhone Air, will be released on October 22, marking a significant milestone in the transition to a "no card" era for mobile devices [3][4] - Domestic brands such as OPPO and vivo are quickly following suit, with OPPO launching its eSIM-compatible phone in November and other brands expected to introduce similar products soon [3][4] Group 2: Industry Impact and Future Projections - eSIM is expected to become a mainstream communication solution, with predictions indicating that by the end of 2025, global eSIM smartphone connections will reach 1 billion, and by 2030, this number will grow to 6.9 billion, accounting for 76% of total smartphone connections [4] - The technology is seen as a key infrastructure for transforming the communication industry, enhancing user experience, and contributing to the development of the digital economy in China [4] Group 3: A-Share Market Performance and Company Involvement - Several A-share companies, including Unisoc, Eastcompeace, and Megmeet, have made significant advancements in eSIM technology, with products already in mass production and compliance with international standards [6] - The average increase in eSIM concept stocks has been 42.42% this year, significantly outperforming the Shanghai Composite Index, with six stocks rising over 50% [6][7] - Despite some stocks experiencing significant pullbacks, 14 eSIM concept stocks have received positive ratings from brokerage firms, indicating strong institutional interest [7]

Core Insights - Apple CEO Tim Cook announced the launch of the iPhone Air in China on October 22, which is the first smartphone in the country to use eSIM technology, eliminating the physical SIM card slot [1] - The launch follows the approval of eSIM services by major Chinese telecom operators, marking the official entry of eSIM technology into the mobile phone market in China [1][2] - The global eSIM market is projected to grow significantly, with an estimated 1 billion eSIM smartphone connections by the end of 2025 and 6.9 billion by 2030, representing 76% of total smartphone connections [2] Industry Developments - The eSIM ecosystem involves a complex supply chain including chip design, platform management, operator services, device integration, and end-user applications, with expectations for collaborative development and maturation of the industry [3] - Several companies in the A-share market have been actively developing eSIM capabilities, including Unisoc, which has launched multiple eSIM products compliant with GSMA standards [4] - Eastcompeace has successfully developed an embedded operating system and eSIM IoT management platform that received GSMA security certification [5] - Megmeet has established mature eSIM solutions with large-scale production on 4G/5G chip platforms [6] - Chutianlong's eSIM products have been approved by China Unicom, and Wanma Technology has been a long-term provider of eSIM solutions across various standards [7] Market Performance - eSIM concept stocks have seen an average increase of 42.42% year-to-date, significantly outperforming the Shanghai Composite Index, with six stocks rising over 50% [8] - Some eSIM concept stocks have experienced significant pullbacks from their year-to-date highs, with declines exceeding 30% for several companies [9] - A total of 14 eSIM concept stocks have received "positive" ratings from brokerage firms, with eight stocks rated by more than ten institutions, including ZTE, Guanghetong, China Telecom, China Mobile, and Megmeet [9]

Core Viewpoint - The approval of eSIM commercial trials by China's three major telecom operators marks a significant step towards the widespread adoption of eSIM technology in smartphones, with the iPhone Air leading the charge in the domestic market [1][2]. Group 1: eSIM Commercialization - China Mobile, China Unicom, and China Telecom have received approval to conduct eSIM commercial trials across all 31 provinces in China, allowing users to register for networks without a physical SIM card [1]. - The iPhone Air, set to launch on October 22, is the first smartphone in China to support only eSIM, achieving over 100 million yuan in sales within one second during pre-sales [1]. - Domestic manufacturers like Huawei and OPPO are expected to follow suit by launching their own eSIM-enabled smartphones [1]. Group 2: Supply Chain and Technology - The supply of domestic eSIM chips is still in the early stages, with companies like Unisoc and Tongfu Microelectronics being key players in the supply chain [1][3]. - Unisoc has developed eSIM chip technology that is compatible with over 400 global operators, but the final selection of domestic operators and partners remains unclear [1][6]. - The eSIM chip supply process is hindered by the need for clear operational protocols and collaboration models between telecom operators and smartphone manufacturers [6]. Group 3: Industry Development and Future Prospects - The eSIM market in China has experienced various phases, including exploration, trial, suspension, and re-initiation, with significant advancements made since 2015 [2][3]. - Companies like Huada Semiconductor and Changdian Technology are actively developing new technologies and expanding their market presence in the eSIM sector [4][5]. - The future of the eSIM market is contingent on the successful establishment of a collaborative ecosystem among industry players, as emphasized by the three major telecom operators [7].

Core Insights - The three major telecom operators in China, China Mobile, China Unicom, and China Telecom, have been approved to conduct commercial trials of eSIM technology nationwide, allowing users to register without a physical SIM card [1][2] - The launch of the iPhone Air, which exclusively supports eSIM, has generated significant market interest, with pre-sales reaching over 100 million yuan in just one second [1][3] - Domestic eSIM chip suppliers are currently in a preparatory phase, with companies like Unisoc and Tongfu Microelectronics indicating readiness but awaiting clarity on commercial partnerships and operational models [1][5] Telecom Operators' Initiatives - China Unicom has been a pioneer in eSIM technology since 2015, adapting 75 terminal types and serving millions of users in various applications [6] - China Mobile is focusing on domestic eSIM chip and operating system localization, aiming to develop more secure and functional eSIM terminals [5][6] - China Telecom is collaborating with industry partners to build an open and cooperative eSIM ecosystem, promoting innovation in terminal forms and service models [6] Chip Suppliers and Market Readiness - Unisoc has developed eSIM chip technology compatible with over 400 global operators, but the final selection of domestic partners remains uncertain [1][5] - Companies like Jiangsu Changjiang Electronics Technology and New Henghui are actively exploring eSIM market opportunities and enhancing their technological capabilities [4][5] - The eSIM market in China is still in its infancy, with previous policy support leading to a series of exploratory phases, but recent developments indicate a potential resurgence [2][3]

Core Insights - The three major telecom operators in China have officially launched eSIM mobile services, marking a significant advancement in the eSIM technology for smartphones and creating new growth opportunities for the eSIM industry chain [1] Industry Overview - The global eSIM chip shipment reached 446 million in 2023, covering various products including smartphones and automotive devices. By the end of 2025, the number of global eSIM smartphone connections is expected to reach 1 billion, increasing to 6.9 billion by 2030, which will account for three-quarters of total smartphone connections [1][6] - The eSIM technology is centered around the embedded Universal Integrated Circuit Card (eUICC) chip, which allows for remote SIM configuration and management, enhancing user experience and security [2] Market Dynamics - The demand for eUICC chips is anticipated to grow significantly due to the commercial launch of eSIM services by the three major telecom operators, with the number of domestic eSIM users reaching 3.62 million in 2023, 90% of which are smartwatch users [3] - Domestic companies like Unisoc and Huada Semiconductor are emerging in the eSIM chip design sector, with products widely used in global consumer electronics and IoT devices [2] Supply Chain Opportunities - The etching lead frame, a key material for eSIM chip packaging, has substantial potential for domestic substitution, with the demand for this material expected to rise as eSIM applications accelerate [4] - The WLCSP (Wafer-Level Chip Scale Package) technology is crucial for miniaturizing eSIM chips and is already adopted by major international manufacturers like Apple and Samsung [5] Strategic Positioning - Companies that proactively invest in technology development and establish strong ties with terminal manufacturers and telecom operators are likely to gain competitive advantages in the evolving eSIM industry [6]

以下文章来源于金错刀 ，作者祥燎 金错刀 . 科技商业观察家。爆品战略提出者。 eSIM的出现，给了手机厂商新的希望。 文 ｜ 祥燎 来源｜ 金错刀（ID：ijincuodao） 封面来源 ｜ Apple官网 挤牙膏和砍一刀，堪称苹果近些年的两大技能。 挤牙膏的意思众所周知，而砍一刀也不难理解。从电池不可拆卸，到取消 3.5毫米耳机孔，再到取消标配充电器，苹果打着一体化、环保等名义挥起精准刀 法，不仅自己因此获利，还"带坏"了许多同行。 比起过去， 苹果今年砍掉 SIM卡这一刀，总算是有点要开个好头的样子了。 10月17日， " 史上 最薄 iPhone"iPhone Air 开启预购， 官网 五分钟售罄，多个线下店也均显示 "无货"。之所以疯抢，有个重要原因是：它是 国内首款支持 eSIM的智能手机 。 为了推广 eSIM，库克首次 在中国直播带货 ， 好好吹捧了一番 iPhone Air；各大官媒集体下场宣传；国内手机厂商也一如既往地紧跟苹果脚步，最近刚发 布新机的OPPO就成为了最早支持eSIM的国产手机品牌。 eSIM ，全称为Embedded-SIM （ 嵌入式 SIM卡 ） 。 和常见的 SIM卡 ...

Core Insights - eSIM technology is entering a new commercial phase in China, with major telecom operators officially launching eSIM services for mobile phones, marking a significant shift in the industry [2][3] - The adoption of eSIM is expected to expand beyond mobile phones into various sectors, including consumer electronics and the Internet of Things (IoT), driven by technological advancements and policy support [3][4] Industry Developments - Apple has announced the launch of the iPhone Air, the first eSIM-only phone in China, set to be released on October 22 [2] - Domestic brands like OPPO and vivo are quickly following suit, with OPPO already launching an eSIM-compatible model and others expected to release their versions soon [2][3] - eSIM technology is anticipated to enhance device capabilities, such as waterproofing and shock resistance, while also allowing for multiple SIM profiles [3] Market Performance - eSIM concept stocks have shown strong performance, with an average increase of 42.42% year-to-date, significantly outperforming the Shanghai Composite Index [5] - Six stocks in the eSIM sector have seen gains exceeding 50%, including Hengbao Co., Dongxin Peace, and Meige Intelligent [5] - Despite the overall positive trend, some stocks have experienced significant pullbacks, with several dropping over 30% from their year-to-date highs [8] Company Strategies - Several A-share companies are actively investing in eSIM technology, including Unisoc, which has launched multiple eSIM products, and Eastcompeace, which has developed an embedded operating system for eSIM management [4] - Megmeet has established a mature eSIM solution and is producing large volumes of 4G/5G chips, while Chutianlong has received product approval from China Unicom for its eSIM offerings [4] Future Projections - GSMA Intelligence forecasts that by the end of 2025, global eSIM smartphone connections will reach 1 billion, and by 2030, this number is expected to rise to 6.9 billion, representing 76% of total smartphone connections [3]

除手机外，蜂窝物联网也是eSIM应用的另一个主战场，而且是发展更为迅速的一个领域。目前，eSIM已广泛应用于 智能穿戴、智能表计、车联网、工业互联网等领域，为物联网各类场景网络接入提供便捷手段。从用户视角看，物联 网eSIM需求更强烈，对场景的支持更加明显。本次在对手机eSIM启动全面商用，支持eSIM整个产业链加速完善，客 观上也推动物联网eSIM进一步发展。 物联网eSIM对用户的价值明显 近期，针对eSIM的宣传较多，对于eSIM基本概念已有大量普及。eSIM作为蜂窝通信设备用户身份识别模块新的形 态，相对于实体Sim卡有多重显著优势，一个看得见的优势是支持取消卡槽，为各类终端节省出一定空间，为设备的 小型化设计、散热等带来实实在在的好处；另外，传统Sim卡依赖金属触点，在频繁震动、高温高湿、盐雾等恶劣场 景下，容易造成Sim卡接触不良或氧化，从而导致通信中断，而eSIM作为嵌入式的模组，在这方面可靠性大大提升。 除了这些显而易见的好处外，eSIM还有诸多隐形优势，节约供应链物流成本较为典型，因为无需实体Sim卡，可以大 大简化卡片的制作、包装、物流、库存等环节，节约相关厂商成本。用户也可以获得"无感" ...

Core Viewpoint - The company is actively involved in the formulation of eSIM standards and the verification of technical prototypes, focusing on enhancing its full-chain service capabilities in eSIM products, remote configuration platforms, and security certification [1] Group 1 - The company is participating in the eSIM standard-setting led by major operators [1] - The company is working on the domestic and international implementation of related businesses, with all tasks progressing smoothly [1] - The company aims to strengthen its service capabilities across the entire eSIM product chain [1]