2026年1月18日，"2026中国全民健身走（跑）大赛（黑龙江・哈尔滨站）全国百城联动接力赛暨交投峰悦杯冰雪爬走公开赛 黑龙江省冰超 系列联赛"在哈尔滨运粮河谷营地公园隆重开幕。 本次赛事由国家体育总局社会体育指导中心主办，哈尔滨市体育局委托，华夏文化促进会体育与健康工作委员会、黑龙江省交投峰悦资产 经营有限公司、黑龙江省冰雪产业研究院、黑龙江省体育产业协会联合承办，哈尔滨体育学院与哈尔滨科学技术职业学院支持，众多行业协会 与企业协办、赞助。作为全国百城联动的重要一站，同时也是黑龙江省冰雪运动超级联赛的特色赛事，本次活动以"弘扬民族文化，创新冰雪赛 事"为主题，创新融合冰雪资源与体育竞技，为全国健身爱好者呈现了一场精彩绝伦的冰雪运动盛宴，也为黑龙江冰雪经济高质量发展注入了强 劲动力。 | FREE FREACH Street | 20 | | 金国际 | | --- | --- | --- | --- | | 2026年配字尺连号止 | | 原来源 | NATIONAL | | | | 1 | | | 日本10 | 内容 | | 195 1915 | | 08. 00-09: 20 | 检录 | | | | ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [2] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main growth drivers, and family consumption accounting for over 50% [2][3] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards seeking quality experiences and value [2][3] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with people increasingly willing to invest in novelty, rituals, and social experiences [3] - The domestic ice and snow equipment manufacturing industry is experiencing a technological boom, with significant advancements in snow-making and ice-making equipment, ski resort operations, and apparel, showcasing strong development potential across various segments [4] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for companies to focus on technological innovation, product quality, and brand foundation to secure a foothold in the trillion-yuan market [4]

超"2026中俄界江—黑龙江冰跑于18日在黑龙江省黑河市启幕，320名中俄参赛者踏冰竞速。 赵东来 摄 中新网黑河1月18日电 (王琳 温浩)"冰超"2026中俄界江—黑龙江冰跑于18日在黑龙江省黑河市启幕，以 中俄界江黑龙江为冰面赛道，320名中俄参赛者踏冰竞速，以"体育+文旅"融合模式激活中俄边境冰雪经 济活力。 "冰 超"2026中俄界江—黑龙江冰跑于18日在黑龙江省黑河市启幕，仪式现场带来俄罗斯花样滑冰表演。 赵 东来 摄 本次赛事以"冰雪世界·龙马精神"为主题，以"冰雪+运动+文化+美食"为核心，打造兼具竞技性、观赏 性、文化性的跨境冰雪盛事。赛道全程约7公里，首创"界江冰面+城市地标"联动赛道，让选手在奔跑中 尽览"中俄双子城"冬日盛景。 超"2026中俄界江—黑龙江冰跑于18日在黑龙江省黑河市启幕，图为俄罗斯参赛者在比赛中。 赵东来 摄 "冰 "冰 作为黑龙江省"冰超"赛事体系之一，本次活动依托中俄双向免签政策，搭建起中俄体育文化交流平台， 首次以中俄界江作为专业冰跑赛道，探索冰雪赛事特色化竞赛模式，进一步丰富全民冰雪运动场景，助 力黑河打造高标准中国—上海合作组织冰雪体育示范区辅助区。(完) ...

Core Insights - The winter tourism market is experiencing a surge in demand, particularly among students, driven by various promotional policies and low travel costs [1][2][3] Group 1: Policy Impact - Multiple regions are implementing targeted policies to reduce travel costs for students, including free admission to attractions and subsidies for transportation and accommodation [2] - Yangzhou has introduced a "free admission" policy for full-time students during winter and summer vacations, allowing them to visit state-owned A-level attractions for free [2] - Guangdong is promoting a winter study tour program, integrating over 700 A-level tourist attractions and offering 20 million yuan in tourism consumption vouchers [2] Group 2: Market Trends - The winter tourism market is expected to see a peak in bookings starting mid-January, with significant growth in both volume and pricing [3] - The student demographic, particularly those aged 18-22, is becoming a major force in outbound travel, with a notable increase in international flight bookings [4] - Nearly 40% of first-time international travelers during the winter break are university students, reflecting a 50% increase compared to the previous year [4] Group 3: Consumer Behavior - University students are characterized by their social travel preferences, often traveling in groups and prioritizing interactive experiences [5] - This demographic tends to choose unique and personalized destinations, contributing to the diversification of the winter tourism market [5] Group 4: Regional Dynamics - The domestic tourism market is showing a dual trend of "north for snow" and "south for warmth," with both ice and snow tourism and warm winter vacations gaining popularity [6] - Hainan's new free trade policies are boosting the "duty-free shopping" and "warm winter" tourism sectors, with hotel bookings in the region seeing a significant increase [7] - Hotel bookings in Hainan during the winter break are up over 150%, with some areas experiencing even higher growth rates [7]

Core Insights - The event "Ice-Rich Nenjiang: Industrial Research Empowerment + Ice and Snow Fishing Carnival" in Da'an City, Jilin Province, aims to integrate industrial research, fishing culture, and tourism, promoting a new model of "cultural tourism + ice and snow" [1][4] - The initiative seeks to transform "cold resources" of ice and snow into a "hot economy" that benefits local communities, positioning Da'an as a premier destination for winter educational tourism [1] Group 1 - The event features a series of activities including the opening of the Da'an Locomotive Expo Park for educational research, ice dragon boat races on Nenjiang Bay, and winter fishing events across five fishing grounds, creating a synergistic effect [1][3] - Approximately 32 teams and 512 participants competed on the ice at Nenjiang Bay, showcasing the excitement of winter sports, while surrounding ice and snow experience activities attracted significant crowds [3] - The winter fishing event at Yulong Lake included traditional performances and a one-stop service for fishing, sales, and delivery, creating a consumption loop that enhances local economic activity [3] Group 2 - The Da'an Aquatic Products Trading Center launched a fish market focusing on immersive fishing culture experiences and year-end shopping, providing services such as fish display, processing, and delivery [3] - The auction of the first fish and special events like the double-headed fish auction from Yulong Lake highlight the cultural heritage of fishing while boosting the local economy [3][4] - Continuous projects like the ice and snow amusement park and year-end market are set to maintain the momentum of winter cultural tourism, enhancing consumer experiences [4]

（来源：唐山广播电视台） 唐山皮影主题乐园冰雪欢乐季启幕，游客步入以"神笔马良"为寓意的冰雪拱门，开启冬日冰雪畅玩之旅。 入冬以来，我市冰雪场馆通过举办冰雪赛事、冰雪嘉年华等活动扩面提质，大力普及推广冰雪运动，提高群众对冰雪运动的参与度。同时各旅 游景点开发冰雪"冷资源"，深度打造集冰雪主题娱乐、旅游、休闲、产业于一体的冰雪旅游新格局，助力冰雪经济高质量发展。 唐山皮影主题乐园冰雪欢乐季以"马力全开，欢乐加倍"为主题，马年元素打卡拍照点位成为亮眼景观。 位于丰南区半亩方塘的唐山运河冰雪大世界项目占地1200多亩，作为冰雪旅游项目，集雪乡打卡、冰雪游乐、萌宠互动、亲子娱乐、民俗体验 于一体。图为游客漫步在园区内纯净浪漫的"北欧雪乡"。 游客在唐山运河冰雪大世界雪地大滑梯滑雪圈。 高新区滑冰馆赛事不断，去年全年承接国家级、省级等大型赛事比赛9场，全年进馆观众近2万人，线上观看赛事人数近400万人次，群众的认 知度和参与度不断增加。 高新区滑冰馆在承办大型赛事的同时，也对社会开放，成为家长和孩子解锁冬日快乐的乐园和学习冰上运动的训练场。 小朋友在玉田县玉龙湾滑雪场体验雪地摩托项目，尽享冰雪运动乐趣 。 弯道山滑雪场 ...

Core Insights - The development of the cold-weather vehicle testing industry in Heihe, Heilongjiang Province, is transforming local economic conditions by attracting numerous automotive companies for winter performance testing [3][4] - The establishment of specialized testing facilities and improved services has positioned Heihe as a key player in the national automotive cold-weather testing market, with significant growth in both local employment and industry collaboration [4][5] Group 1: Industry Development - Heihe has become a vital location for automotive cold-weather testing, with 34 specialized testing bases and over 120 performance testing roads established to meet the increasing demand from automotive companies [4] - The city has formed partnerships with over 170 domestic and international companies, with 92 companies conducting tests this winter, involving more than 5,000 personnel and over 3,100 vehicles [4][6] Group 2: Economic Impact - The growth of the cold-weather testing industry has led to increased local employment, with residents earning additional income as testing assistants and in related automotive services [5][6] - The integration of testing events with tourism and sports has generated over 600 million yuan in revenue, further enhancing the local economy [6] Group 3: Future Prospects - The upcoming launch of a four-season low-temperature testing facility in September 2025 is expected to reduce the R&D cycle for automotive companies by 30% to 40%, making Heihe a year-round testing destination [4][7] - The local government aims to further develop extreme environment testing scenarios and enhance the infrastructure to support the growing automotive industry [7][8]

Group 1: Core Insights - The development of the ice and snow economy is being promoted as a new growth point, integrating ice sports, culture, equipment, and tourism into a comprehensive industry chain [1] - Harbin Ice and Snow World has opened, featuring impressive ice sculptures and performances, and incorporates AI technology to enhance visitor experience [1] - The ice and snow economy is becoming a new driving force for high-quality development and international openness in Harbin, with significant tourist engagement [1] Group 2: Industry Developments - There is a growing demand for ice and snow equipment, with Heilongjiang Province encouraging companies to develop specialized and innovative products [2] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting regional collaboration [2] - The ice and snow economy is expanding beyond traditional regions, with new indoor ski facilities in cities like Guangzhou and Shenzhen, enhancing year-round engagement [3] Group 3: Economic Impact - The scale of China's ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises nationwide [3] - The integration of ice and snow culture, tourism, sports, and equipment is being prioritized to enhance the overall industry ecosystem [3] - The Ministry of Culture and Tourism is focused on optimizing tourism product offerings to meet changing consumer demands, supporting sustainable high-quality development [3]

1月16日，淮北市烈山区四季榴园滑雪场热闹非凡，村民杜俊兰搓着手，笑呵呵地看着不断增加的滑雪 游客，"以前冬天只能窝在家里，现在来景区看护设备，一天能挣百十块钱！" 滑雪场位于烈山区烈山镇四季榴园景区内，依30亩山坡地而建，有两条260米长的超宽滑雪道，还设置 了亲子戏雪区。"滑雪场于今年1月10日营业。去年11月，我们就开始了雪场建设，购入造雪机、魔毯等 设备，面向当地村民发布招聘岗位。"淮北闽鑫雪地游乐有限公司副总经理陈开用说。 上午9时许，记者在现场看到，滑雪道上已经聚集了不少滑雪爱好者，他们中既有经验丰富的滑雪高 手，也有首次尝试滑雪的初学者。 （来源：安徽新闻网） 转自：安徽新闻网 "我今天是第二次来滑雪，这里雪道很平整，体验感不错。"来自宿州的游客宋先生说，他是一名冰雪运 动爱好者，每年冬季都会到东北滑雪，如今"家门口"建起了滑雪场，方便多了。 滑雪场里，滑雪道、雪圈滑道、雪地互动项目让孩子们笑声不断，憨态可掬的大雪人点缀其间，构建起 全龄段畅玩的欢乐天地。 滑雪场是烈山镇跨村联营项目中的子项目，去年运营50天，接待游客5万人次，收入超过100万元。 "镇里新建了配套停车场，我们从哈尔滨请来了16 ...

Core Viewpoint - The investment promotion conference in Heihe City focuses on the development of the ice and snow economy, highlighting the release of the first domestic professional index for cold region vehicle testing and the establishment of a national standardization pilot project for cold region automotive testing [1] Group 1: Event Overview - The event titled "New High Ground for Northward Opening, New Driving Force for Ice and Snow Economy" gathered representatives from leading enterprises, associations, research institutions, and mainstream media across the country to explore new opportunities in the ice and snow economy [1] - The conference featured presentations from Heihe City and its districts, the Heihe Free Trade Zone, and the Heihe Cultural and Tourism Bureau, showcasing their unique advantages and investment opportunities [1] Group 2: Index Release and Significance - The Xinhua Index Research Institute and the Heilongjiang Climate Center released the "Heihe Cold Region Vehicle Testing Index" and the "Cold Region Vehicle Testing Climate Suitability Evaluation Index," quantifying the suitability of Heihe's extreme cold environment for automotive performance testing [1] - The release of these indices fills a gap in systematic evaluation tools in this field in China, marking a shift from "experience-driven" to "data-driven" in the cold region vehicle testing industry [1] Group 3: Project Launch - The conference also witnessed the unveiling of the "Heihe City Cold Region Automotive Testing National Standardization Pilot Project," indicating a significant step towards establishing standardized practices in cold region automotive testing [1]