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点燃夏日经济 激发消费活力·夜“乐”未央⑮|“地摊经济”接地气 “千年古镇”兴千年
Sou Hu Cai Jing· 2025-06-05 03:25
Core Viewpoint - The development of the "night economy" in Zhangliang Town has significantly boosted local commerce and community engagement, transforming the area into a vibrant hub for residents and visitors alike [3][4][6]. Group 1: Night Economy Development - Zhangliang Town's Binhai Road, built over a decade ago, has become a central commercial pedestrian street, connecting major roads and attracting visitors for summer leisure activities [3][4]. - The area has seen the establishment of multiple children's amusement parks, catering to families, particularly benefiting from the presence of left-behind children during summer [3][4]. - The night market features a variety of food stalls offering regional delicacies, contributing to a lively atmosphere and drawing large crowds [4][5]. Group 2: Economic Impact - The night market operates from mid-April to the end of October, creating a seasonal economic boost for local vendors, with over 100 stalls and more than 200 workers involved [4][6]. - Vendors report significant earnings, with nightly revenues ranging from hundreds to thousands of yuan, indicating a thriving small business environment [4][5]. - The growth of the night economy has led to increased development of commercial and residential properties along Binhai Road, fostering a positive feedback loop between local commerce and community growth [6]. Group 3: Government Support - The local government actively supports the night economy by ensuring proper regulation of market activities, maintaining public order, and monitoring environmental standards [5][6].
数智赋能烟火气:太原抱鼓巷打造“文化 + 科技”夜经济新标杆
Group 1 - The first "5G+AR full-scene digital commercial street" project in Shanxi Province, located in Taiyuan's Xiaodian District, was officially launched, integrating cutting-edge technology with traditional commerce to enhance the night economy [1][2] - The project aims to deeply integrate traditional street areas with modern consumption through immersive interactive experiences, thereby revitalizing the night economy in Taiyuan and Shanxi [1][2] - The project is a collaboration between Xiaodian District, Shanxi Baogu Lane Commercial Management Co., and China Telecom Taiyuan Branch, utilizing advanced technologies such as visual recognition positioning and cloud rendering [2] Group 2 - Three innovative application scenarios have been developed: digitalization of cultural landmarks, intelligent interactive experiences, and ecological resource integration [2] - The digitalization of cultural landmarks involves high-precision modeling to transform historical buildings and cultural symbols into interactive AR scenes, allowing visitors to experience Jin liquor culture [2] - The project aims to create a consumption ecosystem that benefits the government, enterprises, and citizens, promoting a win-win situation through enhanced consumer engagement and economic growth [2] Group 3 - Xiaodian District plans to use the Baogu Lane project as a pilot to address the challenges of digital transformation in traditional commercial areas and to explore replicable models for digital transformation in commercial districts [2] - The initiative aligns with trends in "night economy" and "experience economy," aiming to provide practical examples for the development of the night economy and digital economy in the province [2]
河南端午假期接待游客超1511万人次 旅游收入近68亿元
Zhong Guo Xin Wen Wang· 2025-06-03 06:51
Core Insights - During the Dragon Boat Festival holiday, Henan province received 15.116 million tourists and generated a tourism revenue of 6.79 billion yuan, marking year-on-year increases of 4.7% and 5.3% respectively [1] Cultural and Tourism Activities - Various cultural activities were organized, including the "Follow the Curator" exhibition at the Yin Ruins Museum and the "Rainforest Secret Realm" exhibition at the Henan Museum, catering to diverse visitor interests [3] - A total of 409 museums, 177 libraries, and 207 cultural centers in Henan collaborated to host 6,301 cultural events, enhancing the integration of public venues with holiday themes [3] Dragon Boat Racing Events - Multiple dragon boat racing events were held, such as the 13th Chinese Xuanyuan Dragon Boat Race in Xichuan and the "High Gorge and Flat Lake" dragon boat race in New Xiang, attracting teams from various provinces [3] - AI technology was utilized in Kaifeng to recreate the historical dragon boat racing scene, providing an immersive experience for visitors [3] Family and Night Economy - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in family tourism, with innovative activities like the "Back to Childhood" theme at Zhengzhou Jianye Film Town [4] - Nighttime economic initiatives, such as "Beautiful Night Zhengzhou" and "Ancient Capital Night Eight Points," have been successful in activating night-time consumption, with projects like the night tour of Longmen Grottoes attracting significant visitor interest [5]
同比增长26.1%,龙都街道为“提振消费・助力发展首批示范单位”授牌
Sou Hu Cai Jing· 2025-06-03 03:30
潍坊诸城龙都街道举行 "提振消费·助力发展"首批示范单位授牌活动 为深入贯彻落实各级关于推动经济高质量发展的决策部署,充分发挥优秀商户的示范带动作用,近日,潍 坊诸城市龙都街道举行 "提振消费・助力发展"首批示范单位授牌活动,对 辖区内5家优秀餐饮商户进行表 扬,肯定其在经营模式创新、增强区域发展动能等方面的突出贡献。此次活动聚焦餐饮领域,后续将逐步 扩展至工业、服务业等更多行业领域,持续扩大示范效应。 活动现场,龙都街道办事处主要负责同志代表街道党工委、办事处向获评单位颁发荣誉奖牌,褒扬这些企 业商户通过业态融合等举措,有效激活了市场内生动力。同时号召更多经营主体把握发展机遇,以创新驱 动培育新增长点,共同构建"优结构、强动能、增活力"的高质量发展新格局。 今年以来,龙都街道紧握政策机遇,狠抓工作落实,精准施策、攻坚破局,全力以赴稳增长促消费。 1-4 月实现财政总收入2.02亿元、公共财政预算收入1.22亿元、税收收入1.16亿元,分别同比增长25.3%、 23.5%、23.4%,餐饮行业营业额同比增长26.1%,经济发展动能强劲。 点亮"夜经济",打造消费新地标。积极推进"夜经济"载体建设,打造集美食、 ...
“双节”叠加 文旅消费高涨
Guang Xi Ri Bao· 2025-06-03 01:58
Core Insights - The Dragon Boat Festival coincided with Children's Day, significantly boosting the cultural and tourism market in Guangxi [1] - There was a remarkable increase in tourist reception and spending during the holiday period, indicating a strong recovery in the tourism sector [1][4] Group 1: Tourism Market Performance - During the Dragon Boat Festival, Guangxi's average daily tourist reception increased by 66.5% year-on-year, while average daily cultural and tourism spending rose by 47.5%, with a week-on-week increase of 117% [1] - Accommodation bookings grew by 80.3% compared to the previous year, and tourist attractions saw a 57.9% increase [1] - Guangxi was among the top ten provinces in China for the fastest growth in hotel bookings during the holiday [1] Group 2: Cultural Activities and Family Tourism - Various cultural activities were organized, including dragon boat races and traditional customs, enhancing the festive atmosphere [1][2] - Family-oriented tourism was particularly popular due to the overlap of the Dragon Boat Festival and Children's Day, with numerous themed activities attracting families [2] Group 3: Local and Night Tourism Trends - Nearby and self-driving tourism remained the mainstream choice, with significant growth in local attractions such as parks and camping sites [3] - Nighttime tourism activities gained traction, with a 78.7% increase in nighttime consumption orders compared to the previous week, and a 44.7% increase compared to the same holiday last year [4] - The "night economy" contributed to a 63.7% year-on-year increase in cultural and tourism spending, showcasing the potential for nighttime activities to drive market growth [4]
端午邂逅“六一”丨双节同框助消费
He Nan Ri Bao· 2025-06-02 23:12
商圈消费趣味浓、新意足。夜幕降临,开封大宏万达广场飘来阵阵悠扬的吉他声,消费者围坐在一起尽享夏 夜美好;临近打烊,郑州熙地港一楼的奇奇乐园里仍有很多小朋友玩耍,不舍离去;带着宠物逛商场,胖东 来、鲜风超市等也为"毛孩子"开设了商品专区……这个假期,各大商圈抓住夜经济、童趣、传统元素等关键 词,推出新潮有趣的活动,并针对玩具、童装、儿童理发、宠物用品等推出专项促销,撬动消费新活力。据 统计,端午假期期间,全省重点监测的零售企业累计实现销售总额(营业收入)7.85亿元,比上年同期增长 4%。 6月1日,众多游客在郑州建业电影小镇游览。端午假期,电影小镇推出多项活动,吸引游客参与互动,激活 夏日经济。 记者 聂冬晗 摄 当端午假期遇上"六一"国际儿童节,"双节同框"撬动河南消费市场更多活力。6月2日,记者从省商务厅获 悉,端午假期期间,全省重点监测的零售和餐饮企业累计实现销售额7.95亿元,比上年同期增长4.2%。 以旧换新红利持续释放。"看,我包的粽子最成功,能领一份大奖。"5月31日上午,郑州市金水区苏宁MAX 花园路超级体验店,市民李晓带孩子来选购新手机,顺带体验了一把端午节活动。端午假期,我省各地在国 补基 ...
山西多举措打造夜经济品牌拓展消费空间
长治市通过打造10个核心夜间经济集聚区、5个地标性商业集聚区及10个夜间美食示范街区,举办"晋情 消费.夜来夜好"夜间消费季、美食节、啤酒节、文化节等系列活动,延长了消费时间,拓展了消费空 间。 在山西,"夜经济+"推动文旅商体深度融合,正在形成全域联动、四季可游的夜间经济生态圈。(记者刘 建林李彦斌通讯员贺芳芳) 山西省级财政设立了专项资金支持夜间配套设施建设,省商务厅对纳入省级夜间经济试点创建的城市、 集聚区建设取得积极成效的项目给予支持;文旅部门推出"夜游山西"十大精品线路,鼓励景区延长开放 至22点;市场监管部门实施包容审慎监管,简化夜间户外经营审批流程。 山西各地纷纷将夜经济纳入城市发展总体规划,打造风格多样的夜经济增长点,创造出更加丰富多彩的 消费场景。 当前,"歌迷之城"太原的又一场演唱会门票正在火热预售。"跟着演唱会去旅行"的新型消费模式正在太 原蓬勃兴起,为城市文旅产业注入强劲动力。2024年,太原市共举办32场演唱会,现场观演人数近100 万人次,其中省外观众占比近七成,有力地拉动了夜经济增长。 夏日到来,在山西太原钟楼街,街头艺人的歌声在夜空飘荡,国风舞蹈"月影春"与沉浸式音乐戏剧"流 ...
正式启动!100场以上!
Sou Hu Cai Jing· 2025-05-31 09:51
Core Viewpoint - The launch of the "Hui Dong Consumption in Hefei" 2025 Night Economy Consumption Season and the "66 Shopping Month" aims to stimulate summer consumption through a series of coordinated activities and promotions, enhancing the city's night economy and overall consumer engagement [2][10]. Group 1: Event Overview - The night economy consumption season is themed "The Later the Night, the More Hefei," focusing on offline consumption venues and integrating various sectors such as commerce, tourism, culture, and sports [4]. - A series of "1+5+N" activities will be organized, including a main launch event and over 100 themed activities centered around five consumption scenarios: night shopping, night tasting, night touring, night appreciation, and night fitness [4][5]. Group 2: Promotional Activities - Financial platforms will offer unique consumption discounts, creating interactive topics like "2025 Hefei Night Economy Internet Celebrity Map" to ignite new consumer enthusiasm [5]. - The "66 Shopping Month" will focus on online platforms, featuring six thematic sections including "Smart Manufacturing Trend Products," "Green Renewal Month," and "Cross-Border Shopping Carnival," with a total of 66 key themed activities planned [5][7]. Group 3: Economic Impact - Hefei has been recognized as a national pilot city for retail innovation and has issued over 890 million yuan in subsidies for trade-in programs and consumption vouchers, indicating strong governmental support for consumer spending [10]. - From January to April, the city's online retail sales of physical goods grew by 31% year-on-year, reflecting a stable and positive development in the consumption market [10].
连续5个季度领跑五个国际消费中心城市!重庆,有何妙招
Sou Hu Cai Jing· 2025-05-30 01:55
Core Insights - Chongqing's retail sales of consumer goods reached 538.54 billion yuan in the first four months of the year, marking a year-on-year growth of 4.4% and leading among five international consumption center cities for five consecutive quarters [1] Group 1: Consumption Policies and Impact - The "old-for-new" subsidy policy has significantly boosted consumption, directly driving over 30 billion yuan in sales [2][6] - The implementation of the subsidy policy led to a 70%-80% increase in daily sales at the JD Mall in Yangjiaqing, with average daily sales exceeding 20 million yuan [2][6] - The city has secured 3.0 billion yuan in central government funding for consumption subsidies, which has supported various programs including automobile and home appliance replacements [7] Group 2: Night Economy and Tourism - Chongqing has been recognized as the top city in China's "Top Ten Night Economy Influential Cities," with significant increases in foot traffic and revenue in tourist areas like Longmenhao Old Street [8][10] - Longmenhao Old Street saw a 187% increase in visitor numbers and a 272% increase in revenue compared to the previous year, with daily visitor peaks reaching 58,000 [10][11] Group 3: County Economic Development - Rongchang district achieved 2.0 billion yuan in retail sales over five days during the May Day holiday, driven by local specialties and effective marketing strategies [13] - The district's initiatives, including a 5 million yuan investment in non-heritage crafts and a 1 million yuan fund for the local goose industry, have significantly enhanced local economic activity [14]
地方商务丨小小便利店燃旺“烟火气”,贵阳1600余家便利店跑出消费新活力
Sou Hu Cai Jing· 2025-05-29 04:42
Core Insights - Guiyang has the highest growth rate of convenience stores in China at 4.9% according to the 2024 China Urban Convenience Store Development Index [1] - The convenience store industry in Guiyang has evolved from traditional small shops to vibrant consumer spaces, catering to a younger demographic and enhancing consumer experience [3][8] Industry Overview - As of the end of 2024, there are over 1,600 convenience stores in Guiyang and Gui'an, with a brandization rate of 70%, serving over 500,000 customers daily and generating consumption exceeding 3 billion yuan [3] - The convenience store model in Guiyang is characterized by high density, all-time service, and multiple business formats, contributing to urban livelihood and stimulating new retail industry growth [3] Consumer Behavior - Consumers increasingly prefer convenience stores for their diverse offerings, including snacks, meals, and local specialties, which align with their fast-paced lifestyles [5][8] - The convenience store format meets the demand for quick, easy access to food and daily necessities, especially for working individuals and families [13][17] Technological Integration - The adoption of smart payment systems and self-service kiosks has improved operational efficiency and consumer experience in convenience stores [22] - Younger generations, particularly Gen Z and Millennials, favor fragmented and digital shopping experiences, driving the trend towards smaller, ready-to-eat, and health-conscious product offerings [22][23] Market Trends - The development of "night economy" in Guiyang has led to increased foot traffic in convenience stores during late hours, with some stores reporting daily sales exceeding 10,000 yuan [11][15] - Convenience stores are evolving into multifunctional service providers, breaking traditional retail boundaries and adapting to the "15-minute living circle" initiative [20]