央广网沈阳12月15日消息（记者李子平）辽宁这个冬天，"数九"不再是严寒，而是1500场"热闹"。12月 15日，在辽宁省政府新闻办举行的新闻发布会上，辽宁省商务厅副厅长郭斌介绍了今冬推出的"九九消 费季"有关情况。 从2025年12月16日到2026年3月14日，81天里辽宁全省将举办超1500场促消费活动，14个市每市活动不 少于100场——周周有亮点、九九有惊喜，就是要把"猫冬"变成"乐消费"，让辽宁的冬天"越冷越热 闹"。 从"一九"到"九九"各有主题 郭斌介绍，12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式将在沈阳东北亚滑雪场 举行。现场将正式发布"九九消费季"活动体系及"乐购辽宁""放心消费在辽宁""九九消费季"专属 LOGO，同步上线标注全省99个打卡点的手绘电子消费地图，支持优惠查询、导航及积分抽奖，实 现"一图畅行冬季消费"。 后续还有"四九冬捕"——卧龙湖、财湖水库开放凿冰取鱼体验，鲜鱼现场烹饪；"五九暖居"——老北 市、安东老街举办国潮市集，非遗匠人现场展示煤精雕刻、皮影制作；"八九云上"——唯品会、苏宁易 购开设"辽宁好品直播专场"，手机端就能买遍辽宁特色产品；直至 ...

越来越多的城市将发展冰雪经济写入规划，从"冷资源"中寻找"热商机"。 A05·公司纵横 ...

Industry Overview - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1] - The ice and snow economy is expanding beyond Northeast China, with various cities incorporating it into their development plans to leverage "cold resources" for "hot business opportunities" [1] - The ice and snow economy is expected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [7] Company Developments - Changbai Mountain (603099) is enhancing high-quality, immersive ice and snow experience projects, integrating various tourism elements [2] - Lingnan Holdings (000524) is actively developing diverse ice and snow tourism routes, offering a wide range of activities [2] - Ice Mountain Cold and Hot (000530) has engaged in several significant ice and snow engineering projects [2] - Jingxue Energy (301010) is preparing to participate in the construction of ski resorts in Changchun and Suzhou [2] - Yuanlong Yatu (002878) has collaborated with Harbin Ice and Snow World to develop licensed products for winter sports events [2] Market Trends - The recent "snow holiday" in Jilin Province saw a 119% increase in domestic tourist numbers and a 31% rise in total spending [6] - The ice and snow economy is evolving into an "ice and snow+" model, integrating various sectors such as culture, tourism, sports, and health [6] - The demand for ice and snow tourism is increasing, with many families planning trips to ice and snow attractions [4] Regional Policies - Various provinces, including Heilongjiang and Liaoning, are implementing policies to support the development of the ice and snow economy, focusing on high-quality growth and infrastructure [8][9] - Hebei Province has established multiple ice and snow industry clusters, aiming for a total industry scale of 90 billion yuan by the end of the 14th Five-Year Plan [9] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues and promote local tourism [10][11] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [12] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations [12] - Collaborative efforts are being made to strengthen the ice and snow tourism industry chain, focusing on upstream manufacturing and downstream services [13]

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]

Core Viewpoint - The ice and snow industry, valued at trillions, is seen as a significant economic opportunity, with various regions in China implementing policies to develop this sector and promote its growth as a new economic driver [1] Regional Summaries Heilongjiang - The province aims for high-level integration of the ice and snow economy by 2030, targeting a total industrial output value exceeding 450 billion yuan [1] Jilin - By the 2027-2028 winter season, Jilin expects to host 230 million tourists, generating 420 billion yuan in tourism spending, with projections of 300 million tourists and 540 billion yuan by the 2029-2030 season [1] Liaoning - Liaoning plans to develop high-quality ice and snow tourism and sports destinations by 2030, with an industrial output value of approximately 250 billion yuan [1] Beijing - Beijing's strategy focuses on leveraging the legacy of the Winter Olympics to enhance ice and snow sports participation and improve the modern ice and snow industry system, aiming for high-quality economic development [1] Tianjin - Tianjin is working to attract domestic and international investment in ice and snow equipment manufacturing and facility operations, promoting specialized and innovative development in the sector [1] Shanxi - Shanxi's plan emphasizes optimizing resource allocation and enhancing tourism quality to stimulate ice and snow tourism, aiming to create new advantages and momentum for the local tourism industry [1]

Core Insights - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1][3] - The ice and snow economy is expanding beyond traditional regions, with various cities incorporating ice and snow development into their plans, aiming to transform "cold resources" into "hot opportunities" [1][4] Industry Development - The ice and snow economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [4] - Local governments are implementing policies to enhance the ice and snow economy, focusing on high-quality development and the integration of various sectors such as culture, tourism, and sports [5][6] Company Initiatives - Changbai Mountain is enhancing high-quality, immersive ice and snow experiences, combining ice and hot spring tourism [1] - Lingnan Holdings is actively developing diverse ice and snow tourism routes, offering a variety of experiences including snow appreciation and skiing [1] - Iceberg Cold and Crystal Snow Energy are capitalizing on business opportunities in the ice and snow sector, participating in the construction of ski resorts [2] Market Trends - The popularity of ice and snow activities is increasing, with significant participation from students during the recent "snow holiday" in Jilin Province, leading to a 119% increase in domestic tourist numbers [3] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues, making ice tourism accessible year-round [7] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [8][9] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations, while also focusing on building a comprehensive ice and snow industry chain [8][9]

越来越多的城市将发展冰雪经济写入规划，从"冷资源"中寻找"热商机"。 A05·公司纵横 ...

近日，在河北围场县，"京津冀北极村雪乡·林场时光1962"正式开园。这里以塞罕坝为主题，复刻了20世纪60年代的林场场景，将冰雪资源与红色文化、民 俗体验深度融合，推动当地旅游从"一季游"迈向"全季游"。 冰雪主题园开园 打造冬季旅游新体验 围场庙子沟村作为是京津冀地区地理意义上的最北端行政村，这里平均海拔约1500米，冬季雪期长达120天，得天独厚的冷资源为冰雪文旅发展提供了优越 条件。在复古的林场场景中，游客可以品尝杀猪菜，体验磨豆腐、剪窗花等。雪地圈、冰车等项目则让游客尽情释放冰雪运动的激情。 游客王晓辉：玩起来的时候特别开心，一下子感觉回到了童年。 此次开园，是当地深化文旅融合、助力乡村振兴的重要举措，也为京津冀游客提供了冬季旅游新选择。 启动"冰雪+"体验季 12月14日，宁夏冬季旅游促消费系列活动在固原启动。除了体验专业的滑雪道，游客还可以体验多样的冰雪趣味项目，同时还能品尝到宁夏的特色美食。多 元融合的模式让游客体验不一样的冰雪季。 宁夏固原市泾源县地处六盘山脚下，宁夏最大的滑雪场占地160万平方米，垂直落差240米，有初级、中级、高级三级滑道，同时这里还能体验雪圈等趣味项 目。在冬季，这里年均 ...

Group 1 - The Hong Kong stock market experienced a collective decline on December 15, with the Hang Seng Index down by 0.92%, the Hang Seng Tech Index down by 1.79%, and the National Enterprises Index down by 1.2% [1] - The technology sector saw widespread declines, while insurance stocks performed strongly, and the biopharmaceutical sector weakened [1] - The Hong Kong consumer sector showed slight fluctuations, with the Hong Kong Consumer ETF (513230) experiencing a minor increase, driven by stocks such as Yue Yuen Industrial, Li Ning, and Brose [1] Group 2 - Data from Qunar Travel indicates that hotel bookings in several popular domestic cities for the New Year's holiday in 2026 are expected to increase by over three times year-on-year [1] - The concert economy has significantly influenced this growth, with hotel bookings in Nanning, where concerts by artists like Hu Xia and Hua Chenyu are held, surging by 17 times [1] - The Shanghai Disneyland Resort saw a 5.2 times increase in ticket bookings, maintaining its position as the most popular attraction, while the Beijing Universal Resort also experienced a nearly threefold increase in ticket bookings [1] Group 3 - The tourism market for the 2026 New Year's holiday is anticipated to have a strong start, indicating a shift in tourism's core drivers from traditional sightseeing to a dual-driven model of performance economy and IP content [1] - Cities that can create differentiated experiences through concerts and theme parks are likely to convert short-term traffic into sustained consumer spending [1] Group 4 - Relevant popular ETFs include the Tourism ETF (562510) benefiting from holiday catalysts and the snow economy, the Food and Beverage ETF (515170) aimed at boosting domestic demand in undervalued sectors, and the Hong Kong Consumer ETF (513230) focusing on e-commerce leaders and new consumption trends [2]

Group 1 - The recent nationwide snowfall has led to various ice and snow events, injecting new momentum into regional economic development through activities like "ice and snow + food" and "ice and snow + folk customs" [1] - The 2025 Xinjiang Hot Snow Festival features the World Wild Snow Tour 1-star qualification competition, showcasing 90 participants in a unique scoring system for wild snow events, highlighting Xinjiang's ice and snow resources [4] - The 12th National Public Ice and Snow Season in Inner Mongolia has attracted 3,000 skiing enthusiasts and tourists, with activities including snow football and snow horseback riding, promoting community engagement and enjoyment of winter sports [6] Group 2 - The 2025 Winter Tourism Promotion Series in Ningxia includes ice and snow experiences alongside local culinary offerings and high-quality agricultural products, enhancing the region's tourism appeal [8] - Liaoning has combined "ice and snow tourism" with an entry visa exemption policy, allowing eligible foreign tourists to apply for a 30-day stay extension, thus promoting longer visits during the winter season [10]