转自：北京日报客户端 ▲12月15日，北京市人民政府新闻办公室举行钟鼓齐鸣 京彩启程—2026年北京元旦跨年文商旅体展融 合系列活动新闻发布会。市委宣传部、市文旅局、市文物局、市体育局、市商务局、市园林绿化局相关 负责同志出席发布会介绍工作情况，并回答记者提问。北京市委宣传部对外新闻处处长叶昶主持。 北京市委宣传部副部长李卫华： 2026年元旦将至，为满足市民游客的多元需求，营造喜庆、热烈的迎新年氛围，全市将推出内容丰富、 形式多样、特色鲜明的文商旅体展各类活动，力求让大家在京度过一个充实、愉快、温暖的元旦假期。 01 活动总体安排 自2025年12月21日持续至2026年1月3日，以"钟鼓齐鸣 京彩启程"为主题，从传统节日冬至启幕，至跨 年夜形成活动高潮，期间将持续开展系列特色主题活动。 一是营造元旦前迎新年节日氛围。 在北京展览馆重磅推出第十届中国北京国际美术双年展，展出119个国家和地区艺术家的美术精品近600 件；推出"京彩新年"系列音乐会，奏响迎新年旋律；启动"北京范儿"短视频大赛第三季"京味烟火"主题 活动；持续开展2025-2026北京冰雪消费季活动。同时，书香沙龙、经典舞台剧、文物特展、戏曲艺 ...

Core Viewpoint - The Beijing government is launching a series of cultural, commercial, and sports activities for the New Year celebration from December 21, 2025, to January 3, 2026, under the theme "Chiming Bells, Colorful Beijing" to create a festive atmosphere for citizens and tourists [4]. Group 1: Overall Activity Arrangement - The activities will commence from the traditional winter solstice and culminate on New Year's Eve, featuring a variety of themed events to enhance the celebratory spirit [4]. Group 2: New Year Atmosphere Creation - The 10th China Beijing International Art Biennale will showcase nearly 600 artworks from 119 countries and regions [5] - A series of concerts titled "Beijing Colorful New Year" will be held, along with the third season of the "Beijing Style" short video competition focusing on local culture [5] - Ongoing activities include the 2025-2026 Beijing Ice and Snow Consumption Season, book salons, classic stage plays, cultural exhibitions, and winter canal markets [5]. Group 3: New Year Countdown Activities - On New Year's Eve, the Yongle Bell will be struck at the Bell Temple, and a large drum performance will take place at the Great Wall [6] - Multiple locations across the city will connect via video to the "Chiming Bells" event, allowing citizens to participate in the countdown [6]. Group 4: Themed Activities - Various museums and cinemas will host special events, including extended film screenings and themed nights [7] - A "New Year First Light" event will be held at several Great Wall locations, inviting visitors to welcome the new year [7] - The second Beijing Skiing and Mountaineering Open will take place, along with numerous winter-themed activities across various venues [7]. Group 5: New Year Performance and Exhibition Activities - Over 200 concerts and performances will be organized, including the 30th Beijing New Year Concert at the Great Hall of the People [8] - More than 60 exhibitions and cultural activities will be held, including special exhibitions at the Palace Museum and the Grand Canal Museum [8]. Group 6: Interactive Initiatives - A public interaction mini-program will be launched, allowing citizens to participate in the "Chiming Bells" event and receive a discount card for various services [9] - The mini-program will collaborate with platforms like Meituan and Damai to offer discounts and benefits across multiple sectors [10].

Core Viewpoint - The city will host a series of cross-year activities themed "Chiming Bells and Drums, A Colorful New Journey" from December 21, 2025, to January 3, 2026, aimed at enhancing the festive atmosphere and stimulating the holiday economy [1][2]. Group 1: Event Highlights - The main event will occur on New Year's Eve, featuring the Yongle Bell at Dazhong Temple and a large drum performance at the Great Wall of Juyongguan, creating a "Chiming Bells and Drums" experience [2]. - Over 20 museums will remain open until the early hours of January 1, 2026, to welcome the New Year [1]. Group 2: Pre-New Year Activities - A series of pre-warm-up activities will take place leading up to New Year's Eve, including the 10th China Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries and regions [1]. - The "Beijing Style New Year" music series and the third season of the "Beijing Flavor Fireworks" short video competition will also be launched [1]. Group 3: Diverse Cross-Year Activities - The cross-year activities will include themed events at 26 museums, extended movie screenings at nearly 100 cinemas, and various events at over 30 shopping malls, enhancing the festive experience for citizens [3][4]. - Activities will span multiple areas, including climbing events, ice sports, and cultural exhibitions, catering to diverse audience interests [4]. Group 4: Interactive Consumer Engagement - An interactive mini-program will be launched to enhance consumer engagement, allowing citizens to participate in the "Chiming Bells and Drums" ceremony and receive electronic cards for discounts at various venues [6][7]. - The mini-program will connect with platforms like Meituan and Taopiaotiao, offering coupons and promotional activities to boost consumer participation [6][7].

Core Points - Beijing is launching a series of cultural, commercial, and tourism activities for the New Year celebration, aiming to create a festive atmosphere for residents and visitors [1][3] - The activities will run from December 21, 2025, to January 3, 2026, culminating on New Year's Eve with various themed events [3][4] - Over 40 museums in Beijing will host New Year activities, with more than 20 museums open until January 1, 2026, offering unique interactive projects [4][6] Cultural and Tourism Activities - Three major themed tourism routes will be introduced: "Tea Gathering," winter ice and snow culture, and winter rural tourism [1][6] - A total of 85 cultural activities will be organized in parks and scenic areas, enhancing the diversity of travel options for visitors [5][7] - A comprehensive map will be provided to guide visitors through over 70 activities categorized into celebration, prayer, ice and snow fun, and cultural arts [4][6] New Year’s Eve Events - On New Year's Eve, significant events will include the "Bell and Drum Blessing" at the Bell Temple and a drum performance at the Great Wall [3][4] - More than 30 shopping malls will host countdown events across over 10 administrative districts, creating a vibrant New Year atmosphere [3][6] Museum and Exhibition Highlights - The cultural bureau will present eight exhibitions focused on traditional customs and horse culture, along with over 70 themed cultural activities during the New Year and Spring Festival [7][8] - Museums will also offer discounts and special releases for cultural products during the holiday season [7][8]

系列特色主题活动持续开展。北京将举办"博物馆、影院、商圈跨年夜"主题活动，首都博物馆、北京天 文馆等26家博物馆开展"博物馆时光"跨年、"时空穿梭"主题夜场等特色活动；首都电影院(西单店)、北 京耀莱成龙影城(五棵松店)等近百家电影院延长影片放映时间，推出银幕跨年倒计时、观影优惠套餐、 福利抽奖等；东城隆福寺、房山首创奥特莱斯、顺义中粮·祥云小镇、延庆万达等30余家商场举办音乐 会、派对等活动，延长营业时间，丰富市民节日体验。 北京将举办登高祈福主题活动。在八达岭长城、居庸关长城、慕田峪长城及密云新城子镇花园村等地举 办"迎接新年第一缕阳光"活动，邀请游客共迎新年。同期，全国新年登高健身大会北京主会场暨居庸关 长城垂直挑战赛于元旦开赛。 系列举措深化文商旅体展融合。北京将推出惠民互动小程序，在大钟寺和居庸关长城"钟鼓齐鸣"祈福迎 新同时，民众可通过互动小程序敲钟鸣鼓，呼应现场仪式；线上敲钟鸣鼓后即可获得一张惠民电子卡， 凭此卡可在指定线上平台及线下商圈、博物馆等场所享受消费优惠。 12月31 小程序活动页面将联动美团、大麦、猫眼、淘票票等平台，开设跨年主题页，通过获取优惠券、福利包 及权益升级资格，串联观演、 ...

Core Viewpoint - Beijing will host a series of cross-year cultural and tourism activities themed "Bell and Drum Ringing, Beijing Colorful Journey" from December 21, 2025, to January 3, 2026, to enhance the festive atmosphere and stimulate the holiday economy [1][3]. Group 1: Event Overview - The activities will kick off with traditional winter solstice celebrations and culminate on New Year's Eve, featuring a variety of themed events including exhibitions, performances, ice and snow activities, and markets [3][6]. - On New Year's Eve, major attractions like Dazhong Temple and the Great Wall at Juyongguan will host unique events, including the ringing of the Yongle Bell and a large drum performance, which will be broadcasted live [4][6]. Group 2: Activities and Engagement - Over 20 museums will remain open until the early hours of January 1, 2026, offering special events to welcome the New Year [1][4]. - A diverse range of activities will be organized, including the 10th Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries, and various music concerts [3][6]. - The event matrix will include climbing and fitness activities, ice sports, and over 200 music concerts, creating a rich cultural experience for attendees [6][7]. Group 3: Consumer Engagement and Promotions - A new interactive app will be launched to enhance consumer engagement, allowing participants to join in the bell and drum ringing ceremony and receive discounts at various venues [8]. - The app will connect with platforms like Meituan and Taopiaotiao to offer coupons and promotional packages, encouraging spending across different sectors [8].

Core Viewpoint - During the New Year's holiday, Beijing's parks and scenic areas will host 85 cultural activities under the theme "Garden Fun Chinese New Year - A Garden Holds Thousands of Wonders" to enhance the festive atmosphere [1] Group 1: Event Highlights - Four unique New Year's Eve activities are particularly noteworthy, including "Light and Shadow Welcoming the New Year" at Haidian Park, featuring immersive night scenery, countdown screens, and interactive performances [1] - Shijingshan Amusement Park will offer a year-end carnival party for all ages, incorporating fun NPC interactions and value-for-money tickets [1] - The Grand Canal Cultural Tourism Scenic Area will combine the opening of cultural shops and special experiences with a festive atmosphere, creating a new cultural tourism experience that blends ancient and modern elements [1] - At the Badaling Great Wall, characters from "Journey to the West," including Tang Seng and Wukong, will lead a themed party featuring 60 characters, showcasing a "National Trend Dimension" [1]

随着2025-2026冰雪季全面开启，北京依托"双奥之城"的独特优势，整合市内、京郊及京津冀区域冰雪 资源，构建起覆盖亲子戏雪、专业滑雪、文旅体融合、赛事体验的多元冰雪旅游产品体系。在市区，便 捷的儿童戏雪场地让冰雪旅游触达更广泛人群；在京郊，持续升级的滑雪设施构建了全龄友好的冰雪旅 游体系；在京津冀，优质服务和精彩绝伦的各类滑雪赛事，让"上冰上雪"成为全民共享的盛宴……这个 冬季，北京全力打造极具吸引力的冬季旅游目的地，推动冰雪经济成为区域高质量发展的新引擎。 全龄参与全时服务 市内冰雪场地焕新升级 北京的冰雪运动热情持续升温，"上冰上雪"已成为市民游客冬日出游的新选择。北京青年报记者发现， 各大公园内亲子戏雪乐园趣味十足，专业标准的室内冰场更是星罗棋布。不仅如此，市内冰雪场地更全 面焕新升级，通过设施迭代、服务优化与业态融合，打破了冰雪运动的时空限制和技能门槛，让孩子、 初学者、专业爱好者等在家门口就能找到适合自己的冰雪打开方式。 周末的温榆河公园东园，阵风呼啸挡不住孩子们的热情。园内的冰雪乐园里，低龄儿童驾驶着迷你坦克 车、挖雪机在雪地上穿梭，稍大一点的孩子在雪道、彩虹道上尽情嬉戏。市民阚女士带着两个孩 ...

Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][3] Development Plan - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of cultural and commercial activities [1][3] - The plan emphasizes enhancing the area's carrying capacity through urban renewal, event empowerment, and service guarantees [4] Visitor Statistics - The Olympic Center area received 908 million visitors in the first ten months of the year, marking a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 807.2 million yuan during the National Day holiday, also a 16.6% increase [3] Event Hosting and Economic Impact - City-owned venues are expected to host 120 large-scale events this year, with significant attendance and revenue growth from events like the "Bird's Nest Starry Night" concert series and the Beijing Marathon [3][4] - The 6th Beijing Sports Consumption Festival achieved a total sales volume of 1.46 billion yuan nationwide, with 130 million yuan from Beijing, a 45% increase from last year [3] Infrastructure and Facility Upgrades - The Olympic Tower will be renovated to include a 246.8-meter observation deck and a food garden, enhancing visitor experience [5] - A comprehensive upgrade of the water system covering 187,400 square meters will be implemented to improve the area's aesthetics and functionality [5] Multi-Industry Integration - The Olympic Center area, covering 11.59 square kilometers, will integrate various functions including international communication, sports leisure, and cultural exchange [6] - The plan includes developing a new model for commercial utilization of venues, enhancing regional consumption vitality [6] Future Events and Activities - The area aims to host weekly sports events, monthly internationally influential sports competitions, and over 100 large-scale activities annually, targeting over 5 million participants [7] - Plans for the "Bird's Nest Starry Night" concert season in 2026 include over 60 top-tier concerts, utilizing advanced stage technologies [7] Robotics and Innovation - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into leisure and tourism [8][9] - The park will feature various application scenarios, supporting the entire lifecycle of robotics from testing to market promotion [9] Consumer Experience Enhancement - The Aoyao business district will enhance consumer experiences through innovative scene creation and themed events, promoting a vibrant consumption environment [9][10]

Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][5] - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of various sectors [1][5] Group 1: Visitor Statistics and Economic Impact - The Olympic Center area received 90.8 million visitors in the first ten months of the year, a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 80.72 million yuan during the National Day holiday, marking a 16.6% increase [3] - The area hosted approximately 120 large-scale events this year, with the "Bird's Nest Starry Night" concert series attracting over 2.9 million attendees [3][4] Group 2: Infrastructure and Facility Upgrades - The Olympic Center area has welcomed 673 million visitors and hosted nearly 14,000 large events to date [4] - Future plans include upgrading the Olympic Forest Park and the Olympic Tower, which will feature a 246.8-meter observation deck and a food garden [4] - A comprehensive renovation of the water system covering 187,400 square meters is planned to enhance the area's aesthetics and functionality [4] Group 3: Development Goals and Strategic Initiatives - The "Action Plan" aims to transform the Olympic Center into a key functional area by 2027, enhancing its appeal as a tourist destination [5] - By 2030, the goal is to create an international reception space that reflects the capital's grandeur and vibrancy [5] - The area will focus on integrating various sectors, including sports, culture, and commerce, to stimulate economic growth [6][7] Group 4: Event and Activity Planning - The Olympic Center plans to host weekly sports events, monthly international competitions, and over 100 large-scale activities annually, targeting over 5 million participants [8] - The "Bird's Nest Starry Night" concert series is set to expand to over 60 top-tier concerts in 2026, utilizing advanced stage technologies [8] - The area will also promote various cultural and sports events, including the Beijing Marathon and the China Open, alongside new activities like esports [8] Group 5: Innovation and Technology Integration - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into various sectors [9] - The park will feature five functional areas, including a humanoid robot training base and a collaborative innovation base [9][10] - The Olympic Center aims to provide comprehensive support for robotics companies, enhancing the integration of technology, culture, and sports [10]