2025.05. 20 本文字数：813，阅读时长大约2分钟 板块方面，美容护理、宠物经济、重组蛋白、培育钻石、谷子经济板块走强，港口航运板块跌幅居 前，化学纤维、成飞概念、军工电子板块走低。 据证券时报，机构表示，宠物市场近年持续保持高增速，头部上市公司受益于国产替代效应的推进以 及产品力、品牌力的不断提升，带动销量同比显著高增，且产品价格带同步上移，国内自主品牌稳定 盈利且毛利净利不断改善，实现量、价、利三升。 机构观点 中信证券表示，展望后续，预计海外需求稳健，国内市场国货替代持续，2025年宠物板块业绩有望 持续增长。宠物经济是稀缺赛道，需求韧性强，国内市场目前仍处"大行业、小龙头"阶段，龙头集 中程度进一步提升，看好龙头通过产品创新、品牌和渠道建设不断提升市场份额。 5月20日，A股三大指数早盘集体上涨。截至午间收盘，上证指数报3380.45点，涨0.38%，深成指 报10251.9点，涨0.79%，创业板指报2053.99点，涨1.04%。 | 沪深300 | 中证500 | 中证A500 | | --- | --- | --- | | 3901.01 | 5748.13 | 4581.00 | ...

Investment Rating - The report maintains an "Overweight" rating for the consumer discretionary sector [10]. Core Insights - The report highlights that the潮玩 (trendy toys) industry is entering a golden era of international expansion, with significant growth opportunities in Southeast Asia and Europe [3][6]. - The global toy market is projected to reach approximately 773.1 billion yuan in 2023, with a CAGR of about 5.1% from 2024 to 2028 [4][24]. - The report emphasizes the competitive advantages of Chinese trendy toy brands, which have made substantial progress in product design, IP operation, and supply chain management [3][4]. Summary by Sections Global Toy Market Overview - The global toy market is expected to grow steadily, with North America, Europe, and Asia accounting for the majority of consumption [24]. - The collectible toy segment is rapidly gaining market share, with projections indicating a market size of 57.1 billion USD in 2023, expected to reach 69.6 billion USD by 2028, reflecting a CAGR of 4.0% [25]. Consumer Demographics and Trends - The consumer base for toys is shifting from children to a broader audience, with 25% of toy consumption in the U.S. and 29% in Europe coming from individuals aged 12 and older [5][6]. - The rise of social media and e-commerce has transformed toy marketing and sales channels, allowing for greater reach and engagement with consumers [5][6]. Regional Market Insights - Southeast Asia is highlighted as a rapidly growing market due to its young population and strong entertainment consumption culture, with local marketing strategies proving effective [6]. - The report notes that the U.S. and European markets present significant opportunities for Chinese brands, with increasing acceptance of diverse cultural products [6]. Competitive Landscape - The report identifies a shift in market dynamics, with traditional toy companies facing challenges from new entrants and collectible brands like LEGO and MGA Entertainment gaining market share [45][49]. - The competitive landscape is characterized by a transition from traditional toys to collectible and trendy toys, with brands like泡泡玛特 (Pop Mart), 布鲁可 (Blok), and 名创优品 (Miniso) positioned for growth [8][56]. Investment Recommendations - The report recommends investing in leading companies such as泡泡玛特, 布鲁可, and 名创优品, which are well-positioned to capture market share through strong IP operations and comprehensive value chain strategies [8][15]. - It also suggests monitoring emerging players in niche segments, such as 卡游 (KAYOU), which are actively expanding into international markets [8].

点击图片▲立即试听 " 只有当一件商品能同时承载情感共鸣、文化认同与社交价值时，它才真正具备了穿透国界、扎根本地的力量。这种力量不仅推动着企业营收增长，更能重塑着世界 对中国文化的认知。 " 文 / 巴九灵（微信公众号：吴晓波频道） 哪个中国商品能无惧特朗普的 关税，依然畅销美国？ 正在排队的美国人民会告诉你，那就是拉布布（ Labubu） 。 随着4月25日 推出了新品 第三代搪胶毛绒产品，拉布布掀起了一股全球抢购潮。 尽管在关税影响下，拉布布在美国的售价从22美元涨到了28美元，但在美国洛杉矶门店，排队人数依然多得看不到队尾；到了英国伦敦的牛津 街，抢购粉丝则排得 "转角再转角"；意大利米兰的抢购队伍甚至排出了近两条街道。 国内也不例外，许多媒体报道了多地人们排队购买买拉布布新品的情形，有的人甚至排队近两个小时。 一时之间，全世界都在排队购买拉布布，上一次见证这样排队，还是iPhone新机首发 。 当线下人群搭帐篷、搬折叠椅排队时，更多人拿出手机在线上"拼手速"。4月25日， 拉布布所属公司——泡泡玛特 （POP MART）的App登顶美 国App Store购物榜，并且单日排名飙升114位排在免费总榜第 ...

Group 1 - The core viewpoint of the articles highlights the significant growth and market potential of Chinese companies like Pop Mart and Card Game in the overseas market, driven by cultural elements and effective market strategies [1][4]. - Pop Mart's stock price has surged over 120% this year, with a remarkable increase of 349.60% in 2024, outperforming the Hong Kong Hang Seng Index, which rose by 17.67% during the same period [1]. - The popularity of Pop Mart's IP LABUBU has led to its app reaching the top of the US App Store shopping chart, indicating strong consumer engagement and demand [1]. Group 2 - The emergence of the secondary market for IP-based products, such as blind boxes and trading cards, has seen a rapid increase in the number of related companies, exceeding 6.67 million, with 96.7% established in the last five years [2]. - Card Game's revenue reached a historical high of 10.057 billion yuan in 2024, with a significant increase in sales volume of collectible cards, indicating strong market performance [3]. - Pop Mart's overseas revenue accounted for nearly 40% in 2024, with Southeast Asia and North America showing exceptional growth rates of over six times and five times, respectively [4]. Group 3 - The strategic focus on overseas expansion is evident, with Card Game collaborating with Hasbro for global licensing of the "My Little Pony" series, targeting markets in Japan, South Korea, and Southeast Asia [4]. - The overseas sales revenue of Blokku increased by 518.2% in 2024, although it still represents a small portion of overall revenue, indicating potential for future growth [4]. - Analysts emphasize the need for innovation in manufacturing and technology for cultural IP products to succeed in international markets, reflecting a shift from mere manufacturing to brand creation [5].