潮玩经济
Search documents
30万件LABUBU新品秒罄,隐藏款二手价翻9倍
3 6 Ke· 2025-08-29 04:07
Core Viewpoint - The demand for LABUBU products from Pop Mart is surging, with recent releases selling out quickly and commanding high resale prices, indicating a strong market presence and consumer interest in collectible toys [1][6]. Sales Performance - The recent release of the LABUBU mini and colorful versions sold over 300,000 units within minutes, showcasing the high demand [1]. - The resale price for the LABUBU products has seen significant appreciation, with some items selling for over 9 times their original price [1][6]. Revenue Growth - The revenue for the THE MONSTERS series reached 3.04 billion yuan in 2024, marking a year-on-year increase of 726.6%, making it Pop Mart's most profitable IP [6]. - In the first half of 2024, the revenue from THE MONSTERS series was 4.814 billion yuan, surpassing the total revenue for the previous year [6]. Market Trends - Pop Mart has seen a rise in the popularity of other IPs, with 13 IPs generating over 100 million yuan in revenue in 2024, including SKULLPANDA and CRYBABY [7]. - The newly signed IP "Star People" is also gaining traction, with resale prices for its products reaching 9-15 times their original prices [9]. Financial Performance - For the first half of 2025, Pop Mart reported a record revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [11]. - The company aims for a revenue target of 30 billion yuan for the current year, with optimistic projections suggesting it could reach 30 billion yuan easily [11]. Stock Market Presence - Pop Mart was included in the Hang Seng Index, effective September 8, 2025, marking a significant milestone for the company [11]. - As of August 28, 2025, Pop Mart's stock closed at 324.4 HKD per share, with a market capitalization exceeding 430 billion HKD [11].
迷你版LABUBU上线秒空!此前79元隐藏款被炒到上千
Qi Lu Wan Bao· 2025-08-29 03:22
Core Insights - The launch of the "Mini LABUBU" product was highly successful, selling out within 60 seconds across major online platforms like JD and Taobao [1][3] - The product generated significant online traffic, with over 2.37 million viewers on the Tmall live stream and 386,000 concurrent viewers at peak time [3] - The resale market for the "Mini LABUBU" has seen inflated prices, with individual units selling for as high as 300 yuan and complete sets reaching up to 2,699 yuan [10][11] Sales Performance - The "Mini LABUBU" is priced at 79 yuan each, with a complete set costing 1,106 yuan [3] - Tmall reported sales exceeding 23.7 million yuan shortly after the product launch, with over 300,000 units sold [3] - The resale market has over 700 listings for the "Mini LABUBU," with an average transaction price of approximately 1,779.97 yuan [11] Financial Results - In the first half of 2025, the company reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4% [12] - Adjusted net profit for the same period was 4.71 billion yuan, up 362.8% year-on-year [12] - The company's gross margin reached a historical high of 70.3%, an increase of 6.3 percentage points compared to the previous year [12] Product Performance - The "LABUBU" series, including the new release, generated 4.81 billion yuan in revenue, a staggering increase of 668.0% year-on-year [12] - Other IPs like MOLLY and SKULLPANDA also contributed significantly, each surpassing 1 billion yuan in revenue [12] - The hidden variant of the "Mini LABUBU" has a low probability of 1:168, leading to high demand and inflated prices in the secondary market [11]
太火爆 60秒全部售罄!付款都出现卡顿 直播间十分钟涌入近150万人
Mei Ri Jing Ji Xin Wen· 2025-08-28 15:43
Core Viewpoint - The launch of the "Mini LABUBU" series by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various platforms and a surge in secondary market prices for the product [2][5][23]. Group 1: Product Launch and Sales Performance - The "Mini LABUBU" was released on August 28 at 10 PM, quickly selling out within 60 seconds on platforms like JD and Taobao [5]. - The product consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan [7]. - During the live broadcast prior to the launch, over 2.37 million viewers tuned in on Taobao, and more than 580,000 added the product to their carts [7]. - Post-launch, the Taobao live stream audience surged to 3.86 million, with sales exceeding 30,000 units and generating over 23.7 million yuan in revenue [7]. Group 2: Secondary Market Dynamics - The hidden variant of the "Mini LABUBU" has seen prices on secondary markets soar, with individual items selling for as high as 300 yuan and complete sets reaching 2699 yuan [23][26]. - As of the report, over 700 units of "Mini LABUBU" were listed for sale on secondary trading platforms, with an average transaction price of approximately 1920.77 yuan [26]. - The hidden item, originally priced at 79 yuan, has been listed at a minimum of 679.5 yuan, with some transactions exceeding 1100 yuan [30]. Group 3: Company Financial Performance - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, with a net profit of 4.71 billion yuan, up 362.8% [35]. - The "THE MONSTERS" series, including LABUBU, generated 4.81 billion yuan in revenue, marking a staggering increase of 668.0% and accounting for 34.7% of total revenue [35]. - The company's gross margin reached 70.3%, a historical high, surpassing competitors and even luxury brands like LVMH [35]. Group 4: Market Reaction and Future Outlook - Following the financial report, Pop Mart's stock price rose nearly 9%, with a market capitalization exceeding 400 billion HKD [36]. - The CEO expressed optimism about achieving 200 billion yuan in revenue for the year, suggesting that 300 billion yuan is also attainable [36].
太火爆,60秒全部售罄!付款都出现卡顿,直播间十分钟涌入近150万人
Mei Ri Jing Ji Xin Wen· 2025-08-28 15:32
Core Viewpoint - The launch of the "Mini LABUBU" product by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various online platforms and a surge in secondary market prices. Group 1: Product Launch and Sales Performance - The "Mini LABUBU" product was sold out within 60 seconds on platforms like JD and Taobao, with the sales page displaying messages indicating high traffic and server overloads [2][4] - The product consists of 14 regular items and 1 hidden item, priced at 79 yuan each, with a complete set costing 1106 yuan. During the initial sale, over 58,000 people added the product to their carts [4] - The live streaming event for the product attracted over 2.37 million viewers on Taobao, with sales exceeding 30,000 units and generating over 23.7 million yuan in revenue shortly after launch [4] Group 2: Secondary Market Dynamics - The secondary market for the "Mini LABUBU" has seen prices soar, with individual items being resold for as high as 300 yuan, and complete sets reaching up to 2699 yuan, indicating a significant markup from the original price [18][21] - The average transaction price for the "Mini LABUBU" on secondary platforms is reported to be around 1920.77 yuan, with some hidden items fetching prices over 1000 yuan [21][25] Group 3: Financial Performance and Market Impact - Pop Mart's revenue for the first half of 2025 reached 13.88 billion yuan, a year-on-year increase of 204.4%, with a net profit of 4.71 billion yuan, up 362.8% [30] - The "THE MONSTERS" series, which includes LABUBU, generated 4.81 billion yuan in revenue, a staggering increase of 668.0%, contributing significantly to the overall growth [30] - The company's gross margin reached a historical high of 70.3%, surpassing competitors and even luxury brands like LVMH [30] Group 4: Market Sentiment and Future Outlook - Following the impressive financial results, Pop Mart's stock price rose nearly 9%, with market capitalization exceeding 400 billion HKD, reflecting strong investor confidence [31]
泡泡玛特迷你版Labubu开售秒光,二手交易平台价格已翻倍
Xin Lang Ke Ji· 2025-08-28 14:38
Core Insights - The mini version of Labubu from Popmart was launched online and sold out within 60 seconds, indicating high demand for the product [4] - The resale price of the mini Labubu has surged on secondary markets, with some listings reaching over double the original price [4] - Popmart reported significant financial growth in its mid-2025 results, with revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [5] Group 1 - The mini Labubu is part of the THE MONSTERS series, priced at 79 yuan each, with a set of 14 regular and 1 hidden variant priced at 1,106 yuan [4] - The company’s gross margin for the first half of 2025 was 70.3%, an increase of 6.3 percentage points year-on-year [5] - The revenue from THE MONSTERS series, including Labubu, reached 4.81 billion yuan, a staggering year-on-year growth of 668.0% [5] Group 2 - The CEO of Popmart expressed confidence in achieving a revenue target of 30 billion yuan for the year, significantly higher than the initial target of 20 billion yuan [5] - The company is exploring the potential for Labubu to be used in more diverse scenarios in the future [5]
183万件假LABUBU背后:文化符号危机与ESG挑战
3 6 Ke· 2025-08-28 07:47
Core Insights - The significant interception of 1.83 million LABUBU counterfeit products by Chinese customs highlights a deeper issue within the global supply chain and consumer culture, reflecting a crisis of trust in cultural symbols rather than just market share [1][2][3] Group 1: Cultural Symbolism and Market Impact - LABUBU's popularity represents a collective construction of cultural symbols, where consumers are willing to pay a premium for identity and belonging rather than just the physical product [2] - The influx of counterfeit products undermines the scarcity and purity of cultural symbols, leading to a potential erosion of consumer trust in these symbols [2][3] - The crisis of trust extends beyond individual brands to the entire category, questioning the reliability of the value system that supports cultural products [3] Group 2: Environmental and Regulatory Challenges - The implementation of the EU's Corporate Sustainability Due Diligence Directive (CSDDD) requires manufacturers to prove compliance throughout the product lifecycle, posing a significant challenge for the Chinese toy industry [5] - LABUBU's production has seen a 23% increase in volatile organic compounds (VOCs) emissions compared to previous generations, raising concerns about environmental impact [5] - The average consumer generates 4.3 kg of packaging waste when collecting the full LABUBU series, contributing to long-term environmental issues [5] Group 3: ESG Initiatives and Future Directions - In response to environmental challenges, the company has announced plans to launch products made from 55% recycled materials and implement various sustainability measures [7] - However, the current improvements are seen as "remedial innovations" that do not address the fundamental conflicts between the blind box economy and sustainability [9] - To truly bridge the ESG gap, the company must restructure its consumption logic, enhance transparency in its supply chain, and redefine the core value of its intellectual property [9][10]
泡泡玛特涨近4%破顶 公司新品瞬间售罄 上半年业绩持续高增
Zhi Tong Cai Jing· 2025-08-26 02:39
Core Viewpoint - Pop Mart (09992) has seen a significant stock price increase, reaching a historical high of 339.4 HKD, driven by strong sales of newly launched products and impressive financial performance in the first half of the year [1] Financial Performance - In the first half of the year, Pop Mart achieved a revenue of 13.88 billion HKD, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion HKD, showing a remarkable year-on-year increase of 362.8% [1] - The gross profit margin reached 70.3%, an increase of 6.3 percentage points compared to the previous year, marking a historical high [1] Product Launch and Market Response - Recently, Pop Mart launched several new products online, including the plush blind box series "Starry Dream Meteorological Bureau" priced at 79 HKD each and 474 HKD per box, and the "Light Up Series" scene figurine blind box also priced at 79 HKD each and 711 HKD per box [1] - The MOKOKO rubber plush blind box, priced at 199 HKD each, gained significant popularity even before its official sale [1] - The new products sold out within seconds across Pop Mart's official mini-program and major e-commerce platforms, causing some platforms to experience lag and temporary crashes due to high traffic [1] Market Index Inclusion - On August 22, the Hang Seng Index Company announced that Pop Mart will be included in the Hang Seng Index constituents, with the change effective from September 8 [1]
趋势研判!2025年中国手办行业发展背景、市场规模、竞争格局及发展趋势分析:IP价值持续释放,中国手办市场2026年规模将突破160亿[图]
Chan Ye Xin Xi Wang· 2025-08-26 01:16
Core Insights - The figurine industry, emerging from the ACG (Anime, Comic, Game) culture, has become a key medium connecting IPs with consumers, fulfilling emotional, collectible, and aesthetic needs [1][2] - The market size of China's figurine industry is projected to grow from 3.66 billion yuan in 2020 to 11.08 billion yuan in 2024, with an expected reach of 16.2 billion yuan by 2026 [1][18] - The global figurine market is characterized by a "one strong, many strong" pattern, with Chinese brands accelerating their international expansion [1][20] Industry Overview - Figurines are designed based on characters from anime, games, movies, and brands, serving as a physical representation of virtual images [2][3] - The figurine market is segmented into three categories: by production process and form, by acquisition method and market positioning, and by IP source [3] Favorable Factors for Development - The expansion of the consumer base and the release of generational dividends are driving the figurine market, with the number of pan-ACG users in China expected to reach 503 million by 2024 [5] - The rise of domestic IPs, such as "Genshin Impact," is reshaping the industry ecosystem, with domestic IP figurines' market share increasing from less than 30% in 2020 to 45% in 2024 [7][18] - Technological innovations, including 3D printing and automation, are enhancing production efficiency and consumer experience [8] Market Trends - The figurine market is expected to see a shift towards IP globalization, technological innovation driving experience upgrades, and market segmentation with sustainable development [25] - The market is projected to grow at a CAGR of 24.8%, with the average price per product increasing from the 300 yuan range to over 600 yuan [18][28] - The trend of "cultural value extraction + supply chain efficiency" is becoming a competitive focus among leading companies [22] Competitive Landscape - The global figurine market is dominated by Bandai, Good Smile Company, and Pop Mart, with Bandai holding a 25% market share [20][22] - The competition is characterized by a focus on cultural innovation and supply chain efficiency, with leading companies accelerating their globalization strategies [22] Future Development Directions - The industry will increasingly focus on cultural output and the integration of traditional elements with modern design [25][26] - The application of eco-friendly materials and the development of a circular economy will become industry norms [28]
泡泡玛特线上首发多款新品 价格疯涨 瞬间售罄!网友:“简直比黄金还离谱”
Zhong Guo Jing Ying Bao· 2025-08-25 00:02
Group 1 - The core product launch includes the "Starry People Dream Meteorological Bureau Series" plush blind box priced at 79 yuan each and 474 yuan for a full box, along with the "Light Up Series" scene figurine blind box at the same individual price and 711 yuan for a full box [2] - The MOKOKO rubber plush blind box is priced at 199 yuan each, indicating a diverse product offering [2] - The "Starry People" IP has generated significant market interest, leading to rapid price increases in the secondary market, with full boxes selling for up to 1350 yuan, representing a 300% premium [3][5] Group 2 - The overwhelming demand for the "Starry People" series has resulted in stock shortages, with reports of orders exceeding expectations, similar to the previous success of the LABUBU3.0 series [7] - The company reported impressive financial results for the first half of the year, with revenue of 45.58 billion yuan, a 62% year-on-year increase, and a profit of 10.18 billion yuan, up 90.1% [8] - The CEO forecasts annual revenue to exceed 10 billion yuan, with a growth rate of at least 60%, and international revenue growth expected to be around 200% [8]
泡泡玛特又要炸场?刚入恒生指数, mini版LABUBU定价曝光, 董事长预判必火!
Mei Ri Jing Ji Xin Wen· 2025-08-24 08:57
Group 1 - The core point of the article is that Pop Mart has been included in the Hang Seng Index's China Enterprises Index, effective September 8, 2025, marking its first inclusion in the index [1] - The capital market's recognition is closely tied to Pop Mart's performance and product offerings, as evidenced by the launch of several new product series [1] - Pop Mart's revenue for the first half of 2025 reached 13.88 billion yuan, representing a year-on-year growth of 204.4%, while the adjusted net profit was 4.71 billion yuan, up 362.8% year-on-year [1] Group 2 - New products from Pop Mart, such as the "Starry People Good Dream Meteorological Bureau" series and "MOKOKO Sunbathing Summer" series, have seen high demand, with some items being resold at significantly higher prices on secondary markets [1] - For instance, a plush pendant from the "Starry People Good Dream Meteorological Bureau" series originally priced at 79 yuan is being sold for 170 yuan on second-hand platforms, while a MOKOKO plush pendant originally priced at 199 yuan is listed for as high as 1,314 yuan [1] - The high resale prices indicate strong market demand and consumer interest in Pop Mart's products, contributing to the company's financial success [1]