票根经济
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“电影+”带动综合消费创新高 “票根经济”引领全城电影嘉年华热潮
Yang Shi Wang· 2025-04-27 03:50
北京市委宣传部副部长、北京市电影局局长霍志静称:"今年北影节最大的亮点就是,我们在国家电影局和总台推出的中国电影消费年的 框架下率先举办了北京电影生活节,把电影和电影节的元素向全市去扩展和延伸,来撬动'票根经济'。一张电影票不但可以看电影,还可以在 很多场景去使用和消费,让大家来充分感受电影的乐趣和电影的文化,来打造一场全城电影嘉年华。" 据了解,本届北京国际电影节以"新质光影·美美与共"为主题,主竞赛单元"天坛奖"共收到来自103个国家和地区的1794部长片报名,较去 年增长18.9%。报名的国家和地区的数量再创纪录,国外报名影片1608部,比例接近90%,类型丰富、主题多元。 除了佳作不断涌现,今年北影节还创新推出了北京电影生活节,全市30多个商圈、1100多个商户参与。在郎园station,餐厅推出"电影主 题套餐",形成了"电影+美食"双重消费热潮。在798园区,游客持电影票根可以在园区百余家商户享受优惠折扣,覆盖展览、文创、餐饮等多 元业态。北影节期间,电影与商家联动吸引客流超3000万人次,带动综合消费创新高,实现销售额超110亿元。 央视网消息:4月26日晚上,为期9天的第十五届北京国际电影节落 ...
补贴政策力度历年之最!第六届上海“五五购物节”即将启动
Guo Ji Jin Rong Bao· 2025-04-24 07:02
Core Viewpoint - The 2023 Shanghai "May 5 Shopping Festival" is the largest in terms of consumer subsidy policies in six years, with extensive coverage across various sectors, aimed at stimulating consumption and supporting economic growth [1][8]. Group 1: Event Overview - The sixth edition of the "May 5 Shopping Festival" runs from late April to the end of June, emphasizing a dual approach of "policy + activities" to drive quality consumption and create demand [4]. - The festival aims to be a significant event for promoting consumption, stabilizing growth, and enhancing confidence, contributing to Shanghai's goal of becoming an international consumption center [4]. Group 2: Key Features - The festival features three main characteristics: extensive market mobilization, integrated discounts, and a fusion of consumption scenarios [5]. - Over a thousand enterprises and thousands of brands will participate, with more than 1,000 unique activities planned to create a vibrant consumption atmosphere [5]. - Multiple subsidies and discounts will be offered across products and services, both online and offline, leveraging existing policies for various sectors [5]. Group 3: Activity Framework - The festival will focus on four major consumption areas: service consumption, bulk consumption, inbound consumption, and new consumption, structured around the "1+15+16+X" activity framework [6]. - Key activities include the "Business Circle Boutique Promotion Festival" and 15 major IP events, with participation from 16 districts, featuring both online and offline activities [6]. Group 4: Subsidy Details - This year's festival has the most extensive subsidy policies, covering a wide range of products, including 12 categories of energy-efficient appliances and various digital products [8]. - For automotive trade-ins, the subsidy for eligible vehicles has increased, with a focus on supporting the replacement of older vehicles [8]. - Discounts on premium categories will be available through consumption vouchers, with potential savings of up to 45% [8]. Group 5: Consumer Engagement - The "Le Shanghai" service consumption vouchers will continue to be issued, focusing on sectors like dining, tourism, and entertainment to enhance service consumption [9]. - Efforts to improve the shopping experience for inbound tourists include optimizing the tax refund process and expanding the range of eligible products [9].
聚焦北影节| 跟着票根去消费
Bei Jing Shang Bao· 2025-04-22 14:17
"凭电影票免景区门票""凭票根用餐可享折扣""看电影留票根,逛博物馆可免费"……电影票根正在开启无限可能。 在第十五届北京国际电影节举行期间,北京联动多个商圈600余家商户,推出凭北影节票根消费优惠活动,进一步盘活"电影+餐饮+文旅"资源。影院之外, 这张小小的电影票根俨然已升级为全城消费"通行证",通过越来越多"第二消费现场"的打造,撬动起链接各业态的"票根经济"。 600余家商户联动 在文博旅游领域,26家博物馆联合推出了一系列优惠政策。自4月18日起至5月5日,首都博物馆、北京奥运博物馆、中国电影博物馆等8家博物馆推出持指定 观影票根无需预约,即可参观;20家收费博物馆推出门票折扣或免费优惠。 作为本届北影节活动主场地之一,郎园Station汇聚了30家文博单位、150余个文创艺术品牌及70家餐饮美食品牌,打造集展览、市集、互动体验于一体的电 影主题乐园。同时,消费者凭电影票根可享受折扣和特价优惠。 数字赋能一票通享全城 数字化平台在本届的"票根经济"活动中扮演了关键角色。组委会联动猫眼、美团、携程、同程四大平台,盘活"电影+餐饮+文旅"资源,市民游客可通过手机 一键触达线上平台的各项叠加优惠。这种线上 ...
参与“F1票根联动”,上海嘉定13家商场销售额超1.1亿元
Peng Pai Xin Wen· 2025-03-24 10:58
F1赛事带动商圈消费热潮。 "上海嘉定"微信公众号 图 今年F1赛事的境外观众占比达15.25%,其中60%是专程从境外来沪观赛,这一数字比去年增加了100%。西云楼凭借其独特的街区环境以及餐饮、酒吧、 咖啡馆等多元业态组合,成为F1赛事期间外国友人的热门聚会休闲目的地,今年西云楼的10余家商户推出凭F1票根享受专属优惠活动,F1赛事期间西云 楼的客流量较上周末增长20%。 澎湃新闻记者另从上海地铁获悉,上周末,通勤、踏青、扫墓、F1中国大奖赛等客流叠加,上海地铁全网络周末客流稳步回升。3月21日至23日,上海地 铁全网络日均客运量近千万人次。11号线客流增长明显。赛事活动的三天里,11号线赛事期间日均客流88.5万人次,较上周增加18.4万人次,增幅 26.3%。其中,上海赛车场站日均(进+出站)客流量为9万人次,较平时增加8.4万人次,增幅达93.3%;白银路站日均(进+出站)客流量为1.7万人次, 较平时增加0.4万人次。 3月21日至23日,2025F1中国大奖赛在上海嘉定举办。 3月24日,澎湃新闻记者从嘉定区获悉,数据显示,现场观众超过22万人次,刷新了去年的观赛纪录。赛事期间,嘉定区商业体销售额 ...