12月以来，新疆乌鲁木齐市、阿勒泰地区及吉林省相继按下雪假启动键。 新疆乌鲁木齐市、阿勒泰地区雪假时间为12月1日至5日，加上前后的双休日，出游时间可长达9天。12月3日至7日，吉林省也迎来首个冰雪假期。 "冰雪＋"新业态不断涌现，"吃住行游购娱"全链条优惠政策频出，景区、酒店、机票订单量同比增长迅速……冰雪假期不仅为中小学生提供素质 教育的新载体，更以文、体、旅深度融合，为区域发展注入冬日暖流。 出游花样翻新 投掷冰壶、飞盘投篮、雪上足球、滑雪体验……雪假第一天，吉林市纳美山谷旅游度假区人头攒动，滑雪板的摩擦声、孩子们的欢笑声交织回 荡。 "想像在和小松鼠打招呼，雪板往里歪一些，就可以顺利拐弯。"吉林市松江东路小学学生潘十安在教练指导与同学陪伴下，逐渐掌握滑雪技 巧，"我现在敢滑雪了，以后也要继续滑。" 冰雪假期带热的不止是运动，也向文化产业领域延伸。 雪假期间，新疆乌鲁木齐市、阿勒泰地区及吉林省各地的博物馆、美术馆、图书馆等对外免费开放。 12月3日，吉林市第二实验小学学生在吉林市纳美山谷旅游度假区体验雪上软式棒球。新华社记者颜麟蕴 摄 几千公里外的新疆，一场兼具知识性与趣味性的研学之旅正在进行。在阿勒泰 ...

Core Insights - The winter season has seen a surge in outdoor snow sports, with various ski resorts opening to welcome visitors, driven by the vision of "300 million people participating in ice and snow sports" [1] - The new snow season has introduced several highlights, including the hosting of multiple international competitions and the establishment of youth training centers [3][5] Group 1: Industry Developments - The first youth ski training center in China, covering 3,000 square meters, is set to open with six dedicated ski trails and a coaching team, offering a "skiing + research" package that has become a new trend [3] - The National Alpine Skiing Center in Beijing Yanqing will host 12 high-level international and domestic events, providing comprehensive training support for over 50 national and provincial teams [5] - A technology company has launched an app that has surpassed 10 million registered users, indicating a growing interest in ski services and experiences [7] Group 2: Consumer Trends - The "300 million people on ice and snow" initiative has led to increased interest in the ice and snow industry, with ski equipment rentals and ticket economies emerging as popular new avenues [9] - Data shows a rapid increase in participation among individuals under 25, with significant user growth in cities like Shanghai, Chengdu, and Guangzhou, driven by the operation of indoor ski resorts [17] - The introduction of "snow holidays" in regions like Xinjiang and Jilin allows students to engage in ice and snow sports, with schools encouraged to organize related activities [19][23] Group 3: Tourism and Events - Ski resorts are offering various promotions to attract visitors, with one resort reporting over 550 reservations on the first day of a new holiday period [25] - Inner Mongolia has launched 159 unique ice and snow cultural tourism activities and 48 sports events, enhancing the winter tourism product supply [32] - The introduction of night skiing and bonfire parties reflects a trend towards integrating sports with cultural experiences to meet diverse visitor needs [28]

当"冰天雪地"的旅游热度持续攀升，位于"世界冰雪黄金纬度带"、以"粉雪"闻名的吉林省将运能运 力的提升、交通网络的织密作为客源引流的关键举措，让游客"来得方便，玩得开心"。 "冰雪航线的主要客源地来源于长三角和珠三角区域，我们从今年12月开始，将长春至上海浦东增 至每日6班，上海浦东形成'早中晚'三时段全覆盖的航班波，长春至杭州和南京均增至每日3班，并计划 从春运开始，将长春至上海浦东增至每日7班，长春至南京增至每日4班，并新增长春至宁波每周3班， 满足长三角的旅客需求。"南航吉林分公司市场销售部航班协调室主任张大勇说。 立体通达的交通体系不仅面向国内。张大勇进一步介绍："结合市场情况，将长春至广州增加至每 日最多7班，其中5班精准嵌入广州枢纽'五进五出'的航班波体系，让旅客能够无缝衔接欧美、澳新、东 南亚等国际市场，积极引入国际客源，并计划在进入2026年春运以后，引进宽体机执飞该航线，同时将 长春至深圳增至每日4班，长春至珠海增至每日2班，满足珠三角的旅客需求。" 记者注意到，位于长春市的莲花山滑雪场、吉林市的中旅松花湖度假区以及长白山万达国际度假区 等滑雪胜地，客流量持续攀升，天南海北的游客在雪道上或快 ...

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow tourism, creating a potential for economic growth and consumer upgrades [1][2] Group 1: Ice and Snow Tourism Growth - The implementation of "snow holidays" allows students to enjoy up to 9 days off, driving a surge in ice and snow consumption [1] - Local governments are promoting ice and snow tourism through the distribution of consumption vouchers and subsidies, enhancing visitor attraction [1] - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improved transportation, safety, and service provisions [1] Group 2: Innovative Consumption Scenarios - Ice and snow tourism is evolving beyond traditional activities, with new integrated experiences such as educational programs and cultural activities being introduced [2] - The growth in ice and snow consumption is prompting a shift from broad development to refined service offerings, with various enhancements being made at ski resorts [2] Group 3: Economic Impact and Future Projections - The total consumption in ski resorts is projected to reach 78.613 billion yuan for the 2024-2025 season, with a 27.97% increase in surrounding area consumption [3] - The number of companies in the ski equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, indicating robust industry growth [3] - The ice and snow economy is expected to reach a scale of 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, highlighting the sector's potential for economic development and consumer enhancement [3]

Core Viewpoint - The introduction of "snow holidays" in various regions, such as Xinjiang and Jilin, aims to enhance student well-being and promote local tourism, creating a positive economic impact through increased family travel and leisure activities [3][5]. Group 1: Implementation of Snow Holidays - Xinjiang's Altay region has established its first "snow holiday" from December 1 to 5, 2025, allowing 73,000 students to enjoy a continuous 9-day break [3]. - Urumqi's education bureau announced the trial of "spring" and "snow" holidays starting in 2025, with Urumqi students also benefiting from a 9-day holiday [3]. - Jilin Province's "ice and snow holiday" is scheduled from December 3 to 7, 2025, ensuring it does not overlap with winter and summer breaks for compulsory education students [3]. Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with a 6.5-fold week-on-week rise in bookings for one to three-day tours during the snow holiday period [4]. - The introduction of ticket discounts for students in Jilin has boosted family travel, leading to increased hotel and attraction bookings across various cities [4]. - In Altay, ski resorts offered free tickets and half-price equipment rentals for students, resulting in a surge of families visiting ski areas [5]. Group 3: Economic and Social Benefits - The snow holiday initiative is seen as a way to promote student health and well-being while also stimulating off-peak tourism, thereby enhancing local economic sustainability [5]. - Experts believe that these holidays can help cultivate the market and promote the development of the ice and snow economy, making tourism more sustainable [5].

Core Viewpoint - The company emphasizes the importance of the ice and snow economy and its potential business opportunities, particularly through its involvement in projects related to the Winter Olympics [1] Group 1: Company Initiatives - The company has participated in the design of the Beijing Bajiao New Park project, which is a significant part of the "Winter Olympic Scenic Avenue," integrating the spirit of the Winter Olympics into local communities [1] - The project has created an ecological and natural activity space for 15,000 households in seven surrounding communities [1] Group 2: Market Expansion - The company is actively exploring market opportunities through ice and snow projects, focusing on the concept of "winter and summer coexistence" [1] - It has begun to establish a product model centered around "ice and snow culture" to deepen its research and market engagement [1]

Core Insights - The introduction of "snow holidays" in various regions is expected to boost local tourism and enhance family travel experiences [2][3][4] Group 1: Snow Holidays Implementation - Xinjiang's Altay region will implement its first "snow holiday" from December 1 to 5, 2025, providing a continuous 9-day break for 73,000 students [2] - Jilin Province has scheduled its "ice and snow holiday" from December 3 to 7, 2025, ensuring it does not overlap with summer and winter vacations [2] - The implementation of these holidays is part of a broader initiative to promote student well-being and educational practices [2][3] Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with daily visitors to the Songhua Lake Resort exceeding 3,000 during the snow holiday, and ski trail usage rising by 60% compared to regular days [2][3] - The booking volume for local tours in Jilin surged over 6.5 times week-on-week during the snow holiday, driven by promotional ticket offers for students [3] - In regions like Urumqi and Altay, ski resorts offered discounts on lift tickets and equipment rentals, attracting many families to the slopes [3] Group 3: Economic and Social Benefits - Experts suggest that the establishment of snow holidays can cultivate the market and promote the development of the ice and snow economy [4] - These holidays encourage off-peak travel, which can sustain tourism consumption during traditionally slower periods [4]

2025年11月8日，哈尔滨西城红场的高端商圈迎来一场现象级开业：高梵黑龙江首店启幕首两日营业额 突破40万元，品牌大使陈昊宇身着非遗云锦高梵鹅绒服亮相，现场万人围观的热度与15万商场客流碰撞 出强劲消费势能。 从185项发明专利铸就的高梵质量根基，到七项WRCA世界记录认证背书的行业地位，再到高梵以旗舰 店为支点的全域布局，高梵用东北首店的亮眼表现，书写了中国高端品牌的价值跃迁之路。 渠道战略：冰雪经济中的高端卡位艺术 高梵黑龙江首店的火爆，始于对东北市场的深刻洞察与渠道布局的精准把控。近年来，东北冰雪经济持 续升温，极寒气候与文旅热潮的叠加，让消费者对御寒服饰的需求从"基础保暖"升级为"专业防护+时尚 设计+品牌价值"的三重诉求——这正是高梵深耕高端赛道多年的核心优势所在，也为品牌切入东北市 场创造了绝佳窗口期。 选址哈尔滨西城红场的决策，尽显高梵渠道战略的前瞻性。作为汇聚国内外高端品牌的核心商圈，西城 红场不仅拥有15万日均客流的流量红利，更沉淀了对品质有高要求的成熟客群，与高梵的高端定位天然 契合。高梵在此与顶尖品牌同台竞技，既借助商圈势能提升品牌调性，又通过"气候刚需+文旅消费+城 市辐射"的三重驱 ...

新华社上海12月4日电（记者陈爱平）12月以来多地推出的"雪假"，让冰雪季消费热潮迅速升温。 公开信息显示，新疆乌鲁木齐市、阿勒泰地区等地"雪假"时间为12月1日至5日，加上前后的双休日，出 游时间可长达9天。12月3日至7日，吉林省也迎来首个"冰雪假期"。多地还推出门票减免、住宿折扣等 优惠及文旅活动和体育赛事，鼓励亲子家庭走出家门共赴"冰雪之约"。 上海市民陈慕芳一家正在长白山滑雪。"雪场上有众多亲子游客，非常热闹。优质的滑雪教练甚至 需要提前'锁定'。但相较农历春节前后的'超级旺季'，雪假前后出行性价比仍很高，体验很好。"陈慕芳 说。 受益于多个南方省市学校放秋假、举行秋游以及近期的"雪假"，上海耀雪冰雪世界提前进入客流旺 季，11月以来景区客流量同比增长30%，相当部分游客来自外省市，景区营业收入同比增长70%，带动 周边商业营业收入增长近20%，其配套酒店在周末均处于满房状态。 业界预计，冰雪消费正成为扩大内需重要增长点，到2030年，我国冰雪经济总规模有望达到1.5万 亿元。 携程平台数据显示，吉林省"雪假"期间，从当地出发的机票预订量同比增长41%，酒店预订量同比 增长147%。 另据吉林省文旅 ...

Core Viewpoint - By the end of the "14th Five-Year Plan," the total scale of Hebei's ice and snow industry is expected to reach 90 billion RMB [1] Group 1: Industry Growth - The ice and snow industry in China is projected to exceed 1 trillion RMB by 2025, reaching 1,005.3 billion RMB [1] - During the "14th Five-Year Plan" period, Hebei's sports event economy has become a new highlight, with 10,078 sports events held from January to November 2024, attracting 24.9 million participants and spectators, generating over 47.3 billion RMB in consumption [1] - The average annual growth rate of Hebei's sports industry has exceeded 10% over the past five years, supporting the province's economic transformation and high-quality development [1] Group 2: Infrastructure Development - Hebei, as one of the hosts of the 2022 Beijing Winter Olympics, has built several world-class professional ski venues and high-quality ice rinks, including the National Ski Jumping Center "Snow Ruyi" [1] - Currently, Hebei has 84 ski resorts and 98 indoor ice rinks, both ranking first in China [1] - The province has successfully promoted the post-use of Olympic venues, achieving a balance of income and expenditure within two years, with a slight surplus [1]