Core Insights - The Ministry of Culture and Tourism announced that during the 2026 New Year's holiday, domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan [1] - Daily average travel reached 47 million trips, a 5.19% increase compared to the 2024 New Year's holiday, while daily average spending was 28.263 billion yuan, reflecting a 6.35% increase [1] - The China Tourism Research Institute's report indicates that China's ice and snow tourism is entering a phase of sustained prosperity, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the 2025-2026 winter season [1] Industry Summary - The tourism ETF (562510) tracks the CSI Tourism Theme Index, covering various sectors such as tourist attractions, airports, retail, and hospitality [1] - The industry is expected to benefit from multiple catalysts, including ice and snow tourism, outbound travel, visa-free policies, and the upcoming Spring Festival holiday [1]

Group 1 - The core viewpoint of the articles highlights a significant recovery in the tourism and cultural market during the New Year holiday, with a notable increase in domestic travel and spending, indicating strong consumer demand and economic growth potential [2][1] - From January 1 to January 3, the total cross-regional movement of people reached 595 million, a year-on-year increase of 19.6%, averaging 198 million people per day [1] - During the three-day holiday, domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan, averaging 597.11 yuan per person [1] Group 2 - Beijing and Shanghai emerged as popular tourist destinations, with Beijing receiving 8.808 million visitors and generating a total tourism expenditure of 10.97 billion yuan, while Shanghai welcomed 6.8203 million visitors with a total consumption of 12.271 billion yuan [1] - The strong performance of the tourism sector is seen as a crucial driver for domestic demand and economic growth, reflecting the robust recovery of the cultural and tourism market [2] - Related popular ETFs include the Tourism ETF (562510), Food and Beverage ETF (515170), and Hong Kong Consumption ETF (513230), which are positioned to benefit from the current market trends [3]

Group 1: Overall Market Trends - The overall cultural and tourism market in China during the 2026 New Year holiday was stable, with a total of 142 million domestic trips and a total expenditure of 84.789 billion yuan [1] - The New Year holiday saw an increase of 2 days compared to 2025, leading to a surge in travel activities, including surrounding tours and long-distance trips [1] Group 2: Travel Preferences and Demographics - Young people, particularly those born after 2000, accounted for the highest proportion of travelers at 39%, followed by those born in the 1990s at 33% [2] - The trend of "self-care travel" emerged, with a focus on experiences that provide a sense of ritual, such as theme park fireworks and temple blessings, leading to a 125% year-on-year increase in related searches [2] Group 3: Popular Destinations and Activities - Ice and snow tourism dominated the travel scene, with Harbin Ice Snow World being a top attraction, and ice tourism routes making up about 40% of the top twenty domestic flight routes [4] - The popularity of traditional Chinese theme parks increased, with significant growth in hotel bookings in cities like Kaifeng, which saw a threefold increase in hotel reservations during the holiday [2][3] Group 4: International Travel Trends - The trend of "long holiday travel" drove a significant increase in outbound tourism, with young travelers aged 23 to 30 making up 36% of outbound flight bookings, a 42% increase year-on-year [7] - Popular outbound travel themes included island vacations and visits to visa-free countries, with flight bookings to Brazil increasing nearly threefold and significant growth in bookings to countries like Georgia and Uzbekistan [7] Group 5: Food Tourism - Food tourism gained traction, with destinations like Guangde becoming popular due to local culinary offerings, leading to a notable increase in short-distance train ticket sales and hotel bookings [5]

报告显示，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相关企业已超过1.4万家。以冰雪旅 游为引领，我国已形成涵盖文化、运动、装备在内的全产业链格局。（记者王珂） 人民日报北京1月5日电 1月5日，中国旅游研究院（文化和旅游部数据中心）发布《中国冰雪旅游发展 报告（2026）》提出，我国冰雪旅游正进入持续繁荣的新阶段。经测算，预计2025—2026冬季我国冰雪 旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。 ...

Core Insights - The seminar "Ice and Snow Tourism is also Gold and Silver Mountain" held in Harbin aims to promote high-quality development in the ice and snow tourism industry through discussions on transformation, innovation, and regional collaboration [1] Group 1: Industry Transformation and Innovation - Harbin Madi'er Cultural Tourism Investment Group reported a 2.5 times increase in total assets and a 6.3 times increase in operating revenue since 2020, with over 20 million visitors expected during the 2023-2025 ice seasons [2] - The 27th Ice and Snow World set a record with a scale of 1.2 million square meters, attracting over 900,000 visitors, and the "Ice + " integration model has effectively enhanced brand value [2][3] - Yichun City reported annual growth rates of 26% in tourist numbers and 38% in consumption by leveraging ice and snow and forest resources [3] Group 2: Regional Collaboration and Market Expansion - The seminar emphasized the importance of regional collaboration, with proposals for breaking geographical boundaries and building a unified tourism brand across Northeast China [4] - The development of Aba Prefecture as a southern ice and snow tourism hub provides new insights for optimizing the national industry structure, with a focus on policy empowerment and industry integration [4][5] - The ice and snow economy is projected to exceed 187.5 billion yuan in consumer spending, with participation from 292 million people during the 2024-2025 season [5] Group 3: Technological Empowerment and Quality Development - Technological innovation and AI applications are identified as core drivers for high-quality development in ice and snow tourism, shifting the focus from mere sports to a more integrated experience [6] - Future trends in the industry include the integration of sound, electricity, light, and shadow, as well as the use of AI, AR, and VR technologies to enhance visitor experiences [6] - The development of the ice and snow industry is supported by a robust policy framework, with a target of 1.5 trillion yuan by 2030, ensuring a solid foundation for growth [7]

本届冰雪节以"冰天雪地共创未来"为主题，推出十大冰雪旅游精品线路，举办200余项冰雪文化、体育 和经贸活动，设立主宾国、主宾省、主宾市，进一步拉紧冰雪文化新纽带、激发冰雪经济新动能。开幕 式在充满冰雪浪漫氛围的歌舞《约会哈尔滨》中拉开序幕，中外嘉宾共同观看了精彩文艺演出，并参观 了哈尔滨冰雪大世界。国家有关部委、国内外友好城市、驻华使团、国际组织、商协会、知名企业代 表，以及国内重点旅游城市和旅行商代表等参加了开幕式。 本报哈尔滨1月5日电 （记者方圆）1月5日晚，第42届中国·哈尔滨国际冰雪节在哈尔滨冰雪大世界盛大 开幕。来自国内外的嘉宾齐聚冰城，共同见证这一国际冰雪盛事。 （文章来源：人民日报） 随着第42届冰雪节的启幕，哈尔滨再次向世界发出冬日邀请，这座"冰城"正以更加开放的姿态，携手各 方宾客，在冰天雪地中共创美好未来。 ...

（文章来源：人民日报） 报告显示，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相关企业已超过1.4万家。以冰雪旅 游为引领，我国已形成涵盖文化、运动、装备在内的全产业链格局。 本报北京1月5日电 （记者王珂）1月5日，中国旅游研究院（文化和旅游部数据中心）发布《中国冰雪 旅游发展报告（2026）》提出，我国冰雪旅游正进入持续繁荣的新阶段。经测算，预计2025—2026冬季 我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。 ...

这些虽属少数，但在冰雪旅游与国际赛事的双重聚光灯下，任何负面事件都可能被放大，损伤城市口碑 甚至营商环境。去年这个时候，市人大代表谭学科在市两会上提出的规范管理建议，可看作破解行业乱 象的对症之策，为破解提供清晰路径。 转自：沈阳日报 □孙连宇 近日，长春火车站"黄牛"揽客威胁游客事件引发关注：47岁男子张某向三名外地学生索要80元车费（正 常打表30元），遭拒后竟要求买烟补偿，继而公然叫嚣"长春的出租车谁敢拉她"，最终被依法行政拘 留。这起事件让长春文旅多年积累的口碑遭遇重创，也给同为东北旅游目的地的沈阳提了个醒。 当前，沈阳冬季旅游正热，更将迎来2025-2026赛季国际雪联单板滑雪障碍追逐世界杯东北亚站赛事。 这是辽宁省首个国际A级冰雪赛事，届时21个国家的200余名顶尖运动员与海量游客来沈。出租车、网 约车作为城市"第一张名片"，其服务水准直接关系到城市形象与赛事体验，规范管理刻不容缓。 经过去年数轮综合整治，沈阳交通出行市场已明显规范，但个别现象仍拉低整体分：桃仙机场部分出租 车"挑长途拒短途"；有游客从沈阳北站打车被绕路，16.5公里跑出近25公里；网约车存在证照不全、车 内环境差、用语不文明等问 ...

Group 1 - The core idea of the articles highlights the unique appeal of Genhe City, known as the "China's Cold Extreme," which attracts national tourists by integrating extreme cold climate, ethnic culture, and industrial innovation into a winter festival [1][2] - Genhe City has a forest coverage rate of 91.7% and features a non-freezing hot spring, providing a natural advantage for developing wellness tourism [2] - The completion of the Aoluguya Cold Extreme Hot Spring Hotel is underway, which will become the first "Cold Extreme + Hot Spring" experience destination in Hulunbuir, enhancing the area's tourism capacity [2] Group 2 - The "Song and Dance in Inner Mongolia: Joyful Ice and Snow Season" event has been launched in Genhe, further increasing local tourism activity with various attractions such as reindeer aurora markets and forest music festivals [2] - From September to November 2025, Genhe City received 817,200 tourists, generating a tourism revenue of 1.193 billion yuan [2] - Genhe is leveraging its ecological resources and ethnic culture to expand its year-round tourism development, aiming for high-quality growth in the ice and snow economy [2]

过去一提到冰雪消费，大家想到的可能是滑雪、溜冰，享受速度与激情。2025年，冰雪产业已经跻身万亿赛道。如今的冰雪产业，已延伸出吃、住、行、 游、购、娱，场地建设、装备制造等一条链条长、业态丰富的产业链。冰天雪地里的"冷资源"，蕴藏着哪些让经济升温的"小火苗"？ 为了吸引游客，查干湖还推出私人订制捕鱼、冰下盲盒等新项目。100米长的挂网，游客组队拉拽，亲手捕鱼后，可以直接送进后厨做成铁锅炖。 2025年12月底，长春粉雪嘉年华如约而至。积雪覆盖下，原木质感的小木屋上贴着春联，挂着玉米。一旁还有巨型糖葫芦、天然大冰缸等东北特色元素。 一场精心筹备的东北民俗婚礼体验，让大棚内五湖四海的游客体验东北乡土风情，大棚外，锅包肉、雪衣豆沙等小吃的袅袅热气氤氲升腾。 在冰雪季来到长春，冰雪全息光影秀、400米长的大滑梯、六层楼的巨型蛋仔，还有雪地足球、冰上龙舟，成为吸引游客的冬日限定惊喜和潮流新玩法。 据统计，2026年元旦当日，长春市接待国内游客123.75万人次，同比增长24.33%。 300公里外，吉林长白山的雾凇漂流点也排起了长队。在雾凇美景中，游客们搭乘橡皮艇顺流而下，一路上沉浸式领略沿岸的"玉树琼花"。 游客们在 ...