受益于AI大模型与增强现实技术的深度融合，近期，智能眼镜市场不断升温，线上线下（300959）销 售火热。某电商平台数码业务部负责人介绍，智能眼镜市场呈现出了爆发式的增长，成交量同比增长超 过了8倍。数据显示，2025年全球智能眼镜出货量预计将达到1280万台，同比增长26%；其中，中国市 场将突破275万台，同比增长高达107%，跃居全球第一。随着智能眼镜软硬件的不断成熟，未来，终端 产品售价将持续下降。某消费电子品牌扩展现实业务线总经理介绍：像光波导的眼镜，由于它技术难度 稍微高，一般在2000到3000元这一区间；像观影类的眼镜现在已经掉到1000到2000元的区间了。(央视 财经) ...

Core Insights - Snap has established itself as a leader in the augmented reality (AR) space, with Snapchat reaching over 900 million users globally and its AR filters being used over 8 billion times daily, making it one of the largest AR platforms in the world [2] - The company has invested over $3 billion and 11 years into developing AR glasses, launching the fifth generation of its lightweight, immersive Spectacles that operate without the need for headsets, controllers, or smartphones [2][5] - Snap's ecosystem includes a comprehensive suite of AR products, including the Spectacles, Lens Studio for developers, and a mobile social platform, with over 400 million AR filters created by more than 400,000 developers [5][6] Product Development - The Spectacles feature advanced optical technology with a 46-degree field of view and dual chips, enabling 6DoF spatial tracking and gesture recognition [5] - The glasses are designed to capture hand movements effectively, allowing users to interact with menus and content through gestures, with features like electrochromic lenses for brightness adjustment [5] - Snap plans to release an updated version of the Spectacles aimed at the consumer market in 2026 [7] Developer Engagement - Snap has launched Lens Studio 5.0, which allows developers to create modular AR content that can be instantly displayed on the AR glasses, with upcoming support for web-based tools [6]

Core Insights - Qualcomm is increasing its focus on the smart glasses market by developing low-power components capable of running AI software [1] - The company showcased a new pair of smart glasses powered by the Snapdragon AR1+ Gen 1 processor, designed to operate independently without needing a smartphone or internet connection [1] - Qualcomm aims to position smart glasses as standalone devices, moving away from their current perception as smartphone accessories [1] Group 1 - Qualcomm's new smart glasses can run a fully functional AI assistant based on the Llama 1B model without relying on external devices [1] - The company has developed smaller and more energy-efficient components to overcome previous limitations related to high power consumption and battery life [1] - Qualcomm's chips are already powering devices from Meta Platforms, including Ray-Ban smart glasses and Quest headsets, as part of its strategy to mainstream smart glasses [1][2] Group 2 - Qualcomm plans to supply components for a range of head-mounted devices, including VR glasses and smart glasses that resemble regular eyewear [2] - The company collaborates with various manufacturers, including Lenovo, Sony, Microsoft, and HTC, to integrate its chips into their products [2] - Apple is also exploring the smart glasses market, having launched the Vision Pro headset, which has not yet achieved commercial success [2][3] Group 3 - Qualcomm seeks to support the development of the smart glasses category before Apple potentially disrupts the market [3]

智通财经6月11日电，Snap计划在2026年出售消费者AR眼镜。 ...

Core Viewpoint - Beijing aims to enhance its fashion industry through the "High-Quality Development Implementation Plan (2025-2027)", focusing on smart design applications, innovation, and green development [1][2]. Group 1: Industry Development Plans - The plan includes the establishment of future design laboratories to foster an ecosystem for intelligent design applications by 2027 [1]. - The fashion industry will expand to include smart electronic products, smart home items, and smart travel goods, integrating advanced technologies like AI and IoT [1]. - The initiative promotes the use of generative AI in design, virtual prototyping, and immersive user experiences to reduce R&D cycles and enhance product iteration [1]. Group 2: Key Focus Areas - In addition to tech products, the fashion industry will also prioritize clothing, beauty products, health foods, sports gear, and creative arts [2]. - The plan encourages collaboration across the supply chain, fostering shared resources in R&D, manufacturing, and market services [2]. - Beijing will develop fashion-themed industrial parks that combine design, manufacturing, and display functions, creating a diverse and open fashion ecosystem [2].

AR眼镜行业是我国战略新兴产业体系的重要分支，也是数字经济领域的重要组成部分。我国国民经济"十三五"规划便提出"大力推进虚拟现实等新兴前沿领域创新和产业化"，而到了"十四五"规 深入剖析中国AR眼镜产业链，上游(核心技术研发与零部件供应)、中游(设备制造与集成)、下游(应用场景与生态服务)三大环节：上游的核心技术研发包括交互技术(手势识别、语音控制)、计 目前，中国逐步突破光波导技术难题，光波导技术具有轻薄、高透光率等优势，能够显著提升AR眼镜的佩戴舒适度和显示效果。同时，通过与AI技术的深度融合，AR眼镜具备了更强大的智能交 而且完善的供应链体系使得企业能够快速响应市场需求，降低成本，提高产品竞争力。凭借这些优势，中国AR眼镜企业快速占领了消费级市场，赢得了消费者的认可和信赖。 从市场数据来看，中国AR眼镜市场呈现出强劲的增长态势。根据IDC中国数据，2023年中国AR市场出货量达到26.1万台，其中分体式AR出货23万台，一体式AR出货3.1万台。而到了2024年， 根据前瞻产业研究院发布的《2025-2030年中国增强现实（AR）行业发展前景预测与投资战略规划分析报告》，整理出我国AR眼镜行业十大代表性 ...

Core Insights - Rokid's AR Spatial glasses will launch globally on June 15 via AliExpress, marking a significant step in the company's strategy to penetrate the consumer market with a competitive price point of $518 after subsidies, compared to Apple's Vision Pro priced at $3,499 [1][2] - The glasses feature the world's first intelligent refractive and interpupillary distance adjustment system, allowing for dynamic adjustments without the need for custom lenses, thus targeting a broader consumer base [3][4] - Rokid aims to leverage its existing industrial AR expertise while transitioning to the consumer market, with 80% of its current revenue still derived from industrial-grade AR devices [2][7] Product Features - The AR Spatial glasses are designed for comfort and extended wear, supporting multi-window operations, 3D content viewing, and integration for both entertainment and work [3] - The glasses utilize advanced MEMS sensors for real-time eye parameter monitoring, achieving a dynamic adjustment range of ±600 degrees for refractive power and 55-75mm for interpupillary distance [3] - The optical module, developed in collaboration with Lens Technology, boasts a thickness of just 1.2mm, with a light transmittance of 85%, and supports dual 1920×1080 resolution at a refresh rate of 120Hz [4][5] Competitive Positioning - Rokid's AR Spatial is positioned as a cost-effective alternative to Apple's Vision Pro, with a price point at approximately 15% of Vision Pro's cost, aiming to capture a significant share of the consumer AR market [1][6] - The glasses are designed to integrate seamlessly with Alibaba's ecosystem, including applications like DingTalk and Taobao, which may enhance brand recognition and user engagement [6][7] - Despite its advantages, Rokid faces challenges in ecosystem scale and application availability compared to Apple, which has a more extensive app ecosystem and developer support [7] Market Outlook - The global smart glasses market is projected to reach 12.05 million units by 2025, with AR glasses expected to account for over 30% of this market, indicating a growing opportunity for Rokid [6] - Rokid's strategic partnerships and cost reductions in manufacturing could enhance its competitive edge in the price-sensitive consumer market [7] - If Rokid can successfully expand its developer ecosystem and reduce hardware costs, it may become the first Chinese AR brand to achieve annual sales exceeding one million units [7]

6月5日，小鹏汽车联合华为乾崑智能汽车解决方案举办抬头显示技术发布会，联合推出"追光全景"AR- HUD（增强现实抬头显示系统），将首发搭载于小鹏G7。 据介绍，"追光全景"AR-HUD，是基于华为光算法、光系统、光器件三大核心技术，构建自研车规级成 像模组、AR构图引擎的AR-HUD底座，协同小鹏汽车全场景AR-HUD应用等，不仅贴合用户驾驶意 图，更能提升行车安全。 小鹏汽车智能体验负责人于桐在发布会上表示，传统的汽车中控屏和仪表盘需要驾驶员在驾驶过程中低 头查看，存在安全隐患。AR-HUD可将关键信息直接投射到驾驶员视线前方，让驾驶员在不离开道路视 线的情况下获取信息，成为近年来用户关注度最高的智能化配置之一。 AR-HUD赛道近年持续走热，华为在去年底曾与十余家供应商完成智能车载光业务合作签约，范围涵盖 智能HUD、车灯模组领域，其中包含星宇股份、水晶光电等上市公司。 彼时华为智能车载光领域总裁陈双宝直言，当下行业内的车载光产品仍需要解决感知探测、算法精度、 显示贴合等关键难点，但华为希望通过开放合作加速升级、迭代产品体验。 在产业链上游，越来越多的汽车供应商企业开始加码布局HUD相关领域。其中中光学 ...

作者 | 黄昱 编辑 | 王小娟 在国内上市近10个月后，被视作"苹果Vision Pro平替"的Rokid AR Lite眼镜，终于发布了海外版Rokid AR Spatial。 站在全面发力海外市场的关键之年，6月5日，今年初爆火出圈的杭州AR厂商Rokid，宣布Rokid AR Spatial将在阿里旗下跨境电商平台速卖通AliExpress全球 独家首发。 据介绍，Rokid AR Spatial 是一款专为实用性与沉浸感打造的空间计算AR眼镜组合。它具备全球首个智能屈光度与瞳距调节系统，轻巧舒适，适合长时间佩 戴。产品支持多窗口操作、3D内容观看、多设备连接、娱乐办公一体化使用。 Rokid AR Spatial与国内版Rokid AR Lite的区别，主要是适配了海外应用，比如支持奈飞等。 在发布日的媒体交流会上，Rokid国际事业负责人邵华强透露，海外和国内版本来应该是同步发售的，海外用户期待值也很高，但Rokid低估了海外的难度， 尤其要做数字版权认证，因而耽误了将近一年。 据华尔街见闻了解，速卖通目前覆盖全球190多个国家和地区。过去两年，速卖通的全球平均送货时效缩短了50%，重点国家送达时 ...

以下文章来源于硅兔君 ，作者硅兔君 投资风向已从单纯的算法优化转向承载AI能力进化的硬件载体。 来源丨硅兔君 2025年，全球科技领域掀起了一场围绕AI硬件的深度变革：不再只是比拼谁的AI算法更聪明，而是谁能造出让AI真正"动起来"的硬件设备。 近期，谷歌在它的年度I/O大会上炫耀了一款超酷的智能眼镜原型——不仅能看，还能"懂你说话"；而OpenAI干脆收购了一家专做AI硬件的公司IVE，准 备从软件霸主变成硬件玩家。 硅兔君 . 50万创投人关注的硅谷科技风向标 将投中网设为"星标⭐"，第一时间收获最新推送 谷歌的AI眼镜正变得更轻、更聪明——它们用上了自己的Gemini大模型，还能搭配新的AndroidXR系统玩出新花样。与此同时，它和Meta、苹果等公司 也在AR（增强现实）领域展开正面交锋。 Meta已经宣布，2026年要推出可以识别人脸的AI眼镜；而苹果的AR秘密项目"Orion"也进入了研发芯片的冲刺阶段，目标是在2027年推出面向普通消费 者的终端设备。 与此同时，硅谷的投资人们也换了思路——从砸钱给算法，转向支持能承载AI的"终极硬件"。 红杉资本、IDG这些顶级风投开始关注真正能改变人机交互 ...