冰雪经济
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夜滑、冰浮、“云端玩雪”……冰雪“冷资源”激活“热经济” 解锁“流量密码”
Yang Shi Wang· 2025-12-07 07:12
Group 1 - The cold weather has not deterred people's enthusiasm for skiing, with night skiing modes being introduced in Jilin City to provide all-day, multi-dimensional ice and snow experiences [1][3] - The Beidahu Ski Resort has opened 10 kilometers of ski trails for night skiing, enhanced lighting facilities, and deployed 60 patrollers for safety, improving the overall comfort of night skiing [4] - Local integration of over 140 guesthouses and restaurants from nearby villages offers dining, accommodation, ski equipment rental, and coaching services, boosting local employment [6] Group 2 - In Xinjiang Altay, innovative ice and snow tourism projects have been developed to meet diverse visitor needs, including the introduction of the "ice floating" experience on frozen lakes [7][9] - The ice floating experience allows participants to wear special suits that keep them warm for up to 30 minutes in icy water, attracting many visitors [9][11] - Various personalized ice and snow tourism projects are emerging, such as sunset parties on the mountain and snow gliding, appealing particularly to younger audiences [13] Group 3 - In Sichuan Aba, the Dagu Glacier has integrated snow and ice resources to offer unique experiences, with a significant increase in visitor numbers during the ice and snow season [15][17] - As of December 5, 2025, the Dagu Glacier scenic area has received over 230,000 visitors, marking a year-on-year increase of 9.71% [17] - Local villages have developed into sizable guesthouse clusters, with 42 households now offering accommodation, significantly enhancing local income [18]
国际雪联世界杯北京落幕 美菱展示33分钟快速锁鲜解冻技术
Feng Huang Wang· 2025-12-07 05:09
Group 1 - The core viewpoint of the articles highlights the strategic move by the home appliance brand Meiling to enter the "ice and snow economy" through participation in high-profile sports events, specifically the FIS Snowboard and Freestyle Skiing World Cup [1][2] - Meiling showcased its latest technology in preservation and laundry at the event, aiming to validate its "full scene" home appliance solutions in a high-traffic sports environment [1] - The brand's flash store featured its key products, including the M Fresh Ice Refrigerator (Ultra501S) and Blue Oxygen Drying Machine, emphasizing a technological iteration of "full scene preservation" that expands temperature coverage to include refrigeration, freezing, quick freezing, thawing, and cooked food storage [1] Group 2 - The backdrop of Meiling's cross-industry sports marketing is the growing benefits of the ice and snow industry, with predictions indicating that China's ice and snow industry scale will exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2] - Meiling aims to strengthen its brand's youthfulness and international attributes by associating its preservation and cleaning technologies with sports and health scenarios through collaboration with the International Ski Federation [2] - In the context of intensified competition in the home appliance market, leveraging the "ice and snow boom" to drive the brand's transformation towards a high-quality, healthy lifestyle is seen as a new growth path for leading domestic appliance companies [2]
视频丨运动+研学 多地首个“雪假”有滋有味乐趣十足
Yang Shi Xin Wen Ke Hu Duan· 2025-12-07 03:06
Core Viewpoint - The introduction of "snow holidays" in regions like Xinjiang and Jilin aims to enhance students' engagement with winter sports and cultural education, stimulating local tourism and the ice and snow economy [1][9]. Group 1: Implementation of Snow Holidays - Jilin Province has initiated its first "snow holiday" for middle and primary school students from December 3 to December 7, allowing students to engage in winter sports and educational activities [3][9]. - In Xinjiang, the snow holiday lasts from December 1 to December 5, with various ski resorts offering discounts and rental benefits for students [23]. Group 2: Activities and Experiences - Students in Jilin are participating in skiing lessons and cultural workshops, such as exploring the natural environment and learning about local heritage [5][10]. - In Xinjiang, students are engaging in diverse educational activities, including visits to the live insect museum and traditional craft experiences [27][31]. Group 3: Economic Impact - The snow holidays are seen as a catalyst for boosting local tourism, with ski resorts reporting significant increases in visitor numbers, including over 50,000 visitors on the first day in Jilin [12][10]. - Jilin's snow holiday has been described as a "golden key" for activating regional cultural and tourism consumption, contributing to the growth of the ice and snow economy [9][16]. Group 4: Support and Safety Measures - Multiple departments in Jilin are collaborating to ensure safety and transportation for students during the snow holiday, including the construction of ice-themed facilities at schools [20][18]. - Ski resorts are implementing safety measures, such as limiting visitor numbers and providing trained instructors to enhance the experience [14][25].
运动+研学 多地首个“雪假”有滋有味乐趣十足
Yang Shi Xin Wen Ke Hu Duan· 2025-12-07 03:00
Group 1 - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to enhance students' engagement in winter sports and cultural activities, providing a unique educational experience [1][22] - Jilin's snow holiday lasts from December 3 to December 7, allowing students to participate in skiing and educational activities, thereby promoting local tourism and cultural engagement [1][7] - The snow holiday has significantly boosted the local tourism market, with ski resorts reporting a surge in visitors, particularly families, and various promotional policies enhancing accessibility [8][10] Group 2 - Jilin province has implemented free access to ski activities for students, along with discounts for accompanying parents, leading to increased foot traffic in ski resorts and cultural venues [8][10] - The snow holiday has been linked to a 100% increase in visitor numbers at certain ski resorts compared to the previous year, indicating a strong demand for winter sports [10] - Various educational and cultural activities, such as workshops and museum visits, have been organized to enrich students' experiences during the snow holiday, promoting a well-rounded educational approach [3][31][32] Group 3 - In Xinjiang, the snow holiday runs from December 1 to December 5, with ski resorts offering discounts and special programs for students, further driving family-oriented tourism [22][24] - The integration of cultural and scientific exploration activities during the snow holiday aims to alleviate students' academic pressures while broadening their knowledge [26][31] - Public cultural institutions in Xinjiang have launched over 80 new educational programs, providing diverse options for students during the snow holiday [32]
我国冰雪装备制造乘“冬”风向新生长
Sou Hu Cai Jing· 2025-12-07 02:53
Core Insights - The ice and snow economy in China is experiencing unprecedented development opportunities, transitioning from an initial stage to a high-quality development phase [1] Industry Development - The ice and snow industry system in China is becoming increasingly robust, with product supply capabilities continuously enhancing [1] - The number of companies related to ice and snow equipment has grown from approximately 300 in 2015 to around 900 in 2023 [1] Market Size and Growth - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year [1] Technological Advancements - The manufacturing of ice and snow equipment is accelerating towards intelligent, high-end, and green development, becoming a new driving force for the sustained growth of the ice and snow economy [1]
多地中小学开启“雪假”燃动文旅市场 “冰雪经济”迸发新活力
Yang Shi Wang· 2025-12-07 02:12
Core Viewpoint - The introduction of "snow holidays" for middle and primary school students in various regions of China, such as Xinjiang and Jilin, aims to promote winter sports and educational experiences during the winter season [1][2][6]. Group 1: Implementation of Snow Holidays - Jilin Province has initiated its first "snow holiday" for compulsory education students from December 3 to December 7, allowing children to learn skiing [2]. - In Xinjiang, the snow holiday runs from December 1 to December 5, extending to a total of 9 days when including adjacent weekends, with various discounts on ski tickets and equipment rentals [8]. Group 2: Educational and Recreational Activities - In addition to skiing, unique educational experiences have become popular, with students participating in wilderness cooking classes at the Changbai Mountain Protection Bureau's educational base [4]. - Xinjiang has introduced over 80 educational routes during the snow holiday, providing diverse options for students to engage in cultural and scientific activities [11]. Group 3: Economic Impact - The snow holiday has stimulated the cultural and tourism market in Jilin, leading to a surge in visitors to ski resorts and scenic spots due to various government incentives [6]. - Discounts and promotional offers from ski resorts, hotels, and cultural venues have been implemented to enhance the appeal of winter tourism for students [11].
多地特色文旅解锁冬日乐趣 冰雪经济成为激活冬季消费新引擎
Yang Shi Wang· 2025-12-07 01:45
Group 1 - The ice and snow tourism market in China is experiencing significant growth as the new snow season begins, with various regions optimizing products and upgrading services to stimulate economic activity in this sector [1] - The first Heilongjiang Ice and Snow Sports Super League has commenced, featuring over a hundred provincial-level events that drive thousands of activities at the city and county levels, enhancing the appeal of ice sports to enthusiasts [5] - Innovative experiences are being introduced to meet personalized demands for ice and snow tourism, such as the ice floating experience in Altay, Xinjiang, where visitors can wear specially designed ice floating suits [7] Group 2 - The implementation of "snow holidays" has added new vitality to the ice and snow season, with 39 ski resorts and ice rinks in Jilin province offering three hours of free skiing daily to students in compulsory education, attracting over 30,000 students in the first three days [10] - The booming ice and snow economy is fostering the emergence of new business models and enhancing service quality, exemplified by a Beijing-based tech company that has launched a skiing service app with over 10 million registered users, experiencing an annual user growth rate exceeding 30% [13]
雪假、春秋假来了,学生的“新”假期到底怎么过?
Yang Shi Xin Wen Ke Hu Duan· 2025-12-06 23:54
放假,是一件人人觉得欢喜的事。但要从政策和制度层面,放假又会带来很多挑战,要做到皆大欢喜,并不容 易。从最近喜提的雪假到此前实施的春秋假,这些新增的假期,应该承载着怎样的新教育理念?好处之外,它会不会 带来新的挑战、矛盾,相关保障又能不能跟得上?《新闻周刊》本周视点关注:学生们的"新"假期。 200万学生的雪假来了! 不调休,不补课,也没作业! 从周三到周日,五天假期,不用调休,不用补课,还没作业,本周,吉林全省的小学生和初中生,迎来一个新鲜 的假期:雪假。 吉林省文化和旅游厅副厅长 金振林:雪假既有与其他小长假属性相同的特点,就是给孩子缓解疲劳,释放压力, 体验个性化成长。但是,吉林的雪假它又有着鲜明的季节和地域特点,让孩子们能够从校园走到乐园,感受冰天雪地 带来的快乐。 和吉林一样,本周,新疆乌鲁木齐和阿勒泰的中小学生,也开启了雪假。从周一到周五连放五天,再加上前后两 个周末,共九天的长假。 乌鲁木齐市文广旅局宣传推广与对外交流科科长 海燕:教育部门也是充分考虑到了青少年整个学期的教学计划不 被打乱的基础上设置的,时长的设置也是能够让青少年和家长真正参与到冰雪活动、冰雪文化的体验当中去。 据介绍,新疆乌鲁 ...
优化产品 升级服务 激发冰雪经济活力
Yang Shi Wang· 2025-12-06 22:59
Core Viewpoint - The ice and snow tourism market in China is experiencing significant growth as the new snow season begins, with various regions optimizing products and upgrading services to stimulate the vitality of the ice and snow economy [1] Group 1 - The ice and snow tourism market is thriving across the country from north to south [1] - Regions are actively enhancing their offerings and services to attract more tourists [1] - The initiatives taken are aimed at invigorating the overall ice and snow economy [1]
今年前10月国内最大生产基地出口货值破5亿元——滑雪手套乘风出海
Jing Ji Ri Bao· 2025-12-06 21:59
Core Insights - The article highlights the significant role of Jiaxiang County in the production of ski gloves, emphasizing its status as the largest production base in China with an annual output of 80 million pairs and a production value of 2.5 billion yuan [1] - The county's ski gloves dominate the domestic market, accounting for over 60% of the market share, and have a strong export presence, reaching over 60 countries and regions, with exports making up nearly 80% of the industry's total [1] - The local government has implemented supportive policies to stabilize foreign trade, focusing on market expansion, innovation, and quality improvement, which has led to a 5% year-on-year increase in export value for glove products in the first ten months of the year [1] Industry Overview - The global market for ski gloves is expanding, driven by over 100 million ski enthusiasts, leading to increased demand for high-end gloves [2] - High-end ski gloves rely on imported core materials, which are subject to brand patents, creating financial pressure for companies during production expansion [2] - The Qingdao Customs has introduced a series of facilitation measures to support the export characteristics of the Jiaxiang glove industry, including simplified customs procedures and tax exemptions, which help reduce operational costs and enhance product innovation [2]