顾客走进北京同仁堂大栅栏店。 在同仁堂知嘛健康北京正大店内拍摄的中草药草本饮品。 广西鹿寨县拉沟乡举办第三届药王节，通过药膳美食展示等形式多样的活动，吸引游客前来体验游玩。 在广西鹿寨县拉沟乡木龙村五家屯，游客了解药膳美食的制作环节。 本版照片均为新华社发 养生茶饮、药膳糕点、中药面包……如今，越来越多的中医药养生产品走出药房，走向市场。 餐饮和传统中医药的融合越来越深入，许多老字号中药店、中医院推出了中药茶饮和食品。北京白塔寺 药店顺应节气将枇杷和梨汁融入咖啡之中，推出枇梨杷啦拿铁；天津中医药大学第一附属医院推出黄芪 养生包等中药面包；一些餐厅根据顾客不同体质和需求，制作当归羊肉汤、枸杞炖鸡等药膳…… "'中医药+餐饮'的创新融合掀起了新潮流，中药面包、中药冰淇淋、中药咖啡等产品吸引了很多消费 者，体现了当前人们的健康意识不断增强。这股潮流也带动了更多人了解中医药知识和养生理念。"中 国中医科学院西苑医院治未病中心主任张晋说。 在甘肃省定西市中医医院，工作人员在配制中药茶饮。 "过去我们认为药膳的消费群体以中老年为主，但通过调研发现，目前消费者群体具有年轻化特征，95 后到00后的年轻人消费增速明显。"国家 ...

Core Insights - The company has successfully launched a new line of medicinal bread products, which has gained popularity among consumers, particularly young people, due to its convenience and health benefits [1][2]. Group 1: Product Development - The medicinal bread concept was inspired by the need for convenient health food options for busy young individuals experiencing sub-health symptoms [1]. - The development process involved extensive experimentation with traditional Chinese medicine ingredients, referencing classic texts such as "Jin Kui Yao Lue" and "Ben Cao Gang Mu" to select appropriate herbs [1]. - The first batch of medicinal bread included ingredients like Codonopsis, Poria, and Angelica, which have been well-received in the market [2]. Group 2: Market Response - The medicinal bread has gained significant traction in Yangzhou, appealing especially to the younger demographic [2]. - The company has expanded its product offerings to include medicinal mung bean cakes, vitality teas, and light meals, all of which are in high demand [2]. Group 3: Cultural Impact - The initiative aims to increase public acceptance of medicinal foods and promote awareness of traditional Chinese medicine culture [3].