中式面包风是如何刮起来的？ 谁在买？ 一位北京三甲医院的中医科医生表示，中药的专业性很强，每种食物的偏性不同，每个人体质各异，适合的配方也不同，商家想要在专业性和适配度方面 做好很难，健康与味道好之间也不容易平衡。也因此，面对冠着"中医药"名头的食品，我们应该更理性地看待，我们可以为了味道购买、为了文化认同购 买、为了好奇购买，而不必特别期待它真的能"对症"解决问题。毕竟，一些药膳面包和中药奶茶中的中药含量或许可以忽略不计，它更多的是为了营造仪 式感和文化味。 有媒体评论称，要让"中医药+"真正飞入寻常百姓家，还需更多创新探索。养生面包的走红表明，中药经典古方绝非束之高阁的历史遗产，而是活生生 的、仍在发挥作用的瑰宝，如何让更多中药经典古方焕发新生、满足现代人的需求？怎样在产品研发上精益求精，让"中医药+餐饮"实现安全有效又好 吃？怎样建立标准化生产体系，确保"养生食品"名副其实？如何让消费者正确认识中医药餐饮创新产品的养生功效，别被过分夸大或不实信息误导？回答 好这些问题，才能让"中医药+"产业走得更稳更远。 4月下旬，刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明，指出仅有医院食堂窗口一处售卖药膳面 ...

最近，新中式养生在社交媒体上火起来，带有"药食同源"标签的中式面包也开始受到年轻人追捧。不少人把中式面包门店当作新的网红打卡点，爆款内容 更是收获了上千次的点赞与互动。 这听起来既陌生又熟悉的中式面包，到底有多养生，又是哪些人在买？ 中式面包风是如何刮起来的？ 谁在买？ 4月下旬，刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明，指出仅有医院食堂窗口一处售卖药膳面包，提醒消费者避免购买到仿冒产品。据 悉，扬州市中医院的药膳面包刚推出就成了本地爆款，上市首日数千个面包在1小时内便售罄，餐厅外排队买面包简直成了医院一景。 八珍司康、甘麦大枣包、七宝美髯包……单是名字就已经足够让中国人的DNA动了，据说药膳粽子、祛湿绿豆糕也已经在开发的路上了。 贵州也闯进了中式面包圈。贵州医科大学附属医院"贵医食堂"推出了颇具地方和医院双重特色的"折耳根面包"。 据一位养生爱好者小九介绍，她在天津中医院开的烘培店——元气养生局先后买过荷叶消暑包、黄芪养生包、麦冬吐司等中式养生面包，"馅料很丰满， 味道和市面上的普通面包确实不太一样，但整体是好吃的"。 与开在医院的元气养生局不同，北京同仁堂旗下的知嘛健康在"老中医"跨界做面包时 ...

中秋将至，月饼市场再掀新风潮。在社交平台上，"00后"女生吴诗萌晒出一款以"五行"为特色的中 医药膳月饼："这个中秋节，集齐木火土金水，让吃月饼也具有养生仪式感吧。" 在吴诗萌看来，"五行月饼"吸引年轻人不仅因其创意口味，更因其背后蕴含的"药食同源"中医养生 理念。 浙江省中医院党委书记何强认为，中医药在"治未病"领域具有独特优势。在活态传承传统中医药文 化精华的同时，医院要不断结合不同人群的健康需求，积极推进中医药成果转化，使其成为融入生活、 助力健康的优质大健康产品，让中医药更好融入现代生活，惠及千家万户。（张煜欢） 图为民众品尝浙江省中医院的中药代茶饮。张煜欢 摄 近年来，"中医生活化"逐渐成为年轻人的新追求。从互联网医院爆火的"乌梅汤"，再到各式中药茶 饮、中药足浴包、中药香囊……中医药正以更轻盈、时尚的姿态融入年轻人的日常。 数据显示，社交平台上中医药养生相关话题总阅读量已突破120亿次，不少年轻人自发分享自己 的"养生日常"。 图为"五行药膳月饼"。张煜欢 摄 中医药不断"圈粉"年轻人背后，中医药文化的创新表达也功不可没。在上海市中医医院嘉定院区， 红参甘草咖啡、当归红花咖啡等融入本草元素的特调咖 ...

Group 1 - The summer tourism market in Beijing is thriving, with increased foot traffic in "Beijing You Li" stores and long queues at ice cream and cold drink counters of Wu Yutai [1][3] - Traditional brands, known as "Laozihao," are attracting attention from both local and out-of-town consumers, with innovative products being launched to engage customers [3][4] - The Beijing government is promoting cross-industry collaborations as a key point for innovation among new and old brands, aiming to stimulate the market potential of domestic products [4][5] Group 2 - The trend of innovation among Laozihao brands is enhancing their visibility and market competitiveness, providing tourists with unique shopping experiences and promoting cultural tourism [5] - Expanding consumption scenarios and increasing product variety are seen as ways to strengthen brand image and value, which is crucial for the development of Laozihao brands [5] - Laozihao brands are encouraged to respect and inherit traditional craftsmanship while addressing modern consumer needs, ensuring that innovation is both legal and protective of intellectual property [5]

Core Insights - The company has successfully launched a new line of medicinal bread products, which has gained popularity among consumers, particularly young people, due to its convenience and health benefits [1][2]. Group 1: Product Development - The medicinal bread concept was inspired by the need for convenient health food options for busy young individuals experiencing sub-health symptoms [1]. - The development process involved extensive experimentation with traditional Chinese medicine ingredients, referencing classic texts such as "Jin Kui Yao Lue" and "Ben Cao Gang Mu" to select appropriate herbs [1]. - The first batch of medicinal bread included ingredients like Codonopsis, Poria, and Angelica, which have been well-received in the market [2]. Group 2: Market Response - The medicinal bread has gained significant traction in Yangzhou, appealing especially to the younger demographic [2]. - The company has expanded its product offerings to include medicinal mung bean cakes, vitality teas, and light meals, all of which are in high demand [2]. Group 3: Cultural Impact - The initiative aims to increase public acceptance of medicinal foods and promote awareness of traditional Chinese medicine culture [3].

Industry Overview - The market size of seabuckthorn beverage in China reached 650 million yuan in 2023, with Yuhang Group generating 220 million yuan in revenue. The industry is expected to continue growing from 2024 to 2030 due to various factors including technology and environmental barriers [1] - The market for Chinese health water has rapidly grown from 10 million yuan in 2018 to 450 million yuan in 2023, with projections to exceed 10 billion yuan by 2028. The competition is divided among traditional brands, new retail platforms, and time-honored pharmaceutical companies [4][17] - The pre-prepared food market is expected to exceed 1 trillion yuan by 2026, but concerns over food safety, such as illegal additives and hygiene issues, have raised consumer worries [7] Market Trends - The sugar-free tea market is experiencing fatigue, with some channels showing negative growth. The rise of Chinese health water is taking market share from sugar-free tea, leading to adjustments in shelf space [2] - The health-conscious trend among young consumers is driving the popularity of herbal drinks, with products like red bean and coix seed water gaining traction [5] - The Z generation is pushing for healthier drinking options, leading to the rise of sugar-free and low-calorie beers, which have reached a market size of 13.8 billion yuan, with 61% of sales coming from this demographic [10] Company Dynamics - Huiyuan Juice has responded to negative rumors about its business status, emphasizing its recovery and market leadership in 100% juice sales after a successful restructuring [12] - Li Ziyuan is entering the functional beverage market with its "VitaYoung" drink, aiming to capture a share of the 140 billion yuan market, but faces intense competition [14] - Starbucks has launched a new ready-to-drink tea and coffee series, focusing on high-quality ingredients and low-sugar formulations to meet health demands [18] Consumer Insights - The demand for personalized and health-oriented products is increasing, with companies needing to address consumer preferences for transparency and quality in their offerings [6][19] - The trend of "water-based health" is gaining traction among young consumers, with a focus on using traditional Chinese medicinal ingredients in modern beverages [5][9] - The market for children's milk is projected to grow at a compound annual growth rate of 5.6%, with A2 milk emerging as a new opportunity [16]

Group 1 - The rise of health-conscious food products developed by hospitals reflects a growing consumer desire for healthier eating options, as seen with popular items like medicinal bread and low-sugar mooncakes [1] - The trend indicates a shift in consumer preferences from merely satisfying hunger to prioritizing both taste and health, with products incorporating traditional Chinese medicine ingredients [1] - The increasing prevalence of chronic diseases among younger populations highlights the importance of healthier dietary choices, prompting consumers to seek out nutritious food alternatives [1] Group 2 - The "Chinese medicine + food" innovation path is supported by government initiatives aimed at enhancing the quality of traditional medicine and promoting its integration with the food industry [2] - Jiangsu province is well-positioned to leverage its rich heritage in traditional medicine and advanced food processing capabilities to create a robust market for health-oriented food products [2] - There is a need for professional oversight in the development of "Chinese medicine + food" products to prevent misleading claims and ensure safety and scientific validity in food production [2]