值得一提的是，中国品牌在年末表现尤为强劲。数据显示，2025年12月，中国品牌占据了挪威新车市场 17%的份额，较上一年同期大幅增长9.3个百分点。 新华社奥斯陆1月2日电（记者张玉亮）挪威公路联合会2日公布的数据显示，中国品牌电动车在挪威乘 用车市场上所占份额持续增加，2025年全年共销售24524辆，占该国新车总销量的13.7%，比2024年增 长3.3个百分点。 2025年，挪威注册的新乘用车近96%为纯电动车，比亚迪成为新车市场份额最大的中国品牌，位列车企 销量排行榜第10位。名爵、小鹏等品牌销量也进入前20位。 针对中国品牌的亮眼表现，挪威公路联合会负责人盖尔·英厄·斯托克表示，中国车企凭借在关键细分市 场推出具有竞争力的电动车车型，正迅速成为挪威市场的重要组成部分。（完） ...

针对传统白酒品牌如何应对消费新趋势、拥抱年轻化与全球化市场这一话题，汪俊林指出，白酒的核心 价值在于为消费者提供"美味享受"与"精神陪伴"。品质与安全是品牌不可动摇的基石，他强调，"酒厂 的核心是品质，离开了经典传承就没有时尚。唯有将'品质、经典、时尚'三者紧密结合，才能保障行业 与企业的可持续发展。" 谈及具体实践，汪俊林介绍说，2020年正式开放的郎酒庄园是集参观、品调、体验以及销售等功能为一 体国际化酒庄。通过可视化生产方式，向公众透明展示传统白酒的酿造工艺，郎酒庄园每年吸引超过20 万名参观者前来体验，让古老的酿酒文化转化为可感知的现代消费场景。今年3月，郎酒庄园洞仙别院 设计获"建筑界的诺贝尔奖"——普利兹克奖，融合东方美学与现代设计的庄园建筑成为经典与时尚融合 的实体典范。 赤水河作为"中国美酒河"，以其独特的生态与微环境孕育了茅台、郎酒等世界级白酒品牌。在可持续发 展理念深入人心的今天，如何守护这条美酒河的生命线，推动生态与产业协同发展，成为业界关注焦 点。 28日，在2025赤水河论坛"名酒+时尚"跨界对话环节上，四川郎酒集团董事长汪俊林表示，郎酒正以"庄 园酱酒"为战略根基，积极探索经典与时 ...

2025金砖品牌论坛嘉宾合影 由陕西广电融媒体集团策划组织的中华武术展演上，武术冠军们以极具感染力的表现成为全场焦点。精心编排传统武术套路与太极拳两大板块， 通过动静结合、刚柔相济的艺术呈现，生动诠释中华武术的深厚底蕴与多元魅力。这场武术展演不仅是一次惊艳的中华传统文化展示，更是中国 传媒行业以内容为核，借中华武术的独特感染力为品牌，搭建跨文化沟通桥梁的创新实践。 为助力中国品牌国际化，全力打造一个高规格、高水准的国际交流平台，中国广告协会与中东最大自贸区杰贝阿里强强联合，于2025年11月26日 在迪拜成功举办"2025金砖品牌论坛"。中央广播电视总台中东总站、中国建筑、华为中东非地区部、陕西广电融媒体集团、鲸鸿动能、新意互 动、媒捷中国、央广时代等知名机构和企业代表出席论坛。张国华会长在接受总台央视采访时指出，中国企业可以充分利用迪拜和中东的地理优 势，进入全球市场，此次金砖品牌论坛的成功举办，将有助于中国品牌和金砖国家品牌的有效沟通。 中华武术的刚劲风骨与灵动气韵，为金砖品牌论坛隆重拉开了序幕。中国广告协会会长张国华，阿联酋迪拜杰贝阿里自贸区政府业务发展部全球 副总裁Anders Kron代表主办方发表 ...

Core Insights - The article highlights the increasing influx of foreign tourists in Shanghai, driven by the city's optimized entry policies and international appeal, making "China Travel" a global trend [1][3]. Group 1: Tourism Growth - Shanghai is experiencing a surge in inbound tourism, attracting foreign visitors who contribute to consumption growth and serve as ambassadors for Chinese brands and culture [3]. - The shift in foreign tourists' shopping behavior reflects a deeper cultural understanding and emotional connection with Chinese aesthetics and design [5][6]. Group 2: Consumer Behavior - Tourists are moving beyond mere souvenir shopping to actively engaging with Chinese brands, showcasing a growing appreciation for local design and technology [5][9]. - The perception of "Made in China" has evolved from a low-cost alternative to a symbol of quality and design, as evidenced by tourists' enthusiastic purchases across various product categories [9]. Group 3: Cultural Experience - There is a notable trend towards immersive cultural experiences, with tourists seeking deeper connections to Chinese culture through activities like traditional clothing trials and non-heritage craft workshops [11][12]. - The integration of digital services in dining and shopping enhances the overall experience for foreign visitors, making their interactions with local culture seamless and convenient [13].

Core Viewpoint - A new retail force from China is quietly rising in the Southeast Asian market, with brands like KKV and Pop Mart gaining popularity among young consumers [1][4][20]. Group 1: Expansion Strategy - KKV has opened over 50 stores in five Southeast Asian countries, including Singapore, Vietnam, the Philippines, Thailand, and Malaysia, positioning itself as a pioneer in overseas expansion [4][16]. - The company plans to open 19 new stores in 2024 across four countries, with a target of nearly 50 stores by mid-2025 and over 150 stores by 2025 [18][16]. - KKV employs a "high-profile" market entry strategy, focusing on prime locations in major shopping districts to attract young consumers [17][23]. Group 2: Market Reception - KKV's flagship store in Singapore has attracted significant attention, with long queues of local youth eager to experience the brand [2][8]. - The brand's products, including beauty, snacks, and fashion accessories, have gained popularity on social media, with over 20 million views for its store openings [10][11]. - Local influencers and consumers are actively sharing their shopping experiences, contributing to KKV's strong sales performance [11][24]. Group 3: Brand Collaboration and Support - KKV is facilitating the entry of various Chinese brands into Southeast Asia, providing support in logistics, certification, and market entry strategies [26][27]. - Brands like Banmu Huatian have successfully entered the Southeast Asian market through KKV, achieving sales that exceed domestic counterparts by 20% [24][28]. - KKV's model is seen as a potential new paradigm for the internationalization of Chinese brands, enabling collective overseas expansion [28]. Group 4: Local Adaptation and Data Utilization - KKV adapts its product offerings based on local consumer preferences, utilizing data analytics for rapid iteration and optimization [46][47]. - The company has established partnerships with local retail giants, enhancing its market presence and operational efficiency [45][46]. - KKV's approach includes a focus on creating engaging shopping experiences that resonate with local youth, leveraging social media for brand visibility [30][29]. Group 5: Future Outlook - KKV aims to expand its store network significantly, with projections of reaching 1,000 overseas stores by 2027-2028, contributing to a substantial portion of the group's revenue [42][37]. - The company's success in Southeast Asia is expected to pave the way for further international expansion into markets like the Middle East and Europe [37][48]. - KKV's growth strategy reflects a broader trend among Chinese brands recognizing the importance of international markets for long-term growth [48].

Group 1 - The match between Flamengo and Esperance Tunis in the FIFA Club World Cup attracted attention due to the presence of two Chinese referees, Ma Ning and Fu Ming, showcasing China's involvement in international football officiating [1][3] - Ma Ning, recognized for his extensive international officiating experience, has been praised for his fair judgments and was previously appointed as the fourth official in the Qatar World Cup and officiated the Asian Cup final [3] - His presence in the FIFA Club World Cup reflects FIFA's trust and recognition of Chinese referees [3] Group 2 - Hisense, as an official partner of the FIFA Club World Cup, provided display technology that supported VAR (Video Assistant Referee) operations, enhancing the accuracy of officiating [3][5] - The effectiveness of Hisense's display technology was demonstrated in a recent match where VAR successfully identified a foul that led to the disallowance of a goal [3] - Hisense's global influence is highlighted by its leading market share in the 100-inch television segment, with a 56.71% share as of Q1 2025, indicating that one in every two 100-inch TVs sold globally is from Hisense [5]

Group 1 - Wuhan Meteor Gathering E-commerce Co., Ltd. officially listed on the Shanghai Equity Custody Trading Center, marking a significant step into the capital market [1] - The rise of cross-border e-commerce platforms is transforming traditional foreign trade models, with cross-border e-commerce growth outpacing the overall e-commerce industry [1] - In 2024, the sales of third-party sellers in cross-border e-commerce reached $325 billion, with Chinese sellers accounting for over 50% of the market share [1] Group 2 - In Q4 2024, cross-border e-commerce platforms reported a net sales increase of 10% year-on-year, reaching $187.8 billion, exceeding market expectations [2] - The net profit for the same quarter surged to $20 billion, representing an 88.7% year-on-year increase, marking a historical high [2] - The growth is attributed to platform expansion, operational efficiency improvements, and support for global sellers, particularly Chinese sellers [2] Group 3 - Future growth in the cross-border e-commerce industry is expected due to increased policy support and diversified consumer demand [4] - The platform aims to continue serving as a bridge for Chinese sellers to expand into overseas markets and promote Chinese brands globally [4] - Continuous innovation in business models and technology applications is planned to meet global consumer needs and foster a healthy cross-border e-commerce ecosystem [4]