文：泽平宏观团队 智联招聘课题组专家 导读 人口是一切经济社会活动的基础，人才更是第一资源。我们在前期系列报告中提出"人随 产业走、人往高处走"的逻辑，指出人口正持续向大城市及大都市圈集聚。随着人口红利消 逝、人才价值日益凸显，我们已经连续多年与智联招聘合作，推出"中国城市人才吸引力排 名"报告，以期准确把握人才流动特点、持续跟踪人才流动趋势。 2024年人才流动延续分化趋 势 。 摘要 数据说明： 智联招聘拥有 3.74 亿 + 职场人用户；其中约 8 成为专科及以上学历，远超全国就 业人口总体的 22.1% 。在求职者中，约四成为流动跨城求职者。 2024 年流动人才特征为： 从性别看， 流动人才中男性占 61% ，高于求职总体的 56% ，男性依旧更可能跨城求职； 从年龄看， 流动人才中 18-30 岁人才占比 67% ，高于求职总体的 61% ， 30 岁以下人才更有 可能跨城求职； 从学历看， 流动人才中 54% 为本科及以上学历，高于求职总体的 47% ，高学历人才更有可能 跨城求职； 从行业看， 2024 年流动人才中 55% 分布在 IT 互联网、房地产、制造业行业，较 2023 年下降 0. ...

从报告的公开数据分析来看，2025年衢州的排名较前一年上升9名，位列第48名。衢州95后人才流入态 势持续向好，印证了城市对年轻群体的吸引力正在不断增强。此外，报告中的文娱等指标，体现出当代 青年择业时高度看重工作与生活的平衡，更倾向于选择既能提供发展机遇，又具备舒适生活环境的城 市，这一趋势恰好呼应了近年来衢州打造宜居宜业环境的持续投入。 （来源：衢州日报） 转自：衢州日报 记者 吴婧涵 季玲 报道组 葛锦熙 通讯员 方元 日前，智联招聘与泽平宏观联合发布的《中国城市95后人才吸引力排名：2025》显示，浙江省11个设区 市全部跻身全国50强，其中衢州首次上榜。 这份报告让衢州的年轻活力正式进入公众视野——在这里，有把兴趣做成事业的创客、用新思维传承文 化的青年，活跃在各领域的95后让衢州频频"出圈"，持续吸引着更多同龄人的目光。 一份榜单， 看见一座年轻的衢州 青年是城市活力的风向标，他们的选择直观反映着城市的吸引力与未来潜力。记者了解到，《中国城市 95后人才吸引力排名：2025》主要依据人才流入占比、收入、创新、文娱四大类共7项指标开展评估。 青年因城而来，城市因才更兴。近年来，衢州将"青年友好城市建 ...

Core Viewpoint - Shenzhen is implementing new measures to attract young talent, providing comprehensive support in housing, entrepreneurship, and living services, effective from January 1, 2026 [1][2][4]. Housing Support - The measures offer various housing solutions, including up to 15 days of free accommodation for job-seeking graduates and transitional housing at approximately 60% of market rent for recognized young talents, with a maximum rental period of 3 years [1][2]. - For those who choose to rent in the market, a housing subsidy of 1,250 yuan (after tax 1,000 yuan) per month is available for up to 24 months [2]. Entrepreneurship Support - Young entrepreneurs can apply for rent-free office space, with individual applicants eligible for up to 10 square meters for 6 months, and teams of at least two eligible for up to 50 square meters for 1 year [3]. - Financial support includes up to 30,000 yuan in startup grants, 7,800 yuan per year in rental subsidies for up to 3 years, and access to loans up to 500 million yuan for small businesses [3]. Living Services - The "i Shenzhen" app will centralize all services related to talent recognition, housing applications, and entrepreneurship support, allowing for quick processing, including a "second approval" for new residents in as little as 24 minutes [4]. - Young talents can receive living subsidies upon meeting certain criteria, with amounts reaching up to 100,000 yuan for PhDs, 50,000 yuan for master's degrees, and 30,000 yuan for bachelor's degrees [4]. Talent Recognition Criteria - The measures define "young talents" as individuals under 45 years old who start their first employment in Shenzhen after January 1, 2026, with specific educational and innovative contribution criteria [4][5]. - Criteria include having a degree from a recognized university, participation in significant research projects, or notable achievements in innovation [5].

Group 1 - Liu Yu and Lan Dapeng moved to Shenyang, reflecting the city's increasing talent attraction amid a global tech innovation boom [1] - Shenyang aims to become a regional technology innovation center, supported by the establishment of four laboratories, including the Liaohe Laboratory [3][4] - The Liaohe Laboratory focuses on cutting-edge industrial internet technologies and has over 120 researchers, with significant funding for projects [3][6] Group 2 - Shenyang's talent attraction strategy includes zero-cost housing for high-level talents, enhancing its appeal [2][7] - The city has seen a shift from talent outflow to inflow, with a high return rate of graduates, reaching 252% in 2024 [19] - The "Doctor Shenyang" initiative has significantly increased participation, with a 5.9 times rise in attendees from 2023 to 2025 [17] Group 3 - Shenyang is recognized as a global tech cluster, ranking in the top 100 for five consecutive years in the Global Innovation Index [11][12] - The city has a robust innovation ecosystem with numerous universities and research institutions, totaling 1,724 innovation platforms [14] - The local government is implementing policies to attract high-level talents and research teams, including the Northeast Asia (Shenyang) International Talent Port [15] Group 4 - Shenyang's living conditions and cultural offerings are improving, making it more attractive for young professionals [20][21] - The city has introduced various financial incentives for different talent tiers, including substantial research funding and living allowances [21][22] - The tourism sector in Shenyang is experiencing rapid growth, contributing to the city's appeal as a vibrant place to live and work [24] Group 5 - The establishment of the Shenyang Yingcai Community aims to provide affordable housing and support for young talents [29] - Shenyang's population is steadily increasing, with a net inflow of over 150,000 residents in 2022, indicating a growing attractiveness for talent [33] - The city is actively promoting youth-friendly initiatives and events to enhance its urban environment and support talent retention [31]

Core Insights - The population dynamics in China are shifting, with a notable trend of university graduates returning to their hometowns instead of migrating to major cities for employment [1][3][4] - In 2024, eight provinces experienced positive population growth, a decrease from eleven in 2023, while twenty provinces saw a total population decline of 3.04 million [1][5] - The attractiveness of provincial capitals is increasing, with 23 out of 25 reporting population growth in 2024 [11][12] Group 1: Population Trends - In 2024, over 80,000 net population inflow is expected in Chongqing, despite a slight overall population decline [1][9] - From 2020 to 2024, Zhejiang and Guangdong led in population growth, with increases of over 2 million and 1.56 million respectively [4][5] - The number of provinces with positive population growth has decreased from 15 in 2021 to only 8 in 2024 [5][6] Group 2: Employment Preferences - Many university graduates prefer to work in their hometowns due to perceived advantages over larger cities [3][4] - The report indicates that the talent attraction in the Yangtze River Delta and Pearl River Delta regions remains strong, with significant numbers of graduates choosing these areas [4][5] - The employment landscape is changing, with a growing number of graduates considering second and third-tier cities due to lower living costs and better quality of life [17][18] Group 3: Migrant Worker Dynamics - The total number of migrant workers in China reached approximately 29.97 million in 2024, with a 0.7% increase from the previous year [7][8] - A significant shift is observed in the movement of migrant workers, with a higher proportion opting for intra-provincial migration rather than inter-provincial [8][9] - Policies aimed at improving local employment opportunities are encouraging migrant workers to return to their hometowns [9][10] Group 4: Urban Preferences - Provincial capitals are becoming more appealing due to better infrastructure and job opportunities compared to first-tier cities [11][12] - In 2024, major cities like Beijing and Shanghai experienced population declines, while Guangzhou and Shenzhen saw increases [14][18] - The trend indicates a more balanced distribution of talent across cities, with many graduates considering the trade-offs between high salaries in major cities and the cost of living [17][18]

Group 1 - The core point of the article highlights the high demand for affordable housing in Jinan, with over 2,700 families applying for the first batch of 433 units available for sale, indicating a competitive environment where approximately one in six applicants will secure a home [1][30][31] - The two projects, Fengming Xinzhu and Qinghe Xinzhu, have attracted significant interest, with Fengming Xinzhu receiving 209 families in the first five days and 143 on a single day, while Qinghe Xinzhu attracted over 140 families on its opening day [2][31] - The projects cater to various demographics, including young couples and families looking to improve their living conditions, with Fengming Xinzhu being particularly popular for its larger units [2][32] Group 2 - The introduction of affordable housing is seen as a crucial measure to retain over 150,000 young talents expected to move to Jinan in 2024, providing them with suitable living conditions [3][30] - The Fengming Xinzhu project features a 126-square-meter unit that appeals to young couples, while Qinghe Xinzhu focuses on smaller units, catering to different family needs [2][31] - A third project, Qicai Xinzhu, is set to launch in September with 1,900 units, further expanding options for families in the waiting list [6][30]

Group 1 - The core viewpoint of the article emphasizes that traditional economic indicators like GDP, housing prices, and tax revenue are no longer the key metrics for evaluating cities. Instead, factors such as consumer spending power, brand preference, commercial infrastructure maturity, hub city status, and talent attraction are more significant [2][3][12] - The 2025 New First-Tier City Charm Rankings published by Yicai evaluates 337 cities based on five categories: commercial resource aggregation, city hub status, urban activity, new economic competitiveness, and future potential [3][12] - The top 15 new first-tier cities include Chengdu, Hangzhou, Chongqing, Wuhan, Suzhou, Xi'an, Nanjing, Changsha, Zhengzhou, Tianjin, Hefei, Qingdao, Dongguan, Ningbo, and Foshan, with notable movements in rankings [3][12][30] Group 2 - The article discusses the significance of various indicators used in the rankings, such as commercial resource aggregation, which reflects a city's commercial vibrancy, and city hub status, which measures a city's connectivity and collaborative potential [8][9][10][11] - Chengdu has shown remarkable performance in urban activity, ranking just behind Shanghai and Beijing, with a notable night economy where nighttime consumption accounts for 54.6% of total spending [26][29] - Hefei has achieved a significant rise in rankings due to its rapid GDP growth and strong performance in new economic competitiveness, with a GDP of 13,507.7 billion yuan in 2024, reflecting a 6.1% year-on-year increase [40][46] Group 3 - Foshan has made a comeback in the rankings, attributed to its advancements in smart manufacturing and tourism, with a tourism revenue growth of 21.4% in 2024 [30][37] - Wuxi has dropped out of the new first-tier city rankings, facing challenges in commercial resource aggregation and urban activity, which are critical for its competitiveness [30][39] - The article highlights the upward trends of cities like Wuhan and Zhengzhou, with Wuhan reclaiming its position as the fourth new first-tier city and Zhengzhou achieving a record high in air cargo volume [53][56]

Group 1 - The report titled "China Urban Talent Attraction Ranking: 2025" indicates that three cities in Jiangsu, namely Nanjing, Suzhou, and Wuxi, rank seventh, eighth, and tenth respectively in talent attraction [1] - Nanjing has shown a stable net inflow of talent, maintaining a net inflow ratio of 0.7% to 1% from 2020 to 2024, attributed to rapid development in high-end industries and favorable settlement policies [1] - The city has developed an innovative industrial cluster model called "2+6+6" and has established a "4+N" industrial fund cluster, enhancing its talent policies through initiatives like the "Ning Gathering Plan" and "25 Talent Policies" [1] Group 2 - The report highlights that talent continues to concentrate in eastern regions, while central, western, and northeastern areas experience a net outflow of talent, with 60% of talent flowing towards five major city clusters [2] - The ranking is based on over 349 million job-seeking data from Zhilian Recruitment, evaluating six core indicators including talent inflow ratio and disposable income per capita, reflecting the comprehensive ability of cities to attract, retain, and utilize talent [2] - The annual report has been published since 2017 and typically releases between May and August of the following year [2]

Core Insights - The report "China's Urban Talent Attraction Ranking: 2025" by Zhilian Recruitment and Zeping Macro highlights the top 100 cities for talent attraction in 2024, with Nanjing, Zhenjiang, Yangzhou, and Wuhu showing significant performance [1][2] Talent Flow Trends - From 2020 to 2024, the talent net inflow ratio in the Yangtze River Delta increased from 6.4% to 7.8%, indicating a strong attraction of talent to this region compared to others [1] - Nanjing ranks 7th in the talent attraction list, maintaining a stable net inflow ratio of 0.7% to 1% during 2020-2024, driven by rapid development in high-tech industries and effective talent policies [1] City-Specific Developments - Zhenjiang improved its ranking to 37th, up 5 places from the previous year, due to the "Talent Town Prosperity" initiative launched in 2021, focusing on dual efforts in talent supply and enterprise demand [2] - Yangzhou, ranked 40th, has implemented policies aimed at becoming a youth development city, including the "Talent New Policy 15 Articles" and various recruitment events [2] - Wuhu, ranked 47th, has seen significant results from its "Ziyunying Talent Plan," providing subsidies to 269,000 individuals and attracting 10,040 university graduates in 2024, up from 33,000 in 2021 [2] Economic Impact - The proactive measures taken by these cities not only enhance their own development but also contribute to regional economic prosperity, suggesting a favorable position in the talent competition [3]

Core Insights - The report indicates that the top three cities in China for talent attraction in 2024 are Beijing, Shanghai, and Shenzhen, with Guangzhou, Hangzhou, Chengdu, Nanjing, Suzhou, Wuhan, and Wuxi also making the top ten [1] - Shenzhen has experienced a net inflow of talent, with a population increase of 200,000 year-on-year in 2024, ranking among the highest in the country [1] - The talent inflow ratio for Shenzhen has remained stable over the past five years, averaging around 1.2% [1] Talent Attraction Index - The talent attraction index is primarily driven by the net inflow of talent, with eastern China continuing to attract talent due to strong economic foundations and strategic positioning [1] - The report highlights that 60% of talent flows into five major city clusters, with the Yangtze River Delta and Pearl River Delta being key areas for talent concentration [1] Shenzhen's Talent Dynamics - In 2024, Shenzhen is projected to have over 25,000 national high-tech enterprises, with a density of 12 per square kilometer, the highest in the country [1] - The top ten cities contributing talent to Shenzhen account for 38.6% of the inflow, a slight decrease from 39% in 2023, indicating a decline in the concentration of talent sources [2]