Group 1: Market Trends - The "golden alternative" market is gaining traction, with silver and platinum becoming popular in the precious metals market [1] - Silver prices have surged, reaching over $37 per ounce in June, marking a nearly decade-high [1] - Platinum futures have also risen, hitting $1,447.9 per ounce, the highest since September 2014, with a year-to-date increase of over 50% [1] Group 2: Consumer Behavior - Consumers are shifting from gold to platinum jewelry, with some retailers reducing gold display space in favor of platinum [1] - Sales of silver investment products, such as silver bars and ingots, have seen a year-on-year increase of over 40% [1] Group 3: Investment Insights - Analysts suggest that the recent rise in platinum prices may stabilize, advising investors to focus on long-term asset allocation rather than short-term trading [3] - The demand for silver is driven by industrial needs in sectors like electric vehicles, AI, semiconductors, and 5G, alongside its appeal as a hedge against economic uncertainty [3][2] - A significant increase in new silver investment accounts and trading volume has been observed since May, indicating growing investor interest [3] Group 4: Investment Accessibility - The barriers to investing in silver are relatively low, with various channels available for domestic investors, including bank silver accounts and silver ETFs [4]