黄金平替

Search documents
深圳水贝“黄金平替”热销!金价狂飙下的消费变局
Sou Hu Cai Jing· 2025-09-18 10:20
Core Insights - The market for "gold alternatives" is gaining traction, particularly among younger consumers who are shifting from traditional gold purchases to more affordable options like gold-plated and platinum jewelry [5][6][11] - The price of gold has surged, with the spot price reaching $3,642.63 per ounce, marking a nearly 40% increase year-to-date, which has led consumers to explore alternative products [4][5] - The "pain gold" trend, characterized by gold jewelry linked to anime and gaming IPs, is becoming increasingly popular among young consumers, with a shift from weight-based pricing to fixed pricing models [6][7][11] Market Dynamics - The Shenzhen Water Bay jewelry market, housing over 7,000 gold and jewelry enterprises, accounts for approximately 70% of the national physical gold trading volume, making it the largest offline gold trading center in China [4] - The market is witnessing a transformation as traditional gold stores adapt by introducing "light gold laboratories" and focusing on minimalist designs to attract a younger demographic, primarily aged 25-35 [5][11] - The rise of online sales and live streaming has significantly increased foot traffic, with some stores reporting a threefold increase in customer visits despite a 15% decrease in profit margins per item due to fixed pricing [7][11] Consumer Behavior - Young consumers are redefining the value of gold, viewing it as a means of personal expression rather than just a hard currency, leading to a demand for products that combine design and affordability [5][6] - The "lipstick effect" is evident as economic slowdowns prompt consumers to opt for lower-priced alternatives, reflecting a broader trend of practical consumption among the younger generation [11][12] Industry Challenges - The rapid growth of the "gold alternative" market is accompanied by challenges, including intellectual property disputes and a rise in counterfeit certification cases, necessitating the establishment of third-party verification systems [12] - The increase in silver prices by 28% this year is putting pressure on the profit margins of alternative products, highlighting the need for industry standards and regulations [12] - Efforts are underway to create a standardized naming convention for composite materials and to promote a "rational gold purchasing guide" to enhance transparency in the market [12][13] Future Outlook - The transformation of the Water Bay market is not just about selling gold but about building a new ecosystem that integrates materials, craftsmanship, channels, and consumer trust [13] - The shift from manufacturing to standard output and industry services in the Luohu District reflects a broader trend in the Chinese jewelry industry, adapting to financial fluctuations and generational changes [13]
黄金“平替”走俏
Ren Min Ri Bao Hai Wai Ban· 2025-09-17 02:26
人民日报海外版记者 汪文正 在贵金属投资消费领域,白银、铂金一直被视为黄金的重要"平替"。今年以来,受地缘政治、美联 储降息预期等影响,金价持续走高,伦敦现货黄金价格日前突破3650美元/盎司,上海黄金交易所 Au99.99黄金现货价格盘中突破830元/克,国内市场主流品牌金饰价格普遍超过1000元/克。金价上涨, 带动白银、铂金等贵金属消费、投资热度显著上升。 "十一"假期前后,是传统婚庆贵金属消费旺季,刚性需求支撑较强。正在备婚的广西壮族自治区桂 林市民刘女士告诉记者,由于近期金价较高,她和未婚夫选择白银作为婚庆首饰,包括手镯、项链和耳 环。"现在结婚'三金'未必买金。我们家乡本就有白银消费习惯,白银在传统民族医学中还可用于推 拿、刮痧,多了实用价值。"刘女士说。 上海市普陀区一家金店设置了黄金购买回收自助设备。该设备可实现"智能回收",具备自助下单、 自动检测、快速回款等功能,系统可自动检测用户放入的黄金重量和纯度,根据实时金价计算回收金额 并迅速打款。新华社记者 王翔 摄 年近六旬的胡先生,因金价走高调整了购金决策。"两年前,孙子办百日,老朋友送了金器。最近 这位朋友喜添爱孙,我准备封个红包,再打个银 ...
今年以来,银、铂投资消费热度上升——黄金“平替”走俏
Ren Min Ri Bao Hai Wai Ban· 2025-09-17 00:32
在北京菜市口百货商场,市民周奶奶正在了解贵金属饰品价格:"多年前,我在铂金高点用金饰换购了 一些铂金饰品,现在回本有望。"记者也在京东菜百首饰官方旗舰店发现,今年9月新品中,出现了手 链、耳饰、生肖马链牌等多款铂金首饰,与马年生肖金饰并列展示。 银、铂价格同步向上攀升。看国际贵金属市场,伦敦白银现货价格不久前突破40美元/盎司,创下十余 年来的新高;纽约商业交易所铂金期货价格一度冲上1500美元/盎司。看国内贵金属市场,沪银期货主 力合约价格近日涨势强劲,9月12日盘中突破1万元/千克,创历史新高;铂金价格经历多年低位徘徊, 上海黄金交易所铂金现货今年累计上涨近50%,一度达到348元/克。 银、铂价格上涨,与金价走高有何关系?有关专家解释说,这类似于替代品(如牛肉和羊肉)的关系。 一种商品的价格发生变动,其替代品的市场需求往往同向变动。作为黄金的替代性选择,银、铂消费及 投资避险需求扩张,是市场对金价高位的正常反应。 衡量银、铂的投资价值,除了观察绝对价格走势,更要参考相对价格,即二者与黄金的比价。考察白 银,近期价格上涨一方面是由于工业领域光伏、汽车、消费电子等市场对白银需求持续增加,另一方面 也受到黄金 ...
20块钱的假金子,年轻人买疯了
虎嗅APP· 2025-09-16 14:05
Core Viewpoint - The article discusses the trend among young consumers shifting from traditional gold jewelry to more affordable alternatives like "sand gold," which is primarily made of copper and zinc, reflecting a broader consumer behavior change towards cost-effective and stylish options in the face of economic pressures [4][20]. Group 1: Young Consumers' Shift to Sand Gold - Young consumers initially bought gold for its value retention, but as prices soared, they began to seek alternatives like sand gold for aesthetic purposes [5][20]. - Sand gold, which visually resembles gold but is significantly cheaper, has become popular among young people, allowing them to maintain a fashionable appearance without the financial burden [8][22]. - The price difference is stark; for example, a traditional gold item costing tens of thousands can have a sand gold counterpart priced around 200 yuan, making it an attractive option for budget-conscious consumers [8][13]. Group 2: Market Dynamics and Consumer Behavior - The emergence of sand gold has been particularly noted in markets like Yiwu and Panjiayuan, where it is sold at low prices, appealing to young consumers looking for trendy accessories [9][13]. - Young consumers have recognized that the craftsmanship and brand premiums associated with traditional gold jewelry do not justify the costs, leading them to prefer sand gold, which lacks such overheads [16][20]. - The article highlights a cultural shift where young people prioritize personal satisfaction and style over traditional notions of wealth and status associated with gold [30][42]. Group 3: Social Implications and Personal Choices - The trend towards sand gold reflects a broader societal change where young people are more focused on practicality and emotional value rather than the investment potential of jewelry [20][30]. - Some young consumers express that they prefer to spend money on items that bring them joy rather than on expensive gold that requires constant care and concern about its value [30][36]. - The article concludes that this shift is not merely about affordability but also about redefining personal expression and lifestyle choices in a modern context [41][42].
黄金飙升背后:几十块钱的假金子被年轻人买疯了
Feng Huang Wang Cai Jing· 2025-09-16 11:02
Group 1 - The gold market is experiencing a "crazy moment" since 2020, with spot gold prices reaching a record high of $3689.56 per ounce on September 16 [2][4] - The price of gold jewelry has also surged, with brands like Chow Sang Sang and Chow Tai Fook seeing prices exceed 1090 RMB per gram [3] - Analysts predict that gold prices may rise by 15% by the second half of 2025, with potential to exceed $4000 per ounce by 2026 [5][6] Group 2 - A notable trend among young consumers is the increasing popularity of "sand gold," which is an alloy that resembles gold but is significantly cheaper [6][7] - The rise of "sand gold" reflects a pragmatic approach among young people, indicating budget constraints and independent thinking [6][7] - Concerns have been raised regarding the safety of "sand gold" products, with reports of excessive nickel release and misleading marketing practices [7] Group 3 - Despite the ongoing bull market for gold, experts advise caution against buying at current high prices, suggesting that waiting for a price dip is a more prudent strategy [8]
20块钱的假金子,年轻人买疯了
Hu Xiu· 2025-09-16 06:37
今年,当消费降级的风撞上了黄金大盘暴涨,年轻人对黄金再着迷,如今也有心无力了。 于是,年轻人以前买黄金是为了保值,而当自己的钱包跟不上这场投资,便开始安慰自己,不如买点黄金平替,只为戴个样式。 先是有人过年回家时,用"次抛黄金"金包银,武装出了回村的底气;后来,博物馆里200多块贵妃同款的文创首饰,成了年轻人最触手可得的高级定制。 最近,最会过日子的年轻人更是盯上了一种叫做沙金的饰品,几十元就能拿下的价格,直接杀死了比赛。 图源:嘿嘿胖 这种毫不保值的假金子,正在被年轻人抢成最体面的"黄金平替"。 起初,是最抠门的旅游特种兵发现了新大陆——全国闻名的义乌和潘家园批发市场,简直是是沙金届自己的水贝。 图源:南瓜瓜瓜 富太们加价代购都抢不到的金刚杵、如意罗盘、花丝蝴蝶……像不要钱似的被挂在墙上,定价一两百元,而且大中小号任君挑选。"真金三万一条的盘缠 手串,沙金的只要80块, 瞬间就打造出腰缠万贯的气场,直接让你原地领先同龄人30年。" 沙金,是一种主要材质为铜锌的合金饰品,肉眼看来,它与黄金的色泽没啥区别;但价格上,能直接让你的钱包省下了两个零。"某铺黄金三五万的八宝 罗盘,沙金的同款只卖200块,这下谁还分得 ...
年内涨幅近40%!年轻人涌向黄金“平替”
Jin Shi Shu Ju· 2025-09-15 01:21
Core Insights - Recent surge in gold prices has led to a shift in consumer behavior towards alternative materials like platinum and gold-plated silver, particularly among younger consumers [3][4][6] - The price of gold in Shenzhen's Shui Bei market has increased significantly, with a rise from 782 RMB per gram to 837 RMB per gram in just a few weeks, reflecting a broader trend in the gold market [4][6] - The emergence of "pain gold" and imitation luxury items indicates a changing consumer demographic, with younger buyers seeking emotional value in their purchases [10][17] Price Trends - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [4] - The Shui Bei market has seen gold prices rise by 55 RMB per gram in a short period, indicating heightened market activity and consumer interest [4][6] Consumer Behavior - Many consumers are adopting a wait-and-see approach due to rising gold prices, leading to decreased transaction volumes despite increased foot traffic in stores [6][18] - The popularity of "gold substitutes" like gold-plated silver has surged, with many traditional gold retailers pivoting to these products to attract price-sensitive customers [7][9] Product Innovations - The market is witnessing a rise in "pain gold" products, which are small-weight gold items linked to popular culture, appealing particularly to younger demographics [10][12] - Imitation luxury items, such as replicas of high-end brands, are becoming more common, with many retailers discreetly offering these products to meet consumer demand [16][18] Market Dynamics - The increase in gold prices is causing some jewelry businesses to slow down expansion or even close, while others are successfully leveraging craftsmanship and marketing to attract consumers [18] - The ongoing geopolitical uncertainties and economic factors are likely to sustain high gold prices, with emerging markets continuing to purchase gold as a risk diversification strategy [18]
年内涨幅近40%!年轻人涌向黄金“平替”
第一财经· 2025-09-14 14:59
Core Viewpoint - The recent surge in gold prices has led to a shift in consumer behavior, with a rise in demand for alternative gold products such as platinum and gold-plated silver, particularly among younger consumers [3][5][19] Group 1: Gold Price Surge - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [3][4] - In Shenzhen's Shui Bei market, the price of gold rose from 782 RMB per gram to 837 RMB per gram, an increase of 55 RMB per gram within a month [4][5] Group 2: Shift in Consumer Preferences - The high gold prices have created a cautious consumer sentiment, leading to a decline in transaction volumes despite increased foot traffic in stores [5][19] - The emergence of "alternative gold" products, such as gold-plated silver, has been noted, with many traditional gold shops pivoting to this market due to the competitive landscape [5][19] - The popularity of "pain gold" products, which are small-weight gold items linked to pop culture, has surged among younger consumers, reflecting a significant change in the consumer demographic [9][18] Group 3: Market Dynamics - The market is witnessing a rise in small-weight gold products priced at a flat rate, which allows for higher profit margins for retailers [11][14] - The trend of imitation luxury items, such as replicas of high-end brands, is also gaining traction, although these products are often sold discreetly due to legal risks [17][19] - The World Gold Council's report indicates that gold ownership among consumers aged 18 to 24 has increased from 37% in 2019 to 62% currently, highlighting a growing interest in gold among younger demographics [18]
年内涨幅近40%!在全国最大黄金集散地,年轻人涌向黄金“平替”
Di Yi Cai Jing· 2025-09-14 13:21
Core Insights - The rise in gold prices has led to a shift in consumer behavior, particularly among younger demographics, who are increasingly opting for alternative products like "platinum substitutes" and "gold-plated silver" due to their affordability [1][4][15] Price Trends - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [2] - In the Shenzhen market, the price of gold surged from 782 RMB per gram to 837 RMB per gram within a month, reflecting a 55 RMB increase per gram [2][4] Consumer Behavior - Many consumers are adopting a wait-and-see approach due to high gold prices, with some postponing purchases of traditional gold items [4][15] - The emergence of "platinum substitutes" and "gold-plated silver" products has been noted, with an increase in the number of stores offering these alternatives in the market [4][15] Product Innovations - New product categories such as "pain gold" and designer imitations are gaining popularity, particularly among younger consumers [8][14] - "Pain gold" refers to gold jewelry linked with popular culture, such as anime and gaming, appealing to younger audiences [8][12] - Imitation products of luxury brands are also becoming a common sales strategy, with many merchants discreetly offering these items [14][15] Market Dynamics - The increase in gold prices has led to a decline in sales volume for traditional gold products, despite an increase in foot traffic in stores [4][15] - The market is witnessing a significant change in consumer demographics, with a higher ownership rate of gold jewelry among younger consumers aged 18 to 24 [15] Legal and Regulatory Considerations - The rise of "pain gold" and imitation products raises potential legal risks related to intellectual property and copyright issues [16] - Authorities are planning to conduct special enforcement actions to combat infringement, particularly targeting products that violate brand rights [16]
黄金、白银,历史新高!
Sou Hu Cai Jing· 2025-09-01 12:27
Group 1 - Precious metal prices have strengthened, with international gold prices rising for the fifth consecutive trading day, reaching a record high of $3553.8 per ounce on COMEX and spot gold surpassing $3480 per ounce, nearing the historical high set in April [1] - Spot silver prices have also broken the $40 per ounce mark for the first time since 2011, with a year-to-date increase of over 40%, currently reported at $40.574 per ounce, reflecting a 2.22% rise [1] Group 2 - Domestic gold stocks surged, with companies like Zhongjin Gold, Western Gold, and Hunan Gold hitting the daily limit, while Shandong Gold and Chifeng Gold rose over 7% [3] - Some gold jewelry brands have also seen price increases, with Chow Tai Fook and Luk Fook Jewelry's gold physical prices rising to 1027 yuan, an increase of 1.18% [3] Group 3 - Analysts indicate that the upward potential for gold remains significant, driven by expectations of a Federal Reserve interest rate cut and recent inflation data showing a 2.9% year-on-year increase in the core personal consumption expenditure price index [4] - In August, international gold prices saw a cumulative increase of over 5%, marking the best monthly performance since April [4] - Financial institutions suggest that the long-term outlook for gold remains positive due to ongoing global economic pressures and geopolitical risks, with recommendations for continued investment in gold [4] Group 4 - The market has seen a trend towards "gold substitutes," particularly silver and platinum, as consumers seek more affordable alternatives to gold jewelry amid rising gold prices [5] - Analysts believe that precious metals still have further upward potential, with silver and platinum maintaining long-term investment value, although short-term trading risks may increase [5][6] Group 5 - Silver possesses not only safe-haven and monetary attributes but also significant industrial properties, making it a more complex investment compared to gold [6] - The volatility of silver is higher than that of gold, which may increase investment difficulty, prompting experts to advise investors to clarify their investment objectives to avoid impulsive decisions [6]