Core Viewpoint - The controversy surrounding Baidu's disclosure of expenses related to CEO Li Yanhong's private jet usage highlights the scrutiny faced by the company amid its ongoing business transformation and public sentiment regarding its performance [2][19]. Financial Disclosure - Baidu disclosed in its financial report that it would reimburse Li Yanhong for expenses incurred while using his private jet for company business, with costs based on market rates for similar aircraft [3][12]. - This disclosure has drawn significant media attention and public discussion, with mixed reactions regarding the appropriateness of such expenses for a high-level executive [3][7]. Comparison with Other Companies - The practice of executives using private jets is common among top-tier companies, yet Baidu's specific naming of Li Yanhong in the financial report is relatively rare compared to other firms that often categorize such expenses under broader compensation without naming individuals [7][8]. - Other tech giants like Alibaba and JD have also reported similar expenses but have not directly charged their executives for private jet usage, indicating a different approach to financial disclosures [9][11]. Public Perception and Company Culture - The heightened scrutiny of Li Yanhong's private jet usage can be attributed to Baidu's recent struggles with business growth and public relations issues, which have led to a negative perception of the company's leadership [19][20]. - Previous controversies involving Baidu's management and corporate culture have contributed to the public's critical view of Li Yanhong, making him a focal point for broader dissatisfaction with the company's direction [15][17]. Business Performance Context - Baidu's recent financial reports have exceeded market expectations, yet the company faces challenges such as declining online marketing revenue and increased competition in AI applications [19][20]. - The ongoing transformation of Baidu's business model, including investments in AI and cloud services, has created tension between long-term strategic goals and short-term financial performance, leading to skepticism about the company's future growth potential [20].