每经记者｜张怀水 每经编辑｜贾运可 每日经济新闻 北京大学经济学院教授、北京大学国民经济研究中心主任苏剑接受《每日经济新闻》记者电话采访时表示，一方面，随着老百姓生活 水平的提高，对基本商品的需求已经趋于饱和，更加注重高质量的体验以及精神层面的需求，因此，服务消费更加符合当前中国消费 转型升级的要求。另一方面，从国际经验来看，无论是美国还是欧洲，服务消费占个人消费支出的比例一般在70%左右，我国发展服 务消费的潜力依然很大。 拓展居家养老服务 《工作方案》指出，制定出台促进铁路与旅游融合发展的专项支持政策，加快车站、列车旅游化改造，开发特色化旅游专线，打造多 样化旅游专列产品，推出一批银发旅游等主题列车，提升铁路旅游服务和运行保障水平。支持有条件的地方开展邮轮消费创新，提升 邮轮服务水平，打造融合消费场景，开发沉浸式、多元化邮轮消费产品。 促进夜游船持续健康发展，推动夜游船提质升级与创新发展。促进游艇消费高质量发展，修订游艇安全管理规定等相关规章制度，保 障游艇业健康发展，加强公共码头和泊位等游艇基础设施和配套服务保障。依托中国国际消费品博览会等打造游艇展示交易平台，支 持有条件的地方创新推出一批游艇消费场景 ...

Group 1: Core Insights - The term "high-quality surrounding travel" emerged during the recent May Day holiday, emphasizing comfortable and relaxed travel experiences facilitated by high-speed rail access within one hour [1] - Data from Tongcheng Travel indicates that the most popular train routes during the holiday were predominantly high-speed rail connections, covering both first-tier and non-first-tier cities, aligning with the trend of travelers seeking less crowded, off-the-beaten-path destinations [1][2] - The hotel industry is witnessing a shift towards quality, with a significant increase in bookings for higher-star hotels, particularly four-star and five-star hotels, which saw year-on-year growth of 54% and 28% respectively [2] Group 2: Hotel Industry Trends - The 2025 Hansen International Hotel Supplies Expo highlighted the industry's move towards quality, chain operations, and smart technology, with over 40,000 square meters of exhibition space attracting numerous hotel and restaurant brands [2] - Hotels are encouraged to provide more than just accommodation, evolving into "guides" that enhance guest experiences through local engagement and social interaction [1][5] - The future hotel market is expected to split into two segments: those focusing on basic accommodation needs and those emphasizing experiential services [4] Group 3: Unique Selling Points and Challenges - Smaller cities must identify unique selling points to attract and retain visitors, as mere convenience of access is insufficient for repeat visits [3] - The hotel supply in regions like Chongqing's Rongchang District is under scrutiny, with a need for gradual investment to meet ongoing demand rather than just peak holiday traffic [3] Group 4: New Value Propositions in Hotels - Hotels are expected to extend their value beyond traditional services, incorporating wellness activities and social experiences to enhance guest satisfaction [5] - The rise of solo travel presents opportunities for hotels to create communal spaces that foster social interactions among guests [6] Group 5: Privacy and Technology - The integration of AI and digital technologies in hotels raises concerns about privacy protection, which is becoming a critical issue for future development in the industry [7] - Guests are willing to pay more for accommodations that ensure privacy and security, indicating a market trend towards trusted and safe lodging options [7]