Core Points - Xiaomi's automotive division is facing significant scrutiny following two fatal accidents involving its vehicles, raising concerns about safety and product quality [1][5][11] - The company's public image has deteriorated from an initial "blockbuster" status to a more negative perception amid ongoing safety controversies [3][5] - Regulatory changes in the automotive industry are being accelerated in response to these incidents, with new safety standards being introduced [9][10][11] Summary by Sections Accident Details - The first accident occurred on March 29 in Tongling, resulting in three fatalities, followed by a second incident on October 13 in Chengdu, where the vehicle caught fire and the doors could not be opened [1][5] - In both cases, the inability to open the car doors during emergencies has become a central point of criticism [1][11] Company Response - Following the accidents, Xiaomi's CEO Lei Jun maintained a focus on product promotion on social media, with little direct acknowledgment of the incidents [4][6] - Despite the controversies, Xiaomi's new model YU7 saw significant initial demand, with over 240,000 orders within 18 hours of its launch [6] Regulatory Environment - The accidents have prompted the introduction of three major national safety standards aimed at improving the safety of electric vehicles, particularly in areas such as battery safety and door handle functionality [9][10][11] - The new standards include requirements for battery safety that prevent fire and explosion after thermal runaway and mandate mechanical release functions for car doors [10][11] Public Perception and Market Impact - Public sentiment towards Xiaomi's automotive products has shifted negatively, with social media filled with criticisms regarding vehicle safety and quality [5][6] - The company has experienced a decline in followers on social media platforms as a result of the ongoing controversies [5]

Core Insights - The automotive industry is entering a critical phase of smart technology integration, where quality is essential for realizing user-perceived value [3] - The 2025 China Automotive Product Quality Performance Research (AQR) report indicates a decline in overall industry quality despite improvements in core component modules [11][12] Group 1: Industry Trends - The number of effective complaints received by Chezhinet from January to August exceeded 150,000, with issues related to in-car connectivity, driving assistance, and OTA upgrades being the most common [3] - The global automotive market is shifting towards stock competition, with China's electric vehicle market expected to see a penetration rate of over 70% by 2030 [6] - The demand for differentiated, personalized, and intelligent automotive products is significantly increasing among Chinese consumers, with domestic brands expected to capture over 65% market share by 2030 [6] Group 2: Quality Performance - The report on the quality performance of the three electric systems in new energy vehicles shows an overall improvement, with a notable reduction in issues related to range and motor performance compared to the previous year [7] - Battery degradation remains the most significant issue in market quality performance, with the highest number of complaints [7][9] - The overall market quality score for 2025 is 27.19, reflecting a 23% increase from 2024, indicating a decline in industry quality [12] Group 3: User Experience - The introduction of the "experience quality" concept highlights a sharp increase in user experience-related issues, particularly as the market transitions to a stock market [11][15] - Users' satisfaction with product experience has decreased, with smart cockpit and driving systems having a more substantial negative impact on user recommendations [14][15] - Many quality complaints arise from heightened user expectations and the industry's internal pressures leading to cost and cycle compression, resulting in quality decline [15]

每经记者｜李星 每经编辑｜陈柯名 余婷婷 北京市大兴区人民法院的一纸判决书，再次让四年前上海车展中站在特斯拉"车顶维权"的女车主张亚周被业内关注。 9月16日，北京市大兴区人民法院就张亚周诉特斯拉汽车销售服务（北京）有限公司等买卖合同纠纷一案作出判决。张亚周提供的判决书显示，法院责令 特斯拉汽车销售服务(北京)有限公司、特斯拉(上海)有限公司共同于判决生效之日起十日内，向其提供车辆识别代号为5YJ3E7EA7LF550391的特斯拉 Model3车辆于2021年2月21日发生交通事故前三十分钟的完整行车数据。 张亚周的特斯拉 图片来源：每经记者 李星 摄 在接受记者采访过程中，张亚周多次强调，她坚持四年与特斯拉打官司，最终的诉求只有一个——想要一个结果。"我想要知道，特斯拉车辆的刹车到底 有没有问题，出现'刹车失灵'的原因是什么？"张亚周说。 图片来源：受访者供图 2021年2月，张亚周的父亲驾驶一辆特斯拉Model 3发生追尾事故。同年4月，张亚周身穿"刹车失灵"字样T恤，在2021上海车展首日站在特斯拉车顶高 喊"特斯拉刹车失灵"，引发广泛关注。 张亚周自2021年2月其父亲驾驶特斯拉发生追尾事故后，持续 ...