从会员店的角度看，麦德龙、家乐福等巨头的会员店，一个接一个倒下。反观鹿岛会员店，靠着20元的会员费，狂揽500万会员，一年营收40亿。 从规模角度看，鹿岛生活虽然只有200多家店，但在它的师傅们纷纷关店、业绩下滑的时候，鹿岛反而从二三线城市反攻到北上广。 细扒鹿岛生活的发家史，发现这并不是个"教会徒弟饿死师傅"的简单故事。 01 大集爆改会员店， 男频爽文主角逆袭的终极心法是什么？答案是多认师傅。 无论爆火仙侠剧《凡人修仙传》中的韩立，还是经典武侠剧中的郭靖、张无忌、虚竹等爽文男主，都把"师承内卷"的威力发挥到极致。 商业世界的逆袭爽文依然遵循这个铁律。 近两年，在社交媒体上《无印良品在中国不香了》《年轻人不爱逛宜家了》《优衣库正在被年轻人抛弃》等标题屡见不鲜。 这些昔日的商场宠儿，单出都是困局，合体却成了王者。他们共同的"外门弟子"——鹿岛会员店，却活成了生活零售界的爽文主角。 这个被称为平替版"MUJI+宜家+优衣库"的四不像品牌，过得有多爽？ 最关键的是，鹿岛就像开在商场里的东北大集，都是生活中随手能用到的东西，很多人在商场里吃完饭，顺路就走进鹿岛消消食，顺手就能买几件东西。 鹿岛创始人马炬谈到，鹿岛卖 ...

Core Viewpoint - The article highlights the continuous revenue growth and rising rankings of five Chinese internet giants—JD.com, Alibaba, Tencent, Pinduoduo, and Meituan—in the competitive landscape of the Fortune Global 500 list, indicating the ongoing penetration of the internet and e-commerce in China's vast market [1][2]. Group 1: JD.com - JD.com ranked 44th in the Fortune Global 500, rising three places and becoming the highest-ranked private company in China [4]. - The company officially entered the food delivery market in March, challenging Meituan's monopoly, which presents new opportunities for merchants, riders, consumers, and competitors like Alibaba [5][6]. - JD.com aims to leverage its existing instant delivery network, mature app, and technology to enhance user engagement and drive consumption across various product categories [7][9]. - The company has signed labor contracts with full-time riders, ensuring social security benefits, and has over 150,000 full-time riders as of June 2025 [9]. - JD.com’s core advantage lies in its supply chain capabilities, which have been optimized for efficiency and cost reduction, allowing it to outperform competitors like Gome and Suning [10][15]. Group 2: Alibaba - Alibaba rose seven places to rank 63rd in the Fortune Global 500 [18]. - The company is integrating its services by unifying Taobao's "hourly delivery," Ele.me's local retail, and Hema's instant delivery into a single platform called "Taobao Flash Purchase," enhancing its operational efficiency [17]. Group 3: Meituan - Meituan reported a revenue of 337.6 billion yuan for the year, ranking 327th on the Fortune list, with its core local business growing by 20.9% to 250.2 billion yuan [19]. - The company has built a robust instant delivery network with nearly 4 million riders, maintaining high net profits despite competitive pressures [20]. - Meituan faces challenges in quality control due to the diverse range of products and merchants involved in instant retail, which can affect consumer trust [20]. Group 4: Competitive Landscape - JD.com employs a supply chain model that emphasizes control over procurement, warehousing, and logistics, while Alibaba and Meituan utilize a platform model that connects supply and demand through digital technology [21][22]. - The article notes that both models have distinct operational logics, with the supply chain model focusing on strict quality control and the platform model allowing for rapid expansion of product categories [22][23]. - All three companies are navigating a new competitive environment, leveraging their unique strengths to explore new markets: JD.com extends its supply chain capabilities into instant retail and food delivery; Alibaba maximizes its platform effects and capital strength; and Meituan seeks higher profit margins through its extensive rider network [23].

Core Viewpoint - JD.com is entering the hotel and travel sector, aiming to compete with existing OTA platforms like Ctrip and Meituan by leveraging its extensive user base and supply chain capabilities [4][7][10]. Group 1: JD.com's Strategy in the Hotel and Travel Sector - JD.com has launched the "JD Hotel PLUS Membership Plan," offering hotel merchants up to three years of zero commission [5]. - The "JD Travel" service has been promoted to a primary entry point on the JD app, indicating a strategic push into local lifestyle services [6]. - The company plans to adopt a high-quality, subsidy-driven model similar to its approach in the food delivery sector, aiming to attract new users through competitive pricing [8][9]. Group 2: Financial Implications and Market Position - JD.com's new business operations, including food delivery, have resulted in a significant increase in operating losses, with the loss rate rising from 13.8% to 23.1% in Q1 [9]. - The hotel and travel sector is seen as a high-margin opportunity, with Ctrip's gross margin at 80.32% and Meituan's hotel business profit margin at 38.5% [10][11]. - JD.com aims to reduce costs in the hotel and travel industry to 20% of current levels, enhancing its competitive edge [11]. Group 3: Competitive Landscape - Ctrip has reported a net revenue of approximately 138 billion yuan in Q1 2023, reflecting a 16% year-on-year growth, positioning it as a strong competitor in the market [13]. - Ctrip's stable gross margin of around 80% is attributed to its strong relationships with high-star hotels, which JD.com will need to navigate [15][16]. - The recent partnership between Meituan and Marriott International highlights the competitive dynamics, with Meituan leveraging its young user base to enhance hotel bookings [18][19]. Group 4: Leadership and Future Directions - JD.com's founder, Liu Qiangdong, has returned to a more active role, emphasizing the importance of innovation and strategic direction for the company [20][24]. - The company is exploring new business models in food delivery that differ from Meituan's, focusing on safety and cost-effectiveness [21]. - JD.com is also looking to expand its international business, particularly in stablecoin projects to reduce cross-border payment costs significantly [21][24].

Core Viewpoint - The article discusses the challenges faced by Xipuni, a leading gold watch brand in China, as it attempts to go public in Hong Kong while other consumer brands thrive. Despite the rising gold prices and a growing market for gold consumption, Xipuni's sales and revenue have stagnated, highlighting the need for a shift in its business strategy to adapt to changing consumer preferences and market conditions [1][6][15]. Group 1: Company Overview - Xipuni was founded in 2013 in Shenzhen, known as China's watch capital, by Hu Shaohua and Li Yongzhong, who have backgrounds in the watch and jewelry industries respectively [2]. - The company developed a breakthrough technology in 2014, launching China's first mass-produced gold watch [3]. - Xipuni has established itself as the largest gold watch brand in China, with a market share of 24.98% in the gold watch segment and 35.83% in the pure gold watch segment [4]. Group 2: Sales and Revenue Performance - Xipuni's sales of traditional gold watches have fluctuated from 189,000 units in 2021 to 140,000 units in 2024, indicating a decline in demand [7]. - The average price of Xipuni's watches increased from around 2,000 RMB in 2021 to over 2,800 RMB in 2023, before dropping to 2,500 RMB in 2024 due to market conditions [8]. - The company's revenue remained relatively flat over the years, with figures of 450 million RMB in 2021, 324 million RMB in 2022, 445 million RMB in 2023, and 457 million RMB in 2024 [9]. Group 3: Market Trends and Consumer Behavior - The overall gold consumption in China saw a rise in 2023, with a total of 1,089.69 tons consumed, marking an 8.78% increase year-on-year. However, in 2024, gold consumption dropped by 9.58% to 985.31 tons [11][14]. - The demand for gold jewelry specifically fell by 24.69% in 2024, indicating a shift in consumer sentiment as gold prices surged [14]. - Xipuni's reliance on traditional gold watch sales has become a liability, as the market shifts towards more innovative and emotionally driven products [15]. Group 4: Strategic Recommendations - To remain competitive, Xipuni must consider moving away from traditional gold watch concepts and embrace new valuation logic, focusing on emotional value consumption [15]. - The introduction of smart gold watches, such as the dual-wear smart gold watch, represents an attempt to innovate, but it raises questions about market positioning and consumer interest [15][16]. - The company faces a challenge in balancing the collectible nature of gold watches with the technological advancements required for smart devices, which may lead to a conflict in consumer expectations [16].