【国泰海通食饮】周报第5期：茅台动销批价上行，零食迎接备货行情 本周1月29日白酒板块单日大幅上涨，主要受地产政策、茅台批价、流动性等多重因素催化。 据我们观察，茅台价盘理顺后渠道融合度显著提升，线上i茅台掀起抢购潮，线下经销商出货甚至略快于往年，近 期礼赠及饮用需求增加，普飞批价本周一度涨超1700元。 展望后续：1）短期维度，白酒开门红推进中，除强势品牌外多数渠道打款积极性一般，预计动销高峰2月开启， 届时若普飞等核心大单品需求持续释放，则有望支撑价盘，若批价确认企稳，我们认为其对股价的压制将会减 轻；2）中期维度，2026年景气修复和库存去化尚需时间，预计酒企通过以价换量或控量的方式维持渠道韧性，典 型的以价换量如高端龙头茅台、五粮液，控量如习酒、郎酒等，5-6月起行业迎来低基数，动销或将逐步企稳，具 备较强放量潜力的品牌有望更快修复，行业预计呈现主动或被动去库之势，为后续发展奠定基础。 大众品：元旦良好人流量利好出行相关食饮需求。 成长为主线、重视供需出清下的拐点机会。 1）首选具有价格弹性标的：贵州茅台、五粮液、泸州老窖以及有望陆续出清标的：迎驾贡酒、古井贡酒、山西汾 酒、今世缘、珍酒李渡、舍得酒业 ...

投资建议：把握五条主线、重视供需出清下的拐点机会。1）具备价格弹性标的；2）饮料受益出行良好 景气度，重视低估值高股息；3）零食及食品原料成长标的；4）啤酒；5）调味品平稳、牧业产能去 化，餐供有望恢复。 智通财经APP获悉，国泰海通证券发布研报称，2025Q4食品饮料板块获配比例环比回落，细分来看白 酒、非白酒板块重仓环比下降，其他板块配比均呈环比回升，其中饮料乳品及休闲食品增幅居前。 2025Q4主动偏股类公募基金食品饮料重仓配置比例延续环比下行。从主动偏股类公募基金重仓配置比 例来看，2025Q4食品饮料重仓股配置比例环比-0.14pct至4.04%，位列各行业第九。其他前五获配板块 分别为电子、电力设备、通信、医药生物以及有色金属，对应2025Q4配置比例分别为21.47%（环 比-1.84pct）、9.87%（-0.32pct）、9.83%（+1.78pct）、9.16%（-1.92pct）及7.83%（+2.12pct）。 把握五条主线、重视供需出清下的拐点机会。1）具备价格弹性标的；2）饮料受益出行良好景气度，重 视低估值高股息；3）零食及食品原料成长标的；4）啤酒；5）调味品平稳、牧业产能去化 ...

Group 1: Core Insights - The report emphasizes a turning point in supply and demand equilibrium, particularly in the liquor industry, with a focus on the accelerated clearance of inventory in the baijiu sector [3][15][21] - The report suggests that the liquor industry is transitioning from a "U-shaped adjustment" to a "V-shaped adjustment," indicating a potential for recovery as market pessimism is already reflected in stock prices [15][25] - The report highlights the resilience of consumer staples, particularly in the beverage and snack sectors, which are expected to show strong growth despite the challenges faced by the liquor industry [3][12] Group 2: Baijiu Industry Analysis - The baijiu sector is experiencing a significant adjustment, with sales and inventory levels rapidly clearing, particularly in the high-end and mid-range segments [3][15][21] - The report notes that the current adjustment cycle has a longer duration compared to previous cycles, with a single-quarter decline exceeding previous lows, indicating a deeper market correction [15][25] - Key companies to watch in the baijiu sector include Shanxi Fenjiu, Gujing Gongjiu, and Moutai, with a focus on both growth and stable performers [3][21][28] Group 3: Beer and Beverage Sector Insights - The beer industry is characterized by stable pricing and sales, with a recommendation to focus on regional leaders that have competitive advantages [3][41] - The beverage sector is noted for its structural growth, with leading companies like Dongpeng Beverage and Nongfu Spring expected to perform well [3][41] - The report indicates that the beer industry's profitability is improving due to cost advantages and a stable competitive landscape, despite facing demand pressures [41][42] Group 4: Consumer Goods and Snacks - The consumer goods sector is showing signs of recovery, with food raw materials and health products still in a growth phase, indicating high elasticity in certain categories [3][12] - The snack industry is highlighted for its innovation and growth potential, with companies like Three Squirrels and Wei Long expected to drive future growth [3][12] - The report suggests that the overall consumer goods market is stabilizing, with a focus on companies that demonstrate strong innovation and channel expansion capabilities [3][12]

Group 1 - The core viewpoint emphasizes growth as a priority, with supply and demand clearing leading to a turning point in the market. The liquor industry is accelerating its clearance, while consumer goods show strong resilience [1] - The liquor market is experiencing a significant clearance, with sales bottoming out and inventory levels decreasing rapidly. The current adjustment cycle is longer compared to previous cycles, indicating a U-shaped recovery rather than a V-shaped one [1] - Beer and beverage sectors are stable, with beer clearance occurring before liquor. The beverage industry shows strong resilience, particularly among leading brands driven by major products [1] Group 2 - The consumer goods sector is stabilizing, with some industries like food ingredients and health products still in a growth phase. There is significant differentiation within the sector, with seasoning products performing relatively well [2] - The snack food sector is experiencing a marginal decline in prosperity, highlighting the importance of product innovation and strong channel expansion capabilities for future growth [2]