让我们从"假货"说起——这是飞天茅台始终无法绕开的原罪。在消费者心中，那块"金字招牌"早在多年前的假酒泛滥事件中便已出现裂痕。尽管如今电商 平台纷纷宣称全链路溯源、保真入库，并设立落地仓加强管控，但在这真假难辨的市场中，欲盖弥彰的疑虑始终如影随形。哪怕只有一次翻车事故，都足 以让消费者对整个系统失去信任。逻辑很简单：花上千元买一瓶茅台，真与假仅一线之隔，没人愿意赌运气。更残酷的是，越是高调强调"保真"，反而越 像在亡羊补牢——真正无假之地，本无需如此自证清白。 那为何在 i 茅台上一瓶难求？本质在于，"信任+稀缺性"共同塑造了一套新的消费规则。i 茅台作为官方直销平台，以体制与机制为消费者托底，让假酒概 率趋近于零。这套规则使得"茅台"从一个白酒品牌，化身为一种稀缺资源的象征符号。加之黄牛的推波助澜、消费心理的攀比，以及茅台多年来积累的文 化寓意，在 i 茅台抢购早已超脱单纯的买卖，更像一场关于"身份象征"的竞赛。有人收藏，有人送礼，有人投资。即便喝酒的不是自己，也拦不住人们争 先恐后涌入这场游戏。 而电商平台上的飞天茅台，则陷入一种反直觉的价格漩涡。它们售价往往持平甚至低于官方定价，但这反而传递出某种微妙信 ...

Core Viewpoint - Luckin Coffee has accelerated its product launches and collaborations with popular IPs, successfully regaining market attention and consumer trust after past controversies [2][4][6]. Group 1: Market Performance and Strategy - Luckin Coffee has partnered with major IPs like "Demon Slayer" and "Zootopia 2," leading to significant consumer engagement and product demand [2]. - The company reported a revenue of over 15.2 billion yuan in Q3 2025, marking a year-on-year growth of 50.2% [22]. - As of September 2023, Luckin Coffee has expanded its store count to 29,214 globally, with a market share of approximately 35%, surpassing Starbucks' 14% and Kudi Coffee's 18% [8][10]. Group 2: Consumer Trust and Brand Image - Luckin Coffee has established a strong consumer base, particularly among younger demographics, by offering high-quality products at competitive prices [10][14]. - The brand's trust is characterized by a utilitarian approach, where consumers prioritize product value and discounts over brand loyalty [13][16]. - The company has successfully shifted from a narrative of aggressive expansion to one focused on product quality and operational efficiency [21]. Group 3: Governance and Future Prospects - Luckin Coffee is actively pursuing a return to the U.S. stock market, signaling a commitment to improved governance and transparency [25][29]. - The company aims to rebuild trust with investors and consumers by demonstrating compliance with high standards of governance and financial transparency [29][30]. - The potential return to the U.S. market is seen as a critical step in establishing Luckin Coffee as a credible global brand, especially in light of its past controversies [32].

Core Viewpoint - The article highlights a case of trust restoration between a Chinese company, Zaozhuang Fuliang Packaging Machinery Co., Ltd., and a Mexican client, showcasing the importance of effective communication and cultural understanding in cross-border trade [2][4]. Group 1: Company Overview - Zaozhuang Fuliang Packaging Machinery Co., Ltd. is a private enterprise specializing in packaging machinery, with over ten years of experience in the industry [2]. - The company received an order from a Mexican cocoa powder producer through a cross-border e-commerce platform, marking a typical transaction for small and medium-sized enterprises looking to expand internationally [2]. Group 2: Incident Details - A misunderstanding arose during the equipment testing phase due to cultural and language barriers, leading the Mexican client to perceive a suggested upgrade as a price increase, resulting in accusations of fraud [3][4]. - The dispute escalated to involve the China-Mexico Chamber of Commerce, highlighting the potential for trust crises in international business transactions [3][4]. Group 3: Resolution Process - The Zaozhuang Municipal Trade Promotion Council intervened to mediate the conflict, emphasizing the need for both legal clarity and trust-building measures [4]. - A face-to-face meeting was arranged, allowing the Mexican representatives to see the production process and understand the technical adjustments made to the equipment, which helped alleviate their concerns [4][5]. Group 4: Outcome - The resolution resulted in a supplementary agreement where the warranty period for the equipment was extended from 12 months to 15 months, and the Mexican client confirmed their commitment to fulfill the remaining payment [5]. - The incident serves as a valuable example of how effective communication and mediation can restore trust and facilitate international trade relationships [5].