随着全球化的加速推进，企业出海服务变得尤为重要。中小企业在国际市场中占据越来越大的份额，它们的灵活性和创新能力使其能够快速适应不同的市场 需求。在这一过程中，了解国际市场的趋势至关重要，包括消费偏好、政策环境和竞争格局。同时，有效的出海服务不仅可以提供市场调研、法律支持、物 流解决方案，还能帮助企业建立跨境合作伙伴关系。近年来，助力中小企业出海的相关服务不断丰富，这些服务包括市场准入指导、品牌推广和供应链优化 等，旨在为企业跨境扩展提供全面支持。通过把握这些趋势，中小企业能在竞争激烈的国际市场中脱颖而出，实现可持续发展。 随着全球市场的不断发展，中小企业出海已成为提升竞争力的重要途径。首先，中小企业可以通过市场调研了解目标国家的消费需求和市场环境，为产品或 服务调整策略提供依据。例如，一家中国的食品企业在进入东南亚市场时，发现当地消费者对健康食品有较高的需求，于是调整产品线，推出低糖、低脂的 新产品，成功吸引了大量消费者。其次，跨境电商平台是中小企业出海的重要工具。通过利用亚马逊、阿里巴巴等平台，中小企业能迅速拓展国际客户群 体，提高销售额。此外，与当地合作伙伴建立关系也是关键策略之一。例如，一家玩具制造商与 ...

每经记者｜蔡鼎 每经编辑｜魏官红 在全球经济一体化浪潮奔涌向前，产业链、供应链深度融合的时代背景下，作为国民经济和社会发展的生力军，中小企业"出海远航"的能 力与高质量发展的水平，已成为衡量一个地区乃至一个国家经济活力的关键指标。9月24日，一场旨在为中国中小企业链接全球智慧、拓展 国际视野的盛会——"全球中小企业合作大会"筹备启动仪式暨"国际领袖·蓉城盛典"在成都举行。 本次活动由全球中小企业联盟、中国产业海外发展协会企业跨境服务工作委员会、成都人力资源研究会等联合主办，并得到了四川省经济 发展促进会、成都国际商会的大力支持。第十任德国联邦总统、全球中小企业联盟名誉主席、2022年度中国政府友谊奖获得者克里斯蒂安· 武尔夫（Christian Wulff）亲临现场，与来自成都市、区政府的有关部门负责人，国内外商协会高管、金融机构代表及四川省内行业骨干企 业家等340余位嘉宾齐聚一堂，共同见证这一推动区域经济国际化进程的重要时刻。 时代呼唤与成都机遇：中小企业迈向全球化的新征程 当前，世界正经历百年未有之大变局，新一轮科技革命和产业变革深入发展，全球经济格局面临深刻调整。对于中小企业而言，这既是挑 战，更是前 ...

Core Viewpoint - The article highlights a case of trust restoration between a Chinese company, Zaozhuang Fuliang Packaging Machinery Co., Ltd., and a Mexican client, showcasing the importance of effective communication and cultural understanding in cross-border trade [2][4]. Group 1: Company Overview - Zaozhuang Fuliang Packaging Machinery Co., Ltd. is a private enterprise specializing in packaging machinery, with over ten years of experience in the industry [2]. - The company received an order from a Mexican cocoa powder producer through a cross-border e-commerce platform, marking a typical transaction for small and medium-sized enterprises looking to expand internationally [2]. Group 2: Incident Details - A misunderstanding arose during the equipment testing phase due to cultural and language barriers, leading the Mexican client to perceive a suggested upgrade as a price increase, resulting in accusations of fraud [3][4]. - The dispute escalated to involve the China-Mexico Chamber of Commerce, highlighting the potential for trust crises in international business transactions [3][4]. Group 3: Resolution Process - The Zaozhuang Municipal Trade Promotion Council intervened to mediate the conflict, emphasizing the need for both legal clarity and trust-building measures [4]. - A face-to-face meeting was arranged, allowing the Mexican representatives to see the production process and understand the technical adjustments made to the equipment, which helped alleviate their concerns [4][5]. Group 4: Outcome - The resolution resulted in a supplementary agreement where the warranty period for the equipment was extended from 12 months to 15 months, and the Mexican client confirmed their commitment to fulfill the remaining payment [5]. - The incident serves as a valuable example of how effective communication and mediation can restore trust and facilitate international trade relationships [5].

Core Viewpoint - The focus is on how Chinese small and medium-sized enterprises (SMEs) can expand overseas amidst a complex global economy, with a few technology-driven companies making significant strides in this direction [1][2]. Group 1: Current State of SMEs - Most SMEs are currently in a survival mode, with only a few possessing the capability to expand internationally [1]. - Among the 1,200+ companies in the Tiankai High Education Innovation Park, only about a dozen have successfully established overseas operations, while many are still in the exploratory phase [1][2]. Group 2: Examples of Successful SMEs - Some SMEs are focusing on AI translation technology for educational purposes, participating in projects that help students from Shanghai Cooperation Organization (SCO) countries learn Chinese vocational skills [2]. - Other companies are developing virtual reality and simulation teaching equipment to provide digital solutions for vocational education in Belt and Road Initiative countries [2]. - There are also SMEs working on green energy projects, such as converting carbon dioxide into aviation fuel, collaborating with SCO member countries on energy transition and low-carbon development [2]. Group 3: Future Potential and Strategic Importance - Although few SMEs have gone international, many are developing initial technical capabilities and collaborative projects, indicating future potential [2]. - The upcoming "14th Five-Year Plan" and the preparation for the "15th Five-Year Plan" will place technology innovation at the core of development strategies, with nurturing SMEs being a critical component [2][3]. - The Tiankai Park aims to provide comprehensive incubation and acceleration services for SMEs, optimizing the business environment and promoting the transformation of technological achievements [2]. Group 4: Role of SMEs in Technological Advancement - Compared to state-owned enterprises, SMEs are more flexible and innovative in exploring market opportunities in cutting-edge technologies and niche sectors [3]. - The continuous stimulation of SME vitality and the reduction of barriers to international expansion are crucial challenges for China's technological development and international cooperation [3].

Core Viewpoint - The Chongqing Economic and Information Technology Commission has launched the "Thousand Sails Going to Sea" initiative to support small and medium-sized enterprises (SMEs) in expanding their overseas markets and integrating into the global industrial and supply chain [1] Group 1: Key Actions of the Initiative - Establish a basic ledger of outbound enterprises by collecting and analyzing SMEs' willingness and needs for going abroad, focusing on key industries and regions [1] - Enhance policy promotion for outbound activities through offline training and online platforms, providing insights into overseas political environments, legal regulations, and industry developments [2] - Expand overseas market channels by supporting SMEs in participating in international exhibitions and facilitating cross-border cooperation [2] Group 2: Financial and Talent Support - Strengthen financial support for outbound SMEs by organizing "government-finance-enterprise" matchmaking activities and promoting tailored financial solutions [2] - Increase the supply of talent by encouraging collaboration between universities and enterprises to develop professionals skilled in international trade and law [3] - Implement rights protection measures for outbound enterprises, including legal training and expert consultation services to safeguard their interests [3]

Group 1 - The Ministry of Industry and Information Technology initiated a special action to support small and medium-sized enterprises (SMEs) in expanding overseas markets, gathering resources to assist them [1] - The banking sector is responding to this policy by innovating service models and optimizing product systems to support SMEs in their international ventures [1] - Postal Savings Bank of Quanzhou has developed a "Cross-border Finance+" service system to help local enterprises expand globally, benefiting companies like Baihong Group, which has established a presence in Vietnam [1][2] Group 2 - Postal Savings Bank of Quanzhou customizes financial service plans for cross-border enterprises, leveraging its comprehensive financial advantages to provide credit support for import and export businesses [2] - In the previous year, the bank facilitated over 500 million yuan in domestic self-operated forfaiting for enterprises, including Baihong Group and its supply chain partners, offering diverse solutions for global supply chain development [2] - China Bank has also launched a service plan to support the high-quality development of private enterprises, focusing on globalized, comprehensive, and digital solutions to meet the financing needs of businesses expanding overseas [3] Group 3 - China Bank's Zhejiang branch aims to provide comprehensive financial services to support local enterprises in their international investments, addressing challenges at various stages of cross-border expansion [3] - Over the past three years, China Bank's Zhejiang branch has underwritten 25 offshore bond issues for Chinese enterprises, totaling 6.6 billion USD [3] - The bank plans to continue expanding global financing channels and enhancing cross-border settlement services to support Zhejiang enterprises in their international endeavors [3]

Group 1 - The event "Million Talents Gathering in South Guangdong" successfully connected over 5000 job-seeking graduates from 137 universities, facilitating 1484 employment intentions [1] - The event aimed to address the supply-demand gap in industries such as finance, culture, and education, promoting high-quality employment for social science graduates [1][2] - A total of 147 employers participated, offering 4142 job positions, with a significant focus on overseas roles due to the increasing demand from Guangdong's SMEs for versatile talents [2] Group 2 - The job fair featured not only traditional roles but also emerging positions in e-commerce and gaming, with a demand for approximately 740 candidates, and some positions offering monthly salaries exceeding 10,000 [3] - Guangdong's gaming industry is experiencing a new growth phase, supported by recent policies aimed at enhancing the sector's development [3] - The event provided enhanced job-seeking services, including one-on-one guidance for resume optimization and interview techniques, and featured online recruitment channels that attracted over 120,000 viewers [4]

Core Viewpoint - Shandong Province is launching a special initiative to support small and medium-sized enterprises (SMEs) in expanding overseas, aiming to enhance their international market presence through various organized activities and tailored services [1] Group 1: Initiative Details - The initiative will focus on key industries in Shandong, promoting specialized and innovative enterprises to participate in overseas activities [1] - The goal is to organize over 300 overseas exhibitions and more than 10 specialized matchmaking events throughout the year [1] - A customized approach will be adopted for each industry to assist more enterprises in penetrating international markets [1] Group 2: Support Mechanisms - The Shandong Provincial Department of Industry and Information Technology will introduce the "Shandong Province Action Plan for Supporting SMEs to Go Global by 2025" [1] - Collaboration will be established with various organizations, including commerce, foreign affairs, trade promotion associations, and business associations, to create a coordinated service mechanism for SMEs [1] - A one-stop international trade service platform, named the Shandong SME International Reception Hall, will be set up to provide comprehensive services [1]

Investment Rating - The report indicates a positive investment outlook for small and medium-sized enterprises (SMEs) venturing abroad, highlighting the opportunities presented by emerging markets and supportive policies [9][10]. Core Insights - The globalization process of Chinese enterprises is deepening, with SMEs leveraging advanced technology to explore new markets and expand globally [9][10]. - The report emphasizes the significant potential in emerging markets, particularly in Hong Kong and ASEAN, for Chinese SMEs to capitalize on growth opportunities [10][30]. - The global trend towards high-end, digital, and clean upgrades presents a competitive advantage for Chinese enterprises, especially SMEs, in technology-driven sectors [10][30]. Summary by Sections Overview of Chinese SMEs Going Abroad - The report outlines the maturation and diversification of Chinese enterprises' international strategies, with SMEs increasingly entering overseas markets [17][19]. - It notes that as of 2023, approximately 48,365 Chinese enterprises are operating abroad, with a strong inclination among SMEs to expand internationally [17][18]. Market Environment Analysis - Emerging markets are characterized by robust growth potential and are becoming focal points for global economic cooperation [30][31]. - Hong Kong is identified as a key facilitator for Chinese SMEs, offering a favorable business environment and serving as a gateway to international markets [36][37]. Opportunities and Capabilities of Chinese SMEs - The report highlights five driving forces behind the internationalization of Chinese enterprises: market pressure, resource integration, brand elevation, policy support, and external opportunities [15][16]. - It emphasizes the importance of government policies that support SMEs in their international endeavors, including financial assistance and market access facilitation [15][16]. Industry Focus Areas - Key sectors for SMEs include biotechnology, renewable energy, robotics, big data, artificial intelligence, new materials, and the Internet of Things [10][30]. - The report identifies successful case studies of SMEs that have effectively adapted their technologies and strategies to capture opportunities in emerging markets [10][30]. Market Entry Strategies - The report categorizes market entry strategies into three main types: direct market entry, joint ventures, and brand acquisitions, each with distinct advantages [26][27]. - It underscores the importance of localizing operations and adapting strategies to fit the specific market conditions of target regions [25][27].