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女装直播退货率超80%,三只松鼠回应员工改鼠名,神舟二十二号即将发射
3 6 Ke· 2025-11-25 04:53
【#氪星播报#|11月25日早间都有哪些#今日大事件#?】 1、#警方通报网红嘉宝被行拘15天#,在直播间发布侮辱性言论 2、#曝苹果罕见裁员#,苹果公司正重组其销售部门 3、#雷军1亿港元增持小米#,连续2日回购小米集团2150万股 4、#神舟二十二号飞船即将实施发射#,在我国酒泉卫星发射中心实施发射 5、#消息称iPhoneFold已实现无折痕设计#,鸿海已建立折叠iPhone专属生产线 [星星]Top3大新闻 1、#女装直播退货率80%以上#,巨型吊牌难以解决信任危机 2、#史上最严充电宝新规将落地#,原3C认证规定将失效 3、#三只松鼠回应员工入职要改鼠名#:突出品牌特色 [星星]科技财经互联网热点 2、#日本机场挤满回国的中国人#:有中国游客提前结束行程回国 3、#特朗普要求跟高市早苗通话#,日本政府正为此做协调 4、#法国民众冒雨送别大熊猫回家#,旅法大熊猫欢欢因健康原因月底回国 5、#台拟放宽近亲结婚引争议#,医学界齐声反对 6、#日本大分火灾持续一周仍未被扑灭#,已致超170栋建筑被烧 安装直播退货率 80%以上, 早些荷牌难 T 以解决信任危机 近段时间,部分网购服装上出现"比脸还大" 的防 ...
锐评|解决信任危机不能光靠“巨型吊牌”
Sou Hu Cai Jing· 2025-11-24 20:12
巨型吊牌看似荒唐,本质上是电商领域"信任成本"高企的极端表现。服装行业原本就面临高库存、快周 转的压力,近年来愈演愈烈的"蹭穿"现象更是让服装经营者雪上加霜。公开数据显示,电商女装退货率 高达50%至60%,直播的退货率甚至达80%以上。 媒体曾报道,一些消费者为了婚礼、旅行等一次性需求购入服饰,使用后退回;还有学生团购服装参加 活动,利用平台规则集体退货。这些带有褶皱、污渍甚至明显磨损的衣物,让商家增加了运营成本。在 平台规则往往倾向于保护消费者的背景下,商家也难以通过正常方式进行反制,只能被迫祭出"巨型吊 牌"这一物理外挂,试图通过增加试穿的不便性,来劝退那些意图"免费租赁"的投机者。 平心而论,"巨型吊牌"虽显突兀,但也是对诚信消费生态的一种保护。对于大多数消费者而言,"确认 收货"前只需要确认尺码是否合身、款式是否满意。"巨型吊牌"在不影响正常消费者的同时,增大了"作 弊"的难度,有效隔绝了蹭穿者。在一定程度上,这确保了每一位消费者拿到手中的都是真正意义上的 新衣,为他们筑起了一道卫生与质量的防火墙,维护了公平交易的底线。 从长远来看,"巨型吊牌"或许能暂时降低退货率,但还应当思考如何建立更合理的退货 ...
街边几乎没人的茶叶店,到底怎么赚钱?
Sou Hu Cai Jing· 2025-07-25 01:48
Core Viewpoint - The tea industry faces significant challenges related to trust and information asymmetry, which impacts consumer purchasing decisions and brand loyalty [16][17][24]. Group 1: Industry Dynamics - The tea industry is characterized by a long supply chain, where costs accumulate at each stage, leading to high retail prices [9][13]. - Consumers often perceive tea prices as exorbitant due to the layered pricing structure from tea farmers to retailers [8][15]. - The lack of clear differentiation among tea brands creates confusion for consumers, making it difficult for them to choose [16][21]. Group 2: Trust and Consumer Behavior - Trust is a critical factor in the tea business, with consumers often relying on personal relationships rather than brand reputation [24][26]. - The tea shop owner serves as a "trust anchor," providing a sense of reliability and familiarity that encourages repeat business [24][25]. - The tea industry suffers from high "trust costs," where consumers are hesitant to purchase due to perceived risks associated with quality and authenticity [17][50]. Group 3: Product Offering and Strategy - The introduction of "Xiao Dong Tea - Zhu Lan Flower Tea" aims to address trust issues by providing transparency about sourcing and production methods [37][41]. - The product emphasizes quality and traditional methods, appealing to consumers seeking authenticity [41][42]. - The pricing strategy of 98 yuan aims to eliminate unnecessary costs associated with trust and relationships, making it more accessible to consumers [52][53].