巨型吊牌看似荒唐，本质上是电商领域"信任成本"高企的极端表现。服装行业原本就面临高库存、快周 转的压力，近年来愈演愈烈的"蹭穿"现象更是让服装经营者雪上加霜。公开数据显示，电商女装退货率 高达50%至60%，直播的退货率甚至达80%以上。 媒体曾报道，一些消费者为了婚礼、旅行等一次性需求购入服饰，使用后退回；还有学生团购服装参加 活动，利用平台规则集体退货。这些带有褶皱、污渍甚至明显磨损的衣物，让商家增加了运营成本。在 平台规则往往倾向于保护消费者的背景下，商家也难以通过正常方式进行反制，只能被迫祭出"巨型吊 牌"这一物理外挂，试图通过增加试穿的不便性，来劝退那些意图"免费租赁"的投机者。 平心而论，"巨型吊牌"虽显突兀，但也是对诚信消费生态的一种保护。对于大多数消费者而言，"确认 收货"前只需要确认尺码是否合身、款式是否满意。"巨型吊牌"在不影响正常消费者的同时，增大了"作 弊"的难度，有效隔绝了蹭穿者。在一定程度上，这确保了每一位消费者拿到手中的都是真正意义上的 新衣，为他们筑起了一道卫生与质量的防火墙，维护了公平交易的底线。 从长远来看，"巨型吊牌"或许能暂时降低退货率，但还应当思考如何建立更合理的退货 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in consumer complaints during the "May Day" holiday period, with a total of 535 complaints received, marking a year-on-year increase of 53.74% [1] - The main categories of complaints include food-related issues, dining, and accommodation services, with food complaints accounting for 30.08% of total product-related complaints [1] - The rise in complaints is attributed to various factors, including false advertising by online food sellers, difficulties in refunding accommodation bookings, and price hikes by hotels during peak times [1][2] Group 2 - Specific issues in the food category include misleading claims about food benefits, discrepancies between food images and actual products, and short weight in deliveries [1] - Accommodation complaints primarily revolve around difficult refund policies, sudden price increases, and expired toiletries provided by hotels [1] - Online shopping complaints focus on delayed shipments, incorrect prescription glasses, and counterfeit brand products [2]