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《从长安到高昌：敦煌吐鲁番文献所见信息传播与唐代地方社会》，赵洋著，浙江古籍出版社，2025年 8月出版，384页，138.00元 《新时代敦煌学研究丛书》由中国敦煌吐鲁番学会会长、北大博雅讲席教授荣新江主编，2025年浙江古 籍出版社推出第一辑，包括《妙相熙融：佛教美术与石窟艺术的历史背屏》《幽赞化行：敦煌吐鲁番文 献所见中古中国的占验与信仰》《银币东来：五至七世纪吐鲁番绿洲经济与丝绸之路》《长安内外：唐 代京城书写文化的东西流行》《从长安到高昌：敦煌吐鲁番文献所见信息传播与唐代地方社会》五种。 据荣新江教授撰文介绍，这套丛书反映了当代学者最新的研究成果，以敦煌学研究为主，兼收吐鲁番、 于阗、龟兹以及石窟寺，甚至丝绸之路等方面的研究著作；力求占据敦煌学研究高地，开拓新的视野与 方法；强调学科交叉性，希望融合历史学、考古学、艺术学、文献学等多学科方法；注重吸收海外学者 的研究成果，与海外敦煌学研究的对话，推动中国学术话语的国际传播。2026年春节期间，《上海书 评》推出"春风终度玉门关：敦煌学五人谈"专题，分别采访了本套丛书的五位作者，请他们就自己的研 究做了介绍和阐释。 本篇采访《从长安到高昌：敦煌吐鲁番文 ...

国际传播内涵并非先验固定的理论框架，而是由现实中的传播行为、场景与主体动态塑造、不断明晰 的。长期以来，国际传播研究主要建立在"信息传播"的理论框架之上，将国际传播理解为信息、话语与 符号在不同国家和文化之间的流动过程，并以认知影响和态度改变作为核心评估标准。然而，随着国际 交往从阶段性接触走向常态化互动，从媒介主导走向多主体参与，这一以信息为中心的范式正逐步显现 出解释力不足的局限。实践表明，单次的信息输出难以替代长期的交往积累，传播效果亦越来越取决于 既有关系结构与互动经验。 在这一背景下，近年来，国际关系理论的关系转向成为引人注目的学理现象，从以信息扩散为核心 的"信息传播"，转向以信任生成与关系维护为导向的"关系管理"。 国际传播从"国际宣传"到"信息扩散" 根据普遍性的认知，国际传播即指涉了人类信息跨越国家边界的交流和流动。然而，若简单地将国际传 播与国家间的互动相等同，就可能忽略非国家行为体在国际传播中的重要作用。 国际传播并非一个先验存在的稳定概念，其内涵始终在具体历史情境与实践形态中被不断界定与重塑。 从学科史角度看，国际传播最初并不是一个独立的问题域，而是伴随着现代国家体系、战争动员与跨国 ...

Core Insights - The article discusses the increasing frequency of public relations (PR) failures among brands, highlighting how well-intentioned marketing efforts can backfire and damage brand reputation [1][4] - It emphasizes the need for brands to adapt their communication strategies in the evolving media landscape, where consumer expectations and engagement have significantly changed [2][3] Group 1: Changes in Communication Dynamics - The narrative power has shifted, with consumers now actively participating in the discourse rather than being passive recipients of brand messages [1][2] - Brands that fail to engage with consumer feedback and continue to adopt a one-sided communication approach risk becoming increasingly isolated and criticized [1][3] Group 2: Evolving Consumer Expectations - Consumer demands have evolved from merely valuing product utility to also prioritizing emotional value and brand attitude [2][3] - Brands that overlook the importance of emotional connection and fail to acknowledge consumer sentiments may lose customer loyalty [2][3] Group 3: Blurred Lines in Target Audience - The distinction between targeted and mass communication has become less clear, leading to potential misinterpretations of brand messages when they reach broader audiences [2][3] - Internal communications intended for specific audiences can inadvertently be perceived as confrontational by the general public, necessitating careful messaging [2][3] Group 4: Management Mindset and Response - Some PR failures stem from a defensive mindset among brand leaders who may dismiss criticism as malicious rather than constructive [3][4] - Companies must develop modern PR strategies that prioritize listening to consumer feedback and addressing genuine concerns while distinguishing between valid criticism and malicious attacks [3][4] Group 5: Learning from Failures - Brands should learn from PR missteps and strive for more equitable communication with consumers, moving away from unilateral messaging [4][5] - Emphasizing sincerity and trust-building is essential for brands to navigate complex public perceptions and maintain a positive relationship with consumers [6]

Core Insights - The "Phoenix Bay Area Finance Forum 2025" held in Guangzhou focused on the theme "New Pattern, New Path" and gathered global elites from politics, business, and academia to explore development opportunities amidst changing circumstances [1] Compliance and Governance - Liu Cuilan, a director of the China Listed Companies Association, emphasized that compliance is essential for Chinese companies transitioning to global players, highlighting the need to navigate varying regulations in governance, foreign investment, ESG, data security, intellectual property, and supply chain management [3] - Companies must strengthen their governance and compliance awareness to avoid rapid but unstable expansion in international markets [3] Innovation as a Competitive Edge - Innovation is identified as a critical strength for companies to establish themselves globally, particularly in the face of technological competition and barriers [3] - Companies are encouraged to leverage both domestic and international markets and resources, increase R&D investment, and enhance their independent innovation capabilities [3] Cultural Integration and Local Engagement - Liu Cuilan suggested that companies should respect local cultures and customs, support local supply chains, and engage in community service to transition from being perceived as outsiders to becoming integral members of the local community [4] - The goal of "coexistence" serves as a bonding agent for companies integrating into local markets [4] Importance of Information Dissemination - There is a significant information dissemination gap for Chinese companies operating abroad, often leading to misinterpretation of their corporate image [4] - Companies should proactively set agendas and utilize international narrative languages to effectively communicate their stories and values, enhancing brand affinity and credibility [4] - Emphasizing both technological innovation and cultural empathy is crucial for accurately portraying Chinese brands in the global market [4]