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信息蜂房,算法破茧
Hu Xiu· 2025-07-11 02:20
前言:蜂房作为方法,走向更辽阔之地 去年冬天,我去拜访一家咨询机构时,曾经问其中的一位分析师如何收集资讯的,他们说早年还会购买一些简报产品,后来当主流新闻资讯App都用上算 法推荐之后,他们就开始尝试不断用主动搜索的方式,调教出一套推荐信息流,让这款软件成为他们上游信息原材料供应地。 这当然是非常精英、专业的信息"薅羊毛"方式,好比米其林大厨在荒郊野外的一次露营中,用林中的松露、春笋,借助随身携带的卡式炉做出了一道大 餐,给人惊喜,但绝对少见,难以复刻。 大部分人用资讯App,无非也就是了解下国家大事、娱乐八卦,积累谈资,打发时间。最近几年,短视频兴起,比传统图文更直观,更不费脑细胞,于是 人们停留在各种流行App上的时间就更多了。 我去往这家公司的路上,就看到了另外一种享受信息投喂的快乐:地铁邻座的一位大叔,也是对着同款软件,开着音量惊人的外放,对着手机笑得前仰后 合。那一刻他一定是快乐的,当然,也得感谢北京地铁良好的5G信号,为刺激多巴胺分泌提供了可靠的信息基础设施。 这就是2025年,千人千面的网络冲浪现实:同一款软件、不同的用法,经历不同的世界。使用算法的软件,并不是格林童话中满足一切的魔镜,它更像是 ...
算法破茧|腾讯研究院三万字报告
腾讯研究院· 2025-07-10 08:50
Core Viewpoint - The article discusses the concept of "information cocoons" and proposes the idea of "information beehives" as a method to break free from these cocoons, aiming to create a better information ecosystem in the algorithm-driven era [5][34][35]. Group 1: Information Cocoon Concept - The term "information cocoon" was introduced by Cass Sunstein in 2006, highlighting how individuals tend to consume information that aligns with their existing beliefs, leading to a narrow perspective [8][9]. - The article differentiates between "information cocoons," "echo chambers," and "filter bubbles," noting that all three concepts describe how individuals can become isolated in their information consumption [9][11]. - The rise of algorithms has exacerbated the information cocoon phenomenon, as users are increasingly exposed to content that reinforces their existing views, limiting their exposure to diverse perspectives [20][22]. Group 2: Algorithm's Role - Algorithms are designed to maximize user engagement and satisfaction, often leading to a cycle of reinforcing existing interests and preferences [17][18]. - The article identifies four mechanisms of algorithms that contribute to the formation of information cocoons: goal orientation, positive feedback loops, data dependency, and similarity matching [18]. - The transition from a "search for information" model to an "information finds people" model has made it easier for users to access content but has also led to the risk of becoming trapped in echo chambers [19][20]. Group 3: Proposed Solutions - The concept of "information beehives" is introduced as a proactive approach to encourage users to seek diverse information sources and engage with different viewpoints [5][35]. - Recommendations for breaking free from information cocoons include actively subscribing to unfamiliar content, participating in cross-disciplinary discussions, and regularly challenging one's own viewpoints [6][35]. - The article emphasizes the importance of building a collaborative mechanism among content producers, platforms, and consumers to foster a healthier information ecosystem [5][34].