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免税旺 玩法多 服务暖——双节假期三亚旅游市场热度持续攀升
Xin Hua Wang· 2025-10-09 02:55
Core Insights - Sanya is enhancing its tourism experience through a combination of duty-free shopping and cultural tourism, aiming to attract more visitors during the National Day and Mid-Autumn Festival holidays [1][2][3] Group 1: Tourism Performance - From October 1 to 6, the average occupancy rate of hotels in Sanya reached 79.14%, an increase of 6.08 percentage points year-on-year, indicating a robust demand in the tourism market [1] - On October 5, the sales revenue of CDF Sanya International Duty-Free City reached 120 million yuan, a 60% increase compared to the previous year, showcasing the effective synergy between duty-free shopping and tourism [2] Group 2: Consumer Engagement - The newly opened Sanya Bay No. 1 cultural and commercial complex attracted over 50,000 visitors within the first five hours of its opening, setting a new record for foot traffic in Sanya's commercial complexes [2] - Various interactive activities, such as robot dance performances and AI sugar painting experiences, were organized to engage tourists and enhance their shopping experience [2] Group 3: Cultural Activities - The "Heritage Folk Carnival" featured traditional performances, such as the Li ethnic bamboo dance, attracting over 10,000 visitors and highlighting Sanya's unique cultural heritage [3] - Hotels in Sanya offered diverse activities for families, including a "Little Fish Baby Exhibition" and water-themed parades, catering to the needs of family travelers [3] Group 4: Customer Service Initiatives - During the temporary closure of Wuzhizhou Island due to Typhoon "Maiteng," emergency measures were implemented, including the distribution of refreshments and maintaining order among tourists [5][6] - Sanya's tourism industry established a 24-hour cancellation policy and prioritized accommodation for displaced tourists, ensuring their needs were met during adverse weather conditions [6] Group 5: Future Plans - The Sanya Tourism and Culture Bureau plans to enhance winter tourism services by promoting warm winter travel packages and optimizing multilingual services to improve visitor experience [7]