在科技赋能环节，科大讯飞AI翻译硬件营销总经理才灏展示了AI翻译技术如何破解入境旅游的语 言壁垒。他梳理了从边检、交通、住宿、餐饮、景区游览到购物、应急求助的全旅程多语言服务场景痛 点，并分享了讯飞双屏翻译机在广东长隆等地的落地案例，实现了从单人沟通到团队讲解的无障碍服务 覆盖。 海南省旅行社协会会长陈晨结合海南自贸港全岛封关新机遇，分享了"为世界打造一个更有故事的 海南"的实践。他提出，旅行体验正从"我去过哪里"转向"我体验了什么，成为谁"。海南正通过关键转 变重塑体验，通过模块化产品供给、数据驱动洞察、专业人才与科技赋能，构建灵活的旅行赋能体系。 中国旅游研究院国际研究所所长刘祥艳预计2025年入境旅游人次与消费将保持增长，外国人市场有 望超越2019年水平。她针对不同客源市场做了推广策略：德国市场应侧重深度文化体验与商务客群;法 国游客青睐文化实践与品质度假;意大利市场偏好慢节奏与户外活动;西班牙游客则对美食与都市现代体 验情有独钟。她强调，营销推广需从客源市场居民的真实需求出发，实现从"信息传递"到"文化翻译"的 转变。 江苏省文化和旅游厅副厅长李川以现象级赛事IP"苏超"为例，阐释了体育如何赋能城市 ...

北京商报讯（记者 关子辰 吴其芸）近日，北京市入境旅游外联专业委员会成立大会在北京国测国际会议会展中心举行。作为全国首个聚焦入境旅游领域的 专业协同平台，该专委会的成立标志着北京入境旅游业正式迈入 "政府指导、行业协同、市场发力" 的崭新发展阶段，为全球旅游市场注入中国首都的开放 活力与专业力量。 此次成立大会由北京市文化和旅游局指导，北京市文化和旅游协会主办，途易国际文化交流 (北京) 有限公司具体执行，众信优比利（北京）国际旅行社有 限公司鼎力协作，政企多方携手为北京入境旅游发展凝聚合力。 当前北京入境游市场呈现强劲增长态势。据北京市文化和旅游局官网数据，2025年1—9月，全市接待入境游客已达388.4万人次，同比增长42.9%，市场活力 持续释放。然而，行业长期存在的资源分散、协同不足、国际营销声量有限等深层次问题，成为制约入境游高质量发展的瓶颈。在此背景下，入境旅游外联 专业委员会的成立恰逢其时，旨在搭建政府与市场之间的高效沟通桥梁，聚合产业链上下游力量，共同巩固复苏成果，把握发展机遇。 展望未来，专委会将严格遵循 "服务政府、服务行业、服务会员" 的宗旨，多维发力推动行业发展。在政策研究方面，将紧 ...

Core Viewpoint - Guangdong Province has introduced 23 measures to accelerate the high-quality development of inbound tourism, focusing on optimizing visa and customs policies, enhancing travel experiences, and enriching tourism product offerings [1] Group 1: Enhancing Customs and Travel Experience - The measures aim to improve customs efficiency and create a comfortable environment for inbound tourists by optimizing entry inspection channels and utilizing visa exemption policies [2] - Encouragement for tourist attractions to provide English booking interfaces and extend operating hours during peak seasons to enhance visitor capacity [2] - Promotion of multilingual signage and guidance facilities in tourist areas to facilitate better navigation for international visitors [2] Group 2: Enriching Inbound Tourism Product Supply - The initiative includes plans to develop 2-3 world-class tourist attractions with international influence and enhance coastal tourism offerings [3] - Support for expanding domestic and international marine tourism routes and exploring new tourism formats such as international cruise static tours [3] - Emphasis on hosting international events and integrating cultural, sports, and artistic elements to create unique tourism products [3] Group 3: Improving Comprehensive Services for Inbound Tourists - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for inbound tourists [4] - Establishment of tourism consultation service centers at international airports to provide one-stop services including online booking and mobile payment [4] - Efforts to optimize digital services and expand the acceptance of foreign bank cards in key tourist areas [4] Group 4: Strengthening Promotion and Marketing - The measures focus on diversifying promotional strategies through international tourism exhibitions and collaboration with overseas Chinese communities and travel agencies [5] - Increased online and offline marketing efforts to attract foreign travel agencies and promote popular travel routes [5] - Implementation of major cultural and tourism exchange projects to promote the Guangdong-Hong Kong-Macao Greater Bay Area as a world-class tourist destination [5]

Core Insights - The 2025 Guangdong International Tourism Industry Expo has introduced an inbound tourism exhibition area to provide global tourists and travel agencies with a one-stop understanding of Guangdong [1] - Guangdong is becoming a significant destination for foreign tourists in China, with inbound tourist numbers and foreign exchange income increasing year-on-year [1] - The Guangdong Provincial Department of Culture and Tourism has issued measures to accelerate high-quality development in inbound tourism, focusing on optimizing visa and customs policies, enhancing product offerings, and improving service quality [1] Inbound Tourism Growth - In the first half of 2025, Guangdong received 39.31 million inbound tourists, generating 98.78 billion yuan in foreign exchange income, with a per capita spending of 2,512.8 yuan, all surpassing the previous year's figures [1] - The measures include 23 initiatives aimed at diversifying tourism options and enhancing visitor experiences [1] Cultural Promotion - Guangdong's cultural tourism promotion has expanded beyond traditional landmarks to include intangible cultural heritage performances, enhancing the appeal of Lingnan culture [2] - The establishment of the Guangdong Cultural Tourism Overseas Promotion Center in Paris aims to increase visibility and attract European tourists through various media and promotional activities [2] Marketing and Product Development - The Guangdong Provincial Department of Culture and Tourism is focusing on marketing strategies that include storytelling and productization of cultural resources to enhance the tourism experience [4] - A new online platform, "Guangdong Cultural Tourism," has been launched to provide international tourists with a seamless service experience [4] New Tourism Experiences - The measures propose exploring new tourism formats, such as international cruise static tours, to enhance visitor engagement [5] - The initiative emphasizes the integration of various cultural elements into tourism products, including sports and arts, to create unique experiences [5] Payment and Service Enhancements - Efforts are being made to improve payment convenience for foreign tourists, with over 5,000 POS machines for foreign cards installed in key tourist locations [6] - The introduction of "immediate refund" services for tax refunds is expected to boost shopping among foreign visitors [6] Infrastructure and Service Improvements - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for tourists [7] - The measures include establishing tourism consultation centers at international airports to provide comprehensive services for inbound tourists [7]

Core Viewpoint - Guangdong Province is seeking to enhance the quality of inbound tourism through various measures aimed at improving customs efficiency and expanding visa facilitation policies for foreign tourists [1] Group 1: Customs Efficiency - The proposal includes optimizing the customs inspection channels for foreign tourists to create a more convenient and comfortable entry experience [1] - There is a focus on fully utilizing the 24/240-hour transit visa exemption and unilateral visa exemption policies [1] Group 2: Visa Facilitation - The plan aims to optimize the 144-hour visa exemption policy for foreign tour groups entering the Pearl River Delta and Shantou, with an intention to expand these facilitation measures across the entire province [1] Group 3: Tourism Product Development - Support is provided for tourism companies to leverage international airport transit passenger flow to develop and enrich 24-hour transit tourism products [1] - The initiative encourages tourism enterprises and cruise companies to design and launch more cruise routes to attract more tourists for inbound travel [1]