Core Viewpoint - Guangdong Province has introduced 23 measures to accelerate the high-quality development of inbound tourism, focusing on optimizing visa and customs policies, enhancing travel experiences, and enriching tourism product offerings [1] Group 1: Enhancing Customs and Travel Experience - The measures aim to improve customs efficiency and create a comfortable environment for inbound tourists by optimizing entry inspection channels and utilizing visa exemption policies [2] - Encouragement for tourist attractions to provide English booking interfaces and extend operating hours during peak seasons to enhance visitor capacity [2] - Promotion of multilingual signage and guidance facilities in tourist areas to facilitate better navigation for international visitors [2] Group 2: Enriching Inbound Tourism Product Supply - The initiative includes plans to develop 2-3 world-class tourist attractions with international influence and enhance coastal tourism offerings [3] - Support for expanding domestic and international marine tourism routes and exploring new tourism formats such as international cruise static tours [3] - Emphasis on hosting international events and integrating cultural, sports, and artistic elements to create unique tourism products [3] Group 3: Improving Comprehensive Services for Inbound Tourists - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for inbound tourists [4] - Establishment of tourism consultation service centers at international airports to provide one-stop services including online booking and mobile payment [4] - Efforts to optimize digital services and expand the acceptance of foreign bank cards in key tourist areas [4] Group 4: Strengthening Promotion and Marketing - The measures focus on diversifying promotional strategies through international tourism exhibitions and collaboration with overseas Chinese communities and travel agencies [5] - Increased online and offline marketing efforts to attract foreign travel agencies and promote popular travel routes [5] - Implementation of major cultural and tourism exchange projects to promote the Guangdong-Hong Kong-Macao Greater Bay Area as a world-class tourist destination [5]

Core Insights - The 2025 Guangdong International Tourism Industry Expo has introduced an inbound tourism exhibition area to provide global tourists and travel agencies with a one-stop understanding of Guangdong [1] - Guangdong is becoming a significant destination for foreign tourists in China, with inbound tourist numbers and foreign exchange income increasing year-on-year [1] - The Guangdong Provincial Department of Culture and Tourism has issued measures to accelerate high-quality development in inbound tourism, focusing on optimizing visa and customs policies, enhancing product offerings, and improving service quality [1] Inbound Tourism Growth - In the first half of 2025, Guangdong received 39.31 million inbound tourists, generating 98.78 billion yuan in foreign exchange income, with a per capita spending of 2,512.8 yuan, all surpassing the previous year's figures [1] - The measures include 23 initiatives aimed at diversifying tourism options and enhancing visitor experiences [1] Cultural Promotion - Guangdong's cultural tourism promotion has expanded beyond traditional landmarks to include intangible cultural heritage performances, enhancing the appeal of Lingnan culture [2] - The establishment of the Guangdong Cultural Tourism Overseas Promotion Center in Paris aims to increase visibility and attract European tourists through various media and promotional activities [2] Marketing and Product Development - The Guangdong Provincial Department of Culture and Tourism is focusing on marketing strategies that include storytelling and productization of cultural resources to enhance the tourism experience [4] - A new online platform, "Guangdong Cultural Tourism," has been launched to provide international tourists with a seamless service experience [4] New Tourism Experiences - The measures propose exploring new tourism formats, such as international cruise static tours, to enhance visitor engagement [5] - The initiative emphasizes the integration of various cultural elements into tourism products, including sports and arts, to create unique experiences [5] Payment and Service Enhancements - Efforts are being made to improve payment convenience for foreign tourists, with over 5,000 POS machines for foreign cards installed in key tourist locations [6] - The introduction of "immediate refund" services for tax refunds is expected to boost shopping among foreign visitors [6] Infrastructure and Service Improvements - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for tourists [7] - The measures include establishing tourism consultation centers at international airports to provide comprehensive services for inbound tourists [7]

Core Viewpoint - Guangdong Province is seeking to enhance the quality of inbound tourism through various measures aimed at improving customs efficiency and expanding visa facilitation policies for foreign tourists [1] Group 1: Customs Efficiency - The proposal includes optimizing the customs inspection channels for foreign tourists to create a more convenient and comfortable entry experience [1] - There is a focus on fully utilizing the 24/240-hour transit visa exemption and unilateral visa exemption policies [1] Group 2: Visa Facilitation - The plan aims to optimize the 144-hour visa exemption policy for foreign tour groups entering the Pearl River Delta and Shantou, with an intention to expand these facilitation measures across the entire province [1] Group 3: Tourism Product Development - Support is provided for tourism companies to leverage international airport transit passenger flow to develop and enrich 24-hour transit tourism products [1] - The initiative encourages tourism enterprises and cruise companies to design and launch more cruise routes to attract more tourists for inbound travel [1]