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【环时深度】China Travel暑期火热,外国游客体验“惊喜时刻”
Huan Qiu Shi Bao· 2025-08-01 22:49
【环球时报记者 任筱楠 丁雅栀 环球时报驻韩国特约记者 黎枳银】编者的话:7月30日,国务院新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发 布会,会上介绍了"十四五"时期中国移民管理工作发展成就。其中提到,当前,免签入境已成为外籍人员来华旅游、商贸的主渠道,带动入境旅游持续升 温。文化和旅游部门数据显示,2024年,我国接待外国游客2694万人次,同比增长96%。时值暑期旅游旺季,"China Travel"全球热度持续升高。在中国免 签"朋友圈"不断扩大的背景下,外国游客在华旅游体验呈现出新特点与新需求,同时也对旅游服务提出更高要求。《环球时报》记者据此采访了多位来华外 国游客,记录下他们在中国旅行中的难忘体验。同时,也与旅游业界人士共同探讨入境游未来的新趋势与提升空间。 惊喜:从赛博朋克的重庆到温柔内敛的苏州 在延吉,让娜塔莉亚印象最深刻的体验便是换装当一次"延吉公主"了。"这真的很有趣,我挑选了一件粉红色的朝鲜族服装,只需要不到一个小时,我就完 成了全部妆造,花费不过两三百元。我很惊讶,在中国很多城市有这种妆造、旅拍商店。女孩子们不需要很多花费便能当一次'公主'或是'女王',像电视明 星一样拍 ...
暑期文旅市场热闹非凡
Group 1: Music and Entertainment Market - The live music scene in Beijing is thriving, with venues like 福浪 Livehouse hosting a high volume of performances, having collaborated with nearly 300 artists since its opening in 2023 and scheduling over 200 shows for 2024 [2] - 盛世非凡, a company that organizes concerts and music festivals, reports a 50% annual growth in the number of events, with sponsorship for the 张北 music festival doubling compared to previous years [3] Group 2: Tourism Market - The tourism market in Beijing is experiencing a surge, with attractions like the night tour of 司马台长城 and the 泡泡玛特城市乐园 drawing significant crowds, and inbound tourism numbers increasing by over 50% in the first half of 2023 compared to the same period last year [3] - 众信旅游 has developed a variety of inbound tourism products, increasing their offerings by approximately 60% compared to last year, and anticipates record-high inbound visitor numbers for the year [3] Group 3: Digital Experience in Tourism - The development of digital technology is enhancing tourism experiences, exemplified by the U2GO immersive digital experience center, which features a VR exploration of Antarctica, attracting over 20,000 visitors since its opening [4] - The company is also developing additional immersive experiences focused on marine research and plans to expand into urban landscapes and cultural appreciation [4]
免签名单再拉长,山东各地密集出台“入境游”政策引客来
Qi Lu Wan Bao Wang· 2025-06-13 11:42
齐鲁晚报.齐鲁壹点记者孙远明 单方面免签国增至47个、240小时过境免签适用国增至55个……近日,随着中国持续扩大免签国家范围,越来越多的外国人喜欢来华旅 游,"入境游"成为文旅市场发力的主要方向。 用好免签政策,山东丰富入境游产品供给,各地密集出台政策引客来,齐鲁大地正成为国际游客的"诗与远方"。 热度持续攀升的"入境游" 近日,"入境游"频传利好消息。6月9日起,中方对沙特、阿曼、科威特、巴林持普通护照人员试行免签政策,适用单方面免签政策来华 国家扩展至47个。6月12日起,印度尼西亚公民可适用240小时过境免签政策便捷来华,中国240小时过境免签政策适用国家增至55 国。"单免政策适用国家的持续增加,将对入境游有越来越大的促进作用",山东旅游职业学院资深旅游专家张晓国表示。 6月初,正值端午小长假,来自德国的研学团一行入境山东,在青岛、曲阜、泰安、济南等地进行研学游。从黄金海岸到岱岳之巅,德国 游客一路醉心于山东的迷人景色,感受着齐鲁大地的深厚文化与端午习俗,留下了美好的中国之行记忆。5月下旬,300余名韩国游客搭 乘华东明珠8号客轮在威海荣成市石岛港陆续下船,开启为期3天的威海滨海休闲之旅。 "7月初 ...
免签“朋友圈”不断扩容 上市公司多维发力做大入境游“蛋糕”
Zheng Quan Ri Bao· 2025-06-03 16:44
在一系列免签、退税政策的推动下,外国游客"中国游""中国购"热情持续高涨。据国家移民管理局6月3 日消息,今年端午节假期,单日出入境通关最高峰出现在6月1日,达208.6万人次。入境外国人中,适 用免签政策入境23.1万人次,较去年同期增长59.4%。 多地入境客流同比增幅较大。据海口出入境边防检查总站发布,今年端午假期,海南迎来了出入境旅游 客流高峰,截至6月2日18时,海南共验放出入境交通工具164架(艘)次、出入境人员达1.99万人次, 较去年同期增长44.3%。据上海出入境边防检查总站消息,今年前5个月,上海边检总站累计查验出入 境人员超1700万人次、出入境(港)交通运输工具12.2万架(艘)次,分别较去年同比增长23.5%、 16.2%。 众和昆仑(北京)资产管理有限公司董事长柏文喜在接受《证券日报》记者采访时表示,出入境数据的 增长,反映出我国经济的强大韧劲和潜力。旅游、免税店等行业企业积极从丰富产品供给、提升服务水 平、拓宽客源渠道等维度发力,紧抓入境游市场机遇,共同做大入境游"蛋糕"。 携程最新数据显示,今年端午假期入境游订单同比增长近九成,热门入境游目的地为上海、北京、广 州、成都、深圳、 ...
中国目的地·入境游简报006|外国网红游中国启示录
Xin Lang Cai Jing· 2025-05-12 01:15
Core Insights - The rise of foreign influencers visiting China, particularly the American YouTuber "IShowSpeed," has created a significant buzz in the international tourism market, showcasing the potential of leveraging influencer marketing to enhance China's global tourism appeal [1][2][3] - The live-streaming format used by influencers provides an unfiltered view of China, which resonates more with international audiences compared to traditional promotional content [12][14] - The influx of attention from these influencers has led to a notable increase in inbound tourism metrics, including a 200% surge in hotel search indices during the May Day holiday [5][26] Group 1: Foreign Influencer Impact - The phenomenon of foreign influencers visiting China is gaining momentum, with videos achieving millions of views and reshaping perceptions of the country [2][3] - "IShowSpeed's" live-streaming journey across multiple cities has garnered over 90.7 million views, highlighting the effectiveness of real-time content in attracting global interest [3][5] - The cultural exchanges showcased during these visits, such as the interactions at Shaolin Temple, have been praised for promoting mutual understanding and goodwill [6][15] Group 2: Tourism Trends and Data - The first quarter of 2025 saw a 33.4% year-on-year increase in inbound and outbound travel, with 1.63 billion people checked at immigration [26] - International flight passenger numbers reached 18.9 million in the first quarter, marking a 34% increase compared to the previous year [27] - Inbound tourism consumption in Jiangsu reached 6.547 billion yuan, reflecting a 21.69% growth, while Yunnan reported a 77.9% increase in overnight visitors [28][29] Group 3: Policy Developments - The Chinese government is actively enhancing the inbound tourism environment through various initiatives, including optimizing tax refund policies and promoting cultural tourism [17][19] - New visa agreements, such as the mutual visa exemption with Azerbaijan, aim to facilitate easier travel for international tourists [18] - Local governments are implementing innovative tourism strategies, such as Zhejiang's pilot programs for international tourism and Anhui's "doubling plan" for inbound tourism [20][21] Group 4: Service Quality and Challenges - The live-streaming events have highlighted the disparities in service quality within the tourism sector, emphasizing the need for improved translation and customer service standards [11][15] - The tourism industry must address the challenges of over-tourism and its impact on local communities, advocating for sustainable tourism practices that balance visitor experiences with residents' quality of life [39][41] - Recommendations include standardizing service protocols and enhancing the training of tourism personnel to better cater to international visitors [15][16]